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CourseSyllabusMIS4111/6111–WebStrategyandAnalyticsforBusiness

SpringSemester,20173.0CreditHours

(Lastupdated:1/15/2017)

Instructor:AvantiPanditPhone1:508.423.6392(personal)emailpreferredPhone2:E-mail:apandit1@memphis.eduE-mail2:avanti.pandit105@gmail.comOffice:FCB373OfficeHours:meetingscanbescheduledonTuesdaysandThursdaysbeforeorafterclass.

CourseOverview:[REQUIRED]

Thisisafast-pacedintroductorybusinesscourseinwhichyouwilllearnthebasicsofSearchEngineoptimization(SEO)andSearchEngineMarketing(SEM)andonlineWebAnalyticsforBusiness.

Pre-Requisites/Co-Requisites:

Therearecurrentlynocoursepre-requisitestoenrollinginthiscourse.However,thisisatechnicalcourseandwillrequirethatthestudentshouldhaveagoodgraspofbasiccomputerandwritingskills.

RequiredTexts(andRelatedMaterials):[REQUIRED]

o TheArtofSEO3rdedition(2015),O'Reilly(bookstore)o AppliedInnovativeMarketingwithWordPress,KanabarandPandit(e-bookpurchased

fromhttp://www.appliedinnovativemarketing.com)o SelectedreadingsfromwebasoutlinedinSyllabus

Additionalfeesrequiredforthecourseproject(Note:ThiswillbecoveredbytheDepartmentforSpring2017)

o $15feeperteamforregistrationandhostingofwebsiteURL(Professor’sspecialpricevalidforcoursedurationonly,detailsinclass)

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o Graduatestudentsonly-$30Debit/creditcardexpenseforpaidcampaignassignment.

RecommendedTexts(andRelatedMaterials):

Spreadsheettemplatesdownloadedfromhttp://www.yourseoplan.com/books/search-engine-optimization-hour-day/templates-worksheets/

LocationofCourseMaterials:

AllcoursematerialslocatedontheeCoursewarewebsite(opensinnewwindow).

CourseObjectives:[REQUIRED]

Bysuccessfullycompletingthiscourse,participantswillbeableto:• Understandandapplydigitalconceptstodrivebusinessstrategy.• LearntobuildawebsiteusingWordPressandapplytechniquessuchassearchengine

optimizationandwebtrafficmonitoringtoalignwebsitewithbusinessobjectives.• Understandhowtoimprovewebrankingbyapplyingresearchtechniquesusinghands-on

andrelevantstateoftheartwebtechnologies.• Developandbuildsocialmediaassetsandmailcampaignstoincreasetargetedtrafficto

website.• Learnaboutpaidcampaignsandreputationmanagement.• Learntomonitor,measureandanalyzetraffictowebsitetofacilitateimprovementsfor

betterROI.• Workeffectivelyasamemberofateam,includingdemonstratingcollaborationand

problem-solvingskills.

FogelmanCollege:LearningOutcomesforYourDegree[REQUIRED]

MIS4111-ThiscourseisdesignedtohelpyoutomeettheoveralllearningobjectivesfortheBBAdegreeofferedbytheFogelmanCollege.YoushouldtakethetimetobecomefamiliarwiththeoveralllearningobjectivesasastudentintheBBAdegreeprogram.

• BBAProgramOutcomes(opensinnewwindow)

Graduatelevelexpectations

Graduatestudentsmustdemonstrateahigherlevelofunderstanding,applicationandanalysisofthecourseconceptsandwillberequiredtosubmitoneadditionalassignmentasoutlinedbytheinstructorfortheircourseproject.

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CourseMethodology

• In-classinteractiveactivities,discussions,readingassignmentstopracticethelecturematerial,hands-onprojectspecificinternettoolsandtechniques.

• Assignedexercisestopracticethelecturematerialandfurthertheproject.• Examstotestknowledgeoftheparticipantsonthekeyconceptscoveredintheclass.• Hands-onProjecttoanalyzeabusinessproblemandinvolvethedetailedunderstandingof

searchengineoptimizationtechniquesanddigitalanalyticsconcepts.

Professor’sExpectationsofStudents:

In general, you should assist the instructor and your fellow classmates in creating a positive,supportiveenvironmentforlearningbystayingengagedinthecourse.Youwilllearnasmuchfromthecollectivecontributionsofyourclassmatesasyouwillfromtheinstructor.Asagroup,wewillcreateapositiveandcollaborativeenvironmentandshareeachother’sviews,insights,andanalysisofassignedscenariosandreadingscoveredinthecourse.

Student'sExpectationsoftheProfessor:

Inmyroleasyourinstructor,therearecertainthingsyoucanexpectfrommeincluding:well-organizedandengaginglearningexperience,responsetoemailswithintwo(2)businessdays,andfeedbackonallworksubmittedwithin7-10calendardays.

GradingandEvaluationCriteria[REQUIRED]

Overthesemester,youwillhaveavarietyofopportunitiestoearnpointstowardsyourfinal(overall)lettergradeinthiscourse.Thissectionofthesyllabusdescribestheassessedworkyouwillbedoingandhowoverall(final)lettergradeswillbecomputed.

FinalCourseGrades[REQUIRED]

Finalcoursegradesareearnedaccordingtothefollowingtable:

PointRange AssignedGrade92-100Points A

82-91Points B

75-81Points C

65-74Points D

Under65Points F

Youroverallgradeforthesemesterisbasedonhowwellyouperformonamixtureofformalactivitiesincludingdiscussions,quizzesandprojects.Itwillalsobeimpactedbypeerevaluationandinstructorassessment.Adetaileddescriptionofeachoftheassessedactivitiescanbefoundafterthescoringsummarytablebelow.

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SummaryofGradedActivities

Pointsearnedontheassessedactivitieswillbedistributedasfollows:

Deliverable TotalClassParticipationanddiscussions 10%

Midterm 10%

FinalExam 25%

ProjectAssignments(5@4%each)FinaltermprojectFinalpresentation

20%25%10%

Total 100%

Project:

Allstudentswillbeassignedteams.Assignmentswillbethebuildingblockstowardsafinalreportandafinalprojectwebsite.Theentireproject(individualprojectassignments,finaltermpaperandfinalwebsite)willbea teameffort. Specific instructionson theprojectoutlinesandexpectationswillbeprovidedinaseparatedocument.Thefinalprojectreportshouldbeat least5—60doublespacedpages (notcounting the titleandreferencepages, figuresor tables,andappendices).Youmayusereferences,ifany,fromthelibraryoronline.Thereisnolimitonthenumberofreferencesused,however,makesurethesourcesarecredible.

Youneed touse in-text citationsanda reference section (no footnotesor endnotes in thispaperwhatsoever;donotusetheautomatedfootnoteorendnotefunction inWord).FullcitationsofallworksshouldbeincludedintheReferencessection.TakecaretoproperlyattributematerialsfoundinliteraturesourcesorontheInternet.Directquotesfromreferencesshouldbekepttoaminimum.Althoughyourwritingabilityisnottheprimaryfocusofthiscourse,yourabilitytocommunicateisessentialtoyourfuturebusinesssuccess.Paycloseattentiontowhatyou'rewriting.Itmaybewisetohaveanotherpersonreadyourworkbeforesubmittingitforgrading.

Assignmentswillbegradedaccordingtothefollowingcriteria:

• Exhibitsconvincingrangeandqualityofknowledge,havingdoneappropriateresearch• Identifies,thoughtfullyanalyzesandevaluatesmajorpointsofview• Convincing conclusions are drawn and demonstrate an understanding of investigative

resultsaswellashowtoapplythem• Writingstyle isunderstandableandorganized inexplainingresearch investigationresults

andsupportingconclusions• Applicationoftoolsandtechniquestaughtinclasswhichproducestheresultsexpected.

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Teamswillsubmitthesamefinalreportandwebsiteandadditionallywillprovideateampeerevaluation/participationform.Projectgradesandclassevaluationswillbeassignedbasedonpeerevaluationsandinstructorevaluation.

Presentation:

Teammemberswork collaboratively to createPowerPointpresentations tobe shownduring theteam’s presentations for the final project. Please plan on posting the team’s PowerPointpresentationbythedaylistedontheschedulesection.Projectpresentationshouldbegivenin10-15minutes. Every presentationwill be followed by 5-10minutes of a question/answer session.Include your team number and members’ names in the file name of the PowerPoint. Teampresentations will be preloaded on a computer to save class time. Each team member mustparticipateintheoralpresentation.

Teampresentationswillbegradedaccordingtothefollowingcriteria:

• Organizationandflow• Completeness• Lengthofpresentationfallswithinthespecifiedtimerange• Identificationandthoughtfulanalysisofmajorpointsofview• Convincing conclusions are drawn and an understanding of investigative results is

demonstrated

Exams

Themidterm (10%) and the cumulative final exam (25%)will both be in-class. The objective ofexamsistotestparticipants’grasponthekeyconceptscoveredintheclass;understandingofthedigitalwebstrategyconcepts,searchengineoptimizationconcepts,theassignments,readings,andhandouts. Absence from any scheduled exam will result in an exam grade of zero unlessarrangementshavebeenmadewiththeinstructorpriortotheexamdate.

InstructorandPeerEvaluations

Peer and instructor evaluations of participant participation will be conducted throughout thecourse.Aspartofthepeerevaluation,eachparticipantwillratethedegreetowhicheachmemberof the team fulfilled his/her responsibilities in completing the project and assignments. Theseratingsshouldreflecteachindividual’slevelofparticipation,effortandsenseofresponsibility,nothisorheracademicability.

Instructorevaluationofparticipantswillbeconductedaccordingtothefollowingcriteria:

• Iswellpreparedinadvance• Activelycontributestodiscussionsandasksquestions• Volunteerswillinglyandcarriesownshareofthegroup’sresponsibilities• Adherestothein-classcomputer/phoneusagepolicy• Activelyparticipatesinsynthesizingandpresentingtheconceptscoveredintheclass

NameCard

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Pleaseuseyournamecardineveryclass.Notonlydoesithelpyourinstructorinidentifyingwhoyouarebutitalsoaidsfellowparticipantsandhelpsinmakingclassroomdiscussionsmoreinteractive.

In-classComputerandPhoneUsage

In-classcomputerusageshouldberelatedtothematerialbeingcoveredinclass.Theuseofacomputerorcell phone for general Internet browsing, text-messaging, Facebooking, Twittering, or other socialnetworkingduringclassisextremelydistractingtoboththeinstructorandnearbyparticipants.Pleasebesensitiveandrespectfulofyourclassmatesandinstructor.Ifyoumustuseanyoftheabovecommunicationmeansduringtheclasssession,pleasefeelfreetomomentarilystepoutoftheroomorwaituntilthenextbreaktodoso.Innocaseshouldinternetaccessbeusedduringmid-termandfinalexams.

ListofFormalAssessedActivities

Foracompletedescriptionoftheassessedactivitiesforthesemester,pleaserefertothe“ListofAssessedActivities”pagethatcanbefoundintheonlinecourseareaunder“GettingStarted”.

ScheduleofActivities

Foracompletesemesterscheduleofreadings,activities,andduedatesforassignments,pleaserefertocourseonecourseware.

FinalExamSchedule[REQUIRED]

ThefinalexamforthisclasswillbescheduledaccordingtotheRegistrar’sacademiccalendarwebsite(opensinnewwindow).

CoursePolicies[REQUIRED]

E-MAIL:

AllstudentsarerequiredtomaintainandaccesstheirUniversityofMemphis(@memphis.edu)emailaccount.Youwillreceiveallofficialcoursecorrespondenceatthisemailaccount.Anyinabilitytoreceiveincomingmailinatimelyfashion(e.g.,notregularlycheckingyouremail,havinga“fullmailbox”condition,etc.)isthestudent’sresponsibility.

Attendance:[REQUIRED]

Allparticipantsareexpectedtoattendclassesregularlyandpromptly.However,formalattendancewillnotbetaken.Whenyoumissclasses,yourgradeswillsufferbecauseyouwillmissimportantinformationandclassroom interaction/discussion. Participants who miss classes will be held responsible for all in-classcoursecontent.Participantshavetheresponsibilitytotakeallscheduledexamsandturninallassignmentsbytheannounceddateandtime.Theinstructorreservestherighttodeductupto50%forlateassignments.

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Participantswhomiss in-classsessionsareresponsible forcompletingall in-classcourseworkwitha50percentgradereduction.

Anabsencefromanassignment/in-class/quizcourseworkshallbeconsidered“excused”ifitoccursbecauseofanyofthefollowingsituations(validdocumentationmustbesubmittedforproof)andtheinstructorwascontactedpriortotheduedate:

• Hospitalizationoftheparticipantoranimmediatefamilymemberduetoillnessoraccident.• Death in the participant’s immediate family (ex., spouse, parents, guardians, siblings,

children).• SummonsoftheparticipanttoappearforJuryDutyorbeforeacourt.• Anyotherexcusethathasbeenapprovedbythecoursecoordinator.

The absentee shall submit documents supporting the above claims (hospital admission form, deathcertificate,orcourtsubpoena,etc.)tothecoursecoordinator.Uponsatisfactoryverification,theparticipantshall be allowed to take a make-up assignment or paper/essay in lieu of missed classroominteraction/discussion.

Forparticipantsreceivingfederalparticipantloans,anylackofengagementinthecoursemaybetreatedasnon-attendanceandpotentiallyimpactaccesstoparticipantloansinthefuture.

Adding/Dropping:

Ifyouhavequestionsaboutaddingordroppingclasses,pleaserefertothispageontheRegistrar’swebsite(opensinnewwindow).

AcademicIntegrity:[REQUIRED]

TheUniversityofMemphishasclearcodesregardingcheatingandclassroommisconduct.Ifinterested,youmayrefertotheStudentHandbooksectiononacademicmisconductforadiscussionofthesecodes.Notethatusinga“SolutionsManual”isconsideredcheating.Shouldyourprofessorhaveevidencethatusinga“SolutionsManual”hasoccurred,he/shemaytakestepsasdescribedonthecampus’OfficeofStudentConductwebsite(opensinnewwindow).Ifyouhaveanyquestionsaboutacademicintegrityorplagiarism,youarestronglyencouragedtoreviewtheFogelmanCollege'sWebsiteonAcademicIntegrity(opensinnewwindow).

Participation:

Tobesuccessfulinthiscourseasastudent,youmuststayactiveandinvolvedthroughouttheentiresemester.Studentsareexpectedparticipateinallinteractiveaspectsofthecourse.Youshouldalsoregularlycommunicatewiththeinstructoraspartofyouroveralllearningexperience,checkintothecoursefrequentlyforannouncements(usuallyonthecoursehomepage),andactivelyparticipateinthreadeddiscussionevents(bothformalandinformal).Youshouldplanonloggingintothecourseatleastthreetimeseachweek.

Itisimportanttoactivelyparticipateintheclassroomdiscussionsaswell.Classroomdiscussionshelpclarifythereadingsandlecturesandprovideadditionalinsights.Thequality,notquantity,ofthediscussion

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dependsheavilyonyouandyourpreparationoftheassignedproblemsandsuggestedreadings.Youareexpectedtorespondorshareinformationwhenaskedtodoso,andaskintelligentquestionstoyourfellowparticipantsduringclassroomdiscussions.

Communicatingwithyourteamiscriticalforthesuccessofyourgroupprojectandmayrequireforyoutomakeyourselfavailabletomeetwithyourteamoutsideofclasstimes.

ClassroomorOnlineBehavior:

Allparticipantsinthecourseshouldbeconsiderateoftheothercourseparticipantsandtreatthem(aswellastheiropinions)withrespect.Theclasswilloperateundertheassumptionthatanyandallfeedbackofferedispositiveinnatureandthattheintentionsoftheperson(s)providingfeedbackarestrictlyhonorable.Insensitivityinthisareawillnotbetolerated.Ifyouhaveanyquestionsaboutonlinecommunication,youshouldreviewtheFogelmanCollege'sNetiquettewebsite(opensinnewwindow).

LateAssignments:

Assignmentsandprojectsmaybesubmittedanytimeuptoandincludingthedatedue/timeaspostedintheecoursewaresite.PleasereviewallinformationinthissyllabusandrelatedModuleduedatesforformallyassessedwork.Ifyourworkisnotsubmittedontime,theinstructorreservestheoptiontodeductupto50%ofthegradevaluefortardinessdependinguponthecircumstancesandappropriatecommunicationbetweenthestudentandtheinstructor.

ExtraCredit:

Thereisnoextracreditofferedinthiscourse.Yourfinalgradewillbecomputedbasedonyourworkontheformal/assessedactivitiespreviouslydescribedinthissyllabus.

ReportingIllnessorAbsence:

Duedatesanddeadlineshavebeenestablishedforeachgradedassignment.Inthiscourse,deadlinesaretakenveryseriously.Pleasedonotwaituntilthelastminutetosubmitassignmentsortotakequizzesandexams.Ifanemergencyshouldarise,itisthestudent’sresponsibilitytocontacttheinstructorpriortothedeadlinetodiscussthematter.Adeadlineextensionwillbeconsideredonlyifallofthefollowingconditionsaremet:(1)Extremeemergencyand(2)Instructorcontactedpriortotheduedate.

InclementWeather:

IntheeventthatinclementweatherrequiresthecancellationofclassesatTheUniversityofMemphis,localradioandtelevisionmediawillbeimmediatelynotified.Additionally,TheUniversityofMemphishasestablishedanInclementWeatherHotlineat678-0888aswellasTigerText(opensinnewwindow),anemergencyalerttextmessagingservicetostudents,facultyandstaff.Thisoptionalserviceisusedintheeventofanon-campusemergency,anunscheduleduniversityclosing,oradelayorcancellationofclassesdueto,forinstance,inclementweather.AdditionalinformationonTigerText(opensinnewwindow).

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SyllabusChanges:

Theinstructorreservestherighttomakechangesasnecessarytothissyllabus.Ifchangesarenecessitatedduringthetermofthecourse,theinstructorwillimmediatelynotifystudentsofsuchchangesbothbyindividualemailcommunicationandpostingbothnotificationandnatureofchange(s)onthecoursebulletinboard.

StudentServices

PleaseaccesstheFCBEStudentServices(opensinnewwindow)pageforinformationabout:

• StudentswithDisabilities• TutoringandotherAcademicAssistance• AdvisingServicesforFogelmanStudents• TechnicalAssistance

Keytopics:

Week Topics Date StudyGuide*Pleaserefertostartandendsectionsforreadingsine-copyofArtofSEOaspagenumberingsaredifferentforhardcopyandpdfversions

Assignments/Project

1.Week1–TuesStrategy

IntroductionandSyllabusOutlineIntroductiontoDigitalStrategyProjectOverviewTeamsProjectSelectionsRegistrationandHosting

17-Jan-17

The Art of SEO:

o Chapter 1,3 o Chapter 6 Pg 295-302

Start section: Chapter 6 - When to use TLD Other Than .com End before section: Chapter 6 - Keyword Targeting

o Chapter 11 Pg 715-720

Start section: Chapter 11-Tracking Results and Measuring Success (beg of Ch 11) End before section: Chapter 11-Using Analytics as a Business case for SEO

Discussion: https://digitalmarketinginstitute.com/blog/demand-digital-marketing-skills-2015

http://www.forbes.com/sites/kylewong/2015/03/18/digital-

Class–Introduction,Discussion,Teams,Projectselections,domainnameselections,hosting

2.ThursStrategy

SearchEngines/competitiveresearch/ChangingenvironmentPaymentsWebHosting/Registrationsetup

19-Jan-17

ProjectGoalsMeasurementofsuccessSWOT

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FinalProjects/URLsearch

marketers-the-most-entrepreneurial-job-in-marketing/#bf193e7e5b60

http://fashionista.com/2016/10/oxosi-is-seeking-digital-marketing-interns-in-new-york-ny

3.Week2TuesStrategy

FinalizeProjectsandAccountandregistrationsetupWordPresssetupforallWordPressDashboardIntroductionIdentifytwocompetitorsCompetitorResearchFillincompetitorworksheetSWOTIntroductiontoBasicSEO

24-Jan-17

• The Art of SEO – Ch 6 Pg 275-289

Start section: Chapter 6 - Site Architecture Design Principles End before section: Chapter 6 - Root Domains, Subdomains, and Microsites

WORKBOOK Chapters 1-3 (through page 24)

4.Week2–ThursStrategy

CompleteStrategyandSetup

26-Jan-17

DUEMondayJan308:00am:Assignment1:WebsitedigitalStrategyWorddoc

5.Week3–TuesDesign

Basicwebsite:Planwebsite,Designstructure

31-Jan-17

The Art of SEO:

o Chapter 2 (Search Engines) - - should be same in PDF

o Chapter 4 (up to 166)

Start section: Chapter 4 - SEO Implementation:First Stages (beg of Ch 4) End before section: Chapter 4 -

SandboxWordPressaccountsWordPressIntroduction/testing

6.Week3–ThursDesign

DashboardPages,Posts,Blogs,CategoriesandTags

2-Feb-17

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Mobile Sites and Mobile Apps

o Chapter 6 - Pg 415-423

Start section: Chapter 6 - Google’s Knowledge Graph and the Knowledge Vault End before section: Chapter 6 - end of chapter

§ HTML Tutorial § CSS Tutorial § WORKBOOK Chapters 3-7

Progress check Chapters 1-3 Progress check Chapters 4-7

7.Week4–TuesDesign

Users,PluginsandWidgetsInstall2-3pluginsandwidgetsAkismetContactForm

7-Feb-17

• Getting Started with WordPress • Blogging Glossary • Top Ten Search Engine

Optimization Lists • WORKBOOK Chapter 8, 9

(Optional Chapter 11) Progress check Chapters 8-9

8.Week4–ThursDesign

WrapupWordPressDesignA/Btestinganddesign

9-Feb-17

DUEFeb13Monday8:00am:Assignment2a:WebsiteDesignWorddocAssignment2b:BasicWordPresswebsite

9.Week5–TuesSEO

IntroductiontokeywordresearchTopkeywordslistSemanticsearchGoogleAdwordsKeywordResearchPlanner

14-Feb-17

• The Art of SEO: o Chapter 5 (Keyword research/ co-

occurrence analysis) o Chapter 6-Pages 302-345, Pages

387-389

Start section:Chapter 6 - Keyword Targeting End before section: Syntax of the robots.txt file

Start section: Chapter 6 - Google’s Hummingbird End before section: Chapter 6 - Structured Data

o Chapter 12 Pages 818-830

Start section: Chapter 12 -

10.Week5–ThursSEO

KeywordResearchcontinued

16-Feb-17

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Spam Filtering and Penalties End before section: Chapter 12- Changing SEO Vendors or Staff Members

• SEO - Google Adwords Keyword Planner

• Help video: How to use Google Adwords Planner

• WORKBOOK Chapter 10

11.Week6-TuesSEO

WordPressSEOpluginApplicationofKeywordresearch

21-Feb-17

The Art of SEO:

o Chapter 4 Pg 168 – 193

Start section:Chapter 4- Auditing an Existing Site to Identify SEO Problems End before section: Chapter 4 - end of Chapter

o Chapter 7 Pg 425-460, 468-499

Start section:Chapter 7 - Content Marketing (beg of Chapter) End before section: Chapter 7 - Leveraging the power of memes Start section: Chapter 7 - Choosing the right Content Marketing Strategy End before section: Chapter 7 - Get Active in Social media

o Chapter 10 – Pg 669-674

Start section: Chapter 10-Optimizing for Image Search End before section: Submitting a Product Feed

• WORKBOOK Chapter 11

12.Week6–ThursSEO

LinkStrategy

Review

23-Feb-17

DUEFeb27Monday8:00am:Assignment3a:KeywordresearchandSEOstrategyWorddocAssignment3b:UpdatedWordPresswebsite

13.Week7-Tues

Mid-term

28-Feb-17

The Art of SEO – Chapter 7 Page 499-544 (in syllabus)

Start section:Chapter 7- Get Active in Social Media End before section: Chapter 7 - end

MIDTERM

14.Week7–ThursSocial

SocialMediaandSEO:FaceBookandTwitter:Driving

3-Mar-17

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Media trafficthroughsocialmedia

of Chapter

• Let's Talk, Jansch

Week8 SpringBreak

(March6-12)

15.Week9–TuesSocialMedia

WordPressandSocialMediaplugins

14-Mar-17

The Art of SEO Chapter 8 (in syllabus) Start section: Chapter 8 - beginning of Chapter End before Section: Chapter 8 end of Chapter

• Let's Talk, Jansch • WORKBOOK Chapter 12

Progress check Chapters 10-12

16.Week9–ThursSocialMedia

SocialMediaWrapUpSocialMediaandPaidCampaignsGoogleAnalyticsAccountsetup

16-Mar-17

DUEMar20Monday8:00am:Assignment4a:SocialMediaStrategyAssignment4b:UpdatedWordPresswebsiteFacebookPageTwitterPage

17.Week10–TuesEmails

DrivingTrafficthroughemailandWordPressDesigningwithMailchimp

21-Mar-17

• 3 Simple Ways Email Can Drive SEO Results, http://searchengineland.com/3-simple-ways-email-can-drive-seo-results-200346

• Email Marketing, A MailChimp Field Guide, http://mailchimp.com/resources/guides/email-marketing-field-guide/

• Getting Started with MailChimp, http://mailchimp.com/resources/guides/getting-started-with-mailchimp/

• WORKBOOK Chapter 13

18.Week10–ThursEmails

DesigningwithMailchimpEmailAnalyticsGoogleAnalyticsGoalsandConversions

23-Mar-16

19.Week11–TuesPPC

PPCCampaignsAdwordsCampaigns-TextAds

28-Mar-17

• 5 Reasons Your Business Should Use AdWords, http://www.forbes.com/sites/johnrampton/2014/03/29/5-reasons-your-business-should-use-adwords/#63c4986058eb

• Google AdWords Tutorial

20.Week11-ThursPPC

AdwordsCampaignsContinuedReputationManagement

30-Mar-17

DUEApr3Monday8:00am::Assignment5a:EmailNewslettercampaignandPPCCampaigns(Graduatestudentsonly)Assignment5b:Updatedwebsite

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21.Week12–TuesAnalytics

IntroductiontoWebAnalytics

4-Apr-17

• The Art of SEO: Ch 11 Pg 721-730 and Pg 793 - 794 (in syllabus) Start section: Chapter 11 - Basic Overview End before Section: Chapter 11 - Taking a Deeper look at Action Tracking Start section: Chapter 11 - Key Performance Indicators for Long-Tail SEO End before Section: Chapter 11 - Duplicate Content

• Google Analytics website: http://www.google.com/analytics

22.Week12–ThursAnalytics

AnalyticsReports

6-Apr-17

23.Week13Tues

AnalyticsWrapupGoogleSearchConsole

11-Apr-17

ArtofSEOChapter14,15

24.Week13Thurs

CourseReview 13-Apr-17

DUEApr17Monday8:00am::FinalProjectReport,FinalWebsiteandFinalPresentationDue

25.Week14Tues

Presentations 18-Apr-17

26.Week14Thurs

PresentationsClassDiscussion(TopicTBD)

20-Apr-17

FinalExam

27-Apr-17