PLANNING HOLISTICALLY

CROSS SCREEN: VIEWING VIDEO CONTENT ACROSS MULTIPLE SCREENS

DVD ......................................... 81% -2%PC w/ internet ......................... 78% -2%DVR ......................................... 49% +1%Tablet ...................................... 51% +61%Game Console ......................... 46% +1%SVOD ....................................... 42% +21%Enabled Smart TV .................... 16% +75%Multimedia Device ...................13% n/aBroadband Only Homes ............ 3% +112%

Video viewing has become increasingly fragmented as more and more screens become available to consumers. However, traditional TV remains the dominant choice, capturing 62% of all viewing. The real challenge is with the growth of multi-tasking, which means consumers are often viewing many platforms at once. The shift towards multi-screen viewing demands a more holistic approach to media planning.

65%of US households are viewing shows with a

WHY

?

US HOUSEHOLD PENETRATION OF DEVICES

2017 PROJECTION: EQUAL SPENDING FOR TELEVISION AND DIGITAL

CROSS SCREEN VIEWING REQUIRES CROSS PLATFORM PLANNING

THIRD QUARTER 2013 VS 2014

THIRD QUARTER 2013 VS 2014

+

+

-

-

TV: REACH DIGITAL: FREQUENCY & ENGAGEMENT

TV PLAN

+33.3%

36% 27%

17%38%48%53%

77%76%70%39%

SOURCES: Nielsen & IAB Online Video Study, Feb 2013 | Nielsen Total Audience Report Q3 2014 YUME/Nielsen Study | Forrester Research–Digital Marketing Forecasts 2014-2019 | NSI Local Watch Report 2015

VIDEO PLAN