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Entertainment Brands In Social Media

Don Steele, VP Digital Marketing MTVN Entertainment

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MTV- Entertainment Division

• MTVN is Division of Viacom– Music, Kids & Family, Entertainment

• Entertainment Division– Linear Channels- Comedy Central, Spike, TVLand– Digital Properties- GameTrailers, Atom.com

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Why we use digital marketing?

• Leveraging the critical digital space to market the brand and programs

• Driving traffic to the websites/mobile sites in order to drive traffic and revenue

• Understand and promote brand’s presence in digital space

Our Audience Lives Online So We Must

Understand How and Where to Speak with Them

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The Old Landscape

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The New Landscape

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Where do we play…

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South Park Ads

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Facebook New Page

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Myspace

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Widgets

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Digg

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Twitter

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Twitter

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flickr

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Wikipedia- March 11, 9AM

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March 12, 9AM

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Are we playing nice?

• Organic• Smart• Engaging• Honest