Brightcove Inc. 1

Ad Blockers are “All or Nothing”

“If we block every ad there is, there will be no content. That is a very dramatic position to take, but there’s some truth to that.” Lisa Valentino, Chief Revenue Officer, Condé Nast Digital

“In my mind, it's a very blunt instrument. And that's why we need to be worried.” Sridhar Ramaswamy, SVP Ads & Commerce, Google

“Peace required that all ads be treated the same — all-or-nothing...” Marco Arment, creator of Peace, a former top ad blocking iOS App

Brightcove Inc. 2

Defeating Ad Blockers with Server-Side Ad Insertion

Brightcove Inc.

•  Combine the benefits of server-side ad insertion with the leading player service for desktop and mobile

•  Defeat ad blockers and achieve higher ad delivery and revenue across platforms

•  Ensure highest quality playback experience by minimizing ad error rates and breakage

•  Extend reach and increase inventory by delivering mid-rolls

•  Enhance engagement and monetization through client-side interactivity - countdown timers, trick play, companion ads, and more

•  Deliver a TV-like quality experience

3

Defeat Ad Blockers. Optimize Ad Delivery. Maximize Revenue.

TM

Brightcove Inc. 4

The Time is Now for SSAI

Support for Universal Ad ID = better data collection

Server-side tracking

Focus of new VAST 4.0 spec to align industry support

Conditional ad declarations = better user experience and ad yield

Brightcove Inc. 5

•  Server-side ad insertion (SSAI) defeats ad blockers by limiting the communication between client-side players, ad servers and CDNs.

•  You need a player that knows how to make the most out of a stitched stream.

•  VAST 4.0 is going to standardize the use of SSAI within the industry and Brightcove is at the leading edge of demonstrating the efficacy of this important spec.

Learn more at brightcove.com/media

3 Takeaways