uol - corporate overview / corporate presentation

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UOL is the main content portal in Brazil since its opening, in April 1996. It has the world's widest content in Portuguese language, and it attracts seven in each ten Brazilian internauts. It has conquered this position due to its history of credibility and innovation. In its 16 years of existence, UOL has become a synonym of the Brazilian Internet, offering the best content in news, sports and entertainment, besides services and products directed to the needs of the growing Internet audience. Today, it has more than a thousand specific channels, besides dozens of thematic stations.

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Page 1: UOL - CORPORATE OVERVIEW / CORPORATE PRESENTATION

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Page 2: UOL - CORPORATE OVERVIEW / CORPORATE PRESENTATION

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UOL FOLHA GROUP

Largest internet & infratech group in Latin America

Page 3: UOL - CORPORATE OVERVIEW / CORPORATE PRESENTATION

Newspapers Magazines and books

Printing and distribution

Internet/IT Services

FOLHA GROUP: SOLID STRUCTURE

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7 IN EVERY 10 INTERNET USERS

● The best content

● Vast product and service portfolio

● Solutions for online businesses

ACCESS UOL EVERY MONTH

FOR 17 YEARS INTERNET USERS PREFER UOL

6

Page 5: UOL - CORPORATE OVERVIEW / CORPORATE PRESENTATION

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24 HOURS A DAY, 7 DAYS A WEEK Internet synonym In Brazil

World’s largest Portuguese content

34 channels with more than 1 million visitors per month

More than 2.5 million subscribers in different services

Diverse product portfolio

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Page 6: UOL - CORPORATE OVERVIEW / CORPORATE PRESENTATION

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UOL PORTAL

More than 51 million unique visitors per month

UOL HOME PAGE

More than 6.7 billion page views per month

Source: Omniture (Oct/12) 8

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71.0% 64.5%

ABSOLUTE LEADERSHIP

COVERAGE (% Brazilian Internet Users)

5.0

51%

3.3

6.5 p.p

PAGEVIEWS (billions)

Source: Nielsen/ Ibope NetRatings Home and Work (Oct/12)

28%

3.4 2.7

TIME SPENT (billions)

10%

36.3 33.0

UNIQUE VISITORS (millions)

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Page 8: UOL - CORPORATE OVERVIEW / CORPORATE PRESENTATION

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UOL ANYWHERE MOBILE PORTAL

MULTIPLATFORM Page Views: 226% growth*

Unique Visitors: 113% growth*

*2012/2011

11 Source PVs: Omniture. Audience through mobile devices (UOL, BOL, Folha; mobile portals+ apps + web versions accessed from mobiles / tablets). Source UVs: Omniture. Audience from UOL’s mobile portal.

Page 9: UOL - CORPORATE OVERVIEW / CORPORATE PRESENTATION

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UOL MAKES YOUR LIFE EASIER APPS

Guia UOL (Entertainment Guide)

Placar UOL (Scoreboards, news)

UOL Cotações (Stocks)

UOL Fórmula 1 (F1 App)

UOL Notícias (News, Videos, etc)

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UOL Largest content and

internet services company in Brazil

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More than 102 million internet users

5th largest market for Google

Lower classes (C e D) represent 86% of the new internet users in 2010

More than 1 mobile phone per person and only 24% mobile internet penetration

BRAZIL: A CONNECTED NATION

14 Source: IDC, Accenture, Sinditelbrasil and Datafolha

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38%

73.9 79.9

86

41%

44%

Internet Users (millions)

Internet Penetration

Mobile internet market growth

3G Mobiles (millions)

Data Terminals (millions) (3G, non 3G and M2M)

2010 2011 2012

Source: IDC, Accenture, Sinditelbrasil, Teleco and Datafolha

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BRAZIL: A CONNECTED NATION

2010 2011 2012 70.2

14.7

84.9

52.6

13.5

66.1

34.8

7.8

42.7

14.6 6

20.6

2S13

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Advertising investment growth (2012 x 2011)

-14%

-3%

3%

7% 9%

13% 14% 15% 15%

Source: Inter-Meios – M&M

BRAZIL: A CONNECTED NATION

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CONTENT

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THE BEST CONTENT

● Entertainment

● Sports

● Games

● Specific Channels

● News

● Apps

● Courses

AND MUCH MORE

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STRONG PRESENCE IN USERS´ LIVES MULTIPLE SUCESSFULL SERVICES

RÁDIO UOL

The most popular online radio in Brazil, with more than 6 million unique visitors*

UOL JOGOS FORUM

The largest Brazilian online forum

UOL MAIS

Multimedia content platform generated by UOL and its users

BATE-PAPO UOL

The largest chat service in Brazil since 1997 (more than 80 thousand simultaneous Users**)

APPS

Customized content from UOL for smartphones and tablets, with more than 30 million page views*

20 Source: *Omniture, jan/13 e feb/13 / **Internal data

Page 17: UOL - CORPORATE OVERVIEW / CORPORATE PRESENTATION

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PROPRIETARY CONTENT

PLATFORM

• RÁDIO UOL STUDIO

• TV UOL STUDIO

• MONKEY NEWS PROGRAM – (By José Simão)

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CONTENT More than 400 partners

Content for diverse segments

PARTNERS

Cars Teen Jobs

Sports Gastronomy TV

Humor Juvenile Feminine Technology Radio Meteorology

Education, Information and Entertainment

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BUSINESS PARTNERS

23

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The largest online inventory available in Latin America

• More than 77,000 clients

• The largest companies are with us

UOL ADVERTISING

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FOR YOU SOLUTIONS FOR YOUR

BUSINESS

SOLUTIONS

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FOR YOU SOLUTIONS

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Antivirus Education

MegaStore

Digital Photo Development

Access

Job Hunting

UOL Game Store Technical Assistance

Technical Support

Gigamail

Wi-fi

Backup

PRODUCTS AND SERVICES

27

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SECURITY

● Antivirus: Solutions to protect your computer from any internet threat, including Parental Control and Firewall

● Backup: File storage and sychronization with all UOL’s security procedures

● Wi-Fi: Wireless internet broadband access in more than 39,000 hotspots around the world

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PRODUCTS AND SERVICES

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USER ASSISTANCE

● Support and Technical Assistance: Technical issues and/or doubts related to your computer or phone solved in 15 minutes. More than 1 million received calls, with 92% of them solved in the first contact

● Gigamail: Protected e-mails with storage up to 100 GB

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PRODUCTS AND SERVICES

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PERSONAL AND PROFESSIONAL GROWTH

● UOL Education: More than 1,000 courses, including technical and language courses for all levels of knowledge

● Job Hunting: More than 250 thousand job positions in several areas and segments

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PRODUCTS AND SERVICES

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ENTERTAINMENT

● Digital Photo Development: Printing of digital pictures, albums, themed albums and much more

● MegaStore: Online store to buy, sell and download music

● GameStore: Guaranteed fun with more than 100 options of classic internet games

● Access: Unlimited access to several Brazilian and foreign newspapers, along with e-mail accounts, exclusive chat rooms and offers from Clube UOL (discounts and benefits for UOL subscribers)

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PRODUCTS AND SERVICES

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The largest online products portfolio available in Brazil

• Pioneer in developing and launching new products in the digital market

• Leadership in sales and paying customers

• More than:

26 business units launched and profitable

1,000 different items for sale

More than 2.5M paying subscribers monthly

PRODUCTS AND SERVICES

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CUSTOMER RELATION EXCELLENCE

Award – Customer relation excellence

“Consumidor Moderno” Magazine

Award – Company that most respects the customer in Brazil

“Consumidor Moderno” Magazine

Award of Quality Customer Service

Site Reclame Aqui

CALL CENTER

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● 1 million calls per month

● More than 1,200 sales agents

● 8 sale channels

● Outbound and Inbound telemarketing

PERFORMANCE

● More than 4 million sales per year

● More than12 thousand sales per day

FACILITIES CALL CENTER

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SOLUTIONS

FOR YOUR BUSINESS

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ADVERTISING

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ADVERTISING DISPLAY ADS

37

Several spaces on the

website

Well-known brands

Formats l flexibilty

Exclusive e-commerce spaces

Page 34: UOL - CORPORATE OVERVIEW / CORPORATE PRESENTATION

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SEVERAL ADVERTISING FORMATS

● Banners

● Click to call

● Sponsored links

● M-commerce

● Sponsored APPs

MOBILES, SMARTPHONES AND TABLETS

Page 35: UOL - CORPORATE OVERVIEW / CORPORATE PRESENTATION

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E-COMMERCE

& PAYMENT SOLUTIONS

Page 36: UOL - CORPORATE OVERVIEW / CORPORATE PRESENTATION

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E-COMMERCE E-COMMERCE EVOLUTION IN BRAZIL

13

Revenue (R$ billions)

25

15

10

5

0

20 50

30

20

10

0

40

Users (millions)

2008 2009 2010 2011 2012 2013P

Shoppers (millions) Revenue (R$ billions)

18

23

32

42

50

8.2 10.6

14.8

18.7

22.5

28.0

Source: Ebit, mar/13

60

70

● 50 million users projection for 2013

● R$ 22.5 billion revenue in 2012, an 11% growth compared to 2011

● The estimated growth for 2013 is of 25% when compared with 2012

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● Segmented ads by users’ profile, navigation context and geographic region

● Payment per click

● Diverse formats, including images

● More than 35 thousand advertisers

UOL Cliques

● UOL portal and more than 400 affiliates

● + 14 billion impressions per month

Advertising

SUPPORTING YOUR BUSINESS

● One of the largest price comparison websites in Brazil

● More than 2 million offers

● More than 2,500 active products categories

● Store and services evaluation available

Shopping UOL

41 Source: Ibope home+work – nov/2012

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● Collective purchases offers aggregator with the largest audience in its segment

● More than 5,000 ads per day

● More than 6 million page views every month

Radar de Descontos

● UOL Market Place

● Free communication between its parts

● More than 30 thousand active advertisers

● More than 2 million users

TodaOferta

Source: Ibope home+ work - nov.2012

SUPPORTING YOUR BUSINESS

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● More payment options

● Up to 18 installments

● Protected information

● Verified sellers

Advantages for buyers

● Only one contract includes more than 24 payment options

● Risk analysis included

● Simple configuration

● No fixed costs

● Reliability and Security

Advantages for sellers

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CREDIT CARD READER

• Easy to use and free for buyers

• Seller pays only when the sale occurs (NO FIXED COSTS)

• Seller receives in one lump sum

• Helps sales growth by offering installments

• Security and mobility

• Simple Cash flow management

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CONSOLIDATION AND CONSTANT DEVELOPMENT

More than 25M users and 300K stores

New APIs are always in development

● Discount and collective purchases sites

● Microtransactions and virtual goods sales

● NFC transactions

45

PagSeguro supports:

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● E-commerce platform leader

● One of the largest website hosting in Brazil

● More than 600,000 registered domains

● Website hosting

● Website builder

● Cloud Computing

● E-commerce platform

● Domain registration

● Professional e-mail

● Blog

● UOL Conecta

● Database

● E-mail Marketing

● Reseller hosting

● UOL Office 365

● Applications store

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...MOREOVER, WE HAVE A GREAT SALES MACHINE

CLIENTS

SALES CHANNELS SALES STRATEGY

• UOL Clients • Outbound • Single products

• BOL Clients • Inbound • Promotions

• UOL Products • Support • Bundle

• UOL Services • Partners • Buy and Win

• UOL Visitors • Affiliate • Incentive Campaign

• UOL Prospects • Resellers • Crossell

• UOL Partners • Mobile • Upsell

• Email/Chat • Trial

• SEO/SEM

• Data Base Market

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Online Sales • Millions of online sales per year

• Specialized team with more than 15 years of experience in online marketing

• Websites’ usability and its conversion rates’ performance are checked everyday

(sometimes, intraday and real time)

• More than 300 different landing pages and sales flows are online

• Development of online partnerships to increase sales

• Development of thematic and customized hot sites

Internal media at UOL • Inventory with more than 6.7 billion page views per month

• Fixed spots on UOL’s homepage, with coverage of more than 51 million unique visitors/month

• E-mail marketing for UOL, BOL, visitors, partners and advertising newsletters

• Several formats for advertising (dynamic, static, videos, etc.)

• Segmented campaigns by channel, by time and many other possibilities

EXPERTISE IN ONLINE MARKETING

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EXPERTISE IN ONLINE MARKETING

Paid Search • Experienced team, specialized in paid search campaigns; considered the best in Brazil

• Contextualized campaigns at Google, Yahoo and Bing

• Millions of active keywords, distributed in thousands of different campaigns

Search Engine Optimization: SEO

• Dedicated team, with excellent performance,

focused on results

• All UOL product websites ranked between 1st or 2nd

position in organic search

• Content 100% focused on SEO

• Link Building strategies

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Page 46: UOL - CORPORATE OVERVIEW / CORPORATE PRESENTATION

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External Media • Contextualized campaigns in AdSense and Ad Networks

• Social Networks: Facebook, Orkut, LinkedIn, Twitter

• Blogs and partner sites: artists, bands, broadcasting companies

E-mail Marketing

• Email segmentation

• Automatic emails dispatch

• Internal database: UOL, BOL, visitants and advertising newsletters

• External database

• Several formats and scripts for approach

EXPERTISE IN ONLINE MARKETING

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CALL CENTER

Structure • More than 800 thousand calls per month, enabling crossell and upsell campaigns

• More than 1,200 sales agents in 8 different sales channels

• Outbound and inbound telemarketing

Performance • More than 3 million sales per year

• More than 12 thousand sales each work day

• 6th consecutive award for Excellence in Customer Services – “Consumidor Moderno” Magazine

• Award : Company That Most Respects the Customer in Brazil – “Consumidor Moderno” Magazine

• Award : Customer Quality Service – ”Reclame Aqui” website

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ABOUT UOL DIVEO

The Brazilian complete IT & Telecom

outsourcing company

● One of the major players in the IT Outsourcing market in Brazil

● Proven know-how in datacenter management

● Public, Private and Hybrid cloud computing

● First in hosted servers in Brazil

● Has been a reference for the Financial Market

● It´s leader in IT Outsourcing for e-commerce in Brazil

● It stands for Quality in the Corporate Market

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ANYTHING YOUR COMPANY NEEDS IN IT SERVICES

...the largest Brazilian data service and IT infrastucture company

● Network management

● Telecommunications’ solutions

● E-mail service outsourcing

● TEFs (electronic funds transfer) centering

● Telephone costs

● Reliable internet

● Hosting

● Database

● Data storage

● Network interrelation

● Complete outsourcing

solution

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Page 50: UOL - CORPORATE OVERVIEW / CORPORATE PRESENTATION

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UOL DIVEO IN NUMBERS

Proven Experience

+ 3,000 clients

1,500 associates

400+ products

26,000 m2 data centers

1,800 POPs

Glete Data Center Tamboré Data Center

15 Petabytes

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SERVING CLIENTS FROM DIFFERENT AREAS AND SEGMENTS

Data Center Area (000) – March 2011

Continuous growth

26.1

8.9 7.8

18.5

9.6

4.8

9.5

6.5 6.0

3.0 5.0

2.9 4.0 1.8

3.5 1.5

Total Data Center Area (m²) Production Area (m²)

Education

Industry

Internet

Financial

Logistics and

transportation

Marketing

Services

Retail

Source: UOL e Frost&Sullivan 58

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TECHNOLOGY AND INNOVATION

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RESEARCH AND DEVELOPMENT

UOL is one of few internet and IT companies from

Brazil with huge investments in R&D

UOL AND R&D

● Highly qualified, collaborative

and motivated people

● Strong recruiting process

● Solid relationship with major Brazilian universities

● Software developed internally, extremely scalable, resistant and safe

● Focus on reusable solutions

● Usability is the key

● Well defined IT development and operational processes, yet simple and results-oriented

● Processes are important, however people and results are in first place.

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Page 54: UOL - CORPORATE OVERVIEW / CORPORATE PRESENTATION

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● Redundant datacenters with privileged infrastructure in internet connection

● Focus on independent solutions of suppliers

● High level of virtualization

● Cloud Computing

● Close relationship with all business units

● Structured budget management, mature, yet very agile

● Responsible financial management, which allocates R&D and IT costs on business units’ results

RESEARCH AND

DEVELOPMENT

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Page 55: UOL - CORPORATE OVERVIEW / CORPORATE PRESENTATION

UOL FARIA LIMA

Largest content and internet services company in Brazil Brigadeiro Faria Lima Avenue, 1384 São Paulo – SP‎

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Page 56: UOL - CORPORATE OVERVIEW / CORPORATE PRESENTATION

UOL PEDRA GRANDE

UOL SA Shared services office (HR, Finance and Legal) Brigadeiro Faria Lima Avenue, 1306 São Paulo – SP

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Page 57: UOL - CORPORATE OVERVIEW / CORPORATE PRESENTATION

CALL CENTER

TELEPERFORMANCE

More than 1,500 representatives Angélica Avenue, 2029 São Paulo – SP

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UOL DIVEO

UOL Diveo office: Operations, Infrastructure and Engineering. Barão de Limeira Street, 425 São Paulo – SP

BARÃO DE LIMEIRA

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UOL DIVEO

UOL Diveo office : Finance, Sales, Field Service, Telecom and Marketing Tenente Negrão Street, 166 São Paulo – SP

TENENTE NEGRÃO

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REGIONAL OFFICES

Rio de Janeiro Brasília

Belo Horizonte Porto Alegre

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Page 61: UOL - CORPORATE OVERVIEW / CORPORATE PRESENTATION

UOL DIVEO

DATACENTER with more than 17,000 sq meters Xingu Street, 1230 Barueri - São Paulo ‎

TAMBORÉ

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UOL DIVEO

DATACENTER Glete was launched in March, 2010 and is able to support more than 30 thousand servers. Glete Street, 700 São Paulo - SP

GLETE

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THANK YOU