crado namkeen

7/30/2019 crado namkeen

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SUBMITTED TO:-

B.W.T.I.B.A.(H.K. CAMPUS)

ASHRAM ROAD,

AHMEDABAD.

SUBMITTED BY:-

TOBACCO GROUP OF T.Y.B.B.A.

1.ARJUN JOSHI(3017)2.DHAVAL GAJJAR(3011)3.DIPAK DIYORA(3007)4.TEJAS JANI(3016)5.NIKUNJ MANGUKIYA(3022)6.TUSHAR DOBARIYA(3008)7.HEMAL CHOKSHI(3006)8.KAMLESH SIYANI(3075)9.DILIP SATASIYA(3187)


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PROCESSING UNIT


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Lists of all credo namkeen products.

WefersChana dalMung dalBikaneri sevPhudina sevSing bhujiaKela wefersMitha chavanaAloo sevNimboo sev

King kurre

Milk protin sevMilk protin weferDhoom chavanaCredochavana


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4 PS:-

1). Product:-

Any physible item which marketer offer to customer s product. It

includes following products:

1). product variety:-

Different type of namkeen with which company is dealing is

decided here. Variety stands for different types of Product

Company offering to customer in different flavor.

2).quality:-

However, this is most important features to face competition, to

become or maintain number one in namkeen market. If quality ofdifferent types of namkeen is good, then namkeen industry can

became popular.


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3).brand name:-

If band name of namkeen is easy to remember, customer can

frequently use it and can occupy place in mind of customer. And

credo namkeens brand name is very easy to remember brand

image in customers min d because credo means to believe.

4). Services:-

Credo Namkeen should provide better service than the

competitors. It should available in under as well as rural areas.

5).packaging:-

Packaging of credo namkeen item should be attractive. It includes

name of Manufacture Company, expire date, manufacture date,

mrp, ingredient use in product etc. and credo namkeen use nouse

plastic packaging system also.


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2).PRICE:-

Price is monetary value of product that consumer need to pay on

purchase of product.

1). List price:-

Here need to prepare the sales price to different distributors and

customers of different types of namkeen like wafers with salt and

without salt, cruncy and crispy, mug dal. We select price by

various method of pricing.\

2).discounts:-

If customers make payment in cash is a liable for certain discount.

At hot rate discount should provide on purchase of product. Here

need to keep certain factors in mind while providing discount 1).

Type of purchase, 2). Quality of product, 3). Quantity purchase by

the customer.

3). Payment period:-

If a purchase made on credit base in how much time period

customer should liable to pay amount. Generally it should be

short term like 10 days, 15 days, 1 month.

4). Credit term:-

If a customer purchase product on credit, he should require to

follow certain terms and condition.


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3). PROMOTION:-

In the context of the marketing mix, promotion represents the

various aspects of marketing communication, that is, the

communication of information about the product with the goal ofgenerating a positive customer response. Marketing communication

decisions include:

Promotional strategy (push, pull, etc.)

Advertising

Personal selling & sales force

Sales promotions

Public relations & publicity

Marketing communications budget

The Promotion is what many of us commonly mistake as the

complete meaning of Marketing. This refers to the methods used by

marketers to make customers, aware of their product or service.

With increased competition, awareness is not enough for a product

to sell. In the present market place, a marketer has to inform,

influence, instigate and sometimes even inveigle a potential

customer into making a purchase. The most commonly used

methods of promotion are advertising, using sales force, sales

promotions and increasingly telemarketing.

Sales promotion is any initiative undertaken by an organization to

promote an increase in sales, usage or trial of a product or service

Often they are original and creative, and hence a comprehensive list

of all available techniques is virtually impossible (since original sales

promotions are launched daily).


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Sales Promotion

Sales promotion consists of a diverse collection of incentive tools,

mostly, short term designed to stimulate quicker of greater purchase

of particular or service by consumers or a trade.

Advertising and personal selling often work closely with another

promotion tools, Sales promotion consists of short terms incentive to

encourage the purchase or sale of a product credit services, where as

advertising and personal selling offer reason to buy a product or

service. The sales promotion invites and rewired quick response

Advertising says Buy our product but sales promotion says By it.

now. It effects is for a short term only and dose not builds a long -

term brand preferences. Sales promotion is a short-term objective,

which is used to increase the sales.

Sales promotion made by the credo namkeen is the discount given

on the purchase of its namkeens.

Advertising

Advertising includes any information or persuasive message carried

by a non-personal medium and paid for by a sponsor above product

is in the same way identified in the message.

Traditional mass media television and magazines are most commonly

used. it saves as a substitute for a sales person talking to an

individual prospect.


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Sales forces

US firms spends over $140 billion annually on personal selling more

then they spend on any other promotional method. Sales forces are

found non-profit as well as for profit organization collage requites

are the universitys sales force firm. No one devotes he importances

of the sales forces in marketing meet. However, companies are

sensitive to the high cost and rising cost.

Public Relation

Not only must the company relate constructively to customers,

suppliers and dealers but it must also relate to a large number of

interested public. A public confucilicute or impede companys ability

to achieve its objectives.

In the company they must have to good relationship with the public.If they dont do these types of relation than no one take this product

and company will go in less. So company should put good

relationship with the public.


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4). PLACE:-

Introduction

Place (or placement) decisions are those associated with channels of

distribution that serve as the means for getting the product to the

target customers. The distribution system performs transactional,

logistical, and facilitating functions.

Distribution decisions include market coverage, channel member

selection, logistics, and levels of service. Place is about getting the

products to the customer. Some examples of distribution decisions

include distribution channels, market coverage (inclusive, selective,

or exclusive distribution), specific channel members, inventory

management, warehousing, distribution centers, order processing

and transportation.

Meaning

Place includes all company activities involved in making the product

available to target consumers. It includes: channels of distribution,

the extent of market coverage, managing discrepancies of quantity

and assortment, retail locations, and the management of inventory,

transportation, and logistics.

Ultimately, Place is involved in making the product convenient forthe target customers to purchase.


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Coverage

Distribution channels can be defined by the number of levels

involved. Each layer of marketing intermediaries, or "middlemen,"

that performs some work in bringing the product and its ownership

closer to the final buyer is a channel level.

Because the producer and the final consumer both perform some

work, they are part of every channel. We use the number of

middlemen to indicate the length of a channel, as depicted below:

Channel 1 called a direct marketing channel, has no middlemen. It

consists of a company selling directly to customers. For example,

Lands' End sells direct through mail order, by telephone, and via the

Internet.

Channel 2 called indirect marketing channels. It contains one

intermediary level which, in consumer markets, is typically a retailer.

For example, the makers of televisions, cameras, tires, furniture, and

many other products sell their goods directly to large retailers such

as Wal-Mart and Sears, which then sell the goods to final consumers.


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SOCIAL RESPONSIBILLITY

Social responsibility is the part company organization. Social

responsibility of business may be at four level;-

Economic responsibillity

The credo namkeen provides help to poor and needy also give good

facility.

Legal responsibility

This is towards the concern section like trade union, workers

etc. the company has to abide by laws in this regard the credo

namkeen spend good salary, bonus, remuneration, scholarship,

other facility etc.(according to law).The social responsibility: In social

responsibility includes moral responsibility also like creating zero

pollution. Thus the credo namkeen planted a many tree for zero

pollution.


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Voluntary responsibility:

The company may volunteers for certain responsibility like tree

planting, started a school in village also give computers in the school

and gram panchayat of the goblej village also provide scholarship to

the student of nearer village.

MARKETING SEGMENTATION:

Market segmentation is the act of sub dividing a market into distinctsets of customers who merit attention. Targeting these customers

for marketing by evaluating, selecting and concentrating becomes a

corollary to segmentation. Market segmentation assumed

importance in the context of intense competition market is

bombarded with. A market consists of buyers, and buyer differs inone or more ways. They may differ by their wants, resources,

locations, products requirements. These variables have to be

considered in the process of segmentation.

There is different level of market segmentation. They are mass

marketing; segment marketing and micro marketing markets can be

segmented on the geographical basis, demographical basis,

psychological basis, behavioral basis and loyalty status.

Credo namkeen segments its market on the following basis:


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1).Geographical segmentation:

Geographic segmentation means dividing the market in to

different segments based on the geographic variables such as

Nations, States, Cities, towns If we talk about credo namkeen.

Products, they have the products we can categorized these products

in to the Geographic Segmentation.

2). Psychographic segmentation

Psychographic segmentation divides buyers into groups based on

social class, lifestyle or personality characteristics.

It divides buyers into different groups base on social class, lifestyle,

or personality characteristics

3). Demographic segmentation

Demographic segmentation consists of dividing the market into

groups based on variables such as Age, Gender, Family size, Life

Cycle, Income, Occupation, Education, Religion, Nationality...

Demographic segmentation means devide market into groups based

on variable such as age, gender, family size, family life cycle, income,

occupation, education, region, generation and nationality.


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Income

Income is very useful in demographic segmentation. We use this

variable for its product and sale different price packages, for e.g. .its

come out with credo products which affordable so the poor

consumer can buy a credo namkeen and middle & high income

family can buy a family packages of 1 k.g.

Family size

Family size is also important for demographic segmentation. Credo

also uses this variable and sold different package. If two member infamily they use with occasional package, small package.

4).Behavioral segmentation

Behavioral segmentation divides buyers into groups based on their

knowledge, attitudes, uses or responses to a product.

Occasions

Buyers can be grouped according to occasions when they get the

idea of buying. credo also use this variable

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