HowLinkedInisAdaptingitsPlatformforHigherEducation

CrossingtheHigherEducationChasm

RussellGlassHeadofProducts,

LinkedInMarketingSolutions@glassruss

FourMajorTrendsShapingtheFutureof

Education

AffordabilityisintheSpotlight#1

MeasuringOutcomesIncreasinglyImportant#2

HigherEdDecisionsBecomingMoreSocial

45%  ofprospectiveMBAstudentssaywordofmouthrecommendationsaremoreimportantthanrankingsCarringtonCrisp.Tomorrow’sMBA2014

#1  Friendsandfamilyarethetopnon-schoolresourcewhenresearchingb-schools

2014GMACProspectiveStudentsSurvey

#3

Oracle,SocialMediaTodayandLeaderNetworks,“TheSocialEnabledEnterprise:a2013researchstudy”,Worldwide,Sep2013

91% 81%

Increasedvisibilitywithcustomers

Increasedloyalty

RelationshipsMatter:SocialImpactsyourSchool’sVisibility

#4

It’saChallengingWorldforEducationMarketers

DeclininginterestinMBA

Shrinkingfutureaudience

Competitionhasincreased

Costperinquiriesrising

HowDoWeSuccessfullyCrossTheChasm?

DeclininginterestinMBA

Shrinkingfutureaudience

Competitionhasincreased

Costperinquiriesrising

GreatStudentOutcomes

UniversitySuccess

SustainedInnovation&Relevance

ThreeTrendsPuttingWindinOurSails

OnlineLearningisProliferatingLikeNever

BeforeTRENDONE

270k+LyndaVideosSupplementcurricula

Promotefacultyandstaffdevelopment

Supportclassroomtechnologies

Drivestudentengagementandsuccess

TRENDTWO

TechnologyisEnablingBetterMeasurementofStudentSuccess

Measurement&AdaptiveLearningAreProgressing

EmployersIncreasinglyWorkingwithEducationProviderstoDevelop

CurriculaTRENDTHREE

PartneringforGraduateSuccess&Employment

TheLinkedInValueProposition:

Themosteffectiveplatformtoimpacttheentirestudent-

professionaljourney

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015*

32M

380M+

200K+Professionalsjoindaily

SchoolsCompanies Knowledge SkillsMembers Jobs

TheEconomicGraph

380M+ 4M+ 3M+ 25K+ 17M+presentations

1M+long-formposts

270K+Lyndavideos

ParticularlyonprofessionalsocialnetworksStudentsSeekEducationalInformationOnline

LinkedInsurvey–USApril2014

InstitutionWebsiteOnlineNewsPublication

PeersProfessionalSocial

NetworksBrochures

Friends/FamilyEmail

TradeEvents/Open-daysPersonalSocialNetworks

86%54%53%

49%39%38%

32%22%22%

 Professionalnetworksusedover2xmorethanpersonalnetworks

Research Schools

AcquireKnowledge

DevelopProfile

BuildNetwork

Connect with

Alumni

Internship

Job

Upgrade Skills

Develop Career

Support Causes

LinkedInProducts(Paid&Organic)SupporttheEntireStudent-ProfessionalJourney

LinkedInProductsSupportAllMajorEducationalDepartments

Admission

Education

Career ServicesDevelopment

IP/ThoughtLeadership

Marketing

Educational Institution

HowLinkedInHelpsHigherEducationToday

MostEffectivePlatformtoEngagewithProfessionals

OnsiteDisplayNetworkDisplaySponsoredUpdatesSponsoredInMailLeadAccelerator

Full-funnelanalytics

&reporting

productsthatimpacteverystageofyourfunnelandgetresults

BeRelevantEarlyInMail2.0+SponsoredUpdates

Connections

Company Industry

Size

Name

GenderEducation

Geo

Groups

Standardized

jobtitles

SeniorityFunction

Occupation

TargetOnlytheRightAudience

BeEverywhereOnandOffDesktop

BeHelpfulThroughoutOutcomes/SchoolFinder

BeHelpfulThroughoutAlumniTool

MeasureItAll

HowLinkedInWillHelpHigherEducationintheFuture

InvestinSimplification

UniversityPage  CompanyPage

+

DriveNextLevelPerformance

ProgrammaticDisplay

1-ClickLeadGen

CustomerDataOnboarding

WeareCommittedtoHigherEducationAndInvestinginitsFuture