cosida digest - amazon s3 · additionally, social media has reached great heights in the media...

CoSIDA digest – �


For more than 20 years, SportsSystems has provided SIDs withsolutions to fax/email distribution,

conference calling, and scoringsystems, and now is the leader inonine credential registration with

its innovative PressPass.

Visit www.SportsSystems.com andlearn more about our GuestPassand TicketTracker systems, andsee how we can help everyone in

your department.

Brian Binette - 201-585-9289David Grim - 201-585-9290

Sports Systems is proud to be the Official CoSIDAOnline Convention Registration Provider.


Table of Contents . . .Inside the February E-DigestCoSIDA Calendar ........................................................................... 6Special Awards Nominations due by March 2 ................................ 7Media Revolution ............................................................................ 8Avoiding Social Networking Embarrassment ............................. 9-11Five Questions with David Kiefer.............................................13-14CoSIDA Corner, Column in Monthly NACDA Publication ............. 16Academic All-America Program Enhances Publicity .................... 18Converting Video for Television Broadcast ................................... 20Nominations Sought for V Foundation Award ............................... 212009-10 Publications Contest Information...............................23-26CoSIDA Launches New Logo, Branding Campaign ..................... 27There’s No City in America like San Francisco ........................28-29Top Attractions at 2010 CoSIDA Convention Site ....................30-31From the White House to the Locker Room, Ari Fleischer ......33-34Future CoSIDA Convention Sites ................................................. 352009-10 CoSIDA Board Contact Information................................ 36Nominations Sought for 2010 CoSIDA Board............................... 37

2010 COSIDA FEBRUARY DIGEST

Supporting CoSIDA

• Allstate Sugar Bowl ..........................2

• ASAP Sports.....................................2

• CBS College Sports .......................22

• CollegeFanz.com ...........................15

• Collegiate Images/XOS ....................4

• DigiPixArt .......................................17

• ESPN .............................................38

• Fox Sports Interactive ....................19

• ICS-SIDEARM ................................12

• Lowe’s Senior CLASS Award ...........4

• NCAA .............................................20

• NFL ...................................................4

• Rose Bowl Game presented by Citi .....22

• Sports Systems ................................2

• TRZ Sports .....................................22

2010 CoSIDA Convention

July 4-7

SAN FRANCISCO MARRIOTT MARQUIS


The National Football League would like to thank the CoSIDA Membership for all that it does to help us

throughout the year


Monday, July 5

* BEST PRACTICES AND SOLUTIONS - suggested panel ideas to date are: • statistics •officepractices • desktop publishing • working with PhotoShop • health/wellness • PLUS . . . Table Topics session

Tuesday, July 6

* STRATEGIC COMMUNICATIONS DAY

Wednesday, July 7

* DIGITAL SUMMIT DAY – topics being planned include: • social networking • “Being Your Own Media” • the future of television, • digital/web streaming • and others . . .

This year, the CoSIDA Convention planning committee

has established specific “theme days” for the San Francisco

Convention. The breakdown of the July 5-7

Convention programming will be as follows:

CALIFORNIA Here We Come . . .


FEBRUARYMonday - 8th

Deadline to update basketball student-athlete information forFirst Team All-District selections for the National ballot.

Check the February 4th email from District coordinators if you have a First Team All-District selection.

An email blast from Academic All-America Committee will also be done with details on this.

Monday - 15th Publications Contest entry deadline

for Basketball programs andGymnastics guides

Tuesday - 23rd Women’s Basketball Academic All-America team announced

Wednesday - 24th Men’s Basketball Academic All-America team announced

MARChTuesday - 2nd

Deadline for submitting nominations for 2010 CoSIDA Special Awards-for description of awards: http://www.cosida.com/Awards/index.aspx

-for nomination process (online): http://www.cosida.com/Awards/index.aspx

Tuesday - 2nd Deadline for submitting nominations for 2010 CoSIDA Hall of Fame class

- for nomination process (online): http://www.cosida.com/Awards/index.aspx

UPCOMING MEMBERShIP SChEDULE AND DEADLINESCOSIDA CALENDAR


C o S I D A

Nominate ONLINE for the 2010 CoSIDA Special Awards now through March 2.

The 2010 CoSIDA Special Awards nominations are open, and these nominations have gone ONLINE for 2009-10 at www.cosida.com.

Please take the time to nominate online those who deserve consideration for our annual awards. A list and description of the awards is found below.

CoSIDA Special Award Descriptions

CoSIDA Hall of FameFor members of CoSIDA who have made outstanding contributions to the field of college sports information. Voted on by current CoSIDA Hall of Fame Members.

25-Year AwardThe CoSIDA 25-Year Award is presented to members who have completed 25 years in the profession (as of June, 2010).

Arch Ward AwardPresented annually to a university division member who has made outstanding contributions to the field of college sports information, and who by his or her activities, has brought dignity and prestige to the profession. Voted on by the Special Awards Committee.

Warren Berg AwardPresented annually to a college division member who has made outstanding contributions to the field of college sports information, and who by his or her activities, has brought dignity and prestige to the profession. Voted on by the Special Awards Committee. Note: Nominee must be a college division member.

Jake Wade AwardPresented annually to an individual who has made an outstanding contribution in the media to the field of intercollegiate athletics. Voted on by the Special Awards Committee. Note: Nominee must be a member of the media.

Bob Kenworthy Community Service Award Presented annually to a member for civic involvement and accomplishments outside of the sports information office. Voted on by the Special Awards Committee.

Lester Jordan AwardPresented to an individual for exemplary service to the Academic All-America Award Program and the promotion of the ideals of being a student-athlete. Voted on by the Special Awards Committee.

Dick Enberg AwardGiven annually to a person whose actions and commitment have furthered the meaning and reach of the Academic All-America® Teams Program and/or the student-athlete while promoting the values of education and academics. Voted on by special committee and Dick Enberg.

Keith Jackson Eternal Flame Award Presented to an individual who, or an organization which, has made a lasting contribution to intercollegiate athletics, has demonstrated a long and consistent commitment to excellence and has been a loyal supporter of CoSIDA and its mission. Voted on by the Special Awards Committee. Each year, will be selected only if the Awards Committee deems worthy.

Trailblazer AwardPresented annually to an individual who is a pioneer in the field of sports information who has mentored and helped improve the level of ethnic and gender diversity within CoSIDA.Voted on by the Special Awards Committee.

Rising Star Award Presented to a University Division Member and a College Division Member member annually with 10 years of service or less whose work at their institution and service, dedication, energy and

enthusiasm to the profession make that individual a “rising star” in sports information. Voted on by the Special Awards Committee.

CoSIDA Lifetime Achievement Award The CoSIDA Lifetime Achievement Award is presented to members who have served at least 25 years in the profession (as of June 2010) who are retiring or leaving the profession.

CoSIDA Distinguished Service Award Presented in appreciation for endless work and devotion to CoSIDA. Note: this special award is presented by the Board of Directors and is not an award in the general nomination category.

Bill Esposito Backbone Award Presented to a member who displays sound judgement and unusual courage in guiding their institution through difficult public relations situations. Voted on by the Special Awards Committee. Will be selected only if the Awards Committee deems worthy.

2010 SPECIAL AWARDSN O M I N A T I O N S

MARCH 2nd DEADLINE


MEDIA REVOLUTIONAN ANALYSIS REPORT

C o S I D A

by Katrina M. Mendolera (Editor in Chief, inVocus) at www.comprehension.prsa.org/Published Feb. 5, 2010

As a working, sustainable model for online newspapers and magazines still has yet to be invented as various business models are developed and measured, PR professionals need to be flexible with journalists. Here are some reminders and tips for PR professionals as newsrooms are asked to do more - with less.

A colleague recently said to me that the print media industry is in the midst of a revolution as reporters and editors take sides: hardcopy v. online. This maelstrom reached great heights in 2009 and, as the Vocus State of the Media Report predicted, promises to ensue into 2010 as debates over paywalls, e-readers and other digital applications try to replace revenue that the traditional business model is no longer earning. The New York Times threw its metaphorical hat down when it recently announced it would charge for content in 2011 with a metered system allowing readers to view a certain amount of content for free before the paywall would go into effect. The impact of the paywall may mean less visibility for PR campaigns, as readers drop off when asked to pay for content. However, niche products may thrive in a paywall model as the content tends to be more exclusive. Recent headlines refer to “tablet wars“ as the different e-readers vie to be the top platform. The debut of the Apple tablet (iPad) has analysts wondering if perhaps competition between e-readers may not help deliver the newspaper and magazine from extinction. The state of the media is in turmoil, but it’s an exciting time as new technologies are introduced and merged to lure readers and advertisers into throwing their dollars at newspapers and magazines. Meanwhile, television stations around the country are increasingly pooling resources and partnering up with radio stations in order to stretch resources in the midst of a recession. Radio formats changed to reach audiences that are still listening, while iPods dominate the younger generation. A meeting of minds occurred in 2009 when iPod and FM merged, which allowed radio to keep its reputation as a constant survivor. It was truly a year for rebranding, and the media will continue to do so well into 2010 as it continually evolves into increasingly digital formats. While

traditionalists cling to print products, online dominates. But a working, sustainable model for online newspapers and magazines still has yet to be invented. So while the battle wages on, PR professionals should keep up with journalists on the move and maintain relationships. Be flexible. A journalist may one day report for a newspaper and the next be editing an online news site - being comfortable with both mediums and their inner workings can foster success for the PR practitioner. Adding life and color to a pitch is essential, especially in a multi-platform world. When pitching print or broadcast entities, go above and beyond by providing graphics or video as complimentary material. It’s important for PR professionals to send news material that fits the journalist’s specific subjects of coverage, particularly now when newsroom staffs are at an all-time low — they just don’t have the time to sift through unwanted press material. Additionally, social media has reached great heights in the media world; a PR professional should embrace it. Utilizing the tools that are now available may attract the media’s attention to a PR campaign. There was loss in 2009, but there is much to be gained in 2010 as kinks are worked out and the success of various business models are weighed and measured. And while newsrooms are asked to do more with less, PR professionals can aid the media by providing timely and relevant news with a unique angle. This in turn fosters better relationships in an ever-changing media landscape.


C o S I D A

Northcutt said Ole Miss

has used preseason

meetings to teach

student-athletes on how

to use social media in

a way that promotes

the university and

themselves. He said

athletic departments

must combat the

dangers of these sites

by educating student-

athletes about the

consequences of what

they post and what others

post concerning them.

Jamil Northcutt doesn’t mean to be nosy.

However, Northcutt, assistant athletic director for Internal Operations at Ole Miss, wants to make sure Rebel student-athletes understand the importance of protecting their brand and the university’s image each time they click into a social networking page. Scouting

out questionable content can keep athletes and athletic programs out of embarrassing situations.

Northcutt isn’t an old fogie, either.

The 29-year-old is a former Ole Miss linebacker and award winner who spent three years as the player development coordinator for the Kansas City Chiefs before he returned to his alma mater in an administrative role. Northcutt realizes that social networking pages offer new opportunities for persons to explore interests, communicate with friends, develop technical skills, and foster independence.

Yet, not all social networking is good social networking.

“We certainly respect the social networking rights of our student-athletes but, at the same time, we also want them to be mindful of how they present and represent themselves,” Northcutt told FanHouse.

“We want to educate our student-athletes and help them understand how this can impact them today, tomorrow and 10 years from now.”

Northcutt and Ole Miss are accomplishing this with the help of UDiligence.com, a Vermont firm that scans the social networking profiles of Rebel athletes for any references to drugs, alcohol, sex, violence, racial slurs or profanity.

COLLEGES DO UDILLIGENCE TO PREVENT SOCIAL NETWORKING EMBARRASSMENT

by Jim Henry, NCAAFanHouse

Commentary:

CoSIDA digest – �0

C o S I D A

UDiligence was founded by Kevin Long, a former congressional press secretary, and a business partner. They have invested more than three years and a substantial financial sum into the patented social network monitoring system, complete with bells and whistles, and currently work for more than a dozen athletic programs nationally.

Long says his system is monitoring Facebook, MySpace and Twitter pages -- 24 hours a day, seven days a week -- of more than 6,000 student-athletes from New Jersey Institute of Technology to the University of Nebraska.

Pricing depends on the number of student-athletes and portal configuration but costs from $1,350 per year for 50 athletes or less to $5,000 per year for over 500 athletes.

“It only costs pennies a day per athlete to protect the athlete’s reputations and the image of the school,” said Long.

Prior to UDiligence, Long started MVP Sports Media Training in 2004, and it was while doing background research for a few MVP media trainings that he realized athletic programs across the country faced serious issues with items being posted on social networking sites by their student-athletes.

Compounding the problem was that, in many cases, athletic programs were unaware of the potential trouble until someone from the media called.

“By the time a reporter calls asking about it, it’s too late. You’ve lost the advantage from a public relations perspective. So I asked myself what were they doing to protect their student-athletes and their program from this sort of negative exposure?” Long said.

“Most athletic departments still

ignore the issue and hope nothing happens. For those that do make an attempt, it is usually the function of an intern, grad assistant or maybe an assistant coach to manually go through these social networking sites to see what their athletes are posting. It is both inefficient and ineffective to try to manually monitor 50, 100, or 500 athletes on a consistent basis.

“Inevitably they will miss something,” Long said.

That something could quickly mushroom into a very bad day for athlete and school. In fact, athletic departments are learning that every student-athlete with a social-networking account is a potential public relations disaster.

Several colleges have disciplined athletes for posting questionable content on their social networking pages.

The University of Texas, for example, kicked a player off its football team because of remarks he made on his Facebook page about then-President-elect Barack Obama. Four female soccer players at San Diego State University in 2006 were penalized for alcohol- and partying-related pictures they posted on their personal Facebook accounts. And former Texas Tech head coach Mike Leach banned the use of Twitter on his football team.

Long said his system saved a small Midwest school and a male student-athlete from negative

press and potential legal trouble when it caught the athlete’s jesting reference to having a sniper rifle.

“Within minutes after we alerted the administrator, the material was taken down from the athlete’s Facebook page,” Long said.

The NCAA has not taken a formal stand on how much a university can monitor or restrict accounts.

From a legal perspective, however, experts believe that schools have every right to restrict their athletes from their involvement with social networking sites.

Long explained the UDiligence program scans the text on an athlete’s social networking page, including captions of photos and videos, looking for more than 500 key words that have been flagged. Athletic programs can also choose to customize the keyword list, be alerted by email, and login to a secure web portal to check which players have violated the rules.

UDiligence has also developed a consumer version of its service, called YouDiligence.com. It is offered to parents for $9.99 a month and allows them to monitor their children’s pages on Facebook, MySpace and Twitter, protecting them from cyber-bullies and web predators, sending them email alerts when any of the keywords is found.

Oliver Pierce, assistant athletic director at Gonzaga, said men’s

The NCAA has not taken a formal stand on how much

a university can monitor or restrict accounts. From a

legal perspective, however, experts believe that schools

have every right to restrict their athletes from their

involvement with social networking sites.

CoSIDA digest – ��

C o S I D A

basketball players were stunned to discover how easily Long’s company gained access to their social networking pages.

“As an outsider who had easy access to their information and as someone they didn’t know prior to (Long) walking into the room, that made a huge impact on how they now view and utilize social media,” Pierce said.

Northcutt was in Mobile, Ala., early last week for Senior Bowl practices. He met with friends and NFL colleagues, in addition to former Ole Miss players such as Dexter McCluster who participated in Saturday’s high-profile game that can boost their profiles for the NFL Draft.

Northcutt realizes that players need to make a favorable impression, on and off the field.

Professional scouts talk to numerous coaches and administrators on school visits to properly assess the reputations of draft hopefuls. Background checks are extensive, including repeated sweeps of social networking sites, and character counts. At least one NFL team has contacted UDiligence about monitoring potential draft pick’s social networking pages for them, but Long won’t say which team is on the cutting-edge.

Former NFL coach Marty Schottenheimer said moral character and football character are heavily scrutinized by evaluators throughout the pre-draft process.

“If you have players of character, you never ever have to worry about things on the periphery,” Schottenheimer told FanHouse in regards to the Internet and other issues.

“The team is the most important

thing and you don’t have to worry about the distractions that can go along with player issues. I’ve always believed that good people can win for you in many cases where great players can’t.”

Northcutt pointed out that today’s college athletes are part of a generation that relies on the Internet to communicate with friends, choosing to update their public profiles rather than making a telephone call.

Many times athletes post a comment or photograph without contemplating the ramifications. And no school or program is immune from the damage that can be caused by careless postings and poor decisions. For instance, there are more than 65 billion Facebook page views per month, and 45 percent of users visit the site each day.

“With the Internet, more times than not, this isn’t a private message between two people. In reality you are reaching an international audience, and it’s easy for a post to go viral,” Northcutt said.

Long said his program has discovered on the social networking pages photos of athletes posing with tens of thousands of dollars in cash, guns and drugs. In each case, the school was automatically notified by email with a link to the post. This is not just a problem for big-time Division I programs. Long said there are problematic social networking posts at every school.

“It’s only a matter of time until every school has an issue stemming from a student-athlete’s social networking post,” Long said.

“It doesn’t matter if they are an NAIA, NCAA Division II or III, a mid-major, or a BCS conference school. If the local paper found out some of the stuff the student-

athletes are posting, it could be personally devastating for the student-athlete and an unnecessary and unpleasant distraction for the coach and athletic director.

“It would ruin their week.”

Both Northcutt and Long stress to student-athletes that image and ability are connected at the hip -- or by the key stroke.

Northcutt said Ole Miss has used preseason meetings to teach student-athletes on how to use social media in a way that promotes the university and themselves. He said athletic departments must combat the dangers of these sites by educating student-athletes about the consequences of what they post and what others post concerning them.

“When a student-athlete moves into the professional world, be it athletics or business, they need to know that scouts and HR (human resource) departments use these social networking pages as a way to gauge the character of the people who are applying for jobs within their company or on their team,” Long said.

“For a professional team, this is a major investment, both financially and personally. I had a basketball coach once tell me the best way to predict the future with someone is to look at their past.”

And, for many student-athletes, that past -- good or bad -- is documented on their social-networking pages. Forever.


and offered suggestions. It was tough to take sometimes, but the special care made me confident in my writing. It’s no surprise that nationally-known writ-ers such as the Chicago Tribune’s Mark Gonzales, Yahoo! Sports’ Jason Cole, and espn.com’s Bill Williamson were among those who received their early training there.

I assumed I’d be at the Mercury News forever, but instead was laid off in 2008 after five years. Not wanting to subject myself and my family to the instability of the business any longer, I turned toward P.R. and was lucky enough to land a job at Stanford, on the campus where I was born and my parents both spent their careers.

The struggle of print media worked to my benefit in my hire at Stanford. In the Bay Area, newspapers have dwindled to al-most nothing, and papers are putting fewer

resources into college coverage. Stanford, looking to fill that void to some extent, wanted to hire an SID with a writing back-ground, and I got the job with no experience in the field since I was a West Coast Conference intern in 1990.

I have regular SID responsibilities, working with the women’s soccer, women’s gymnastics and men’s volleyball teams. I’m also the editor of our football game programs and do a lot of copy editing in our department. This year, I’ve started a weekly sports notebook called “Cardinal Insider.” I invite readers to check it out on gostanford.com. Click on Sports, and then General Releases, to find them.

FI V E C o S I D A

Questions . . .With David Kiefer

A s s i s t a n t A t h l e t i c s C o m m u n i c a t i o n s D i r e c t o r • S t a n f o r d U n i v e r s i t y

1. Talk about your career path. Where have you been and who are the people who have influenced you?

I’m a sportswriter by trade, but a casualty of the declining newspaper industry, having been laid off by two newspapers since 2003. The last one was especially difficult. I had worked hard to land a job with my local paper, the San Jose Mercury News, and was on a staff that won an Associated Press Sports Editors award as one of the top 10 sports sections in the country in the larg-est circulation category. I spent one season as the San Francisco Giants beat writer, and was espe-cially proud of building up our weak high school coverage into a showcase for the paper. I took pleasure in finding great stories that needed to be told, and fol-lowing through to see them in print. Many became 1A pieces.

I got my start in writing at the Peninsula Times Tribune, a now-defunct paper in Palo Alto, Calif., graced by the legendary Leonard Koppett, who worked as a columnist and later an edi-tor. I was “discovered” in high school by a writer named Chuck Hildebrand, who saw a piece I wrote in a high school basketball tournament program. He contacted one of my teachers and I be-gan to string high school football for the paper at age 16, before I even had my driver’s license.

I bring this up is because the Times Tribune, perhaps because of Koppett’s influence, took special care in developing young writ-ers. After every story I wrote, I stood by as an editor critiqued


2. Congratulations on receiving five CoSIDA awards in the Fred S. Stabley writing contests. SIDs write great volumes of copy but many feel they don’t have the time to put together a well-crafted feature. How do you find time to do so and how are your feature stories used?

I’m no different than other SIDs in that I really don’t have the time, either. For the most part, ev-ery story that I entered was written for a football game program, a media guide, or as an obituary. The one exception was a story on softball pitcher Missy Penna that placed third in the overall category.

This year, I’ve tried to remedy that by creating the weekly Cardi-nal Insider notebook. It usually begins with a feature-type story and then includes several other items involving Stanford teams. What I try to do is stay away from stuff that ends up in press re-leases. I like to find off-beat items that give people a more human view of Stanford athletes.

My goal is to expand on that and really be able to craft a piece or two. Eventually, I would like my job to evolve into more of a pure writing position, much like I see with the schools who have hired former journalists as beat writers for their Web sites. Richard Stephens at New Mexico has been an inspiration to me in that regard. I read his stories on golobos.com and he has encouraged me to keep the faith.

3. Do you feel like you have to write features differently when they’re used on the Web? Are attention spans really shorter now than in the past?

I write differently than I did as a newspaper reporter in two ways: My game recap leads are strictly by the book. In newspapers, I always avoided writing that way, and tried to pump in some creativity, but I know that the purpose is different here. I also interview fewer sources for a feature than I did before. This is partly because of the typical time crunch in this job, and also, sadly to say, because the reader expects far less quality than one would while reading a professional publication. In other words, I don’t have the same motivation to go the extra mile when I don’t feel the readers in this medium expect or even appreciate it. To answer the second part of the question, attention toward bad writ-ing is shorter, but there is a value to the nuances of the written word. People know it when they see it. A well-written story of any length will be appreciated.

4. What has been most beneficial to you in learning to write well? What’s the best way for SIDs to improve their writing skills?

In the sports information field, I’ve found that there is some great writing and some really poor writing, often within the same

C o S I D A

department. Truthfully, I’ve also been struck by the lack of writing standards in this business. In a job with so much writing involved, there doesn’t seem to be any accepted approach in what is expected in recaps, features and advances. A lot of the writing is loaded with hyperbole, overly protective, too seri-ous, and involves too much rehashing of stats. Ob-viously, you want your school and athletes viewed in the best possible light, but over-the-top support is a sure-fire way to lose credibility in the eyes of the media. A round-table discussion within the depart-ment on writing standards would be a good idea, followed up with feedback later on. Becoming a good writer is largely about understanding where your weaknesses are. You don’t want to be like the guy on American Idol who sounds awful and then

screams at the judges for not recognizing his talent. Get feedback, incorporate it, and loosen up a little.

5. What’s the most challenging aspect of your job?

Like any SID, it’s time management and finding time for writing projects that fall outside list of items that need to be done NOW! Every athlete has a story. That was the approach I took in the newspaper business. And it was my job to find it. In this business, you have one more step: pitching it to the media. I think the most overlooked part of an SID’s job is pitching stories, and pitching the right kind of stories. I remember being in the newspaper busi-ness and reading a list of stories pitched by an SID. Not one was anything close to what I, or any other writer at our paper, would have been interested in.

To pitch a story the right way, look beyond the simple fact that an athlete is good. That’s not a story in itself. Think a step further. Why is he good? What outside forces affected his development as an athlete? What roadblocks stood in his way? Who believed in him? Who didn’t? Remember, just because you’re the SID, it doesn’t mean that you can’t acknowledge that your team or athlete had a bad day.

The best part of my job is developing the type of relationships with athletes and coaches that you can’t form from the outside. However, when people ask me the biggest difference between sportswriting and sports information, for me it comes down to the coaches. In sportswriting, you don’t care what the coaches think. In sports information, you have to care.

Five Questions Interviews conducted by:Larry Happel

Associate Director of Marketing/Media Relationsand Sports Information Director

Central College


ACADEMIC ALL-AMERICA® PROGRAM ENhANCES PUBLICITYWITh SOCIAL MEDIA ACCOUNTS

Facebook • Twitter

The CoSIDA Academic All-America® program has entered the world of social media. Now you can follow the AAA program on Twitter (www.twitter.com/aaacosida) or become a fan on Facebook at www.facebook.com/aaacosida.

Through the efforts of Heather Hirschmann (Atlantic Coast Conference) who serves as the Academic All-America® Committee’s director of new media, both outlets offer another way to keep up with deadlines and team announcements while offering an opportunity to honor those AAA student-athletes honored in the past.

Catch up on all of the latest Academic All-America news by following the program on Twitter and Facebook today!

YOUR ThREE WAYS TO FOLLOW ALL COSIDA NEWS VIA SOCIAL MEDIA COMMUNICATION ChANNELS:

CoSIDA on Twitter - twitter.com/CoSIDAnews: http://twitter.com/CoSIDAnews

ThisistheofficialsourceforCoSIDAnewsandupdateswith569followersand910tweetssincetheaccount’s inception in July 2009. Each tweet has been either an informational message to CoSIDA members or a link to an article/feature as CoSIDA monitors the latest communications/PR news and

intercollegiate athletic sports communication news.

CoSIDA’s Academic All-America® program on Twitter: http://twitter.com/aaacosida

CoSIDA’s Academic All-America® program on Facebook:

www.facebook.com/aaacosida


How many times has broadcast media come out to a game or an event, shoot some and then leave and miss the highlight play or postgame reaction to a big win? Often television people may not even come out to the game, but would love to run a sound or video byte when they run a score during their broadcast.

Well anyone can now produce footage to be run on the local news.

1.) Shoot video and move files tocomputer.2.)Dropvideofiles intoprogram“AnyVideo Converter”It’s free and available here: http://www.any-video-converter.com/products/for_video_free/

Converting Video for Television Broadcasts

by Tom Riordan, University of North Carolina WIlmington

3.)ClickonProfileinupperrighthandof program and select format.4.) Start conversion process by clicking on CONVERT, listed in menu at the upper left of program.

Our local affiliate uses the MPEG2formatandwesend thefiles to themusing their yousendit.com account. Find out what format your local stations use, it varies. The whole process from moving files to converting takes lessthan 10 minutes and often less than that. We’ve gotten to the point where we just convert and send the raw footage and they’ll take care of the editing.

The quality of the footage of course depends on the camera and the

operator, but looks tremendous on the television.

Link to video conversion program: http://www.any-video-converter.com/products/for_video_free/

C o S I D A


The V Foundation for Cancer Research is accepting nominations for the V Foundation “2010 Comeback of the Year Award.”

Any currently active male or female collegiate basketball student-athlete or team may be nominated. The nominee’s accomplishment should represent personal triumph in the face of true adversity, be it health, life or moral dilemma. Deadline: Feb. 19.

2010 V Foundation Comeback of the Year AwardNominationqualifications:Any currently active, academically eligible 2008-09 male or female collegiate basketball student-athlete or team may be nominated. The nominee’s accomplishment should represent personal triumph in the face of true adversity, be it health, life or moral dilemma. The student-athlete or team should embody the spirit and courage represented by Coach Jim Valvano and his memorable and motivating challenge delivered in his acceptance speech at the 1993 ESPY Awards - “Don’t Give Up. . . Don’t Ever Give Up!”®.

The award recipient will be announced on ESPN during Final Four Week coverage.

ANNUAL V FOUNDATIONCOMEBACK OF THE YEAR AWARD

AWARD NOMINATIONS BEING ACCEPTED

For additional information or a nomination form

please contact:

Joyce Aschenbrenner Vice President Special Projects

The V Foundation for Cancer [email protected]

1-800-4-JimmyV 919-380-9505

C o S I D A

D E A D L I N EFEBRUARY 19

V Foundation Comeback Award Recipients

2001 – Katie Douglas, Purdue University2002 – Justin Allen, Arizona State University2003 – Kristin Koetsier, Western Michigan University

2004 – Jamie Carey, University of Texas2005 – Kayla Burt, University of Washington2006 – Grant Dykstra, Western Washington University

2007 – US Military Academy Team (Women)2008 – Nicole Hester, Drexel University2009 – Tiffara Steward – Farmingdale State C


C o S I D A


Next Deadline is FEBRUARY 15 CoSIDA Members,We are at a changing time in the history of our profession. The traditional media guide that for so long which has been the centerpiece of our operation is changing. Some places are still doing the traditional media guide, some have gone to just PDFs on-line, others have gone to multi-media presentations, whatever it is that you are doing in your shop it is probably not the same as what you did even five years ago.

The publication contest committee is ready to change with the times as well. For this year, you will not see many changes to the original contest. We are working on a pilot program to possibly judge digital formats in the future. We don’t want to be caught left behind, because one of the goals of this committee is to reward the hard work of the people of our profession. We do have an eye to the future, but we need to wait and see what the future is with the upcoming legislation at the NCAA Convention. If we have to change in the future that is whatwe will do.

As for this year, there are not a lot of changes to the contest, but there is a big change. We will accept printouts of on-line versions of media guides. Contestants will have to make the three copies and send them in like any other book and the rule on color still applies, so print them in black and white even if you have color in the online version.

We hope that everyone will adhere to all of the policies and procedures and we want to put on the best contests we can. We are working hard as a committee to not have any contests that do not get completed.

Sometimes, things happen with contest coordinators that are out of our control, but for the most part these contests are almost always efficiently run. We are going to make sure that is still the case.

If you have questions about the contest, please don’t hesitate to contact me or any member of the committee. This is my first year as the chair of this committee, but I am determined for these contests to run as smoothly as possible. If you have a problem or question with a contest, please speak up sooner rather than later. We can’t take care of a problem if we don’t know about it.

You can contact me anytime by phone (325) 670-1473 (office) or by e-mail at [email protected]. I look forward to working with you.

Sincerely,Chad GrubbsPublications Committee Chair

Publications ContestsC o S I D A


C o S I D A

2009-10 PUBLICATIONS CONTESTS AND DEADLINES

FALL III/WINTER I CONTESTFALL III/WINTER I CONTEST VICE CHAIR - Aaron DeWall (Nevada-Reno)Football Posters/A Taylor Flatt Tampa March 30

WINTER II CONTEST WINTER II CONTEST VICE CHAIR - Cindy Fotti (Columbia College)Gymnastics Guides/A,B,C Dan Ruede Hartford Feb. 15Men’s Basketball Programs/A, B, C Ryan Finney UCLA Feb. 15Women’s Basketball Programs/A,B,C Phil Hess Stony Brook Feb. 15Men’s and Women’s Basketball Posters/A Kevin Conway UW-Milwaukee Feb. 15

SPRIMG I CONTEST SPRING I CONTEST VICE CHAIR - Kevin Buerge (NCAA)Baseball Guides/A Steve Marovich Carthage March 30Baseball Guides/B,C Troy Mitchell Henderson State March 30Single Sport Programs/A,B,C Alan Grosbach McPherson College March 30Softball Guides/A Dave Beyer Benedictine March 30Softball Guides/B, C TBD TBD March 30Men’s Golf Guides/A, B, C Travis Jarome Troy March 30Women’s Golf Guides/A, B, C Ernie Larossa John’s Hopkins March 30Men’s and Women’s Track & Field Guides/A Kelly Vergin SUNY-Brockport March 30Women’s Track & Field Guides/A Joe Wasiluk Virginia Wesleyan March 30Men’s and Women’s Track & Field Guides/B, C Sara Meier Rocky Mountan Athletic Conf. March 30 Lacrosse Guides/A,B,C Micah McDaniel California Baptist March 30

SPRING II CONTEST EntrySPRING II CONTEST VICE CHAIR - Tyler Cundith (Johnson County CC) DeadlineMen’s Tennis Guides/A Francis Tomasino Christopher Newport March 30Women’s Tennis Guides/A Oralia Washington North Carolina Central March 30Men’s & Women’s Tennis Guides/B,C Patrick Moore Madonna March 30Single Sport Guides/A,B,C Leslie Hanna America East Conference March 30Multi-Sport Guides/A,B,C Patrick Walsh The Citadel March 30Postseason Guides/A,B,C Paul Welker Alfred State March 30Special Event Programs/A,B,C Terry Owens Beloit March 30Winter Sports Posters/A Jenny Beam North Dakota State March 30Spring Posters/A Christy Kramer North Dakota March 30Posters/B/C Kendrick Lewis SC State March 30Conference Guides/A,B,C Chris Meyers UVA-Wise March 30


The following is a mailing list for the 2009-10 Contest Coordinators. Entrants should add “Sports Information Office” to each address, unless otherwise noted. The contest, division and district should be wrien on the outside of the entry envelope.

Coordinator School Address City, State Zip Contest

Richard Acosta University of Texas Permian-Basin 4901 E. University Odessa, TX 79762 Women’s Soccer Guides/A

Jenny Beam North Dakota State University NDSU Dept. 1200 PO Box 6050 Fargo, ND 58108 Winter Sports Posters/A

Dave Beyer Benedictine University 5700 College Road Lisle, Ill 60532 Softball Guides/A

Sean Cartell University of Florida P.O. Box 14485 Gainesville, FL 32604 Women’s Basketball Guides/C

Gene Cassell Washburn University 1700 SW College Topeka, KS 66621 Fall Sport Posters/A

Patty Constantin Our Lady of the Lake University 411 S.W. 24th Street San Antonio, TX 78207 Cross Country Guides/A,B,C

Kevin Conway UW-Milwaukee P.O. Box 413 Milwaukee, WI 53201 Men’s and Women’s Basketball Posters/A

Ryan Finney UCLA 325 Westwood Plaza Los Angeles, CA 90095 Men’s Basketball Programs/A, B, C

Taylor Flatt Tampa Box I 401 W. Kennedy Blvd. Tampa, FL 33606 Football Posters/A

Blake Freeland Charleston Southern University P.O. Box 118087 North Charleston, SC 29423 Football Guides/IA

Alan Grosbach McPherson College 1600 E. Euclid McPherson, KS 67460 Single-Sport Programs/A, B, C

Parker Griffith University of Texas-Tyler 3900 University Blvd. Tyler, TX 75799 Women’s Volleyball Guides/A

Leslie Hanna America East Conference 215 First Street STE. 140 Cambridge, MA 02142 Single Sport Guides/A,B,C

Chris Harrell Texas A&M University P.O. Box 30017 College Station, TX 77842 Women’s Volleyball Guides/B

Phil Hess Stony Brook University USB Sports Complex Stony Brook, NY 11794 Women’s Basketball Programs/A,B,C

MeKale Jackson St. John’s University 8000 Utopia Parkway Queens, NY 11439 Men’s Basketball Guides/B

Travis Jarome Troy University 5000 Veterans Stadium Drive Troy, AL 36082 Men’s Golf/A,B, C

Mat Kanan Western Michigan University 1903 W. Michigan Avenue Kalamazoo, MI 49008 Men’s Basketball Guides/C

Christy Kramer North Dakota University Hyslop Sports Center Room 123 Grand Forks, ND 58202 Spring Posters/A

Ernie Larossa Johns Hopkins University 3400 N. Charles Street Baltimore, MD 21218 Women’s Golf Guides/A, B, C

Logan Lawrence St. Edwards University 3001 S. Congress Avenue Austin, TX 78704 Swimming Guides/A,B,C

Kendrick Lewis South Carolina State University 300 College Street NE Orangeburg, SC 29117 Posters/B/C

Steve Marovich Carthage College 2001 Alford Park Drive Kenosha, WI 53140 Baseball Guides/A

Ryan Maurer Wittenberg University 200 W. Ward Street P.O. Box 720 Springfield, OH 45501 Football Guides/B

Micah McDaniel California Baptist University 8432 Magnolia Avenue Riverside, CA 92504 Lacrosse Guides/A,B,C

Dain McKee Christopher Newport 1 University Place Newport News, VA 23606 Football Programs/IA, IAA

Sarah Meier Rocky Mountain Athletic Conf. 1867 Austin Bluffs PKWY STE 101 Colorado Springs, CO 80918 M/W Track & Field Guides/B, C

Troy Mitchell Henderson State University 1100 Henderson Street Box 7630 Arkadelphia, AR 71999 Baseball Guides/B,C

Patrick Moore Madonna University 36600 Schoolcraft Road Livonia, MI 48150 Men’s & Women’s Tennis Guides/B,C

Rich Moser Eastern Illinois University 600 Lincoln Avenue Charleston, IL 61920 Men’s Ice Hockey Guides/A,B,C

Emily Murray University of Missouri Hearnes Center P.O. Box 677 Columbia, MO 65205 Football Programs/B, C

Chris Myers University of Virginia-Wise One College Avenue Wise, VA 24293 Conference Guides/A,B,C

Terry Owens Beloit College 700 College Street Beloit, WI 53511 Special Event Programs/A,B,C

Patrick Pierson St. Bonaventure University P.O. Box G St. Bonaventure, NY 14778 Women’s Basketball Guides/B

Tina Price Old Dominion University Room 124 Hampton Boulevard Norfolk, VA 23529 Women’s Volleyball Guides/C

Dan Ruede University of Hartford 200 Bloomfield Avenue West Hartford, CT 06117 Gymnastics Guides/A,B,C

Derek Smolik St. Mary’s University One Camino Santa Maria Box 8 San Antonio, TX 78228 Men’s Basketball Guides/A

Patrick Stewart SUNY Plattsburgh 101 Broad Street Plattsburgh, NY 12901 Men’s Soccer Guides/A

Jeff Sutton Houston Baptist University 7502 Fondren Road Houston, TX 77074 Football Guides/C

Chris Thompson University of Puget-Sound 1500 North Warner, CMB 1044 Tacoma, WA 98416 Men’s Soccer Guides/B,C

Francis Tommasino Christopher Newport University 1 University Place Newport News, VA 23606 Men’s Tennis Guides/A

Rich Tortorelli Oklahoma City University 2501 N. Blackwelder Ave. Oklahoma City, OK 73106 Women’s Basketball Guides/A

Bruce Unrue University of Texas-Dallas 800 W Campbell AB10 Richardson, TX 75080 Football Guides/IAA

Kelly Vergin SUNY Brockport 350 New Campus Drive Brockport, NY 14420 M/WTrack & Field Guides/A

Patrick Walsh Louisiana Tech PO Box 3166 Ruston, LA 71272 Multi-Sport Guides/A,B,C

Oralia Washington North Carolina Central University 1801 Fayetteville Street Room 116 Durham, NC 27707 Women’s Tennis Guides/A

Joe Wasiliuk Virginia Wesleyan College 1584 Wesleyan Drive Norfolk, VA 23052 Women’s Track & Field Guides/A

Paul Welker Alfred State College 10 Upper Campus Drive Alfred, NY 14802 Postseason Guides/A,B,C

Deanna Werner Texas A&M Athletics P.O. Box 30017 College Station, TX 77842 Women’s Soccer/B, C

Jason Yellin University of Massachusetts 255 Boyden Gym Amherst, MA 01003 Wrestling Guides/A,B,C

C o S I D A

MAILING LIST FOR 2009-10 PUBLICATIONS CONTESTS


2009-10 CoSIDA Publications Contests Entry Form

(All information must be TYPED)

Please duplicate as many entry blanks as needed. All contests require multiple entries.

Attach an entry form to each entry.

Contest Category: ________________________________________________________________

Division (circle): A B C CoSIDA Dist. (1-8) ___________________________

Institution: ______________________________________________________________________

E-mail Address: __________________________________________________________________

National Affiliation: _______________________________________________________________

Conference (for entered sport): _____________________________________________________

Is this sport an Independent? [circle] Yes No

Was the COVER designed by an outside agency (non-SID, non-university) [circle] Yes No

Names to be placed on award certificate (Limit of three): *

1. _____________________________________________________________________

2. _____________________________________________________________________

3. _____________________________________________________________________

(please remember, no outside professional agencies or printers – SID/Athletics types only)

* Note: Please check with your school’s personnel before submitting names.

CertificateswillNOTbereprinted,becausetheinstitutionsubmittedthewrongnamesontheentry

form.

Gameprogramsdesignedbyprofessionalagencieswillbedisqualified.

ENTRY ChECKLIST – have you …

•filledinthisformcompletely?

• enclosed an e-mail address to receive grade sheets?

• indicated contest entered on the outside of your mailer?

• sent three copies of your entry (3 each of 3 different issues for game program contests)?

• stapled this form to at least one (all preferred) of your entries?


CoSIDA Launches New Organizational Logo, Branding Campaign

New brand and visual identity emerges from CoSIDA’s newly-adopted strategic branding platform

C o S I D A

MADISON, Wisc.-The College Sports Information Directors of America (CoSIDA), the 2,500 member national organization of collegiate athletics communicators and sports PR professionals, today unveiled the first phase of a new strategic branding and integrated marketing campaign. This branding initiative includes a new organizational logo and professional mission tagline. As part of its new strategic emphasis and direction, CoSIDA is replacing its former logo, a blue and white design with the words “CoSIDA” embedded in a replica of a laptop computer. CoSIDA’s new logo features a three-color scheme (blue, gold, red) with the definer being the organization’s first-ever branding tag line “Strategic Communicators for College Athletics.” CoSIDA’s shift in identity is the result of extensive communications (conducted by the organization’s leaders) with prominent collegiate communications and PR leaders and with other management groups in intercollegiate athletics. CoSIDA has adopted a strategic plan for the first time in the organization’s and profession’s history. In 2008, new Executive Director John Humenik and the CoSIDA Board of Directors developed the strategic platform, and this extensive plan was adopted by the membership during CoSIDA’s 2008 national convention held in Tampa. In developing a new brand and visual identity for CoSIDA, the first priorities were to unveil a new logo with different colors and a unifying strategic tagline (Strategic Communicators for College Athletics). This new branding was to more clearly define the primary role and resources that CoSIDA and its professional members fulfill in today’s multi-faceted communications environment within intercollegiate athletics. The new CoSIDA design utilizes sleek, circular connecting shapes, emphasizing progression, movement, motion and connection. This new logo incorporates the notion of forward-thinking communications and technology woven with history (keeping the long-time “CoSIDA” wording prominent in the new design). This new design emphasizes CoSIDA’s fundamental and prominent interconnected role within intercollegiate athletics, demonstrating CoSIDA’s commitment in promoting, advising and supporting collegiate student-athletes, coaches and administrators. This new logo was recommended by a Board-appointed CoSIDA Strategic Branding Initiative Committee, chaired by CoSIDA First VP Larry Dougherty (Temple University). Dougherty presented the new strategic branding logo to the CoSIDA Board on a Nov. 5th teleconference and it was approved and adopted unanimously.

The committee included other CoSIDA Board members as well as the Presidents and chairs of other divisional groups within the CoSIDA organizational umbrella. In addition to Dougherty, other committee members were Rich Herman (Clarion), President of D II-SIDA; Bill Wagner (DePauw), President of D III-SIDA; Sam Ghrist (Eastern Oregon) President of NAIA-SIDA; Rob Knox (Kutztown), President of BC (Black College)-SIDA; Ann King (Sage Colleges), President of FAME (Female Athletics Media Relations Executives); Eric McDowell (Union College, NY), Chair of CoSIDA’s College Division Management Advisory Committee; Charles Bloom (SEC),

Chair of CoSIDA’s University Division Management Advisory Committee;

Rod Williamson (Vanderbilt), Chair of CoSIDA’s Senior

Athletic Communications Committee; and Nick Joos (Baylor) and John Paquette (Big East) of

the CoSIDA Board. John Humenik and Barb Kowal,

CoSIDA’s Director of External Affairs, also participated.

The next phase of CoSIDA’s strategic branding initiative will be the unveiling of an updated and re-designed website which will take place at the beginning of 2010. “As CoSIDA moved forward with our first-ever strategic plan and branding initiative, we wanted a new logo that represented our clearly changing future while still paying homage to our past,” noted CoSIDA President Justin Doherty, Wisconsin assistant AD for media relations. “Since we are a 52-year old organization of communications leaders, we believe the circular movement of this new design, with our ‘CoSIDA’ name in the center, does a terrific job of tying our new image of progressive and strategic communications into our history. The circular motion to the right is meant to represent our future – modern, sophisticated, and forward moving. And, we are particularly pleased that our newly-adopted branding message which describes our work and mission - ‘Strategic Communicators for College Athletics’ – is an important part of our logo design and a point of emphasis.” CoSIDA held a national contest to solicit ideas for its new logo. The winning logo concept was designed by Dan May, Sports Information Director at Marietta (OH) College in conjunction with G. Ryan Zundell, Marietta’s College Relations art director. “The CoSIDA Board was very impressed with Dan May and Ryan Zundell’s logo redesign work,” noted Doherty. “Dan and Ryan also are creating logos in specific color palettes for all digital, broadcast and print media applications. We sincerely thank them for their efforts. They truly understood the mission and forward movement of CoSIDA and gave us a visual identity which accurately reflects CoSIDA now – an organization of proactive communicators.”


One of the world’s premier destination cities,

San Francisco is a city where you can do just about anything or try everything. You can find out how

much you can and choose to do when CoSIDA returns to San Francisco for its annual Workshop in 2010, July 4-7

Lawrence FanSports Information Director

San Jose State University

There is no other city in America like . . . SAN FRANCISCO

2010 CoSIDA Convention July 4-7 at the San Francisco Marriott.


There’s no other city in America like San Francisco, which last hosted CoSIDA in 1991. There is something for everyone to enjoy and remember for a lifetime regardless of where you call home.

Where else:• Can you ride cable cars halfway to stars

• View magnificent vistas like the Golden Gate Bridge from any of the city’s seven hills

• Cruise down Lombard Street (three blocks from where I grew up), the city’s cobblestone crooked street with eight hairpin turns from top to bottom

• See unique collections at world-class exhibits and museums, or

• Take in every possible dining experience from push-carts to five-star, double-tablecloth fine dining.

San Francisco and the surrounding Bay Area is a site to behold and challenge your senses. Research, development and innovation are grounded in premier public and private colleges and universities and cutting-edge companies. As communication specialists, our world includes Apple, Yahoo!, Google, Adobe, Facebook, Twitter, YouTube, Hewlett-Packard, Intel - all headquartered in the Bay Area. Our work centers in the sports world and within an hour’s drive are six professional sports franchises in the four major sports and numerous professional boutique sports teams. There are six NCAA Division I colleges and universities all with championship legacies, conference and football bowl office headquarters, and Division II, III and NAIA schools in the city and throughout the Bay Area that also boast successful athletics programs.

If participant sports are your niche, • Cross the Golden Gate Bridge, head to Muir Woods in Marin

County and find yourself hiking in the redwood forest.

• Within the 49-square mile city limits are eight golf courses, five public and three private. For the adventure-seeking golfer, Pebble Beach along the Monterey Peninsula is just 2.5 hours away from downtown San Francisco.

• You can step outside the downtown Marriott, the headquarters for the 2010 CoSIDA Workshop, head east to the Embarcadero for a picturesque jog or bike ride along the city’s waterfront, or head west and simulate the course for the annual Bay to Breakers foot race that ends at Ocean Beach.

• San Francisco, surrounded by water on three sides, only has 750,000 residents, but at any given time, the city projects a feel of twice as many people living a fast-paced lifestyle. Yet, you can venture into a number of quiet, residential neighborhoods.

The city’s diversity sets it apart from other metropolitan American cities.

• There’s the Latin vibrancy of the Mission District, a rapid transit (BART) or Muni bus ride away from the downtown Marriott.

• San Francisco’s Chinatown is one of the largest in the country and is on the other side of the Stockton Street tunnel, a brisk 15-minute walk.

• Just beyond Chinatown is North Beach, heavily influenced by Italian culture and the center to old-style nightclubs and some of the great free-spirited thinkers of the 20th century.

• Once past North Beach, the world-renowned Fisherman’s Wharf attracts many of the city’s tourists.

• A stroll along the wharf will lead you to Aquatic Park and a view of Alcatraz, a former federal prison glorified in movies like the “Escape from Alcatraz” with Clint Eastwood in the lead role. Alcatraz tours are available, but advance reservations are required.

• You can ride the #7-Haight bus from the Market Street side of the Marriott into the heart of Haight-Ashbury and still can experience the psychedelic lifestyle of the 1960’s.

• The #5-Fulton bus from the same bus stop takes you further west to magnificent Golden Gate Park, where you can spend an entire day walking, bike riding, or museum-hopping.

Knowing the contours of the city’s seven hills is key to walking in San Francisco. You can cover a lot of ground on foot, public transportation or in a taxi. You don’t need to rent a car for your entire stay during the CoSIDA Workshop. Numerous CoSIDA members know San Francisco from the top of Twin Peaks to bottom of Lombard Street, east at the Ferry Building to west at Ocean Beach and north at Coit Tower to south at Candlestick Park. Advice on how to enjoy the City by the Bay – just give us a call. San Francisco is a must-see destination. So, why not wrap a once-in-a-lifetime summer vacation around the 2010 CoSIDA Workshop which runs from July 4-7.

We’ll see you there!

C o S I D A


SAN FRANCISCO’Stop AttrACtionS

Fisherman’s Wharf, Pier 39 and Ghirardelli Square, covering about half a dozen blocks along the waterfront, constitute much of the stereotypical San Francisco image and together are perhaps the most popular things to do in San Francisco. Street performers entertain and souvenir shops and restaurants tempt spending. These places are popular and many people feel they haven’t visited San Francisco unless they’ve seen them, but keep in mind that this tourist haven bears little resemblance to the rest of the City of San Francisco.

The Golden Gate Bridge is an engineering marvel. Not only is it one of the city’s most enjoyable things to do, but it’s also one of the most-photographed sights in the world. A walk on it is a must.

Alcatraz, the former prison, wasn’t always a place people wanted to go, but today it’s one of the city’s most popular sights. Reserve your tickets in advance to avoid disappointment.

Union Square, one of the city’s three original parks, is now a public space atop a multi-level underground parking garage and ringed with elegant shops and hotels. The Powell cable car line begins about a block away, and the theatre district is nearby.

Cable Cars are often called San Francisco’s moving landmark. For the visitor, San Francisco cable cars are not a means of transportation but a destination, one of the things one has to “see” if they go to the City by the Bay. They also provide transportation to many of the city’s most popular areas.

Chinatown expresses what early 20th Century Western architects thought Chinese buildings should look like. There’s much here that’s created just for the tourist, but with our hints, you can get a glimpse of the “real” Chinatown in its alleys and shops.

Lombard, the “Crookedest” Street is neither the crookedest street in San Francisco nor the steepest, but it’s surely the best-known. The “crooked” section is the block below Hyde Street. No car to drive down? Take the cable car to Hyde and Lombard and walk.

Coit Tower offers panoramic bay and city views from the top of Telegraph Hill and a bit of 1930s San Francisco captured in its murals.


Sausalito, just across San Francisco Bay, has some of the best views OF San Francisco in the area. Take a ferry over, browse a few art galleries and have lunch or dinner at Spinnaker, one of the area’s best restaurants for a meal with view.

Cliff house, on Ocean Beach has been a San Francisco standard since 1863, when the first Cliff House was built. Today’s version is the third building and fourth restaurant to stand on this spot.

California Academy of Sciences is the only place in the world to combine a natural history museum, aquarium, planetarium and world-class research facility. Explore the greenest museum in the world, located in Golden Gate Park.

San Francisco Museum of Modern Art Located in a spectacular new building, SFMOMA offers the West Coast’s most comprehensive collection of modern and contemporary art, shopping at the Museum Store and dining at Caffé Museo.

San Francisco Maritime National historical Park Visitors relive America’s seafaring past on National Historic Landmark ships at Hyde Street Pier. Board the 1886 square-rigger Balclutha, famous for its bit part in the classic film, “Mutiny on the Bounty.” Venture onto the 1907 steam tugboat Hercules, the 1895 sailing schooner C.A. Thayer, and 1890 steam ferryboat Eureka. Round out the visit by strolling the grounds and beach of Aquatic Park, the 1930s Landmark District with buildings and architecture that take one back to another era. Exhibits featuring San Francisco’s rich maritime history are displayed in the Visitor Center.

Aquarium of the Bay Walk through crystal clear tunnels filled with 20,000 aquatic animals. Come face-to-face with sevengill sharks, the Bay’s largest predator. Touch leopard sharks, skates, rays, and sea stars.

SAN FRANCISCO WEBSITEShttp://www.onlyinsanfrancisco.com/http://www.baycityguide.comhttp://www.sfguide.com

2010 CoSIDA Convention July 4-7



Y o u r H o s t i n S a n F r a n c i s c oTHE SAN FRANCISCO MARRIOTT MARQUIS


Ari Fleischer, former White House press secretary (2001-03) and noted sports communications executive, will address the College Sports Information Directors of America (CoSIDA) membership as keynote speaker at the upcoming 2010 CoSIDA national convention slated for July in San Francisco. Currently, Fleischer is the chief executive and principal employee of Ari Fleischer Communications and Ari Fleischer Sports Communications. Fleischer SportsCommunicationsisafirmdevotedtotrainingand consulting athletes and organizations on crisis communications and how to deal with the media.He will address CoSIDA Convention attendees at the luncheon on Tuesday, July 6, and will participate in a panel on strategic messaging following that luncheon. The

annual convention takes place at San Francisco’s Marriott Marquis from July 4-7. Since leaving the White House, Fleischer has worked with some of the most established people and organizations in sports. Clients include or have included the U.S. Olympic Committee, NFL, Major League Baseball, the Sony Ericsson WTA Tour, The Sporting Goods Manufacturers Association, Penske Racing as well as severalotherleadingsportsfiguresandentities.Fleischer conducts media training sessions with teams or leagues, and workswithathletesone-on-oneinconfidentialsettings He also helps advise several major corporations about their communications issues and served as International media consultant to Canadian Prime Minister Stephen Harper.

ARI FLEISCHERNOTED PR COMMUNICATIONS LEADER WILL SERVE AS

KEYNOTE SPEAKER AT 2010 COSIDA CONVENTION

C o S I D A

Fleischer served as White House press secretary from 2001 to 2003 and currently is chief executive of Ari Fleischer Sports Communications, a renowned firm with an extended list of clientele including the U.S. Olympic Committee, NFL and MLB.


Fleischer will be the most recent of an impressive line of notable and distinguished CoSIDA Convention keynote speakers. In 2007, the late NCAA President Dr. Myles Brand spoke at the Convention. In 2009, Kevin Sullivan, Assistant to the President for Communications in the White House from July of 2006 who began his PR career as a Purdue University sports information student, addressed the attendees. “CoSIDA is honored to have such a distinguished PR communicator as Ari Fleischer address our 2010 Convention,” noted CoSIDA President Justin Doherty of the University of Wisconsin. “Ari has been on the forefront of communications with the two institutions which command media attention 24/7 in our country – the White House and our premier sports leagues and teams. His crisis communications experience in politics and with professional and amateur sports is extensive, and we know his message to the CoSIDA membership will be relevant to the pressures, demands and changing communication strategies that we all face as professionals.” “We’ve had a wonderful roster of keynote speakers at recent conventions, I’d like to give credit to (Temple University’s)LarryDougherty,CoSIDA’sfirstvice-presidentwho chairs the 2010 convention workshop committee, for contacting Ari Fleischer in late summer and working closely with him and his organization,” Doherty concluded. “Mr. Fleischer was immediately interested in addressing our group, noting the importance of athletic communications and the role we play in collegiate athletics. Securing a speaker of the stature of Ari Fleischer is a wonderful testament to CoSIDA and speaks of the important work we are doing at our campuses and organizations.” “I very much look forward to addressing CoSIDA,” Fleischer said. “College sports has more than its share of communications controversies – and communications opportunities – to talk about. It’s exciting to be part of the sports scene and I look forward to this convention.”As former White House press secretary, Fleischer was the primary spokesperson for President George W. Bush and delivered the daily White Housebriefingsfrom2001to2003. He served as spokesman during the historic presidential recount, September 11th, two wars and the anthrax attack. His best-selling book, Taking Heat, details his years in the White House and reached No. 7 on

The New York Times best-seller list. Following his White House tenure, Fleischer started offeringhisservicesasacorporateconsultant.Hisfirstclient was Major League Baseball, starting the day after the March 2005 congressional steroid hearings. In 2008, FleischerpartneredwithIMGtoformallycreateafirmthatspecificallydealswithsports--AriFleischerSportsCommunications. Prior to his White House tenure, Fleischer previously served as the senior communications advisor and spokesman for the Bush-Cheney presidential campaign. Prior to joining Governor Bush’s campaign, Mr. Fleischer was the national spokesman and communications director for Elizabeth Dole’s presidential campaign. In 1994, Mr. Fleischer was hired as communications director by the House Committee on Ways and Means. He also served as press secretary to New Mexico Senator Pete Domenici (1989 to 1994). From 1983 to 1989, he was press secretary to two members of Congress from New York and worked on several political campaigns. Fleischer, a devoted sports fan who plays in a 40-and-over baseball league, is a native of Pound Ridge, New York, and a 1982 graduate of Vermont’s Middlebury College. He resides in Westchester County, NY with his wife, Becki, and their two children.

C o S I D A


College Sports Information Directors of AmericaFuture Workshop Sites

2011Marco Island

Marriott Marco Island Florida Resort & Spa

2010

San FranciscoSan Francisco

Marriott Marquis

2012St. LouisRenaissance

2010 CoSIDA Convention

July 4-7SAN FRANCISCO, CALIFORNIA



Contact InformationTHE2009-10COSIDABOARDOFDIRECTORS

Office Name Office Phone Fax Number Email President Justin Doherty (608) 262-1811 (608) 262-8184 [email protected] Wisconsin

First Vice-President Larry Dougherty (21%) 204-3850 (215) 204-7499 [email protected] Temple

Second Vice-President Doug Walker (205) 348-7245 (205) 348-8841 [email protected] Alabama

Third Vice-President Tom DiCamillo (480) 983-6605 480-983-6605 [email protected] Pac West Conference

Secretary Jeff Hodges (256) 765-4595 (256) 765-4659 [email protected] North Alabama

Treasurer Dave Wohlhueter (607) 273-5891 (607) 273-5891 [email protected] Ithaca, NY

At-Large Representative Joe Browning (910) 962-3236 (910) 962-3686 [email protected] UNC Wilmington

At-Large Representative John Paquette (401) 453-0660 (401) 751-8540 [email protected] Big East Conference

At-Large Representative Blake Timm (503) 352-2161 (503) 352-2286 [email protected] Pacific (Ore.)

At-Large Representative AnnMarie Person (215) 545-6678 (215) 545-3342 [email protected] Atlantic 10 Conference

College Division Rep. Anne Abicht (320) 308-2141 (320) 255-2099 [email protected] St. Cloud State

College Division Rep. Geoff Hassard (607) 436-2106 (607) 436-3088 [email protected] SUNY-Oneonta

College Division Rep. Dave Reed (719) 389-6105 (719) 389-6256 [email protected] Colorado College

College Division Rep. April Emory (252) 335-3278 (252) 335-3627 [email protected] Elizabeth City State

College Division Rep. Rob Knox (610) 683-4182 (610) 683-4676 [email protected] Kutztown

College Division Rep. Dave Wrath (309) 794-7265 (309) 794-7525 [email protected] Augustana (Ill.) Past President Nick Joos (254) 710-3043 (254) 710-1369 [email protected] Baylor

Past President Charles Bloom (205) 458-3010 (205) 458-3030 [email protected] Southeastern Conference

Past President Doug Dull (301) 314-7064 (301) 314-9094 [email protected] Maryland

Ex-Officio Members

Executive Director John Humenik (352) 377-1908 [email protected]

Director of External Affairs Barb Kowal (512) 739-1234 (512) 739-1234 [email protected]

C o S I D A


Office Name School Region Rotates Off President Justin Doherty Wisconsin Central 2013First Vice-President Larry Dougherty Temple Northeast 2014Second Vice-President Doug Walker Alabama Southeast 2015Third Vice President Tom DiCamillo Pac West Conference West 2016Secretary Jeff Hodges North Alabama Treasurer Dave Wohlhueter Ithaca, N.Y. At-Large Representative John Paquette Big East Conference At-Large 2012At-Large Representative Joe Browning UNC-Wilmington At-Large 2012At-Large Representative Blake Timm Pacific At-Large 2010At-Large Representative AnnMarie Person Atlantic 10 At-Large 2010

College Division Rep. Rob Knox Kutztown At-Large 2012College Division Rep. Dave Wrath Augustana At-Large 2012College Division Rep. Geoff Hassard SUNY-Oneonta Northeast 2011College Division Rep. Anne Abicht St. Cloud State Central 2011College Division Rep. Dave Reed Colorado College West 2010College Division Rep. April Emory Elizabeth City State Southeast 2010 Past President Nick Joos Baylor West 2012Past President Charles Bloom SEC Southeast 2011Past President Doug Dull Maryland Northeast 2010

EX-OFFICIO MEMBERSExecutive Director John Humenik Gainesville, Fla.Director of External Affairs Barb Kowal Austin, Texas

CoSIDA Board Terms and Rotation

DECISION 2010 FIVE COSIDA BOARD POSITIONS OPEN IN 2010

If you or someone you know is interested in serving on the CoSIDA Board of Directors, the CoSIDA Nominating Committee will be seeking candidates to fill five Board positions that will come open at the San Francisco Convention in July, 2010. The Board of Directors for 2010-11 will be elected at the San Francisco Convention.

Five positions will come open at the Convention:*Third Vice-President, representing the Central Region (7-year Board rotation)

*Two At-Large At-Large positions (each a three-year term) through 2013. * Two College Division positions, representing the West and Southeast Regions

(each a three-year term) through 2013.

Nominations will be accepted in early 2010 but it is never too early to begin thinking about qualified candidates interested in serving our organization.

cosida digest - amazon s3 · additionally, social media has reached great heights in the media...

Documents