Reaching New Market Segments

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Crockett Facilities Services Inc.

Ritesh Seth, MBA

Introduction: 30 Second Pitch

Ethical business professional with over 5 years experience in diverse functional roles and skilled in Strategic Marketing and Business Development

Intrasoft Technologies, KPMG, Enterprise Rent-A-Car, The Concordian, Pamplin College of Business, Consulting projects

Masters of Business Administration- Virginia Tech

Bachelors of Business Administration – Marketing- Concord University

Revenue Mix

Revenue Mix

Commercial Market Segment

Property Management Firms

Educational Institutions

Medical Facilities

Commercial Real Estate

Apartment Complexes

Institutional Investment Properties

Individual Commercial Property Owners

Commercial Property Management Firms

Coakley Realty, Inc - Rockville, MD

Sequoia Management - Chantilly, VA

Thalhimer – (Crushman & Wakefield)- VA & NC

BECO Management - Rockville, MD

Terrapin Property Management LLC- Severna Park, MD

Crockett’s Service Offerings

Facility Management

Operations and Maintenance Services Contracts

Preventive Maintenance

Mobile HVAC Services

Custodial Service Contracts

Mechanical Contracting

How do we reach this target segment?

Integrated Marketing Communications Approach

Push Strategy

Pull Strategy

Non-Traditional StrategySocial Media, PR, Community InvolvementVehicle Wraps, Industry Participation

Non-Traditional

Pull

Push

Push Strategy

Prospect Identification – in the Tri-State area

Generate a targeted list of key decision makers- Direct Mail and Email Campaign

Create compelling Marketing Collateral- Showcase and differentiate CFSI’s service offerings

Participate in Industry Trade Show- National Facilities Management Technology Show- Invite all leads to visit our booth at NFMT or other such events

Pull Strategy

Prospects actively seeking a Facilitates Services Provider- Individual / Smaller Commercial Property Owners

Re-vamp the corporate website- www.crockett-facilities.com- Meta-Tags, Google Analytics, SEO, Article Submission, Call To Action

Web-based lead generation program- Google Ad-words, Google Places, Industry Specific Directory Listing

Non-Traditional Strategy

Leverage Facebook - reach potential prospects

- Design Facebook Media Asset- Create demographic segmentation- Develop a CPC Advertisement Campaign- Create Call-To-Action landing page – Collect Leads

Industry Related Blogs and Discussion Forums- Help generate positive brand image and possible leads

Non-Traditional Strategy (cont.)

www.crockett-facilities.com

Outdoor Marketing – Custom Wraps for mobile vans- Increase brand visibility - Differentiate Crockett from other vendors in the marketplace

Creating Our Marketing Strategy?

Follow-up Questions, Comments or Concerns?

Thank You For Your Participation

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