Download - crado namkeen
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SUBMITTED TO:-
B.W.T.I.B.A.(H.K. CAMPUS)
ASHRAM ROAD,
AHMEDABAD.
SUBMITTED BY:-
TOBACCO GROUP OF T.Y.B.B.A.
1.ARJUN JOSHI(3017)2.DHAVAL GAJJAR(3011)3.DIPAK DIYORA(3007)4.TEJAS JANI(3016)5.NIKUNJ MANGUKIYA(3022)6.TUSHAR DOBARIYA(3008)7.HEMAL CHOKSHI(3006)8.KAMLESH SIYANI(3075)9.DILIP SATASIYA(3187)
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PROCESSING UNIT
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Lists of all credo namkeen products.
WefersChana dalMung dalBikaneri sevPhudina sevSing bhujiaKela wefersMitha chavanaAloo sevNimboo sev
King kurre
Milk protin sevMilk protin weferDhoom chavanaCredochavana
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4 PS:-
1). Product:-
Any physible item which marketer offer to customer s product. It
includes following products:
1). product variety:-
Different type of namkeen with which company is dealing is
decided here. Variety stands for different types of Product
Company offering to customer in different flavor.
2).quality:-
However, this is most important features to face competition, to
become or maintain number one in namkeen market. If quality ofdifferent types of namkeen is good, then namkeen industry can
became popular.
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3).brand name:-
If band name of namkeen is easy to remember, customer can
frequently use it and can occupy place in mind of customer. And
credo namkeens brand name is very easy to remember brand
image in customers min d because credo means to believe.
4). Services:-
Credo Namkeen should provide better service than the
competitors. It should available in under as well as rural areas.
5).packaging:-
Packaging of credo namkeen item should be attractive. It includes
name of Manufacture Company, expire date, manufacture date,
mrp, ingredient use in product etc. and credo namkeen use nouse
plastic packaging system also.
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2).PRICE:-
Price is monetary value of product that consumer need to pay on
purchase of product.
1). List price:-
Here need to prepare the sales price to different distributors and
customers of different types of namkeen like wafers with salt and
without salt, cruncy and crispy, mug dal. We select price by
various method of pricing.\
2).discounts:-
If customers make payment in cash is a liable for certain discount.
At hot rate discount should provide on purchase of product. Here
need to keep certain factors in mind while providing discount 1).
Type of purchase, 2). Quality of product, 3). Quantity purchase by
the customer.
3). Payment period:-
If a purchase made on credit base in how much time period
customer should liable to pay amount. Generally it should be
short term like 10 days, 15 days, 1 month.
4). Credit term:-
If a customer purchase product on credit, he should require to
follow certain terms and condition.
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3). PROMOTION:-
In the context of the marketing mix, promotion represents the
various aspects of marketing communication, that is, the
communication of information about the product with the goal ofgenerating a positive customer response. Marketing communication
decisions include:
Promotional strategy (push, pull, etc.)
Advertising
Personal selling & sales force
Sales promotions
Public relations & publicity
Marketing communications budget
The Promotion is what many of us commonly mistake as the
complete meaning of Marketing. This refers to the methods used by
marketers to make customers, aware of their product or service.
With increased competition, awareness is not enough for a product
to sell. In the present market place, a marketer has to inform,
influence, instigate and sometimes even inveigle a potential
customer into making a purchase. The most commonly used
methods of promotion are advertising, using sales force, sales
promotions and increasingly telemarketing.
Sales promotion is any initiative undertaken by an organization to
promote an increase in sales, usage or trial of a product or service
Often they are original and creative, and hence a comprehensive list
of all available techniques is virtually impossible (since original sales
promotions are launched daily).
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Sales Promotion
Sales promotion consists of a diverse collection of incentive tools,
mostly, short term designed to stimulate quicker of greater purchase
of particular or service by consumers or a trade.
Advertising and personal selling often work closely with another
promotion tools, Sales promotion consists of short terms incentive to
encourage the purchase or sale of a product credit services, where as
advertising and personal selling offer reason to buy a product or
service. The sales promotion invites and rewired quick response
Advertising says Buy our product but sales promotion says By it.
now. It effects is for a short term only and dose not builds a long -
term brand preferences. Sales promotion is a short-term objective,
which is used to increase the sales.
Sales promotion made by the credo namkeen is the discount given
on the purchase of its namkeens.
Advertising
Advertising includes any information or persuasive message carried
by a non-personal medium and paid for by a sponsor above product
is in the same way identified in the message.
Traditional mass media television and magazines are most commonly
used. it saves as a substitute for a sales person talking to an
individual prospect.
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Sales forces
US firms spends over $140 billion annually on personal selling more
then they spend on any other promotional method. Sales forces are
found non-profit as well as for profit organization collage requites
are the universitys sales force firm. No one devotes he importances
of the sales forces in marketing meet. However, companies are
sensitive to the high cost and rising cost.
Public Relation
Not only must the company relate constructively to customers,
suppliers and dealers but it must also relate to a large number of
interested public. A public confucilicute or impede companys ability
to achieve its objectives.
In the company they must have to good relationship with the public.If they dont do these types of relation than no one take this product
and company will go in less. So company should put good
relationship with the public.
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4). PLACE:-
Introduction
Place (or placement) decisions are those associated with channels of
distribution that serve as the means for getting the product to the
target customers. The distribution system performs transactional,
logistical, and facilitating functions.
Distribution decisions include market coverage, channel member
selection, logistics, and levels of service. Place is about getting the
products to the customer. Some examples of distribution decisions
include distribution channels, market coverage (inclusive, selective,
or exclusive distribution), specific channel members, inventory
management, warehousing, distribution centers, order processing
and transportation.
Meaning
Place includes all company activities involved in making the product
available to target consumers. It includes: channels of distribution,
the extent of market coverage, managing discrepancies of quantity
and assortment, retail locations, and the management of inventory,
transportation, and logistics.
Ultimately, Place is involved in making the product convenient forthe target customers to purchase.
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Coverage
Distribution channels can be defined by the number of levels
involved. Each layer of marketing intermediaries, or "middlemen,"
that performs some work in bringing the product and its ownership
closer to the final buyer is a channel level.
Because the producer and the final consumer both perform some
work, they are part of every channel. We use the number of
middlemen to indicate the length of a channel, as depicted below:
Channel 1 called a direct marketing channel, has no middlemen. It
consists of a company selling directly to customers. For example,
Lands' End sells direct through mail order, by telephone, and via the
Internet.
Channel 2 called indirect marketing channels. It contains one
intermediary level which, in consumer markets, is typically a retailer.
For example, the makers of televisions, cameras, tires, furniture, and
many other products sell their goods directly to large retailers such
as Wal-Mart and Sears, which then sell the goods to final consumers.
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SOCIAL RESPONSIBILLITY
Social responsibility is the part company organization. Social
responsibility of business may be at four level;-
Economic responsibillity
The credo namkeen provides help to poor and needy also give good
facility.
Legal responsibility
This is towards the concern section like trade union, workers
etc. the company has to abide by laws in this regard the credo
namkeen spend good salary, bonus, remuneration, scholarship,
other facility etc.(according to law).The social responsibility: In social
responsibility includes moral responsibility also like creating zero
pollution. Thus the credo namkeen planted a many tree for zero
pollution.
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Voluntary responsibility:
The company may volunteers for certain responsibility like tree
planting, started a school in village also give computers in the school
and gram panchayat of the goblej village also provide scholarship to
the student of nearer village.
MARKETING SEGMENTATION:
Market segmentation is the act of sub dividing a market into distinctsets of customers who merit attention. Targeting these customers
for marketing by evaluating, selecting and concentrating becomes a
corollary to segmentation. Market segmentation assumed
importance in the context of intense competition market is
bombarded with. A market consists of buyers, and buyer differs inone or more ways. They may differ by their wants, resources,
locations, products requirements. These variables have to be
considered in the process of segmentation.
There is different level of market segmentation. They are mass
marketing; segment marketing and micro marketing markets can be
segmented on the geographical basis, demographical basis,
psychological basis, behavioral basis and loyalty status.
Credo namkeen segments its market on the following basis:
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1).Geographical segmentation:
Geographic segmentation means dividing the market in to
different segments based on the geographic variables such as
Nations, States, Cities, towns If we talk about credo namkeen.
Products, they have the products we can categorized these products
in to the Geographic Segmentation.
2). Psychographic segmentation
Psychographic segmentation divides buyers into groups based on
social class, lifestyle or personality characteristics.
It divides buyers into different groups base on social class, lifestyle,
or personality characteristics
3). Demographic segmentation
Demographic segmentation consists of dividing the market into
groups based on variables such as Age, Gender, Family size, Life
Cycle, Income, Occupation, Education, Religion, Nationality...
Demographic segmentation means devide market into groups based
on variable such as age, gender, family size, family life cycle, income,
occupation, education, region, generation and nationality.
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Income
Income is very useful in demographic segmentation. We use this
variable for its product and sale different price packages, for e.g. .its
come out with credo products which affordable so the poor
consumer can buy a credo namkeen and middle & high income
family can buy a family packages of 1 k.g.
Family size
Family size is also important for demographic segmentation. Credo
also uses this variable and sold different package. If two member infamily they use with occasional package, small package.
4).Behavioral segmentation
Behavioral segmentation divides buyers into groups based on their
knowledge, attitudes, uses or responses to a product.
Occasions
Buyers can be grouped according to occasions when they get the
idea of buying. credo also use this variable