it's time to embrace social media
DESCRIPTION
TRANSCRIPT
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IMPACT YOUR BOTTOM LINE WITH
SOCIALMEDIAJames Burnes, MediaSauceVP Development & Strategy
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About usA track record for leading online initiatives
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2001
2005
2009
2012
The Pipe
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5 channels
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Millions of “channels”
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Control what people see
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Everyonehas a voice
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INFORMATIONAGE
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INTERCONNECTEDAGE
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Have you seen a revolution… where no one got hurt?
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“The rate of internal change must be greater than the rate of external change, or the company will fall behind”
- Jack Welch
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Options
Lead the changeFollow other's changeQuit
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Dose of DesireLayer of Think Big Unyielding Commitment
Recipe for a Transformation
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Every 3 seconds…
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1 person buys a device to access the internet
2 blogs are started
3 youtube videos are posted
4 people sign up for Facebook
500 words are added to wikipedia
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There are lots of customers out there!
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Customers have constant access to information
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They can make decisions 24/7
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They are overwhelmed by sales messages
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They need solutions (now!)
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Our competitors are ready to do battle...
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We have to separate from the competition
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We have to be better connected...
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...than our competition.
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Outwit
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Out maneuver
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Connect more
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Do more
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Sell more
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So how do we build a strategy?
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Understand our customers'...
...needs
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Understand our customers'...
...wants
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Understand our customers'...
...questions
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Examples of Companies engaging in social mediaeffectively
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How will you connect?
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Connect with me
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www.mediasauce.com/rbjWatch this presentation, pose questions, and read our blog.
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THANK YOU!
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IMPACT YOUR BOTTOM LINE WITH
SOCIALMEDIAJames Burnes, MediaSauceVP Development & Strategy