costume,setting and prop analysis of music videos

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MUSIC VIDEO PRODUCTION COMPANY LOGO The Logo is seen at the beginning of both of the music videos, this logo creates the expectation that the song is grime, rap based, this targets the grime and rap loving audience.

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MUSIC VIDEO PRODUCTION COMPANY LOGO

The Logo is seen at the beginning of both of the music videos, this logo creates the expectation that the song is grime, rap based, this targets the grime and rap loving audience.

Locations:German whip: Meridian Dan

Rari workout: lethal bizzle

Both videos begin on the pavement enforcing the grime stereotype (grime was born in the streets)

A shot of a car driving down the road is returned to during every chorus, seeing as the both songs are about cars

The final location is a skate park, in most urban areas around London there are skate parks, so its no surprise it features here

The final shot is in front of a brick wall in a car park, this fits into the song lyrics and meaning as the song is about cars, however in parking lots some would say is where criminal behaviour occurs,this is another sterotype of grime music

Costume and prop use:

In both videos expensive,flashy cars are used to convey wealth in abundance

Both costumes include baggy dark coloured hoodies,and in both a baseball cap is seen,this accessory emerged as a ‘hip hop style’ trend from the rap scene in the U.S

A skimpy short ,short is worn by a female matched with a vest, this goes back to Vernalis’ theory ,when the female is presented in a male gaze