Creating Shareable Content

Sonja FuchsWeb Technology Specialist

Stats

Source: Hootsuite blog April 2016

• Facebook is still #1 with 1.09 billion daily active users, on average• Most-used social media site among all ages: 64% of Americans 12 and up• Facebook is the most-used app• The site tallies 8 billion average daily video views• In September 2015, 1.5 million small and medium businesses shared videos

• One of the top most-used apps• More than 400 million active monthly users• Has the highest per follower engagement rate of any major social networks

• Fastest growing network with and has100 million daily active users• It’s is the second most-used social network after Facebook• Skews young. Monthly U.S. users 18-24 (37%), 25-34-year-olds (26%) and 13-

17 (23%)• More than 60 percent of U.S. 13 to 34-year-old smartphone users are

Snapchatters• Users spend an average of 25 to 30 minutes on the app each day

Source: Hootsuite Blog May 2016

Facebook 360Take a panorama on your mobile device using a supported app (Google Street View iOS or Android app)or a photo using a 360 camera.

Examples here on the Facebook 360 Page

More info on Facebook 360

People Crave Video

What We Crave

Source: Globalwebindex.com 2016

Phones – No Longer for Calling

Ag CMS Mobile Use Increase 2011-2016

How We Watch

Source: Hootsuite blog April 2016

Source: http://www.kpcb.com/internet-trends page 73

Facebook Livestreaming

• Livestreaming THE biggest trend for marketers in 2016• Videos get a priority in your News Feed• Saved to your Videos after going Live• www.Facebooklivemap

FB Livestreaming Examples NDSU Extension

• Innovate Event 61 views• Ashley Ueckert, Golden Valley C

ounty 472 views

• Sound Ag Advice 770 views

Instagram Stories

• Share videos and photos of your day and they appear together in a slideshow format at the top of your follower’s feeds

• They disappear after 24 hours and won’t appear on your profile grid or in feed

Snap(chat)• Messaging app that allows take a photo or a

video with it, then add a caption or doodle or lens graphic over top, and send it to a friend.

• Can add it to your "story", a 24-hour collection of your photos and videos, which you broadcast to the world or just your followers.

• Livestream

Questions? Want to Try it?

Contact your Web Technology Specialists

Sonja Fuchs or Bob Bertsch