Social Media for Brokers:

Making Friends with Facebook

March 27, 2013

Today’s Presenters

Coy Davidson Senior Vice President

Colliers International –

Houston

Angela Brown Communications

Manager

CoStar Group

Today’s Presenters

facebook.com/TenantAdvisor

@CoyDavidsonCRE

linkedin.com/in/houstonofficespace

plus.google.com/105557945022210548581

coydavidson.wordpress.com

Coy Davidson Senior Vice President

Colliers International – Houston

www.coydavidson.com

Today’s Presenters

Angela Brown External Communications Manager

CoStar Group, Inc.

costar.com

facebook.com/CoStarGroup

@TheCoStarGroup @angelambrown

linkedin.com/in/angelambrown

Youtube.com/costargroup

gplus.to/CoStarGroup

Housekeeping

Recording and slides

A link to a recording of today’s presentation will be available

tomorrow – keep an eye on your inboxes for the link and a PDF

of today’s presentation

Questions

Questions will be addressed at the end, but you may submit

them at any time both through gotomeeting and Twitter

Twitter

Please use the hash tag #CoStarSocial when live-tweeting

during this program or submitting questions via Twitter. Send

questions to @TheCoStarGroup.

What We’ll Cover

Facebook…

What you can do with

Facebook

Profiles vs. Brand Pages

Getting Started

Getting the Most out of

Timeline

…for brokers

Why Facebook?

Who are you connected to?

Creating a Killer Business

Page

What should I post?

Can it really work for me?

Facebook…

What you can do with

Facebook

Quick Facts About Facebook

1 BILLION +

MONTHLY ACTIVE

USERS

42% OF MARKETERS

SAY FACEBOOK IS

CRITICAL OR

IMPORTANT TO THEIR

BUSINESS

Sources: CMS Wire, February 2013;

Facebook Newsroom, March 2013; Hubspot, September 2012

680 MILLION MONTHLY

ACTIVE USERS ON

FACEBOOK MOBILE

PRODUCTS

43% OF

CUSTOMER ACQUISITION

B2B 43%

What Can You do with Facebook?

Personal or company branding

Tell your company’s story

Humanize your brand

Facilitate content engagement

Promote other channels

Myths vs. Facts

Myths

My business doesn’t

have anything to post.

I don’t have

time/resources for

Facebook.

We’ll never get

enough members,

comments or likes on

our page.

Facts

If you have a company

blog, videos, photos or

regular news, you have

content.

A broad range of tools

make staying social easier

than ever.

Is that the real value?

Engagement is important,

but lead generation and

customer service are most

important.

Profiles vs. Brand Pages

Profiles vs. Brand Pages

Profiles Brand Pages

Post scheduling X √ Seamless integration with third-party tools

X √ Facebook Insights X √ Administrative area X √ Friend requests – require approval √ √ Likes – no approval needed X √ Management through Page Manager app

X √ Managed through native Facebook app √ X

Administration from multiple users

X √

If you Have a Profile for your

Business…

There is hope.

Account conversion instructions can be found

here http://on.fb.me/UnK6is.

Getting Started

Getting Started

Think about…

What are you seeking to get from Facebook

that’s different from other sites?

Who will administer the page?

How often will you post?

What types of content will you post? What do

you need before you publish?

What will you call the page?

Getting Started

Getting the Most out of

Timeline

Getting the Most out of Timeline

Use opportunities

to brand your page

Use applications to

incorporate other

sites

Getting the Most out of Timeline

Getting the Most out of Timeline

Getting the Most out of Timeline

Embrace images

Highlight or “pin” important posts

What’s Coming?

Is Facebook Right for You?

Facebook is ideal for:

Real-time testimonials

Deep content engagement

Diverse types of content

Promoting company news/thought leadership

Generating leads

Solving customer service problems

…for brokers

Sometimes Business is Personal

LinkedIn is the standard as far as the social network

for business but many people are not active on

Linkedin.

Twitter is a fantastic tool for creating visibility and

discovery but it is still far from mainstream.

Facebook is the most ubiquitous of all the social

networks and while many business executives don’t

use facebook for business purposes, many spend

time on the platform.

Sometimes Business is Personal

Who are you connected with online?

People do business and refer business

to people they know, and trust

Existing Clients: How often do you speak with them?

- Strengthen relationships

Friends: Do they know exactly what you do?

- Educate them to refer you business

Colleagues -Brokers in other cities/markets

- Develop new relationships

Personal Account vs. Brand Page

Private – only people I friend can see my personal page

Public – just like your website or blog

They both can play a role in your facebook

strategy

Facebook Pages

Creating a Killer Business Page

Cover Photo

Custom

Tabs About Section

Page Name

Profile Photo

What do I Post on my Page? The Status Update

Build an Active and Informative Wall

I like to think of my Facebook business page as

my online newsletter with a little personality.

• Relevant articles to CRE, Technology and the Economy (news

source)

• What’s happening in my market and niche

• Photos & Video (every one loves photos & video)

• Announcements (what’s going on in my business, market)

• Blog Posts

• Status updates with a little personality (successes, challenges,

frustrations, humor)

• Monitor, participate and respond to comments on your wall

This is personal branding. People want to

connect with a person not a logo.

Discuss hot topics and

share your commercial

real estate expertise

Highlight your success, but only occasionally

Promote others and

share posts from other

pages

You don’t always have to talk

about commercial real estate

Use Video and Lots of Photos

Comment on other Facebook Pages

Can this really work?

Its not about the number of likes or friends. It’s about who

you are connected with and what you do with those

connections.

Questions?