namkeen sector

8/19/2019 Namkeen sector

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PGDIM – 21, Roll N0 140200

Submitted to :Prof. Ashok K. Pundir

NITIE, Mu!"i

Namkeen/Farsaan” Sector

Analysis


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Namkeen/Farsaan sector analysis

Certificate

This is to certify that Akshay Patidar student of PGDIM, Batch No 21 has successfully

comleted the ro!ect titled "Namkeen/Farsaan Sector Analysis”, under #uidance of

Prof$ %shok &$ Pundir, NITI', Mum(ai$

Based on the rofessional )ork done (y him, this reort is (ein# su(mitted for the artial

fulfillment of Post*Graduation Diloma in Industrial Mana#ement +PGDIM at NITI',

Mum(ai$

-e )ish him all the (est in her future life$

Date.

Pro!ect Guide.

Prof$ %shok &$ Pundir

Dean, Student Affairs


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ACKNOWLE!E"EN#S

First and foremost, I )ish to thank NITI' for #iin# me this oortunity to research on this su(!ect$ I

thank Prof$ %shok &$ Pundir for his #uidance in deeloin# clarity and maintainin# focus a(out the toic

to shae this study$ I thank him for his constant motiation, sharin# his e0erience and roidin# allleels of suort$

The data collection and field )ork reuired for the study )ouldnt hae (een ossi(le )ithout hel andco*oeration from my collea#ues$ The #oernment data throu#h arious )e(sites heled tremendously

to understand this sector$

The su(!ect )as ne) for me to understand the comle0ities inoled, #ather information and assimilate

the data$ It is imortant to ackno)led#e the suort roided (y my friend 3ohan %#ar, )ho is a

Namkeen (usinessman, many a times )ho heled me to understand een the (asic terms used in this

field$

I )ould like to ackno)led#e all the resondents, my collea#ues, and friends )ho directly or indirectly

heled in makin# this study ossi(le and #ae me an oortunity to e0lore the real )orld comle0itiesand findin# key insi#hts a(out the su(!ect$

EXECUTIVE SUMMARY


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Need and Signifcance o the Project

Th# "$#r"%# "nnu"l r '"&i(" 'onsu&(ion of 'o#r'i"l sn"'ks is )us( *00% "nd (h"(

!+ur!"ni(#s is 10 (i#s or# (h"n (h"( !+ rur"l 'onsu#rs. This "+ !# sin'#os( rur"l hous#s "k# (h#s# "( ho# or !u+ fro (h# lo'"l $#ndors (h"( 'o#

in (h# unor%"ni#d "rk#(. -hil# (h# do#s(i' #(hni' sn"'k foods indus(r+ is

hu%#l+ di$#rs#, h"s #"s+ "''#ss (o indi%#nous (#'hnolo%+ "nd in$ol$#s lo #n(r+

!"rri#rs, s("nd"rdi"(ion of &rodu'( /u"li(+ "nd !"'k"rd links (o (#s(in% f"'ili(i#s "r# "(

o#full+ lo l#$#ls. N"(ur"ll+, o&&or(uni(+ is s'r#"in% fro (h# roof(o&s.

K.P. "r##n, E#'u(i$# #'r#("r+, All Indi" ood Pro'#ssors3 Asso'i"(ion, '"lls i(

the third phase o the evolution o the salted snacks market . Th# rs( (o, h#

s"+s, d#"l( i(h d#$#lo&#n( "nd nur(urin% of ("s(#s r#s'(i$#l+.

This s#'(or h"s s##n " lo( of d#$#lo&#n( in r#'#n(. -i(h Go$#rn#n( "nnoun'#s E5 for(his s#%#n( "nd d#"nd in 6o'"l "nd In(#rn"(ion"l "rk#(, (his s#'(or h"s " hu%#

&o(#n(i"l.


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Table of Contents

7#r(i'"(# of 'o&l#(ionA'knol#d%##n(

1. Bac!"ound1.1. N##d "nd i%ni'"n'# of (h# Pro)#'(

8...............................................2

#. $"oblem %e&nition 2.1.

!)#'(i$#............................................................................................ :

2.2. M#(hodolo%+8.................................................................................. :

'. Academic Sco(e:.1. M"n"%##n( (#'hni/u#s lik#l+ (o !#

us#d ........................................:

). *o" $lan 888............................................................................................4


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I+TR,%UCTI,+2.1 Objective

• To ;nd#rs("nd (h# N"k##n #'(or fro " holis(i' $i#.

• Id#n(if+ (h# "rk#( si# of (h# indus(r+.

• M"rk#(in% Mi

•


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s&i'#s. Th# $"rious food "ddi(i$#s 'olours "+ !# us#d (o &ro$id#so&his(i'"(ions in (h# &rodu'(s. (h# r" "(#ri"l "r# fr#/u#n'+ "$"il"!l# in Indi".N"k##n hi'h "r# s"l(+ food &rodu'(s %#( " !ro"d "rk#( in for#i%n 'oun(ri#s. Th#s# &rodu'(s "r# $#r+ u'h &o&ul"r no( onl+ in Indi" !u( "lso o$#rs#"s

'oun(ri#s. #n'#, (h#r# "r# " lo( of s'o "nd "rk#( of (h#s# &rodu'(s (h#r#for#, i( ill &ro$id# " $#r+ u'h &ro("!l# !usin#ss.

Cost Estimation

Pl"n( 7"&"'i(+ : Ton.=D"+ 6"nd ?uildin% CAr#" 4*0 s/.(.Rs. 1.40 7r. Pl"n( M"'hin#r+ Rs. 4F 6"'s-.7. for 1 Mon(hs Rs. *1 6"'s To("l 7"&i("l In$#s(#n( Rs. 2.4 7r.R"(# of R#(urn FH?r#"k E$#n Poin( 2F .

As (h# #(hni' foods '"(#%or+ is %roin%, '"sh>ri'h 'o&"ni#s "k# " !##lin# for "sh"r#of (h# s"l(+ sn"'ks "rk#(. Around 1- snac items a"e sold in Indias&"nnin% $"rious(" s( #s , fo rs , (# (u r#s , "ro " s, !" s# s, s i # s,sh" s "nd l l i n%s . o # : 0 0 ( + s o f s"$ o r i # s s# l l h# r# "nd(h# o$# r" l l sn"'k &rodu' ( "rk# ( C i n' lus i $# o f s##(#"(s i s#s(i"(#d "( Rs.2*,000 'ror#.Th# !r"nd#d s"l(+ sn"'ks "rk#( Csi#J 12007ror#s is 40 of (h# (o("l "rk#( Csi#J :000 7ror#s, i(3s !us(lin%n#$#r(h#l#ss. Th# !r"nd#d s#%#n( is in'r#"sin% "( (h# r"(# of 2* r "nnuh#r#"s (h# #n(ir# "rk#( is in'r#"sin% "( (h# r"(# of H. In (h# &"s( 2>:+#"rs (h#

un!r"nd#d s#'(or h"s i(n#ss#d " d#'lin# of * r "nnu.Indi"ns s## (o !#sn"'kin% on #(hni' foods i(h " $#n%#"n'#. This is %ood n#s for (h#'or&or"(#s#'(or, %i$#n (h"( (h# &"s( f# +#"rs h"$# s##n " r'#&(i!l# shif((o"rds (h# !r"nd#d s#'(or "( (h# 'os( of (h# un!r"nd#d s#%#n(


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E/istin! Small o" Medium Scale Indust"ialists facin!com(etition f"om la"!e 0ouses

o2e"nment Su((o"t.

Kh"di "nd


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F

REVIE* ,f 3ite"atu"e

MET4,%,3,Y

a. A(("oac0 Th# &ro)#'( is di$id#d in(o $# &h"s# (o 'o&l#(#l+ ##'u(# (h# &ro)#'(. Th# &h"s#s

"lon% i(h (h#ir d#li$#r"!l#s "r# lis(#d !#loJ

I5 $"o6ect Initiation 7 Th# &ro)#'( is d#n#d "nd #s("!lish#d. Th# !)#'(i$#,&r#liin"r+ s'o is d#n#d, purpose and deliverables to be produced, s("k#hold#rs (o!# id#n(i#d.


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II $lannin! $0ase 7 This &h"s# 'o$#rs (h# &l"nnin% of (h# &ro)#'( i(h r#s'( (o(i#lin#s, il#s(on#s, s("r( "nd #nd d"(#s i(h r#sour'#s r#s&onsi!l# for "'(i$i(i#s.?#lo "r# (h# d#li$#r"!l#s of &l"nnin% &h"s#.

1 Pro)#'( Pl"n

2 Id#n(if+in% K#+ D#li$#r"!l#s: Es(i"(ion of (h# &ro)#'(4 Risk Mi(i%"(ion Pl"n

III5 E/ecution 8 Th# "'(u"l ork is rfor#d "nd d#li$#r"!l#s "r#&rodu'#d 'onsid#rin% (h# 'ons(r"in(s su'h "s (i#, 'os(, "nd rfor"n'#hi'h ill dri$# "nd lii( (h# &ro)#'(.

I


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*o" 9lo

Th# Bo of (h# &ro)#'( is su%%#s(#d "s follosJ

*o" $lan #ime$%ine & starting 1st 'eb(

)ctivit"

*eek 1 • Dis'ussion i(h (h# Guid# r#%"rdin% &ro)#'( o!)#'(i$#s

"nd s'o

*eek 2

$lannin! $0ase Initiation > This &h"s# 'o$#rs (h#

&l"nnin% of (h# &ro)#'( i(h r#s'( (o (i#lin#s,il#s(on#s, s("r( "nd #nd d"(#s i(h r#sour'#sr#s&onsi!l# for "'(i$i(i#s. D#$#lo&in% (h# Pro)#'( &l"n is(h# "in d#li$#r"!l# in (his ##k

*eek 3E/ecution $0ase 8 ("r( i&l##n(in% (h# o!)#'(i$# of

(h# &ro)#'(. M"in fo'us on !)#'(i$# 1 "nd 2.

*eek +,*eek - • M"rk#( r#s#"r'h usin% $"rious (ools. T"lk i(h $"rious

s("k#hold#rs.

*eek • 7o(i(ors Ass#ss#n( "nd (h#ir 'urr#n( s("(us

*eek / • 7o&il# "nd #"in# (h# r#sul(s o!("in#d.

• R#nin% n"l R#&or( "nd in"l &r#s#n("(ion


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S*,T A+A3YSIS

St"en!t0s

• Good &rodu'( i i(h i%h nu(ri(ion"l $"lu#

• Aro"(i' "nd d#li'ious

•

Di@#r#n( si#sC 200%, 400%, 1k%• 7olorful &"'k"%in%

• M"d# fro hi%h /u"li(+ in%r#di#n(s "nd %ood /u"li(+ oil

• r#sh, 6#ss 7"lori#s, Ri'h in !rous 'on(#n(

*eaness

• 6"'k of %oodill "on% iddl#"n

• M"r%in"ll+ hi%h#r &ri'# (h"n lo'"l &l"+#rs


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• 6"'k of &roo(ion"l "'(i$i(i#s

• 6#ss &ro( "r%in

• -#"k Dis(ru!u(ion +s(# – 6"'k of 'oi(#n( "nd hon#s(+,

l"r%# $olu# of r#&l"'##n( !+ iddl##n

,((o"tunities

Inno$"(ion – ?"k#d i(#s, Tur#ri'J ?lood &uri#r, i&ro$#s li$#r

fun'(ion, Gin%#r C Adr"kJ I&ro$# di%#s(ion, 6o#rs 'hol#s(#rol,'on(rols !lood

il$#r foil &"'k"%in% lik# h"ldir" C in'r#"s# sh#lf lif#

o# d#li$#r+

'h##s for r#("il#rs

#ll in !i% ou(l#(s

7hildr#n or +ou(h &rodu'(

u&&or(in% %o$#rn#n( s'h##s

T#'hnolo%+ u&%r"d"(ion

T0"eat

• 7o(i(ors

• lu'(u"(in% r" "(#ri"ls &ri'#s


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EI?IT 1

N"k##n 1 C r#&or(

namkeen sector

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