Craig AramakiDirect Sales Architect

Craig AramakiAlpine, Utah801.712.2190craig@directsales.ninja

Craig is a C-level change agent seeking employment specifically in the direct sales industry. With a foundation in both corporate global brands and direct sales positions, Craig’s skill set is designed to:

! Expand your membership base ! Increase product consumption ! Develop business-building brand advocates ! Drive sales growth across the globe

See how a n exper ienced D i rec t Sa les Arch i tec t c a n b u i l d y o ur compan y ’ s presence i n t he m arket .

D I R E C T S A L E S A R C H I T E C T

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E X E C U T I V E L E A D E R S H I P

Chief Marketing Officer Young Living Essential Oils ! 2013-2014 Global reach ! 1,000 employees in 13 countries

Chief Strategy Officer Richter 7 ! 2011-2013

Chief Digital Officer McCann Worldgroup ! 2009-2011 Global reach ! 23,000 employees in 120+ countries

President Managing Director Euro RSCG Worldwide ! 1995-2009 Global reach ! 11,000 employees in 75 countries

Craig has managed marketing teams and projects throughout the world

U.S. Canada Japan

Hong Kong South Korea Singapore

Germany U.K. France

Amsterdam Czech Rep. Australia

Brazil Ecuador Oman

D I R E C T S A L E S F I E L D E X P E R I E N C E

Full-time Distributor Young Living Essential Oils ! 2014-Present Personal organization ! 3,290 members, $260,000 group sales volume in 9 months

Full-time Distributor Interior Design Nutritionals ! 1994-1995

Qua l i f i ed from t he gro und u p

Craig’s influence can be seen in prominent corporations around the world—including both traditional and direct sales organizations. Craig has managed international teams and the work he has contributed to has been seen by millions.

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An I mpress i ve Portfol i o

For more than two decades, Craig has refined his leadership style working with brick-and-mortar storefronts as well as virtual high-rise brands. In addition to directing work for famous names while employed by marketing agencies, Craig has collaborated with dozens of direct-to-consumer companies and start-ups.

H is hands-on work i ncludes the development and implementat ion of market ing strateg ies and tact ics that span all med ia .

search engine marketing

online advertising

direct mail

television

infomercialsradio

newspapersmagazines

trade shows

CORPORATE

SOCIAL MEDIA

EVENTS

recognition programs

customer call

360˚ brand

centers

experience

WEBSITE

MOBILE APPS

EMAIL MARKETING

VIDEO PRODUCTION

DEVELOPMENT

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Lead i ng t he Modern Mo vemen t i n D i rec t Sa les

It’s strong. It’s streamlined. It’s a far cry from conventional direct sales construction.

By drawing from best practices in mainstream brands, Craig Aramaki will architect new form and functionality to your organization. His modern approach to direct sales incorporates global influences. Cross-cultural styles. An understanding of industry trends. And curb appeal that grabs the attention of both members and consumers.

To do it, Craig has mastered key tools of the trade and proven his expertise in four key areas:

C O M P A N Y G R O W T H

C O N S U M E R E N G A G E M E N T

G L O B A L E X P A N S I O N

M E M B E R E X P E R I E N C E

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The global economy continues to accelerate—and every company is

challenged to keep pace. But growing without a solid foundation can

be a risky venture.

One of the biggest obstacles companies face may simply be an out-

dated set of plans. As an industry thought leader, Craig has helped

organizations recalibrate their view of their infrastructure now—and

what it needs to be in the future.

By identifying mindset and behavioral walls that may block the way,

Craig can help your company determine the internal pillars needed

to bear future growth and expansion. With a few mindful re-designs,

your company can remain relevant, competitive, and thriving.

Smoot h i ng t he Wa y for Growt h

Cra ig can help determ ine the i n ternal p i llars needed to bear future growth and expans ion

! At Young Living

As the Chief Marketing Officer for Young Living, Craig engineered a complete overhaul of the corporate mindset—from an inwardly focused, product-centric mentality to a “Member First” corporate mantra.

! At EuroRSCG

As the President of a business unit within this global advertising agency, Craig transformed his business unit from a stand-alone group to the core digital marketing provider for 20 sister agencies in North America.

P R O O F P O I N T 1 P R O O F P O I N T 2

Smoot h i ng t he wa y for growt h

5-10% growth over 20 years

14 people $2 mill ion/year

Young Living before Craig

EuroRSCG office before Craig

65% growth in just 1 year

150 people $40 mill ion/year

Young Living after Craig

EuroRSCG office after Craig

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B E F O R E A F T E R

C R A I G P A V E S

T H E W A Y F O R

S I G N I F I C A N T ,

M E A S U R A B L E

G R O W T H

With more than 20 years of leading-edge marketing and consumer

experience in his toolbox, Craig knows a thing or two about

designing and executing powerful consumer engagement strate-

gies. By crafting messages and approaches that precisely target an

audience, Craig has captured the hearts and minds of consumers of

all backgrounds.

Craig can help your organization pinpoint the crucial insights that

drive consumer behavior so you can effectively engage with

existing and potential customers. The result is exceptional brand

experiences, fierce product loyalists, and sincere brand advocates.

Exac t i ng C us tomer S tra teg ies

By p i npo int i ng cruc i al a ud ience i ns ights , Cra ig helps you effect i vely engage w i th ex ist i ng and potent i al customers.

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! A New Angle for Intel

Craig played a major role in putting the Intel brand on the map. He was part of the team that created the “Computer Inside” ad campaign and the “Intel Inside” co-marketing program which rolled out internationally.

Not only did these efforts make an unknown technology component a household name, the long-lasting accomplish-ment has become the quintessential case study for ingredient branding taught at Harvard Business School.

! Straight Talk for Young Living

As the CMO for Young Living, Craig completely overhauled how the company communicated with its members. The strategy began with Young Living executives, but encom-passed methods far beyond traditional newsletters and leadership updates: social media tactics, conference calls, online forums, face-to-face leadership meetings, and member delegations.

The result was an unprecedented dialogue with mem-bers—and the identification of unresolved, unmet (and sometimes unknown) needs. The positive response from the field was overwhelming and marked a new era in the company’s growth.

P R O O F P O I N T 1 P R O O F P O I N T 2

exac t i ng c us tomer s tra teg ies

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When a company is ready to stretch its boundaries, new marketplaces

can put up more barriers than you bargained for.

A veteran of the global marketplace, Craig has ventured into new

territories before—and knows what to expect. He’s learned to find the

right midpoint between centralized oversight and local adaptations.

He’s familiar with the complexities of managing a multi-national

corporation. And he understands how to broaden a product’s appeal to

clear the way for global acceptance and growth.

Eng i neer i ng Globa l Expans i o n

Cra ig understands how to broaden a product ’s appeal to clear the way for global Acceptance and growth .

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! Measurable International Growth

A Utah-based company for years, Young Living had become mired in a parochial, U.S.-centric mindset. As the global CMO, Craig helped the company break confining organiza-tional structures and establish new processes.

This internal overhaul quickly brought increased participa-tion from GM’s and member-leaders in non-U.S. markets and paved the way for a more consistent member experience throughout the world.

! 13 global offices ! 530,000 active members

! 34 international teams

! 24 languages for translation

! Calculating for Multiple Markets

While Managing Director at EuroRSCG Worldwide, Craig was the global agency lead for the business-to-business division of Intel and for all of Intel.com. That meant leading the branding and digital marketing initiatives across North America, APAC, and EMEA.

P R O O F P O I N T 1 P R O O F P O I N T 2

eng i neer i ng globa l expans i o n

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As a direct sales company, your success is built around your

members. But when it comes to your company’s approach, one plan

does not fit all. Product users have different expectations than

business builders; even business builders vary in their purpose for

joining your organization. Treating each category the same meets

none of their needs.

Craig has the advantage of seeing a direct sales strategy from dual

perspectives: he understands the business

from an operational posture, but also wears

the shoes of a full-time distributor. He can

put both skill sets into practice to develop

a member experience blueprint for

your organization.

A bet ter b l uepr i n t for members

Cra ig understands bus iness operat ions from an execut i ve ’s perspect i ve as well as the boots-on-the-ground v iew of a d istr ibutor .

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! A Proven Plan

While serving as CMO of Young Living, Craig developed an exclusive methodology to develop a 360-degree member experience—for every type of member. This “Member Blue-print” first identifies specific member groups and sub-groups, then optimizes every potential touchpoint.

By mapping out networking, communication, education, customer service, business-building tools, duplication methods, training, events, and more, Craig can customize a Member Blueprint that will help you increase new member-ship, product loyalists, and brand advocates.

P R O O F P O I N T

A bet ter b l uepr i n t for members

Does Craig’s concept of Direct Sales Architecture work? These members and asso-ciates speak for themselves about the Young Living member experience he architected.

Sheena Ling

Craig, I personally th ink i t ’s amazing how

attent ive you are to the people on the ground

and how fast you get your team to respond

to our requests. Extremely

grateful for your leadersh ip

together w ith your team.

T H E M O D E L I N M O T I O N

Joanna Stewart

CRAIG I REALLY

APPRECIATE THAT YOU

WORK SO HARD TO

HELP US ACHIEVE OUR

DREAMS.

Darby Mackenzie

Thanks for everything you are doing!! It feels great to be asked for input and to have a CMO who is so responsive to the field!!!

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T H E M O D E L I N M O T I O N : O P E N I N G C O M M U N I C AT I O N S

Sherry LaMarche: Thanks, Craig. I love the new feel-ing of connection with Corporate that you are fostering. Now the Corporate family is coming closer to the frequency of the products that YL is famous for.

Kathi Undlin Johnson: Jess Bell, you are so right. It’s awesome that Craig is asking our input. Love that Young Living has such amazing people coming on board. We are so blessed. Thank you Craig Aramaki.

Shari Salisbury: Hi Craig, I love the way you work. Communication is so key. Thanks for all you do for us.

James Niederland: Thanks, Craig, for creating the page and also for, in general, open-ing the lines of communication between YL corporate and we in the field. Great work!

Suzanne Zimmerli VanOver: Thanks for addressing this, Craig!!! It’s so great to know that The Pow-ers that Be (aka you!) are listening and ACTING upon it! Thanks so much!!

Joanna Stewart: Thank you for seeking the input of members and for all you do to help us make our dreams come true. We really appreciate you helping to harvest the tansy!

Leah Zanin: Thanks Craig for you, and your team, and all you do/have done! I appreciate we can add our feed-back (with or without giveaways!!)!

Gailann Greene: Thank you Craig, for your gift of healing the gaps and instilling communication & understanding!

Julie Chertow: wow LOVE your honest transpar-ency Craig. You make it real, I love your accessibility. THANK YOU!

April Pointer: THANK YOU!!! Really appreciate you keeping us in the loop.

Karen Froelich Watson: Craig, you are the best! Love your sense of humor and your transpar-ency. Thanks for everything you do and for making us feel heard!

Danielle Zanghi Brogna: Craig Aramaki finally someone is listening to us!

Rebeccah Steele: Thank you Craig for involving us in this much needed change!

Stacey Tratner: Thank you Craig for being open to hearing from us what we think. That says so much about your character and I truly appreciate it.

The cornerstone of the Young Living blueprint is member relationships.

And that requires communication. In the past, the organization had

operated strictly from the top down with little input from the field. The

result was members who were frustrated and who questioned corporate

commitment—and that was corroding growth.

In his role as CMO, Craig addressed member discontent with innovative demon-

strations of the company’s attention. Beyond email and event interactions, Craig

implemented feedback meetings, enacted member discussion panels, held open

conference calls, and personally addressed hundreds of individual comments via

social media. What did Young Living members think? Their words say it best.

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Pinky Begnaud: It’s exciting to work with Young Living and so many distributors that share their knowledge…Craig thank YOU for all the great articles – it has opened up new avenues for me with all those that think there is no difference in oils.

Karen Froelich Watson: Thanks for including us in the process, Craig. It’s great to feel even more a part of making Young Living the world leader.

Jean Cosgriff: I am so excited to read your posts. You are going to help me climb mountains with Young Living. Thank you. Just used many of your pictures in our presentations.

Bev Haselhorst: Thank you for the “heads up”!! It feels so good to be informed so that we can better represent YL!!

Vera Smith: Thanks for taking the message to the Executive Team! You are a rockstar, Craig!

Elizabeth Rose: This is wonderful! Thank you for connecting with all of us and lead-ing and sharing with integrity.

Sarine Rajagukguk: Thanks for valuing our opinion, Craig.

Pamela Mac: We appreciate you, Craig!

Carla Green: Appreciate being asked for our in-put Craig Aramaki! THANK YOU!!!

Carole Scott: Thank you SO much for asking Craig!!

Sonya Kiss: Thanks for allowing us the oppor-tunity to give our 2 cents.

Melinda Bowman-Helwick: Thank you to Craig for asking our opinions!

Carrie Solorzano: Thanks for consulting us so much and asking our opinions!

Catherine Vestraci: Thanx for welcoming feedback from the masses, Craig!

April Pointer: THANK YOU!!! Really appreciate you keeping us in the loop.

Jean Vik Dukes: Thank you for listening to us.

Rebeccah Steele: Craig thank you for involving us so closely with the work you are doing in YL.

Susan LaVonne Walter: Hello Mr. Aramaki…Thank you for all you do for this company. Craig.

Jessica Jacobs: Thanks for listening to us!

Elisa Rumbo: Thank you so very much for your personal response. Just as I am starting to build this business, I am starting to build a new life after so much loss. I look forward to grow-ing, just as this business grows! You also have touched my life with your kindness. I thank you.

David Staib: Craig, thx for your ear tonight about our struggles out East with our direct up lines.

Tiffany Takao: Thanks for being accessible!

Wendy Emprimo: Hi, Craig! Thank you for all of the great info/feedback you give on the FB page. I’ve been with YL for almost 4 years and it has changed my life! Thank you for you help and keep up the great work.

Vera Smith: Hello Craig! Thanks for all you do! The changes with YL are awe-some! I can tell good things are happening! Again – thanks for all you do and I hope we are wearing you out w/all our questions and comments!

Elizabeth Rose: Thank you for looking into it and for all the wonderful things you and the team are dreaming up!

Gail Pochylko: Thanks for your attention and all you do!

Byron Streitz: A HUGE thank you for all you’ve done to improve Young Living.

Adam Green: You rock my socks dude. Can’t wait for the future.

Suzanne Zimmerli VanOver: Morning Craig!!! Just wanted to wish you a wonderful day and thank you for all you do for us!

Beverly Blagg McClendon: …In all, I came back home with 9 new contacts because I shared samples…sweet! Thank you for this powerful new sharing tool!

Elisa Rumbo: Thank you for all you do! I know living on the road is hard. But please know your small gestures for such a BIG company mean the world! Thank you, Craig!

Kathleen Harvey: Thank you for all your hard work Craig!

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Suzanne Zimmerli VanOver: Craig, I LOVE that you don’t just LISTEN…you ACT!!! THANKS!!!

Stacey Tratner: Thank you so much Craig. Not only did you address the concern but you did it extremely quickly. You really are a huge asset to Young Living and I am so grateful you came on board.

Tracey Twa: Craig, you are a guy that is really on the ball for sure. You have imple-mented so many great changes!

Sheena Ling: Craig, I personally think it’s amaz-ing how attentive you are to the people on the ground and how fast you get your team to respond to our requests. Extremely grateful for your leadership together with your team. Thank you.

Kristin LiaBraaten: This is wonderful!!!!! Thank you, thank you, thank you. I feel So loved and supported by our YL cor-porate team and you going the extra mile with things like this to keep us updated is SO appreciated!

Amy Young Lapp: Thank you Craig Aramaki! for caring about things that matter to us…website is biggest and you re-ally listen and help us so much! So grateful for you as our CMO!

Jacqueline Carey McLaughlin: Thanks, Craig Aramaki, for all you are doing for all of us, and the YL photographer for the great shots! Keep on going, Craig! You ROCK!

Sue Olmos: So helpful!!! Thank you. You seem to think of everything!

Jan Weger: I love the new look of the website and really appreciate the New Product guide with prices. Thanks for the great work you and your team are doing.

Janet Baca: Craig Aramaki, I’m soooo excited that you are working so hard to make YL even better in so many areas. Your vision is inspiring to all of us!! Thank for your insight and passion! It is noticed!

Leah Zanin: Thank you Craig!!! And I wanted to point out it’s 10:10 at night! I’m extremely grateful to be with a company with such a dedicated Executive team!! Although I would never expect you all to do it but it’s noticed and I hope that everyone appreciates the hard work you all have put in for us!!

Michelle Skoczek: I’m most impressed with everyo-nes’ authenticity and consistency with the YL heart and commit-ment to providing the highest quality oils. We pour our lives into this because we’ve seen our lives change and know it will do the same for others. Thank you for honoring us with your hard work and dedication.

Vera Smith: Woohoo! I wish I could give you a great, big Texas hug! You, sir…ROCK!!!!!

T H E M O D E L I N M O T I O N : D E L I V E R I N G R E A L VA L U E

Simply listening and conveying essential information to members was

huge. But the solutions generated through member communications

were transforming to Young Living. Rather than delivering formulaic

responses, Craig developed new tools and solutions based on gathered

member feedback. And thanks to Craig’s acumen in marketing and communications,

the responsive delivery and quality of materials delighted Young Living members, far

exceeding their expectations.

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Diana Ewald: Thank you, Craig, for being part of our Young Living family – your energy is a fantastic addition to our team!

Erin Giddens: Craig Aramaki!! Thanks for beauti-fying our YL web experiences!

Dell Mara Lovell: I love the new product cards that being sent out. Great job!

Frances Fuller: Craig Aramaki, you are a blessing, and we appreciate you!!! We know you are aware – and that makes a difference!!!

Jacqueline Carey McLaughlin: Thanks for all you are doing to make Young Living look as good as it IS!

Jessie Comeau: You have done beautiful things for YL’s image and I trust you completely!

Joanna Stewart: Craig I really appreciate that you work so hard to help us achieve our dreams.

Kriss Durkopp Patterson: You are Awesome!!! And Valued to the Highest Heavens, Craig!!!

Kristy Fell Dempsey: Thank you for always giving your all, Craig Aramaki!!! You’re greatly appreciated!

Teri Secrest: Just sitting here thinking how grateful I am for Craig Aramaki, Scott Johnson, Jared Turner, Travis Ogden and any other new Execu-tives I may be unaware of at the helm of Young Living. My business partners and I have experienced enormous growth in the last 6 months! We sincerely believe that each of you are making a tremendous positive difference to an already great company. I am so proud to be on your team! Thank you for your dedication and your loyalty to “changing the way the world thinks about healthcare.”

Amy Young Lapp: Thank you Craig Aramaki! You are the BEST!!

Tracey Lynn Twa: Thanks once again Craig for all that you do and all of the improve-ments that you are implementing. We really appreciate it.

Stacey Tratner: Craig I can’t say enough how much of an asset you are to Young Living. Thank you so much. You really do rock!

April Pointer: Y’all are dong a great job changing our marketing, Craig Aramaki. Thank you for all the long hours and hard work you pour into Young Living.

Carrie Solorzano: Thank you so much and thank you for all you do for us and YL!

Jeffrey Lewis: Good morning Mr. Aramaki, thank you, thank you, thank you for all that you do, we appreciate every-thing that is happening there in the corporate office!

Allyson Mugg: You are awesome!! Thank you!!

Linda Zima: YOU ROCK Craig Aramaki!! I am sooo grateful for you. You are truly appreciated & treasured.

Denise Dunning Hougland: Craig, this is amazing and so help-ful! Thank You!

Melissa Poepping: OMG, you are AWESOME!

Barb Doyle: Thank you Craig for the awesome job you are doing!

Christina Martinez: Craig, you and the IT Team ROCK!!

Diana Hagadorn: Thanks Craig, you are doing an awesome job!

Elizabeth DeArmond: We love y’all in Texas Craig Aramaki!

Georgia Watson: Thanks Craig. We appreciate all you do for us!

Jessica Jacobs: You ROCK!!! THANK YOU!!!

Lanice White: Sure appreciate you, Craig – this is so very helpful!

Sharon Yost Rhodes: Thank you, Craig, for all you are doing! Please take care of yourself and know how much we look forward to whatever you have in store for us.

Summer King: Thanks for all your hard and cre-ative work!!

Mary Ellen: I am excited to see what you come up with. Everything you have done so far has improved the company’s public presence. I am sure it will be perfection! Thank you for all you are doing.

Carrie Duryea: So last night we had a great busi-ness meeting with Young Living CMO Craig Aramaki. Great turn out, he was funny, he was smart, he was motivating and I didn’t want to leave.

Loriahn Harden: Never been more impressed with the heart of a company than I am after the Leadership Luncheon with the executives at Young Liv-ing – with Jared Turner and Craig Aramaki.

Christina Martinez: Craig, did I tell you how much you ROCK today?! I LOVE your atti-tude, efficiency & transparency!