cparealtor news - november 2014
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EALTOR NEWS VOL. 5 / ISSUE 11 NOVEMBER 2014
EDUCATION ~ SERVICE ~ INTEGRITY
27642 Cashford Circle, Ste. 110 ~ Wesley Chapel, FL 33544 www.cparfl.com ~ Phone 813-406-6081 ~ Fax 813-712-2865 ~ [email protected]
PRESIDENT Toby Caroline Sun ‘n Fun Realty
PRESIDENT-ELECT Lynn Mooney
SouthShore Homes & Properties [email protected]
VICE PRESIDENT Dennis Derbes
Berkshire Hathaway Home Services [email protected]
SECRETARY Gerald Collings
SouthShore Homes & Properties [email protected]
TREASURER Vicki Derbes
Berkshire Hathaway Home Services [email protected]
PAST PRESIDENT Ed Anderson
Action 100 Realty [email protected]
DIRECTOR Dwight McDonald
International Realty Plus—Tampa Bay [email protected]
DIRECTOR Pete Rundel
Action 100 Realty [email protected]
DIRECTOR Louise Richardson
Pro-Active Realty [email protected]
DIRECTOR Patsy Peterman
Seagrass Realty [email protected]
DIRECTOR David Chen
Florida Capital Realty [email protected]
NOVEMBER 6 New Member Orientation 10 am—1 pm, CPAR office 5-10 NAR Annual Convention & Expo New Orleans 11 CE Course with Kim Dickey 11:00 am—2:00 pm, Cheval Country Club 18 CPAR Installation and Birthday Party 5:00—8:00 pm, Pebble Creek Country Club DECEMBER 4 New Member Orientation 10 am—1 pm, CPAR office 11 General Membership Meeting 11:30 am—1:30 pm, TBA BOD Meeting 2 pm, TBA JANUARY 2015 6 CPAR-tee 5:30—7:30 pm, TBA 7 New Member Orientation 10 am—1 pm, CPAR office 8 General Membership Meeting 11:30 am—1:30 pm, TBA BOD Meeting 2 pm, TBA 21-25 Florida Realtors® Mid-Winter Business Meetings Renaissance Orlando Resort, Orlando FEBRUARY 5 New Member Orientation 10 am—1 pm, CPAR office 12 General Membership Meeting 11:30 am—1:30 pm, TBA BOD Meeting 2 pm, TBA MARCH 3 CPAR-tee 5:30—7:30 pm, TBA 5 New Member Orientation 10 am—1 pm, CPAR office 12 General Membership Meeting 11:30 am—1:30 pm, TBA BOD Meeting 2 pm, TBA APRIL 2 New Member Orientation 10 am—1 pm, CPAR office 9 General Membership Meeting 11:30 am—1:30 pm, TBA BOD Meeting 2 pm, TBA
MAY 5 CPAR-tee 5:30—7:30 pm, TBA 7 New Member Orientation 10 am—1 pm, CPAR office 11-16 NAR Mid-Year Governance Meetings Washington, D.C. 14 General Membership Meeting 11:30 am—1:30 pm, TBA BOD Meeting 2 pm, TBA JUNE 4 New Member Orientation 10 am—1 pm, CPAR office 11 General Membership Meeting 11:30 am—1:30 pm, TBA BOD Meeting 2 pm, TBA JULY 1 New Member Orientation 10 am—1 pm, CPAR office 9 General Membership Meeting 11:30 am—1:30 pm, TBA BOD Meeting 2 pm, TBA AUGUST 6 New Member Orientation 10 am—1 pm, CPAR office 10-11 NAR Leadership Summit Chicago, IL 13 General Membership Meeting 11:30 am—1:30 pm, TBA BOD Meeting 2 pm, TBA 19-23 FR Annual Conference & Expo Rosen Shingle Creek, Orlando SEPTEMBER 3 New Member Orientation 10 am—1 pm, CPAR office 10 General Membership Meeting 11:30 am—1:30 pm, TBA BOD Meeting 2 pm, TBA OCTOBER 1 New Member Orientation 10 am—1 pm, CPAR office 8 General Membership Meeting 11:30 am—1:30 pm, TBA BOD Meeting 2 pm, TBA
what’s happening... November 2014 ~ October 2015
a word from the PREZ...
November brings a lot to be thankful for, especially during Thanksgiving when we actually take the time to remember how lucky we are compared to so many other countries.
November also brings us the CPAR Installation. This year we chose to have a party in appreciation of the members, and we’re celebrating because it’s CPAR’s
40th Birthday! What a fun way to celebrate all three together: Installation, Member Appreciation and CPAR’s Birthday!
This will be a party of all parties with loads of fun, including the “It’s All About You Photo Booth,” SnoCone Machine, Spin ‘n Win Wheel, Pick A Duck, Bean Bag Toss, Chocolate Fountain and of course the Chinese Auction! There will be drawings every 30 minutes, a 50/50 Drawing, Live Music and of course a variety of FOOD! Free to all CPAR members and only $5.00 to non-members.
So mark your calendars and come join us at Pebble Creek Golf Club, November 18th starting at 5:00! Watch your emails for the invitation.
The CPAR Board and Committees have been busy organizing and scheduling committees for meeting our Core Standards deadline. One of the requirements is an Outreach Program. CPAR will be reaching out to The Metropolitan Ministries with our food drive, to Hospice with donations of food, clothing and household items, an Angel Tree (which will be set up at the Installation), and the Trinity Café to help serve food.
We will be sending more information to all members on each of the programs.
The Officers and Directors of CPAR are always trying to find ways to make your Association a better one. We have worked hard together with Vanessa, our wonderful AE, these past few months to restructure our purpose and will continue to progress with your continued help and support.
We also have CPAR’s Young Professionals Network being organized. Watch for details.
We are constantly looking for a meeting place that is in Central Pasco that can meet our monthly meeting requirements. Most of the locations that can accommodate us want to charge a large rental fee as well as require each attendee to order food. We want to give our members quality meetings at a quality location with quality food, and at the same time keep the members’ cost low. I welcome any suggestions from our membership if you know of any Central Pasco location that can meet the above.
We have lots of wonderful updates coming in 2015, so stay with us and see why CPAR continues to be the best. And remember: Bigger is not always Better!
I’ll see you at the INSTALLATION-BIRTHDAY PARTY on November 18th!!!!!
Your Prez, Toby
There’s so much to be thankful for and excited about!
Toby Caroline
September Board of Directors Meeting August 11 2014 ~ Cheval Golf & Country Club
1. CPAR-EPAR Merger Vote Results: CPAR Members voted against pursuing a merger with EPAR and voted to continue moving towards fulfilling the NAR Core Standards alone.
2. 2015 CPAR Board of Directors Election Results: President—Lynn Mooney; President-Elect—Dwight McDonald; Vice President—Dennis Derbes; Secretary—Gerald Collings; Treasurer—Vicki Derbes; Directors—Patsy Peterman, Pete Rundel, and Jack Buckley
Next BOD Meeting: TBA
AE corner Please pay your 2015 Realtor® and Business Partner Dues
Vanessa Frost
Attention Members: Thank you for being a part of CPAR. Every one of you is a valuable asset to the continuing success and growth of this association. We hope that you will continue your membership with us in the new year.
Your 2015 dues are available to pay now. Realtors®: Please log into Realtor.org and click “Pay Dues” at the top right corner of the page. Primary and Secondary Realtor® dues must be paid by Dec. 31 to avoid late fees. Here is the Realtor® dues schedule:
Membership Dues Amount
Local Dues (Primary Membership) $75.00
Florida Realtors® Dues & Issues Advocacy $126.00
NAR Dues & Public Awareness Campaign Assessment $155.00
Realtor Party Action Committee Contribution* $15.00
Total Annual Dues $371.00
Local Dues (Secondary Membership) $75.00
* Voluntary Contribution
Business Partners: 2015 Business Partner Dues must be paid by Dec. 1. You may send a check to the CPAR office or pay online at the links below. If you are unsure if you are Primary or Secondary, email me at [email protected] and I will let you know. Here is the Business Partner Dues Schedule:
Membership Dues Amount
Primary Business Partner $90.00
Secondary Business Partner $35.00
Pay Primary Business Partner Dues Pay Secondary Business Partner Dues
Continuing Education Tuesday, November 11 ~ 11:00 am-2:00 pm
Cost: $10.00 (proceeds to be donated to Metropolitan Ministries) ~ Register and pay online at h p://www.cparfl.com/reserva ons.html~
Prime 19 at Cheval Golf & Country Club
4312 Cheval Blvd., Lutz, FL 33558
~Tell the guard you are a ending the CPAR mee ng at Cheval Country Club~
Cost: Order lunch from open menu (prices range from $4.50 to $10.50)
Click for direc ons ~ Click for Cheval menu
Register today for this informative CE Course:
The Art of Controlling the Sale with Kim Dickey
This 3‐hour Con nuing Educa on Course is about controlling the “sales process.” You will learn the language that makes a prospect right, smart and want to take ac on by doing business with you. You will learn how to create urgency, seamlessly embed powerful nego a ng ground rules and techniques and understand what goes on in the head of a for sale by owner. Realtors don’t just help people buy and sell property, they absolutely help change their lives and with that comes responsibility and the necessity to control the sales process. This training will further build upon the Power of Rela onship Selling and will transform an informa on giver into a leader. Course Outline: • Defining Urgency • Building & Maintaining Urgency for Buyers • Building & Maintaining Urgency for Sellers • The technical side of nego a ng • 9 Ground rules to nego a ng • Deliberate nego a ng techniques • Nego a ng using the en re sales contract • Nego a ng role‐play • In the Head of a For Sale by Owner • What is a For Sale by Owner thinking? • Educa ng past the seller’s Real Estate ignorance • Communica ng and demonstra ng value • Ques ons and answers
Kim Dickey has been a sales trainer and mo va onal speaker for over 25 years with 12 years experience in the “For Sale By Owner” field. She is now the Eastern Division Marke ng Director for First American Title and Director/Creator of Elis ngservice, a very powerful For Sale by Owner program that was featured in the Florida Realtor® Magazine as “One of the 10 Most Radical Business Changes for Realtors®.”
This course is being held in support of Metropolitan Ministries, a charity serving poor and homeless families in Hillsborough, Pinellas, Pasco and Polk coun es.
Please bring canned foods for dona on.
welcome new CPAR members
Security National Mortgage Company Michael Williams Referred by Ray Williams
Wells Fargo Home Mortgage Trace Kuhn
Peeples Maintenance Repairs & Pressure Washing Ron Peeples
Referred by Ruth Peeples
iMortgage Janalee Jones
Referred by Ruth Peeples
We’ve Got Your Customers Scott Smith
Referred by Ruth Peeples
Allstate Real Estate Services Gabriela Motorga
SouthShore Homes & Properties Denice Aten
Referred by Lynn Mooney
Dennis Realty Property Management Robert Kane
Referred by Ruth Peeples
BHHS Florida Properties Group Dawn Kessler
Margaret Engel Both referred by Robert Hilliker
Coldwell Banker Action Realty Joseph Madden Referred by Tamara Herz
Russell Adams Realty Mary Manning
Realtors®
Business Partners
CPAR Business Partner Spotlight
WelcometoHomeTeamInspection
Home.Safe.Home.You can depend on HomeTeam for a faster, more accurate home inspec on every me. See why thousands of homeowners and home buyers are choosing HomeTeam as their trusted home inspec on professionals.
Fast.Trusted.Accurate.TheHomeTeamPromise.Given the me and energy you've spent looking for your dream home, having absolute confidence that you've chosen the best home for you and your family only makes sense. HomeTeam can help give you that assurance. We take a team of inspectors to the home, and once onsite, each team member focuses on his or her area of exper se. Our approach leads to a more efficient
and accurate home inspec on. As the industry leader in residen al inspec ons, we're here for home buyers, home sellers, and real estate professionals alike. We're fast, we're trusted, and we're accurate. That's the HomeTeam promise.
AtHomeTeam,It'sAllAboutTeamwork
We make every inspec on a team effort. And each member of our team is an expert in his or her field, so whether you're a home seller, a home buyer, or a real estate professional, you can count on HomeTeam's systema c approach to provide the most detailed, comprehensive, and reliable reports possible, enabling you to make a fully informed decision with confidence.
It'sPartoftheHomeTeamDifferenceAt the HomeTeam Inspec on Service, we use the team approach to home inspec ons. It's part of the HomeTeam difference. Each inspector on the team is called upon for his or her specific area of exper se. Together, our experts conduct a comprehensive whole house inspec on all at one me, in about half the me.
The team covers over 400 inspec on points inside and outside of your home. A er your home inspec on is completed, you will receive a personal introduc on to your home and a comprehensive narra ve report containing vital informa on you will find valuable for years to come.
‐ MitchellRothenberg,Owner
Spanish for Real Estate course available
Dwight McDonald
CPAR Education Director Dwight McDonald has made a partnership between CPAR and LanguageAuthority.com to bring CPAR members an online course teaching conversational Spanish for Real Estate Professionals.
From LanguageAuthority.com: “In today's competitive real estate industry, the Spanish-speaking community is one of the fastest growing market segments. Realtors® who meet their needs will benefit from longstanding client relationships and referrals of
Spanish-speaking friends and family. From comprehending your clients' needs and preferences, to under-standing and communicating numbers in Spanish, to pre-qualifying homebuyers and writing contracts, Spanish for Realtors® enables you and your staff to do a better job servicing your clients.”
Sign up for this course at http://www.languageauthority.com/cpar/learn_spanish_for_real_estate.
The Lowe’s Program for REALTORS® is an exclusive, free marketing tool to help you become even more valuable to your clients and customers. Features include:
eCoupons: Send 10% discount eCoupons to your home buyers and sellers every six months, personalized with your contact information. Gift Cards*: Purchase gift cards at a 5% discount. Special short term offers: Lowe’s will send notices for special discounts, avail-
able for select products and only through this program for you and your clients. Participation rewards: By sending at least four eCoupons every three months, Lowe’s will send you a coupon to save $10 off a $50 purchase. Ready to get started? Visit LowesRealtorBenefits.com to register today. Make sure you have your NRDS number handy.
*Gift cards may only be purchased through the program site to receive the discount.
Program Benefits This free program, created exclusively for NAR members, offers valuable benefits and savings opportunities for both you and your clients.
eCoupons for Clients
Add the free Lowe's Program for REALTORS® to your ongoing marketing efforts to keep your name in front of your clients and customers. The site is easy to add in client contact information and manage communications. Send one eCoupon when your clients are prepping to sell and when they’ve bought their new home. Then keep your name top-of-mind and send again every six months. All this is at no cost to you.
Lowe's Gift Cards Make Great Thank You & Closing Gifts
Lowe's also provides a 5% discount on any value Lowe's gift card. These great closing gifts are available for online purchase exclusively at LowesRealtorBenefits.com. Allow at least five business days for processing and delivery.
Discounts and Offers, Just for REALTORS®
Using the Lowe’s Program for REALTORS® is rewarding. REALTORS® who send eCoupons to four or more clients per quarter will receive special offers from Lowe’s. Promote yourself and save. Plus, from time-to-time, Lowe's will send notices to REALTORS® participating in the Program including details about member-exclusive discounts on select Lowe’s products.
Lowe’s Program for Realtors®
The Central Pasco Association of Realtors® is celebrating its 40th Birthday, plus the
2015 Installation of Officers and Directors
Tuesday, November 18, 2014 5:00-8:00 pm
Pebble Creek Golf Club 10550 Regents Park Drive
Tampa, FL 33647
2015 Sponsorship Levels: Cupcake—$500.00 (20 free guest tickets)
Icing—$200.00 (10 free guest tickets) Cake—$100.00 (5 free guest tickets)
Included in the Sponsorship: Recognition at all CPAR events, Website,
Communications, Print media, Banner and more.
This is a unique opportunity for our sponsors—it will also be a Membership Appreciation Event. You will have the opportunity to network with all the Realtor® members and their guests (no charge to members and $5.00 for guests)
Please send sponsorship check to the CPAR Office: 27642 Cashford Circle, Suite 110, Wesley Chapel, FL 33544
For Additional Information: Ruth Peeples—813-240-4277 or Vanessa Frost—813-406-6081
Service with surprise is like a box of Cracker Jack. It was not the cool box or the caramelized popcorn we craved—it was the free prize inside. While the prize had little economic value, its emotional value was priceless. Surprise breaks the monotony of ho-hum, communicates a caring attitude, and fosters an infectious spirit that customers cannot wait to narrate to others. Some companies have the principle of including the Cracker Jack surprise down pat. Zappos is ranked #2 in the U.S. in customer service. It also has “Create Fun and a Little Weirdness” as one of its core values. Zappos sent a bouquet of flowers to a loyal customer after the call center operator learned she had just had an emergency appendectomy. Miller Brothers, Ltd., an upscale men’s clothing store in Atlanta, has “sophisticated fun” as one of its hallmark values. And the proof? A colorful gumball machine sits on a small table in the store’s entrance foyer. Beside it is a large bowl of bright shiny pennies. Guess where Junior goes while daddy is trying on trousers? What can you do to apply the Cracker Jack Principle? Pretend the service that you deliver is like your customer’s birthday. The best gifts are those that contain a delightful surprise. Put on your “little kid” creative hat and consider ways to make your service silly, funny, whimsical or quaint. Better yet, ask a kid for ideas! Like Cracker Jack, position the surprise in a way that heightens the astonishment and amazement.
“Being on par in terms of price and quality only gets you into the game. Service wins the game.”
~Tony Alessandra
Put a Surprise Inside: The Cracker Jack Principle
Click here to SUBSCRIBE to the CPARealtor News
from The 9 1/2 Principles of Innovative Service by Chip R. Bell
Please bring nonperishable and canned foods to any CPAR events
from now through Dec. 31. We are partnering with Metropolitan Ministries, a charity serving poor
and homeless families in Hillsborough, Pinellas, Pasco
and Polk counties.
Business Partners Thank you for your support!
Affordable Home Inspec on of Tampa Bay
Steve Whallen 813‐948‐4176
Darren Anderson 813‐996‐0604
Sara Allen 727‐526‐5338
Brian Arrighi 813‐251‐2921
Chris Black 813‐782‐1777
Doug Drozd 813‐949‐5131
Karen Calhoun 813‐966‐3081
Joseph Flynn 352‐350‐2477
Tyler Caine, 813‐380‐8487 Sco Slone, 813‐295‐4660
Cindy Maxie 813‐961‐3391
Angela Miller 352‐521‐0141
Alberta Bland 813‐875‐1200
Joellyn Robles 813‐287‐2130
George Cooper 813‐340‐8363
Julie Rinaldi 813‐948‐6355
James Ward, 813‐770‐8459 Jason Roux, 813‐787‐9590
Helen Schwetz 727‐329‐2000
Mitchell Rothenberg 813‐632‐0550
Nancy Pupello 904‐477‐7011
Emerald Inspec on Service, LLC
George Swatzbaugh III 352‐322‐2700
Janalee Jones 813‐376‐3618
Law Offices of Mercedes Gonzalez Hale
Mercedes Gonzalez Hale 813‐973‐8900
Mary Turner 813‐264‐6110
Jodie Wilson 863‐602‐3845
Lynne Tonte 813‐973‐2004
Tony Hedayat 813‐960‐7378
Sco Goldsborough 813‐363‐6745
Joed Hassani 813‐704‐0493
Steve Dumas 813‐907‐0503
Randy Mabry 727‐942‐9363
Ray Williams Mike Williams
Nathaniel Bi man 727‐724‐5438
Brian Finucane 813‐362‐8453
Lauria Grant III 813‐994‐1471
Tampa Home Inspec on
Bobb Courtman 813‐909‐9516
Ruth Peeples 813‐968‐5170
Shelly Grover, 727‐519‐4710
Trace Kuhn 813‐235‐3208
Harold Sample 352‐458‐4635
Wendy Bechtelheimer 813‐839‐4250
Business Partners Thank you for your support!
John Farris 813‐867‐4820
Michael Mar n 407‐878‐1238
Sco Smith 813‐748‐8008
Ron Peeples 813‐774‐2386
READY FOR A CHANGE?READY FOR A CHANGE? Find out what CPAR can offer you!
Join the Central Pasco Association of Realtors® to save money and get fast, friendly service
Central Pasco Association of Realtors® 27642 Cashford Circle, Ste. 110 ~ Wesley Chapel, FL 33544
www.cparfl.com ~ Phone 813-406-6081 ~ Fax 813-712-2865 ~ [email protected]
Membership Dues & Fees CPAR 1 GTAR 2 EPAR 3 PRO 4 WPBOR 5
Local Dues (Primary Membership) $75.00 $120.00 $115.00 $168.00 $170.00
Florida Realtors® Dues & Issues Advocacy $126.00 $126.00 $126.00 $126.00 $126.00
NAR Dues & Public Awareness Campaign Assessment
$155.00 $155.00 $155.00 $155.00 $155.00
Total Annual Dues $356.00 $401.00 $396.00 $449.00 $451.00
Application Fee (Local) $75.00 $195.00 $110.00 $150.00 $250.00
Application Fee (Florida Realtors®) $30.00 $30.00 $30.00 $30.00 $30.00
Business Partner/Affiliate Dues (Primary Membership)
$90.00 $195.00 $150.00 $250.00 $250.00
1 Information obtained from CPAR 10/1/14 2 Information obtained from GTAR 10/14/14 3 Information obtained from EPAR 10/28/14
4 Information obtained from PRO 10/14/14 5 Information obtained from WPBOR 10/14/14
Did you know? NAR allows Local Board of Choice… Regardless of office location, Realtors® may join any local real estate association they choose.
~ My Florida Regional MLS membership
~ Supra Active Keys, eKeys, and Lockboxes
~ Professional Development Education and CE credits
~ Office convenient to North Tampa, New Tampa,
~ New Member Orientation
~ Social events for fun and networking
~ Public Advocacy
~ Community Service opportunities
CPAR offers the same benefits as other local real estate associations:
Wesley Chapel, and Land O’Lakes
Attention Brokers!
~ Fast start for new agents ~ Lower startup costs ~ Orientation for new agents ~ Low primary and secondary
dues for transferring brokers
Compare and Save!Compare and Save! CLICK HERE CLICK HERE
for more information and applications on
our website