Panoptika Inc.

Your Customers are Talking. Are You Listening?©

July 23, 2013

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Who are We?

• Stephen and Megann Willson, the partners, bring extensive Strategic Intelligence, Planning, and Research experience to the table

• We are expert facilitators, qualitative moderators, and primary and secondary researchers

• Our recommendations are founded on careful analysis—tempered by common sense

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Steve Willson

• Professional Engineer, BSc. Math & Engineering, Dalhousie University

• Over 20 years' progressive experience in the Chemical and Pharmaceutical Industries, including Sales, Training, Marketing, IT and Logistics

• Leadership roles in Sales, Business Analysis, Marketing Research, Systems, and New Product Introduction

• A Seasoned Implementer of CRM and Business Information Systems, as well as Business Process Management Strategies

• Professional Moderator and Facilitator

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Megann Willson

• MBA in Marketing and Lecturer in Marketing Communication, Queen’s University

• Over 15 Years’ Sales and Marketing Experience

• Marketing, Marketing Research, and Business Analysis Roles in Pharmaceutical and Technology Companies and Consultancies

• Key Positions in Business-to-Business, Industrial, and Consumer Sales and Marketing Organizations

• Experienced in New Product Development, Mature Product Divestiture, Competitive Intelligence, Business Analysis, Sales Training

• Professional Moderator and Facilitator

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The Majority of Research Dollars are Spent on Data Analysis

Market or Industry Analysis

• Assessing the profit potential of a market or an industry

Customer Analysis

• Measuring and analyzing customer behaviours

Competitive Analysis

• Investigating a competitor’s corporate or business unit strategies

Competitive Benchmarking

• Rigorously measuring and outperforming against “best-in-class” competitors

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But Most Actionable Insights Come from Primary Research

LEVEL 1

(70%)

Primary Research with Direct sources

such as Customers, Ref

erring or Purchasing

Organizations, or other Buyers

LEVEL 2

(15%)

Primary Research with

Indirect Sources such as

Benchmark Competitors, Industry Experts

LEVEL 3

(10%)

Secondary Source

Research Analysis (Data

Mining)

LEVEL 4

(5%)

Primary Research with

Internal Personnel Such

as Sales & Marketing

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We start with your question, not with our solution

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What we’ve been working on recently…

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Tools we can use…

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Why Work with Panoptika?

• Your questions are the starting point: we listen, observe and probe to be sure we understand what you need to know, and how you must use that information

• After synthesizing your questions, we figure out: who is the best person to answer?

• Tools are selected to fit the respondents: we make it easy for them to provide their insights

• Specialized techniques help them step outside their comfort zone and create “AHA!” moments

• Relating back to your starting point, we translate their answers into actions – specific recommendations to avoid bogging you down with “so what?” data

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Our Key Offerings

Research Roadmaps

Research Audits

Custom Research

Facilitation and

Ideation

Synthesis Sessions

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Want to Know More?

• By telephone:– Panoptika Office 902-406-8874, Ext 616

• By fax:– 902-422-2388

• By e-mail:– steve@panoptika.ca– megann@panoptika.ca

• On the web:– www.panoptika.ca

• On twitter– @panoptika

• On LinkedIn– www.linkedin.com/company/panoptika-inc.

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