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8/2/2019 CRM by MUGHDA JOSHIiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii

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CRM BY MUGHDA JOSHIPRESENTATION

CONCENTRATEDON RURAL MARKETS


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Group Members

Manisha 10B702

Shruti Nair 10B738

Vijay Popat 10B762

Pranit More 10B735

Aditya Kadam 10B725

Suprit Thakre 10B756


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MANORANJAN


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What is Moving Theater?

A Moving Theater is a service which providesentertainment especially to the rural people.

A Moving Theater is also called as THETRAVELLING SCREEN OR THE

TRAVELLING TALKIES


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Why MOVING THEATRE?

Rural people are more attracted towardsentertainment.

After working all day long they seek for someentertainment.

Hence we came up with an idea of MOVINGTHEATRE.


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SURVEY REPORTS

As per planning, we took a survey in RURALarea and came up with idea ofMANORANJAAN- A MOVING THEATER.

We all know that Rural population concludes

most of India, we got a good response.


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This is the survey we did

Men Women Children

Movies Yes Yes Yes

Cricket Yes No Yes

News Yes Yes No

Fun fair Yes Yes Yes


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According to the survey report conducted wefound out that rural people are more interested

In movies and fun fair


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Introduction to MANORANJAAN

Since there are already many such serviceswhich provides entertainment to the ruralpeople, we had to do something DIFFERENT.

So along with entertainment we planned to startwith spreading AWARENESS and also teachingfacilities for rural people.


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How we work?

Considering each and every factor related torural market.

We have selected villages in Nashik district.

These are the villages Lasalgaon ,Vinchur,Pimpalgaon and Baswant


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MAP


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Rural Marketing Mix

PRICE

This refers to the process of setting a pricefor the service we provide.

PLACE This refers to the place where we provideour services.


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PRODUCT

THE PRODUCT MANAGEMENT ASPECT OFMARKETING DEALS WITH THESPECIFICATIONS OF THE ACTUAL GOOD ORSERVICE, AND HOW IT RELATES TO THEEND-USER'S NEEDS AND WANTS.

PROMOTION This refers to making people aware about our

services.


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Price

Price in rupees

Adults 25 rupees

Children 10 rupees

Our pricing strategy is PENETRATION strategy.

Setting the price low in order to attract customersand gain market share.

The price will be raised later once this marketshare is gained.


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Place

We have our Head office situated at Nashik city.

We manage all our activites through our headoffice which includes slection of movies,frquency of shows, transportation etc.


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Product

Our product includes VCDs , projectors,projection screen, truck, generator etc.

We have targeted fun fairs and weekly marketsto make people aware of our product.

Government provides subsidiaries.


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Promotion

ANNOUNCEMENT


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PAMPHLETS

NOTICE BOARDS


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Other Promotion Strategies

We provide eatables in collaboration with localpeople.

Which helps them in income generation.

We provide them basic facilities i.e we financethem for there basic needs.


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Monthly Average Stats village No. of shows adults children

Lasalgaon 2 80 30

Basawant 2 75 33 Vinchur 2 60 25

Pimpalgaon 2 85 40


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Targeting

We target whole Rural segment which includesMen, Women and Children.

Also we Specifically showcase movies forchildren and women.

We showcase movies only for children once amonth or as per our convenience.


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Movies for children


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Movies for men, women and children


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SWOT Analysis

STRENGTH

The only such service provider.


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Weakness

Multiplexes or single screen theatres startedgrabbing the rural market.


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Opportunities

We can penetrate into more villages.

Government would provide more subsidiariesand facilities for us to promote MANORANJAN.


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Threats


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