no photoshop® needed: creating fantastically shareable nonprofit graphics

Download No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

If you can't read please download the document

Post on 12-Apr-2017

1.067 views

Category:

Design

0 download

Embed Size (px)

TRANSCRIPT

PowerPoint Presentation

How to create fantastically shareable nonprofit graphics (without photoshop)By Julia Campbell, J Campbell Social Marketing@JuliaCSocial#npGameChangers#npGameChangers @JuliaCSocial

Visuals are vitalTweets with images receive 150% more retweets.

Google searches on infographics have increased 25 times in the past 5 years.

Content that includes visuals gets 94% more total views.Sources: HubSpot, JeffBullas.com, Google

DO NOT STEAL IMAGES! ONLY use legal images that you have the rights to edit and/or use.

Do not just go to Google Images and swipe something that looks great.

You can and are encouragd to share, retweet and re-pin something from a brands social media account! (They get attribution.)

#npGameChangers @JuliaCSocial

Think Of Your Audience FirstAlways think first about your audience & your community.What will resonate with them?What will they find compelling?This photo:http://www.pinterest.com/pin/79446380900936048/ #npGameChangers @JuliaCSocial

Double CheckDouble check data!Double check photo permissions!

This photo: http://www.pinterest.com/pin/430164201877799959/

#npGameChangers @JuliaCSocial

Take Some TimeThese tools take time. Dont get discouraged.Keep learning.

This photo: http://www.pinterest.com/pin/430164201877760549/

#npGameChangers @JuliaCSocial

To get shares on social media#npgamechangersVisuals & GraphicsAre the most effective way

What Makes a Great Graphic?Visually compelling. Clear, close up, easy to read.This photo:http://www.pinterest.com/pin/79446380901159283/

#npGameChangers @JuliaCSocial

2) Tells a story.

This photo: http://www.pinterest.com/pin/430164201878471786/ #npGameChangers @JuliaCSocial

3) Educates and informs.

This photo: http://www.pinterest.com/pin/264938390549160626/ #npGameChangers @JuliaCSocial

4) Elicits emotion.

This photo: https://www.facebook.com/photo.php?fbid=10150538648953305&set=a.78410178304.73255.28126338304 #npGameChangers @JuliaCSocial

5) Showcases impact.

This photo: http://www.pinterest.com/pin/15467056842371754/

#npGameChangers @JuliaCSocial

6) Shareable.

This photo: http://www.richardsolomonblog.com/2012/10/maria-corte-world-international-breast.html

#npGameChangers @JuliaCSocial

Use InfographicsHubSpot found that brands that publish infographics increase their website and blog traffic an average of 12% over those that do not.

#npGameChangers @JuliaCSocial

#npGameChangers @JuliaCSocial

Infographic tipsColorful.Easy to read.Having good data to use.Must tie to your goals.Piece of content. SHAREABLE! Searchable.

This photo: http://visual.ly/what-infographic-2

#npGameChangers @JuliaCSocial

800% in the past 2 years#npgamechangersSearches on the term infographic have increasedAccording to Google trends

Nonprofit infographic collectionsCollections for future research, inspiration: http://www.pinterest.com/kanter/nonprofit- m/kanter/nonprofitinfographics/ http://www.pinterest.com/nonprofitorgs/nonprofit-ads-posters-infographics/ http://www.stayclassy.org/blog/five-of-our-favorite-nonprofit-fundraising-infographics/

Tools to Create Great infoGraphicsInfographics

Infogr.amInfoActive.coPiktochart Easel.lyVenngageHubSpot Free templates: http://offers.hubspot.com/how-to-easily-create-five-fabulous-infographics-in-powerpoint

#npGameChangers @JuliaCSocial

Tools to Create Great GraphicsQuotes

Quozio.comRecitethis.comBehappy.meQuotesCover.comInspirably.com

#npGameChangers @JuliaCSocial

Tools to Create Great GraphicsEnhance Photos

UseChisel.comPinwords.com PowerPointPicMonkey.comPixlr.com

This photo: http://www.pinterest.com/pin/430164201878271362/

#npGameChangers @JuliaCSocial

Tools to Create Great GraphicsPhoto Apps

ShapelyPiclabMarkstaPictionTypicWordFoto

These photos:https://itunes.apple.com/us/app/wordfoto/id414002091?mt=8 http://www.pinterest.com/pin/64105994667679513/

#npGameChangers @JuliaCSocial

My favorites

Canva.comPresentationsSocial media graphicsFacebook coversTons more

#npGameChangers @JuliaCSocial

My favorites

Canva.comMagazinesE-BooksResumes!

#npGameChangers @JuliaCSocial

Tools to Create Great GraphicsMy favorites

Pinstamatic

#npGameChangers @JuliaCSocial

Great stories.#npgamechangersGreat graphics are not possible without

My Two CentsStart thinking visually and start thinking in micro-content terms. You have it in you! You have interesting visuals even if you cant show picture of cute animals and kids.

#npGameChangers @JuliaCSocial

My Two CentsThink of creating graphics as showing the world what you do and why you do it, in a compelling, interesting and easy-to-share way! #npGameChangers @JuliaCSocial

My Two CentsYour nonprofits mission and impact are worth sharing if you get a little creative. #npGameChangers @JuliaCSocial

Free E-Book

#npGameChangers @JuliaCSocial

http://jcsocialmarketing.com/resources/ultimate-guide-social-media-graphics/