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CRM BY MUGHDA JOSHIPRESENTATION
CONCENTRATEDON RURAL MARKETS
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Group Members
Manisha 10B702
Shruti Nair 10B738
Vijay Popat 10B762
Pranit More 10B735
Aditya Kadam 10B725
Suprit Thakre 10B756
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MANORANJAN
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What is Moving Theater?
A Moving Theater is a service which providesentertainment especially to the rural people.
A Moving Theater is also called as THETRAVELLING SCREEN OR THE
TRAVELLING TALKIES
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Why MOVING THEATRE?
Rural people are more attracted towardsentertainment.
After working all day long they seek for someentertainment.
Hence we came up with an idea of MOVINGTHEATRE.
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SURVEY REPORTS
As per planning, we took a survey in RURALarea and came up with idea ofMANORANJAAN- A MOVING THEATER.
We all know that Rural population concludes
most of India, we got a good response.
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This is the survey we did
Men Women Children
Movies Yes Yes Yes
Cricket Yes No Yes
News Yes Yes No
Fun fair Yes Yes Yes
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According to the survey report conducted wefound out that rural people are more interested
In movies and fun fair
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Introduction to MANORANJAAN
Since there are already many such serviceswhich provides entertainment to the ruralpeople, we had to do something DIFFERENT.
So along with entertainment we planned to startwith spreading AWARENESS and also teachingfacilities for rural people.
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How we work?
Considering each and every factor related torural market.
We have selected villages in Nashik district.
These are the villages Lasalgaon ,Vinchur,Pimpalgaon and Baswant
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MAP
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Rural Marketing Mix
PRICE
This refers to the process of setting a pricefor the service we provide.
PLACE This refers to the place where we provideour services.
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PRODUCT
THE PRODUCT MANAGEMENT ASPECT OFMARKETING DEALS WITH THESPECIFICATIONS OF THE ACTUAL GOOD ORSERVICE, AND HOW IT RELATES TO THEEND-USER'S NEEDS AND WANTS.
PROMOTION This refers to making people aware about our
services.
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Price
Price in rupees
Adults 25 rupees
Children 10 rupees
Our pricing strategy is PENETRATION strategy.
Setting the price low in order to attract customersand gain market share.
The price will be raised later once this marketshare is gained.
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Place
We have our Head office situated at Nashik city.
We manage all our activites through our headoffice which includes slection of movies,frquency of shows, transportation etc.
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Product
Our product includes VCDs , projectors,projection screen, truck, generator etc.
We have targeted fun fairs and weekly marketsto make people aware of our product.
Government provides subsidiaries.
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Promotion
ANNOUNCEMENT
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PAMPHLETS
NOTICE BOARDS
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Other Promotion Strategies
We provide eatables in collaboration with localpeople.
Which helps them in income generation.
We provide them basic facilities i.e we financethem for there basic needs.
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Monthly Average Stats village No. of shows adults children
Lasalgaon 2 80 30
Basawant 2 75 33 Vinchur 2 60 25
Pimpalgaon 2 85 40
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Targeting
We target whole Rural segment which includesMen, Women and Children.
Also we Specifically showcase movies forchildren and women.
We showcase movies only for children once amonth or as per our convenience.
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Movies for children
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Movies for men, women and children
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SWOT Analysis
STRENGTH
The only such service provider.
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Weakness
Multiplexes or single screen theatres startedgrabbing the rural market.
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Opportunities
We can penetrate into more villages.
Government would provide more subsidiariesand facilities for us to promote MANORANJAN.
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Threats
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