creating shareable content
DESCRIPTION
Ashley Tate's presentation from SMX Israel 2014. Are you creating shareable, engaging content for your brand? This presentation walks you through the six steps to creating shareable content using BigDoor's recent rebrand as a case study. BigDoor used the six steps to creating shareable content to grow their social shares from 0 to triple digits in less than a month. By following the steps, your brand can achieve similar results, and get your content in front of the right consumers.TRANSCRIPT
By: Ashley Tate Content Manager,
@BigDoor @ashtate
Over 50,000 articles and 5,000 videos
Look at your:
• Current content analytics (traffic, shares, comments, community interaction, etc.)
• Content topics • Content types (blog posts, video,
eBooks, guides, etc.)• Distribution funnel
Persona name: #1
DemographicsWho are they?
BackgroundWhat is their job? What is their company like?
NeedsWhat do they want out of your product/service?
GoalsHow will you solve their problem?
Remember: Continue to share over multiple weeks.
Total posts: 21 Total social shares: 4,812
Average shares per post: 229
Most trafficked
pages from Aug 26-Sept 26,
2013
Traffic correlation is obvious.
6. Smart content distribution
@ashtate [email protected]