corel sept 10.pdf

7/27/2019 Corel Sept 10.pdf

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Published for the Association of CorelDRAW Professionals (ACDRP) / www.coreldrawhelp.com

te entrepreneriamagaine forCoreDRAW

sers wordwide

September 2010

INSIDE:

Core reeases CoreDRAWPremim Site X5 forMtimedia

CoreDRAW Tips: TrningCommand Bars On and Off

Creating Artwork for aDark Garment

JOTO's RevotionarTrimFree Transfer Paper

CONTENTS next full screen


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September 2010 2

Click ads to go directlyto advertisers web site.

SPONSORS INFO CONTENTS BACK next full screen
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September 2010 3


Inside

By Mike Neer,

Publisher

Corel Delivers theFuture Today!

Published by Association of

CorelDRAW Professionals

President: John H. McDanielVice President: Judith McDaniel

Exective Director: Michael R. Neer

ACDRP Corporae Ofce:Phomah, OR

Offices

Membershp & Pubshng ofces ocaed a:4549 N. Genn, Sue 110,

Fresno, CA 93704800-276-8428, 559-276-8494 Fax559-222-1390

www.CrDRAWH.cm

[email protected]

subrpo: Free o quaed ndvduas andbusnesses. Send change of address o he above.AcDRP Mmbrhp: Basc $90/yr.; Premum $240/yr.

See he webse for deas.Advrg:Reques a Meda Gude or downoad

from www.CoreDRAWHep.com.Wrr:CrDRAWH acceps arces from

ndusry expers. Ema pubsher for deas.

Copyrgh 2010 by ACDRP.A Rghs Reserved.

EDITOR / PuBlIShER Michael R. Neer

[email protected]

GRAPhICS John Mise

ADVERTISING John McDaniel II

[email protected]

SEPTEMBER 2010

On Sept. 14, Corel Corp. announced the releaseof their new CorelDRAW Premium Suite X5.Its goal was to deliver expanded multimediacapabilities for todays graphic professionals.

Senior Product Manager for CorelDRAW JohnFalsetto said, CorelDRAW Premium SuiteX5 is our rst step towards a fully integratedmultimedia suite consistent with the needs ofour users and the requirements of the print anddigital media design industry.

Yes, we all know that CorelDRAW Graphics Suite X5 has been agreat advance in features and capabilities for vector illustration,image editing, and bitmap-to-vector tracing but the worldof graphics users goes beyond those needs and Corel hasrecognized that. Graphics professionals are expanding intomultimedia and now Corel has given us the tools to ably createin such markets!

When CorelDRAW Graphics Suite X5 was released in February2010, it added outstanding new features such as Corel Connectand the new color engine. Now the new Premium X5 program,has ne tuned these features, expanded the illustration andimage editing capabilities, and added the following multimediapublishing programs within the Suite Corel Website Creator X5;Corel VideoStudio Pro; and SWiSH Max 3.0; as well as WinZIP14.5 Pro for compressing large les.

Core Website Creator X5This is a new application that offers a fast and easy way to build,manage, and promote websites. It includes intuitive wizards,professionally designed templates, automatic Google Analyticsmanagement, and other technical options to create a strong onlinepresence. And, as is natural with a Suite, all the programs areintegrated. That means your website can easily use designs fromCorelDRAW, photos enhanced with Corel PHOTO-PAINT, videos

created with Corel VideoStudio Pro, and Flash animations createdwith SWiSH Max. There is also a new Pixels View which makes

online calibrations easier.

Ease and condence are key virtues of this program,judging by what Corel has included. As a designer you cannow drag-and-drop elements such as images, text, andbuttons where you want them. You can add accordions,tabbed panels, toggle panes, and other interactivefeatures. You can give life to static content with a TimelineEditor, and its all in a WYSIWYG design environment thatsupports the latest web technologies.

Core VideoStdio Pro X3Now you can produce professional-quality videos with power,

speed, and creativity. This program includes advanced editing,professional movie templates, stunning lters, real-time effects,and easy online sharing options.

Key features include: NewBlue FX Filters such as DetailEnhancer for strengthening edges, and the Picture-in-PictureAnimator (exclusive to this program) that lets you customize anyinset with rotations, angles, 3D effects, and more; a streamlinedInterface for quick access to the most common tools; Smart Proxyediting for handling HD content easily; the ability to save HD MP4les with H.264 compression; and new RotoSketch for tracingover live-action lm movement to create animation.

SWiSh Max3This is a complete Flash animation authoring application. Itfeatures a new user interface, more than 350 built-in multimediaeffects, an Effects browser, lots of templates and components,and wide-ranging import and export support.

CorelDRAWHelpmagazine will feature a more in-depth reviewin coming issues, but just from this overview of features, wecan see that Corel has really delivered the advanced toolsetthat is needed by graphic professionals who are expanding intomultimedia. It feels really good to know that the program we all

like will still be with us in the cutting-edge multimedia arena thatis so popular today.

http://www.coreldrawhelp.com/mailto:[email protected]:[email protected]://www.coreldrawhelp.com/http://www.coreldrawpro.com/RE/epilog.htm


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September 2010 4


P R I Z E D P O S S E S S I O N S

Introducing CADlinks PhotoLaser Plus on your Epilog Laser.

View an online demonstration of PhotoLaser Plus from CADlink and see how it will improve your

photo engraving results at www.epiloglaser.com/coreldrawhelp.htm.

We are now offering PhotoLaser Plus on Epilog Laser Systems for a low price.

Easy, Predictable Photo Engraving.Permanently engrave your favorite photos with unbelievable detail. Whether you are etching

wedding photos in marble, family portraits in wood, or your favorite memories in glass, youll achieve

unbelievably detailed photo engraving with an Epilog Laser.

Weve combined Epilog Lasers unbeatable engraving quality with CADlinks powerful laser photo

processing software, PhotoLaser Plus. Engrave your most detailed photos - even those hard to

engrave landscapes - and produce more detailed photo engravings than ever.

888.437.4564 www.epiloglaser.com/coreldrawhelp.htm

For details contact Epilog Laser.

Photo resized and processed with PhotoLaser

Pluss Epilog Wood Setting. Run at 50% S 100% P

on an Epilog Mini 24 Laser, 50 watt, 600 dpi.

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September 2010 5


September 2010

Magaine Sponsors logo-links

Onine Expo Sponsors logo-links

Epiog laser Corp. Web Ad

Geo. Knigt & Co. Web Ad

Jon E. lepper Inc. Web Ad

Jonson Pastics Web Ad

laserSketc Web AdN&R Internationa Web Ad

Paramont Services Inc. Web Ad

universa laser Sstems Web Ad

SPONSOR INDEX

DEPARTMENTS

Click Web to go to sponsors website.Click Ad to go to the ad in this issue.

Clicking the ad itself will go to website.

lEARN! APPly! GROW!

3 Inside ACDRP:

Corel Delivers the Future Today!

6 Grapics News Wire

27 logo-links

31 Focs: Holiday Gifts

32 GNN Network

32 Marketpace

34 Contribting Writers

CONTENTS

7CorelDRAWTips: TrningCommand Bars On or Offby John McDaniel

9CorelDRAW Applied:Variabe Information wit

Print Merge -- Part 6by John McDaniel

12 Inside Transfers:JOTOs RevotionarTrimFree heat Transfer Paperby Bill Leek

14Inside Screen Printing:Artwork for a Dark Garmentby Jeff McDaniel

18Inside Sandblasting:Dst Coectorsby Judy & John McDaniel

20Getting Ahead:Garment Deing:Trningho hm intohot!by Deborah Sexton

26Inside ACDRP:ACDRP Ceebrates 4tAnniversarby Mike Neer

29Marketing Secretshep Wanted: Resiienceby Donna Gray

34Traveling Tidbits:Don Beerb, Toronto, andInternationa Traveingby Otis Veteto

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September 2010 6


GRAPhICS NEWS WIRESeptember 2010

Prodct News headines:

Caendar(Web link)Check out the upcoming training

classes and trade shows of

interest to CorelDRAW users.

Transfer Express offers pre-spaced names

Imprintables Warehouse offersNew Roland VersaCAMM 300Print & Cut

Roland wins label industryGlobal Award for Innovation

Unisub introduces Steel Dry-Erase Panels

Sawgrass launches newtechnical and educational videos

SWF Embroidery & DTGExtravaganza comes toBirmingham in November

Conde introduces Mesh Knitshorts for sublimation

Stahls CAD-CUT Directeducates through Weekly Tip JarSeries

Siser offers VideoFlex ModaCAD Material

New FortunE Stone Rhinestonesoftware is CorelDRAW Plug in

Imprintables Warehouse addsnew Spectra Lavender Shimmer

Xenetech expands into Europe

Stahls ID Direct adds new plaidto Boxercraft Line up

Corel Corp. introduces newPremium Design Suite for Print,Web, and Video

IKONICS Imaging teams up withEngravers Choice

Roland expands VersaCAMMVS line of printer/cutters

Tri-Mountain offers long-sleeveForce T-Shirt in camo version for

hunters

Ted Stahl elected to NSGA Hallof Fame

LaserSketch adds new colorizedglass for laser engraving

Stahls launches ZIPP WeedPlayer Names

SOS offers larger OrganicAlternative Tote bag

LaserBits has new RowmarkLaserMAX colors and woodphoto albums

Dalco offers new split-front dye

sublimation appliqu


NEWS

DETAILS(Click Here)
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7/35September 2010 7


Using CorelDRAWTraining

Trning Command Bars On and Off

Wat is a Command Bar?Command bars contain icons that perform a function when clicked. They evolved fromthe need to quickly access frequently used commands. Command Bars are an alternativeto using the menu. Picture 1 shows the default X5 workspace with the command barsidentied.

Typically commands on command bars are organized by function. For example one ofthe command bars in CorelDRAW X5 is Print Merge; it contains 5 commands, they are

1. Create/Load Print Merge Fields2. Edit Print Merge Fields3. Perform Print Merge4. Merge to a New Document5. Field Name Dropdown list6. Insert selected print merge eld

Each of these commands is also available on the menu. However if your workow involvesusing Print Merge frequently, having the command bar open in the workspace is useful.

Pictre 1: The default X5 workspace with the command bars identied.

Pictre 2: Right click any command bar to call a dialog boxshowing available command bars.

Pictre 3: Click Tools/Customization/Command Bars to

open the Options dialog screen.





Using CorelDRAW

how do o trn Command Bars on and off?There are essentially two methods you can use to turn command bars on and off.

1. The easy method is to right click any command bar. This action will call adialog box that displays all available command bars. See picture 2. All thecommand bars that have checks next to them are currently displayed. Toturn a command bar on, simply left click its name and it will be displayed.To turn it off, left click the name of any command bar that is check marked.

2. Another method is to click on Tools/Customization/Command Bars. Thismethod will open the Options dialog screen to Command Bars and will provideyou with some additional options. See picture 3.

The rst time a command bar is turned on it appears in a oating state. From here youcan drag and dock the bar to any edge of the workspace that would be convenient.See picture 4. Once a bar has been docked, if its turned off and then on again, it willreappear in its last location.

Note for Premium and Video Training Members there is a new video in the librarywhich shows How to Turn Command Bars On and Off.

Judy and John McDaniel

The Assoc ia t ion o f Core lDRAWProfessionals (ACDRP) announces a

Special Limited-Time Sale of 50% off onassociation membership -- and the additionof a new Video Training membership level.

Effective June 15, Basic Membership whichis normally $90/year will be $45/year. Basic

ACDRP Membership offers online access to more than 500 articles, tips, andtemplates for improving graphics and business skills.

Premium membership which adds On-Line Video training and 2 free emailconsultations per year to the basic level is normally $240/year; but now for a limitedtime, Premium membership will be available for $120/year. Premium membership

was added in 2009 with a complete on-line Video Training Library. More than 75videos are currently posted and more are added each month. In fact, a new serieson CorelDRAW Tips, with special focus on Version X5, will be posted this summer.

ACDRP has also announced a new intermediate levelof membership; VT (Video Training) membership. VTmembership includes Basic and On-Line Video Training;it does not include free email consultation. The regularprice for VT membership is $180/yr. During this sale VTmembership will be available for $90/yr.

Now is the time, says Executive Director Mike Neer,for CorelDRAW users to really boost their skills, so theycan grow their business as the economy recovers. Thenew Video Training program has won rave reviews frommembers, and this special makes it available to morepeople.

Members, who have joined or renewed in the last 90 days, can also call to takeadvantage of this Special. For more information, visit www.coreldrawpro.com/join.htm.

Click this link to see a sample of the Video Training for the technique of Feathering

the Edge.

Mmbship OnSal No!

Pictre 4: Once turned on, you can drag and dock the bar to any edgeof the workspace that would be convenient.

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CORElDRAW APPlIEDB Jd and Jon McDanie Learn

Vaiabl InfomaionUsin Pin M Pa 6

Last time we explored database le types that will work with CorelDRAWs Print Merge. We also looked atthe structure required for each type.

DatabaseFileFormats

To review, CorelDRAW Print Merge can import a variety of database les. Basic le types include Text Files(*.txt), Rich Text Format (*.rtf), and Comma Separated Values (*.csv). More advanced le types (ODBC)include dBASE, Excel Spreadsheet Files (*.xls), and MS Access Databases (*.mdb).

In order for Print Merge to import these les correctly they need to be properly structured.

To Import a text file, csv file, or spreadsheet databaseSee pictures 1 through 11 for the import le process.

1. Click File/Print Merge/Create/Load Merge Fields; or click the icon on the Print Merge tool bar. SeePicture 1 Step 1.

2. In the Print Merge Wizard, enable the Import text from a le or an ODBC data source option; and click

Pictre 1

Pictre 2 Pictre 3

Pictre 4

Pictre 5 Pictre 6

Pictre 7

http://www.coreldrawpro.com/RE/GeoK.htm




CORElDRAW APPliED

Next. See Picture 2 Step 2.

a. To import a text or CSV le Enable the File button and click on the Browse icon. See Picture 3 Step 3.

i. Select the le and le type you wish to import; and then click on Open. See Picture 4 Step 4a.

b. To import a database Enable the ODBC data source option, and click Select ODBC data source.See picture 3 Step 3.

i. In the Select data source dialog box, click the Machine data source tab.

ii. Under Data source name, select Excel les, and click OK. See Picture 5 Step 4b1.

iii. In the Select workbook dialog box, choose the databaseyou want to import, and click OK. See picture 6 Step4b2.

iv. Next you will see a screen that shows the database lename along with the eld names that will be imported.

Click on OK. See picture 7 Step 4b3.c. Once the le or database has been selected in step 3; click on

Next. See picture 3 Step 3. That will load the le or databaseand then move on to the Add elds screen in the Print MergeWizard.

3. If any le that you open (step 4a) or database you import (step 4b) hasmore elds in it than you need for your project, they can be deleted in the

Add elds screen in the Print Merge wizard. After you have completedany changes in the Add elds screen, click on Next. See picture 8 step5.

4. The next screen is the Add or edit records. In this screen you can add,

edit, or delete individual records. In addition, with the checkmark box youcan select records to process. Those that are checked will be processed;those that have no checkmark will be skipped. This is a very useful featurein the event you need to rerun one or two names in the list. Once allchanges have been made, click on Next. See picture 9 Step 6.

5. The nal screen in the Print Merge Wizard is the save data settingsscreen. See picture 10 Step 7.

6. If you have made changes or created the le from scratch, then you maywish to save the modied le. To do so, click on the browse icon to selectthe folder and name you wish to save the le under. See picture 11 Step8. Youll notice you can only save in text or CSV le types. Once

you are done selecting the le name and folder, click on Save

Pictre 8

Pictre 9

Pictre 10

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CORElDRAW APPliED

which will return you to the save data settings screen.

7. When completed with the save data settings screen, click on Finish. Seepicture 10. If you have chosen to save the data, it is at this point the le isactually saved and you are returned to your layout.

Once the le or database is loaded, you can continue with placement of the elds intothe layout. That subject we covered in previous articles.

ConcsionMost often we receive lists from our customers; printed, where we have to create thele or database; or in electronic form, as text documents; sometimes as spreadsheets,and occasionally as comma separated value les. If we receive a data le in anelectronic form we always have had to verify the les structure to make sure PrintMerge can import it correctly.

Hopefully this review should help you evaluate customer supplied lists; and allow you

to modify electronic les, if necessary, so they will work properly with Print Merge.

Next time we will examine incremental number elds and how these elds can be

used in serial numbering applications.

Jd and Jon McDanie are owners ofJHM Marketingand CorelDRAWhelp, Inc.They provide consulting and training services for the industry. Currently they are both

Corel Training Partners and offer private and group training seminars. They also have

a series ofinteractive video lessons teaching CorelDRAWavailable on-line, and on

CD. The on-line and CD lessons cover CorelDRAW basics and CorelDRAW applied

to laser engraving, sandblasting, sublimation, screen-printing, etc. (For information

on training services and video lessons available visitwww.CorelDRAWhelp.com) You

may contact them via email [email protected] cDH

Pictre 11

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INSIDE TRANSFERSB Bi leek Apply

JOTOs Revolutionary TrimFree

Heat Transfer PaperI have been using and testing laser printer and copier heat transfer papers for 16 years.During that time I have seen great improvements in the quality of both the papersand the color printers. Through those years I have searched for the Holy Grail.. Asimple single-step heat transfer process that would allow transfer to white and lightfabrics with no trace of poly residue backgrounding on the nished, pressed fabric.

Some multi-step process papers(Image Clip, WOW) eliminated

the backgrounding, but theyinvolved masking processes andother multi-step tasks that weretime consuming and difficult.Other manufacturers havereduced (but never eliminated)the backgounding, but often theirpapers would not run through theprinters reliably or the transferswould have marginal or poorwashability.

With JOTOs recent introductionof PAROPY TrimFree SingleStep Transfer Paper, mylong search has come toan end. JOTOs newpaper leaves ZERO

background on all light-colored fabrics including pink, blue, green, yellow,etc. Miraculously only the printed areas of the design adhere to the fabric.No more weeding! No more trimming! No more masking! Just a lot lesswork and higher prots!

TrimFree is designed for perfect reproduction of logos and colorgraphics as illustrated in this article. It should not be used for transferring

photographs. It is excellent forT-shirts, Tote Bags, Hats and

Aprons. It works very well with100% cotton, 100% polyester,cotton/poly blend, poly knits,poly mesh, poly foam/cottoncaps, and satin.

PRESSING INSTRuCTIONS:Two factors are critical forsuccess with this transferpaper. Jotos pressinginstructions must be followedprecisely, and a high qualityheat press and color laser printermust be used. TrimFree is compatible with many laser printer lines, including Okidata,Canon, Ricoh, Xerox, and Samsung, using Heavy or Label paper modes. The papershould always be fed through the manual bypass tray. HP and Brother printers are notrecommended. Personally, I prefer the Okidata printers, especially the C6050/6150models. These printers provide a trouble free, straight-through paper path and very

durable toner with excellent washability.

Your heat press must provide very even and high pressure.Temperature control must be very accurate. If you have anair-operated digital press, all the better. Maximum pressureinsures that the transfer paper will peel correctly and alsoimproves the washability of the transferred design.

The heat press should be set to 330o to 340 o F.

Prepress the fabric for 5 to 10 seconds.

Then press on the transfer for 25 to 30 seconds.

TrimFree transfer closeup shows no polyester

backgrounding. Only the imaged areas are

transfered to this deep pink shirt!





iNSiDE tRANSFERS

Next, after the initialpress, wai t 7 to 10seconds (7 seconds forlight fabrics, 10 secondsfor heavy fabrics). Do notremove the fabric from

the heat press. Peel offthe transfer very, veryslowly in one continuousmotion. Stopping andstarting the peel will resultin lines on the image.Place a silicon sheetover fabric and repressagain for 30 seconds.This will seal the imageand provide better wash

resistance.

ADDED VAluE: Cl TRIMFREE PluS FOIlTrimFree can be used to transferTrimFree Foils to both light and darkfabrics. A solid black toner image isprinted on the TrimFree transferpaper and then pressed onto thefabric following the instructionsabove. Next, maintaining the samepressing temperature, a TrimFree

recommended foil sheet is placedover the transferred design and thenpressed with maximum pressurefor 25 to 30 seconds. Then waitand peel cold. The results can beunique and dramatic. .Again, there is no cutting, trimming or weeding required.

DuRABIlITyI have not performed wash tests on this paper. Joto reports good results with thefollowing instructions:

Machine wash at 105oF or less. Use mild detergents with no bleach. Do not dry clean.These instructions apply to both the normal and foil applications.

PRODuCTION ADVANTAGES:The advantages of TrimFree are both obvious and signicant. After all theseyears, I never thought a single-step process with no masking, weeding or cutting waspossible. In addition, performing all the production steps using the same temperatureand pressure settings is a signicant plus.

CONCluSIONS:TrimFree is an amazing product. I highly recommend that you test 10-20 sheets toget a good idea of its capabilities. Joto is a great company with years of experienceand an earned reputation for excellent customer support. They will help obtain thebest results with your specic color laser printer.

You can reach Joto at 800-565-5686. Go to their website www.jotopaper.com.

Bi leek of Houston, TX has over 30 years experience in computer engineering andgraphics design. He has developed several lines of color imprintable products, and

does testing on a variety of products for different manufacturers. He can be reached

[email protected] or 281-257-0695.

http://www.jotopaper.com/http://www.jotopaper.com/




INSIDE SCREEN PRINTINGB Jeff McDanie Apply

ArtwOrk FOr A dArk gArMeNt

BackgrondIn the last article we created an artwork le from a hard copy and had it vectored.The client for this job has decided to make some changes to the job specications.In this article we will re-work our artwork to accommodate a dark navy substrate.

Te n-atered vector artAfter scanning, vectoring, and checking the colors from the artwork, the un-alteredartwork looks suitable for a light-colored garment (see image 1). The artwork is properlycolored and can be separated out into its color elements by the print processor.

Wat canges does te cstomer ave in mind?The client has decided the artwork needs to be printed on a deep navy blue garment

(see Image 2). The original artwork is not well suited to print on a dark garmentwithout some modication. In addition, the client wants a white base layer beneaththe artwork so the artwork will show up well on the garment (see Image 3). Simplechanges like the under-garment color can have profound effects on the amount oftime required in artwork.

Now that the design is going to be placed on a dark garment, this artwork will requirea choke layer. A choke layer is an under layer of white that will be used to provideaccurate color reproduction on a dark surface. The choke layer isolated looks likethe entire design in white (see Image 4). More on choke layers and their purposecan be found earlier in this article series.

Separating te coor aers in CoreDRAWThe original artwork from the end of the last article does not have the choke layer.To start with, it is sometimes easier to separate the colors into layers in CorelDRAW.To easily separate the colors, use the nd objects wizard. EDITFIND ANDREPLACEFIND OBJECTS (see Image 5). Once the wizard opens select a newsearch and next. On the object type tab select any type of object (see Image 6).

On the lls tab select uniform ll (see Image 7) and then select next. Finally selectspecic uniform color ll and use the drop down and the eye dropper tool to selectthe desired color(see Image 8). Once the color is selected, click next and then nish.CorelDRAW will now pop up a dialog bar that can be used to search for allobjects with the color ll specied. After selecting nd all CorelDRAW will

Image 1: The un-altered artwork looks suitablefor a light-colored garment.

Image 2: The artwork needs to be printed on adeep navy blue garment.

Image 3: The client wants a white base layerbeneath the artwork so the artwork will

show up well on the garment.


iNSiDE SCREEN PRiNtiNG





select all objects matching the criteria specied (seeimage 9). Selecting ARRANGEGROUP will placeall of the orange objects in a single group that can bemanaged. By repeating this process, all of the colorscan be individually grouped into their own elementsallowing for easier manipulation.

Organiing te coor aers in CoreDRAWScreen printing ink is generally laid down from lightestto darkest. For this project the colors are white, orange,blue, and black. Now that the colors are all grouped

in CorelDRAW, it is easy to rename the group theappropriate color name. Simply right clicking thegroup in the Object Manager and selecting rename(see Image 10). The Object Manager in CorelDRAWcan also be modied to emulate the layering effectof screen printing inks. To open the Object Managerselect WINDOWDOCKERS OBJECT MANAGER.Once the Object Manager is open, selecting NewLayer will add layers to our artwork. Each new layercan be individually named and then the appropriatecontents placed within (see Image 11).

Image 4: The choke layer isolated looks likethe entire design in white.

Image 5: To easily separate the colors,use the nd objects wizard. EDITFIND

AND REPLACEFIND OBJECTS.

Image 6: On the object type tab selectany type of object.

Image 7: On the lls tab select uniform ll. Image 8: Finally select specic uniform color lland use the drop down and the eye dropper

tool to select the desired color.







Image 9: After selectingnd all, CorelDRAW will

select all objects matching

the criteria specied.

Image 10: Oncethe colors are

all grouped in

CorelDRAW, right

click the group

in the Object

Manager and

select rename.

Image 11:Each new

layer can be

individually

named and

then the

appropriate

contents

placed

within.

Image 12: To create a choke layer, duplicate the groups

and place the new objects into the layer named white,and apply a white ll and no outline.

Image 13: For the sake of clarity, the white sub layerwill be lled black while it is manipulated.







Creating a coke aerTo create a choke layer, select all of the groups and duplicate them. Once the groupsare duplicated place the new objects into the layer named white, and apply a white lland no outline (see Image 12). For most choke layers this is sufcient and will allowthe artwork to be printed on a dark garment. This particular choke layer must alsobe used as a white base per the customers specications. Some modications will

be required. Creating the choke layer for this artwork is relatively simple. Creatingthe new shape that will follow the objects and be used as an under white layer for theentire falcon is a bit more difcult and will be time consuming.

Creating te new objectTo start with, the black, blue, and orange layers can be locked so they are not disturbed.For the sake of clarity, the white sub layer will be lled black while it is manipulated(see Image 13). The entire group must be ungrouped ARRANGEUNGROUP ALL.

Image 14: Once the falcon head is grouped,

select ARRANGESHAPINGBOUNDARY.

Image 15:The newly

created

object is

shown here

in red.

Image 16:Using the

SHAPE

tool,remove all

of the extra

nodes in

the object.

The nished

base shape

is shown

here in red.







The portion of the artwork that says PES 2009 2010 and Falcons does not need to be workedwith so it can be grouped together. The portion of thedesign that is the falcon head can also be groupedtogether now. Once the falcon head is grouped,select ARRANGESHAPINGBOUNDARY (see

Image 14). The newly created object is shownhere in red (see Image 15). Using the SHAPEtool, remove all of the extra nodes in the object andcreate a single solid boundary for the object. Thisis done manually and is the time consuming part ofthe job. The nished base shape is shown here inred (see Image 16).

laer b laerWith the current artwork layout, it is easy to seewhat the screen print will look like in order of print.First the white layer(see Image 17), next the orange

layer (see Image 18), followed by the blue layer(see Image 19), and nally the black trap layer(seeImage 20).

ConcsionOur artwork is now suitable for printing on a darkgarment. Creating a choke layer can be simpleor time consuming depending on the customerrequirements.

Jeff McDanie is the Owner/Operator of CreativeGraphic in Philomath, Oregon. Jeff has been

working with computers since the age of 5 and

was a journeyman machinist before working in the

graphic arts business. Creative Graphic offers

services including laser engraving, rotary engraving,

sandblasting, sublimation, image transfers, vinyl

signs, banners, screen printing, and promotional

products. Jeff routinely applies graphics to a wide

variety of materials. You can contact Jeff by email

[email protected].

Image 20: Finally the black trap layer is printed.

Image 17: First in sequence of printing is the white layer Image 18: Next is the orange layer.

Image 19: It is followed by the blue layer.


INSIDE SANDBlASTING
mailto:[email protected]:[email protected]




INSIDE SANDBlASTINGB Jd McDanie Applications

dus Collcos: An Ovvi

Last time we explored post-compressor air processing. This time well look at dustcollectors and their primary functions.

Dst coectorsDust collectors are essentially vacuumcleaners that draw air through the sandblastcabinet, lter it, and then exhaust it eitherback into the room or in some cases to theoutside.

The primary functions of a dust collectorare

1. To keep the air in the sandblastcabinet moving through the cabinetand thereby keep the work area inthe cabinet as clear as possible.

2. To remove abrasive media from thecabinet that has become so smallthat it remains suspended in theair thereby obstructing vision; whileat the same time not drawing outheavier reusable airborne abrasive material.

3. To lter the air drawn out of the cabinet and remove as much of the ne

particles as possible.

Most collectors return ltered air back into the room. If this is the case, thenhow well the unit lters the air can be extremely important. If abrasivematerial is allowed to enter an area that also contains computers or otherelectronic equipment it may damage that equipment.

Some collectors are equipped with an exhaust port that can be usedto pipe the exhaust air to the outside. In most cases thats done

through a conventional clothes dryer vent.

Although this may solve the issue of contaminated air entering asensitive area, the downside of this arrangement is that you exhaust

heated air out, during the winter; and air conditioned air out, during the summer.

how a Dst Coector interfaces wit a Sandbast CabinetAll sandblast cabinets should be equipped with airow entry and exhaustports. As you sandblast, you introduce compressed air mixed withabrasive media into the blast cabinet. If the cabinet were totallysealed, the additional air would cause pressure in the cabinet to build.Some cabinets have built-in dust collectors; some are designed foruse with an external collector.

The rst job for the dust collector is to create airow through thecabinet. It draws clean air in through the entry port(s). The air thenows through the cabinet, collecting airborne particles along theway, and nally exits the cabinet through the exhaust port. The dustcollector should be capable of maintaining airow through the cabineteven while youre adding compressed air during blasting.

When you are sandblasting, abrasive media impacts the surface of the itembeing etched. Over time, as the media is used and reused, it breaks intosmaller and smaller pieces. Eventually these pieces become so small theyoat in the air and can obstruct vision. The dust collector must create a owof air through the cabinet strong enough to remove suspended particlesand keep the air in the cabinet reasonably clear. At the same time, the

airow should not be so strong that it draws out reusable abrasive media.

The nal function of the dust collector is to lter the air it has drawn outof the cabinet. This is normally accomplished by forcing the air to passthrough a single lter bag, multiple lter bags, or a cartridge.

As air ows through the lter medium, particles are deposited on the lters surface.As dust particles build up on the lter medium, airow through the lter will becomerestricted. This in turn will result in a reduction of airow through the entire system.Filters should be cleaned regularly to maintain optimum airow.


iNSiDE SANDBlAStiNG




iNSiDE SANDBlAStiNG

cDH

Te Idea Dst CoectorThe ideal dust collector

1. Will have sufcient air ow to keep the blast cabinet clear.2. Will Not have so much air ow that it draws usable abrasive material out of

the sandblast cabinet.3. Will lter the air so that no contaminants are returned into the room.

Next time we will continue our discussion of dust collectors and look at some differentdust collector designs and our experiences with them.

Jd McDanie, with her husband John are owners of JHM Marketing andCorelDRAWhelp, Inc. They provide consulting and training services for the industry.

Currently they are both Corel Training Partners. They have been using CorelDRAW

for personalization processes since they started in 1989; and have been teaching

it for, engraving, sandblasting, sublimation, etc., since 1991. They have a series

of interactive video lessons teaching CorelDRAW and Sandblasting Essentials

available on-line, and on CD. (For information on training services and video lessons

available visitwww.CorelDRAWhelp.com) You may contact them via email atmail@

CorelDRAWhelp.com.

Share CorelDRAW Tips

CoreDRAW hep readers would like to know how other people are using theprogram for different projects. Everything from brochures and flyers to signand t-shirt artwork. Send us an email with your idea to the editor at editor@

coreldrawhelp.com Thanks much!

Chc ou h n ACdrP Vio Libay!

Details at www.coreldrawpro.com/join.htm

More than 60 videos already posted and more added regularly! 40 videos on CorelDRAW Features

26 videos on Job Setups for laser engraving, sandblasting, and printing.

use yor ACDRPAssociation Services!

Caendar

Cassieds

Find providers of more than 40 graphicsservices -- from ADA Signage toTransfers. Check out this link:www.graphicservicesguide.com

Find providers of equipment, tools,materials, software, and blank productsfor applying graphics. Check out this link:www.graphicproductsguide.com

ACDRP Membersip has Its Privieges!

Members have access to even more services, such as: Qicklearnsearchable database of 400+ articles; Qick TNT searchabledatabase of CorelDRAW tips and templates; and discounts on GSG,Classieds, and the Bookstore. To nd out about membership, visit:www.coreldrawpro.com/join.htm

Find trade shows and educationalprograms that can help you expand yourbusiness and skills. A complete industrycalendar is available at:www.coreldrawpro.com/calendar.htm

Find useful products/equipment/displays, etc. for sale, or list your own.Check out the current items for sale at:www.coreldrawpro.com/classieds


GETTING AhEAD
http://www.coreldrawhelp.com/http://www.coreldrawhelp.com/http://www.coreldrawhelp.com/mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://www.coreldrawpro.com/join.htmhttp://www.graphicservicesguide.com/http://www.graphic-products-guide.com/http://www.coreldrawpro.com/join.htmhttp://www.coreldrawpro.com/calendar.htmhttp://www.coreldrawpro.com/classifiedshttp://www.coreldrawpro.com/classifiedshttp://www.coreldrawpro.com/calendar.htmhttp://www.coreldrawpro.com/join.htmhttp://www.graphic-products-guide.com/http://www.graphicservicesguide.com/http://www.coreldrawpro.com/join.htmmailto:[email protected]:[email protected]:[email protected]:[email protected]://www.coreldrawhelp.com/




GETTING AhEADB Debora Sexton Grow

Garment Dyeing: A Great Way To

Turn Ho Hum Into Hot!

A

key to being successful at selling T-shirts is offering somethingunique that everybody else doesnt have. While outstandinggraphics and special effects are commonly used to create

distinctive looks, garment dyeing, which can be equally effective, reallyisnt employed as often as it could be.

Garment dyeing is best known as a way to create custom colors, butwith todays technology, theres so much more that can be done toenhance a shirt and turn it from a ho-hum commodity into a hot seller.

There seems to be an almost limitless array of special effects andnishes that are achieved by using different chemicals, washing atdifferent temperatures with different size dye particles, and even treatingshirts with impregnated stones of different sizes. With the ongoingpopularity of distressed, theres no better way to give a shirt that well-loved, faded, beaten look than the garment dye process.

With garment dyeing, you can pick your own color and be different,says Jeff Bass, owner, Red Fish Blue Fish Dye Works Inc., Somersworth,N.H.

Garment dyeingprovides a hostof advantages fordecorators if

they know theparticulars of thevarious processes

availableSPONSORS INFO CONTENTS BACK next full screen

GEttiNG AHEAD




GEttiNG AHEAD

In fact, garment dyeing which,as you might guess, refers to theprocess of dyeing sewn garments(usually cotton), or nished goods provides a long list of advantages,suppliers say. It softens the shirt,

gives shrinkage control, and youcan offer lots of different colors,says Kevin Camisa, vice presidentof sales and marketing, Chouinard,Northeld, Vt. Suppliers also can doquick turnaround if they keep a lotof undyed inventory, which is whatwe do.

Garment dyeing also provides agreat way to convert slow-sellingitems into essentially new onesthat may perform better. You cantake closeouts, short runs, andobsolete inventory and refurbish itinto something new, says CharlieMuncy, president, CGs Tees, St.Louis. You also can react quicklyand do colors that are in demand.

Muncy emphasizes that the shortturnaround is a big plus. If a designerwants to develop a collection, he can

keep the goods in his warehouseand have them dyed as needed,he says.

John Breining, owner, Metro Custom Dyeing, New York, N.Y., agrees. Lets say youwere a designer who wanted to develop a collection and you bought 30,000 yards ofa certain type of goods. You decided to keep the 30,000 yards in your warehouse for ayear and cut it into different lines. Then you can get smaller quantities of stock turnedinto different colors in a week. If you buy nished piece goods, when seasons andstyles change, those goods might not be in style anymore and you have somethingthat is worthless.

Morey Mayeri, president, Royal Apparel, Hauppauge, N.Y., cites low minimums as a

major advantage. You can have lower minimums if youre trying to make a whole lineof colors, Mayeri says. And it makes the fabric softer and more supple.

There are some challenges, however, including the fact that youll generally need touse cotton garments. (Exceptions include rayon, which is reconstituted cotton, Basssays). Still, if you understand the different types of garment dyeing available, it can

be an avenue for differentiation and prots.

Fiber-ReactiveF i b e r - r e a c t i v e d y e i n gproduces a bright, relativelylong- last ing color . I t iscommonly used by mills andalso in tie-dyeing where youwant solid, consistent colorthat wont fade. It wont dyepolyester.

A ber reactive dye is madeto dye natural fabrics withcellulose bers. It has a greatrange of bright colors, notesMuncy.

Fiber-reactive dye is moreexpensive, lasts longer andproduces more vibrant colors,Mayeri says. Its a better-quality dye that lasts longer

and is colorfast.

If youre planning on doingdischarge printing, youll wantto go with a ber-reactive shirt,Mayeri adds. Direct dyes leave a dingy substrate behind, whereas if you dischargethe reactive dye, it will return to the natural undyed state ofgreige.

Direct DeDirect dye is a dye stuff thats a small particle; it sits in-between the bers of thecotton, Bass explains, whose company does mostly direct dyeing. With direct, I havemy favorite old shirt within a wash or two. Direct dyes come off slowly. Mill

dyes stay bright because they are all ber reactives for the most part, and

Forescent coors are prett trendand ave come and gone over te

ears. Recent, te ave been poparfor safet garments. Carie Mncie,

president, CGs Tees, sas es seenresrgence in poparit in te past ear.Photo courtesy of CGs Tees, St. Louis, Mo.

Tis is an exampe of stone wasing. Afterte sirt is ded, stones impregnated wit a

cemica are added, wic beat p te sirtand remove de were it toces te sirt

creating tis distressed, motted effect.Photo courtesy of CGs Tees, St. Louis, Mo.


GEttiNG AHEAD




they stay bright forever.

Also, you can use a spot removal gun with direct dye.A printer can blow out a printing mistake with a direct-

dyed shirt, but if you did that with a pigment dye, it willshow white, notes Bass.

Because of the amount of salt used in the dyeingprocess, direct dye is slightly more earth-friendlythan ber reactive. It doesnt need a lot of salt to

dry it on, whereas the ber reactives do and saltis bad for the earth, says Bass. Its often used to

make earthtone shades.

Pigment DePigment dyeing gives a worn, weathered look,because it attaches only on the surface of the ber.If you pigment dyed a shirt black and you lookedat a cross section of it, it would look like an Oreocookie: black on the top and bottom, and white inthe middle, explains Camisa. Because the dyesits on the surface, it weathers when the garmentis washed.

For some markets and customers, that surface-dyeing process can lead to problems duringwashing, pushing them to ber-reactive dyeinginstead. If you wash a dark blue pigment-dyed

garment with whites, the dye is going to get all over everything, Camisa says. But

people love the look, so they often overlook that problem.

Decorators who sell pigment-dyed garments handle the problem by adding hang tagswith washing instructions. Also, suppliers can do extra rinses during the pigment-dyeprocess to get rid of some of the excess dye. Notably, suppliers can use this hugelypopular process to create practically any PMS color.

Some suppliers, such as CGs Tees, treat their pigment-dyed garments to make themmore colorfast. A bit of dye will still come off, but its minimal and doesnt change thecolor, Muncy explains.

Another challenge with pigment dyeing is that its not as green as other

processes, some suppliers say. Pigment dyeing is not earth friendly, Bass

GEttiNG AHEAD

ThE ABCS OF PFDSIf you are thinking about having shirts custom garment dyed, you need tounderstand the term prepared for dye (PFD). Your typical 100% cottonshirt is sewn with polyester, not cotton thread, which as noted above wontaccept direct or ber reactive dyes.

If you use ber-reactive garment dyes and the shirt is sewn with whitepolyester thread, the thread will show bright white it remains in its naturalstate, says Morey Mayeri, president, Royal Apparel, Hauppauge, N.Y.

Pigments are so strong they even penetrate polyester.

Like most products, all PFD shirts are not made equal, suppliers say.

Its hard to nd a good PFD, says Jeff Bass, owner, Red Fish Blue Fish DyeWorks Inc., Somersworth, N.H. A true PFD has cotton thread, no opticalbrighteners, its greige goods, and its oversized. Of course, Im the mostaggressive washer I know of; I wash cold, then at 130 F, then 165 F, thenat cold again.

Weve garment-dyed millions of shirts, and we know what type of chemistry,

what type of absorbency a shirt needs, says Kevin Camisa, vice presidentof sales and marketing, Chouinard, Northeld, Vt.

Look for PFD garments that are nished with a non-optic white, Camisaadds. If it has optic white, then it already has a dye or bleach then youretrying to dye a treated white shirt.

Whatever PFD shirt you use, be sure you know how it was treated and haveit tested to make sure it produces the color you want, recommends Mayeri.

If you are doing a run on my shirt, which has been done with bleach with

optical brighteners, do your lab dips on that, says Mayeri. If you havesomeone else send you a PFD thats a natural color or bleached without theoptical, then you are going to get a totally different shade. So it starts withthe base. You have to use the correct base on your lab dipping formulation.

For example, on our organic shirts, you can buy a natural color or a bleachedwith optical brighteners, says Mayeri. If its PFD organic, its sewn withcotton thread. Make sure you know what you are buying.

Also, some companies do not make their PFDs larger than their othergarments. We make them the exact same size, Mayeri says. The fabricis compacted and doesnt shrink much maybe 5% to 7%.

Dip De is anoter tpe ofprocess tat can be sed.

Photo Courtesy of Royal

Apparel.


GEttiNG AHEAD
http://www.coreldrawpro.com/RE/LaserSketch.htm




GEttiNG AHEAD

explains. Its basically a two-stage epoxy.

A plus for pigment dyeing is its the only process thatworks on polyester.

Oter De Tpes

Vat de. Made for dyeing cotton, this process hasbeen around since ancient times, Muncy says. Oftenused for dyeing jeans, this process uses indigo dyeand produces rather dull shades, he adds.

Vat dyeing means putting a bunch of shirts in a netor bag, and submerging it into a vat of dye, Bassexplains. It creates a splotchy, inconsistent look.

Dip de. This variation on tie-dyeing involves dippinga garment to create a range of color gradients; anotheroption is to wad a garment before dipping it.

Seing Garment-Ded GoodsCstomers. Clothing manufacturers, resorts,licensed products, and brand designers, as well as

high-volume screen printers with retail lines, are some of the biggest purchasers of garment-dyed items.

We just did 6,000 T-shirts for a company that does 80s rock bands, says Breining. They had whiteshirts with a red collar and we turned them into yellowish orange with a red collar.

Tis mens 100% cotton T-sirt from Barr T.Coinard as been pigment ded. According to

Kevin Camisa, vice president, abot 75% of tecompans inventor is pigmented-ded sirts.Pigment is best known for its worn, weatered ook.

Photo courtesy of Barry T. Chouinard, Northeld, Vt.

Tese sirts are exampe ofsing de gain. Tis patternwas screen printed onto tesirts. Te sirts are ten

ded and werever te degain is it gets darker tante rest of te sirt. Photocourtesy of Red Fish, Blue

Fish, Somersworth, NH.


GEttiNG AHEAD
http://%20www.coreldrawpro.com/AllBookstore.htmhttp://www.coreldrawpro.com/RE/LaserSketch.htm




GEttiNG AHEAD

We also just did a job for a show called Royal Pains on the USA network, saysBreining. They came to us with a bunch of orange hats, shirts, and white shortsand they needed them all to be dyed to match for an episode of the show. Andwe did a bit a work for the Food Network. Recently, we did a bunch of apronsin green.

However, smaller printers purchase plenty of them as well, with suppliersaccepting orders for as few as six dozen. They may get customers who needa certain color that mills dont make, Muncy says. I have a customer who doesorganic shirts, and we can dye for him whatever colors are selling, so he can

maximize his inventory.

Costs. Costs are based on a number of factors starting with the weight of thegoods, the type of dyeing, and additional nishing or treatments. For example, ifyou want a white shirt dyed blue but then you also want it stone washed, thatsan additional cost.

For 144 white regular-size T-shirts, you might spend between $3 and $3.50 pershirt, Muncy says.

Minimums for garment dyeing also are gured by weight; for instance, a suppliermight have a 60-pound minimum, which roughly translates into about

a dozen T-shirts. These low minimums allow decorators to purchase

On te eft are medim-weigt denim goods before wasing. On te rigt, are te samegoods after te ave been acid wased and enme wased. Te acid took down tecoor and te enme softened and broke down te fabric, sas Jon Breining, owner,

Metro Cstom Deing, New york, N.y.Photo courtesy of Metro Custom Dyeing.

Tis design sowsow de gain andde resist can besed togeter at

te same time. Tedark center of te

etters was createdb sing de gain,a cemica tat is

screen printed ontote sirt. Ten deresist was screen

printed on it tocreate te border

for te etter. Dringte de process,

de gain getsdarker, and de

resist gets igter.Photo courtesy of

Red Fish, Blue Fish,

Somersworth, NH.


GEttiNG AHEAD


26/35

September 2010 26


GEttiNG AHEAD

PFD garments and test them out, suppliers say.

Coors. Denim blue and green remain big sellers; meanwhile, neon garments especially orange and yellow areselling well, suppliers say, particular for safety-oriented clients. Weve done neon since the 1990s, and it seems tobe picking up again, Muncy says. Maybe it will be as big as it was before.

Whatever color youre after, youll need to provide a sample to the supplier. They can give us a pantone number(preferably uncoated) or, ideally, just enclose a color swatch of the fabric, Breining says.

Te Finising TocFor decorators who want a pigment-dyed, or washed, worn look without the bleeding issues pigments can create,they can consider getting ber-reactive-dyed garments and having them treated with a wash, such as a mineralwash. Mineral wash gives you a faded, washed look, while an acid wash gives you almost a tie-dyed, splotchy look,and stone washing beats up the bers and gives you a softer hand, Mayeri says.

Adds Breining: Stone washing is hot right now like, on re, he says. It involves acid washing and enzymewashing to eat away at the bers, and then using stones to create an abrasion. It instantly turns the garment into aworn, used-looking one.

Another popular nish is burnout, which involves screen printing a chemical onto the fabric, washing it and runningit through a dryer. This process results in the chemical eating away the cotton leaving only the polyester bers fora see-through, splotchy look. Sometimes its done only as part of a design, like a skull for example, or sometimesits done all over the shirt.

Another treatment that has been gaining in popularity recently is dye gain and dye resist. This process is similar toburnout in that it is screen printed onto the garment in the traditional method. Areas printed with dye gain, come outdarker. Areas treated with dye resist come out either lighter or even white. You can screen print both at the sametime to create designs or patterns on garments.

Dye gain is basically a chemical used so that when you wash the garment, it brings out or deepens the color, Mayerisays. Dye resist is similar to discharge, you are taking out the color or lightening it.

Adds Bass: The dye gain attracts dye to the area faster. Its a little like binder. Also, it cleans up easier with water.

Dye gain also called dye enhance has a great hand, suppliers say, and works great with tone-on-tone designs.Instead of changing the ink for every color of shirt, you can print all the shirts rst, then put them in different dyecolors, and they end up being tone-on-tone with a super hand, Bass says.

If o are doing sma qantities, o can

create garment-ded effects in-ose. Tissirt, wic was created b Greg Gaardbo,

president, Sockwaves, Promotiona Appare,Arington heigts, I., was soaked in water

and ten dipped in back procion de(common sed for tie deing). Te wet sirtwas pt on a anger and ten spraed witbeac sing a spra botte to get tis nicespotced effect. Te sirt was created fora retai coting brand caed Minion.Photocourtesy of Shockwaves Promotional Apparel.

cDH


INSIDE ACDRP


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September 2010 27


INSIDE ACDRPB Mike Neer, Exec. Dir

T h e A s s o c i a t i o n o f CorelDRAW Professionals(ACDRP) is celebrating the 4thanniversary of its founding thattook place October 1, 2006.

ACDRP was es tabl is hedto provide one completeresource for CorelDRAWtraining as well as a resourcefor ways to make money withgraphic skills. ACDRP serves CorelDRAW users worldwide through its digitalpublications, CorelDRAWHelpmagazine and CorelDRAWHelp E-News, andprovides additional educational services to members.

In recognition of ACDRPs 4th anniversary, the association is offering fourspecial promotions:

Membersip Specia.The new 50% off membership program that wasannounced last month will be continued through the month of October.During the Sale

Basic Membership is only $45/yr; the new Video Training Membership is only $90/yr;

And Premium Membership, which includes Video Training, is only$120/yr.

These programs allows more people to take advantage of the new VideoTraining Library that now includes more than 80 videos for using CorelDRAW.

ACDRP Ceebrates 4t Anniversar Wit 4 Specia Promotions

Video Specia. To encourage more CorelDRAW users to take advantage ofits excellent video training program, the association is making four videosavailable as a Special Preview at no charge. Viewers can check out the videosonline at www.coreldrawpro.com/RE/VideoPreviews.htm . Topics include:Showing Curve Directions in X5; Text Changes in X4; Straighten Image andHistogram in X4; and Adding a Background to a Photo from v12.

Advertising Specia. To encourage new advertisers to check out thegreat monthly exposure with direct links in CorelDRAWHelp magazine,the association is offering 4 ads for the price of 3 essentially a 25%discount per month.

Sponsorsip Specia. To encourage more companies to becomesponsors of the magazine the association is also offering trialsponsorship for four months instead of the usual 12. Sponsorship costis only $100/month. Sponsors receive direct links (Logo-Links) to theirwebsites from four Association publications and web locations eachmonth

Both advertisers and sponsors benefit from the associations #1 SearchEngine ranking for CorelDRAW Help. This drives new traffic to their

websites.

For more information on these specials and ACDRP, or to receive a freesubscription to CorelDRAWHelp magazine, visit www.coreldrawhelp.com orcall 800-276-8428.


SPONSORS: MAGAzINE These are the proud sponsors ofCorelDRAWHelp magazine. Be sure to thank
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SPONSORS: ONlINE EXPOclk h Logo-Lk o go drl o poor wb

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Want to advertise but dont have the big$$ to do it. Try ourLogo Link advertisingoption. Its inexpensive and yet it stillreaches all of our readers. ContactJohn McDaniel II at 602-295-8193 [email protected] formore information.


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Te Association of CoreDRAWProfessionas is The Education & Business Resource for CorelDRAW Users Worldwide.Its goals: 1) IMPROVE your CorelDRAW skills, and 2) MAKE MONEy with those skills! All CorelDRAW users are invited to join!

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Remember that old TV commercial for childrens toys,Weebles wobble but they dont fall down! Weeblesare resilient. Some companies are like Weeblesin todays economy. Times are challenging for them,but they are resilient in their marketing, selling, andmanagement efforts. Theyre not havingpity parties,or wishing for what used to be. Frank Crane, AmericanClergyman, 1861 1928, said, It is a sheer waste oftime and soul power to imagine what I would do if things

were different. They are not different. I think whatFrank had in mind is that the secret to moving forwardis to move. Sara Henderson, 1936 2005, Australian

pastoralist and author, said it best, Dont wait for a lightto appear at the end of the tunnel, stride right down

there and light the bloody thing yourself.We, in todayseconomy, have to be resilient. We have to be able tochange on a dime.

The media keep shouting that the economy is notimproving as quickly as hoped. Duhany smallbusiness owner, in any industry, could give a seminar onthis topic. Being the Pollyanna that I ama cockeyedoptimistits my humble opinion that in order to survive

this recession a business has to look to the future, butkeep the past in mind, without revisiting and reliving it.Someone told me recently, At some point in my life Ihave to give up all hope for a better yesterday! Thatwas thenthis is now! Warren G. Lester, (Googleand I have absolutely no idea who he is, or what hesfamous for, other than this quote.) said, Success in lifecomes not from holding a good hand, but in playing a

poor hand well.

Ive chatted with many in our industry, who report thattheir customers are still buyingonly theyre buying in

smaller quantities, or buying less costly versions of what

they used to getor theyre changing their buying habitscompletely and going with something entirely different.Since this change of buying / selling habits affects everybusinesss bottom line, its time to look for ways to exciteand entice our customers so theyll keep spending theirawards and promotions dollars in our industry, insteadof using travel or gift cards. Todays customer is verydifferent. They can Google more information about theproducts they want, in just a couple minutes. They cancompare your company to a multitude of others with theclick of a mouse. So, since we want to keep existingcustomers and bring in new customers, here are a few

ideas to consider:

Work to provide just a little bit better servicethan competitors offer, or that your clientsexpect.

Encourage the sales team to up-sell. Just likeMcDonalds team members are taught to askthe question, Would you like fries with that?,we can nd ways to up-sell with product add-ons like backing plates, and things like specialengraving decorations, etc.

Make one extra phone call each dayif yourgoal is 5 prospecting calls a day, go a littlefarther and make the sixth call to push theenvelope towards success.

Acknowledge customers. Say thank youin a handwritten note with the first order.Remember to say thank you in some way,shape, or form at least twice a year.

Listen to everything your customers aresaying. React to their objections. Take careof their concerns. Even if it costs you a littletime, money, and/or resources, being resilient

enough to meet your customers expectations

goes a long way towards keeping them in youractive le.

Add value if your customer will appreciate andvalue the added value. Theres a saying thatValue, like beauty, is in the eye of the buyer.If you plan to add something special to anorder, make sure it will be wanted. Somevery creative people in our industry have beenburned by adding special touches to a project,when the client very clearly didnt expect, orwant the special toucheseven when free.

Check your database to see who

bought what in the past year. Spend

MARKETING SECRETSB Donna M. Gra, CRM

Hlp wan: rsilinc

Donna Grays 2nd book,Its All Relative!Surviving & Thriving in a Family Busi-

ness, was published in September 2007.

It describes herquest to identify thekeys to success forsmall business, and

family businesses inparticular. She inter-viewed top businessesnationwide and dis-covered ve commonqualities implementedby successful businessowners. Check it outat the CorelDRAWProBookstore, www.corel-drawpro.com/AllBookstore.htm


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September 2010 31


your marketing dollars on this group. Get out and network. Get a little help from friends.

The most successful companies, in any industry, havea huge network of possible customers, and they takecare of their network with frequent contacts.

Remember to say thank you. Todays customers are

ckle. Theyll move to another vendor at the drop ofa thank you note and gift. But, then, put yourself intheir shoesonly true caring on the part of a vendorkeeps customers coming back for more.

Make a commitment to increase the revenue you getfrom existing clients by making sure they know aboutall the products you sell. Give out a sample, (withinreason) of something you want to promote. We cantblame the customer if we dont tell them what we cando for them.

Test new products. Many new products and ideascome into our industry each year. Take time to do

some homework to nd new items that will suit yourcustomers projects to a T.

Take control of the follow up process. If/when a clientsays they have to wait for a bit to complete the sale,set a date and time for a call backthen make sureyou put that date in a tickler le or CRM program.

All that being said, we cant just sit and wait for the phone toring, or for droves of customers to storm our sales counters.We have to get pro-active. Brian Tracy, in his book, ThePsychology of Selling, talks about the Mindstormingtechnique, in which you use the 20 Idea Method. He says,Heres how it works. Take a sheet of paper and write your

biggest goal or your most pressing problem at the top of the

page in the form of a question. He goes on to tell us, Themore clear and specic the question, the easier it is for your

mind to generate multiple answers to it. Once you have written

out your question, you then discipline yourself to write out

twenty answers to that question. He suggests that insteadof writing, Make more calls, you would write, I make ve extracalls each day. (My thinking says that alone would help thebottom line.) The idea is, that from these twenty answers, one

should be able to come up with one bright idea that will helpwith solutions to problems, and may create the breakthroughneeded, for cultivating and achieving the sales needed to boostthe bottom line.

Attracting new customers is a good thing, but its not the onlyway to increase sales, and in fact its harder and far more costly,than making sure your company is resilient enough to nd,and sell different products that will t your customers projects.While being resilient could be a stretch for some companies,its a great way to help build customer loyalty, which leads tomore repeat sales.

It might be time to hang a sign on the doorHelp wanted:Resilience!

Donna Gra is the president of Total Awards, Promotions, & Gift(aka AwardsMall.com) in Madison, Wis. She and her husband

Dave have run their full service awards and personalization

business since1977. She has presented seminars nationwide,

won awards as Business Woman of the Year, Retail Marketer

of the Year, and Sam Walton Business Leadership Award.

She is also the author of two books on family business, Its All

Relative! Surviving & Thriving in A Family Business (2007),

and Never Quit: The Ups & Downs of Running a Family

Business (2004). She has earned professional credentials as

a Certied Recognition Master. She can be reached by email

[email protected]. cDH


PRODuCT FOCuS
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PRODuCT FOCuSOpportunity

Holiay Onamns & gifs

laser or sbimation ornaments from Jonson PasticsCelebrate the holidays

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laserSketc offers ornaments wit new cooried gassLaserSketch of Romeovi l le,

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colorized glass the laser engraving is in

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Transfer Express Offers hoida Cstom TransfersCreate custom transfers for holiday events,

customer appreciation gifts, or to promoteholiday products using Holiday Easy Prints byTransfer Express. Choose from a wide selectionof clip art that includes Santas, Christmas trees,candy canes, angels, Nativity scenes, gifts,bells, candles, snowmen, and more.

No art experience is needed! A specialholiday section of professionally designedtemplate layouts makes it easy to choose oneyou like and simply add your chosen pieceof clip art to it. In addition to holiday layouts,there also is a wide selection of other layoutsthat can be used to create personalized gifts.

The step-by-step online program prompts theuser through the process until the design iscomplete and you are able to see exactly whatyour design will look like before you order.

Transfers can be heat applied to cotton, polyester, or cotton/polyester blend shirts.For a screen printed transfer, the minimum is ve pieces, and its only one piece forCAD-PRINTZ digital transfers. One-color orders placed by 11 a.m. are shippedthe same day.

Transfer Express Inc. is a progressive company that manufactures custom,heat-applied garment transfers known as Easy Prints. As the largest manufacturerof custom transfers in the world, Transfer Express provides a competitive edge todealers of imprinted sportswear by producing imprinted garment graphics quickly and

with great accuracy. INSTANT INFO


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CONTRIBuTINGWRITERS

Donna Grayis the president of Total Awards, Promotions, & Gift

(aka AwardsMall.com) in Madison, Wis. She and her husband

Dave have run their full service awards and personalization

business since 1977. She has presented seminars on a variety of

topics nationwide, and has won many marketing awards. She is

the author of two books on family business, and can be reached

[email protected].

Bill Leekof Houston, TX has over 30 years experience in computer

engineering and graphics design. He has developed several lines

of color imprintable products, and does testing on a variety of

products for different manufacturers. He can be reached atweek@

jblgraphics.com or 281-257-0695.

Jeff McDaniel is the owner of Creative Graphic in Philomath,Oregon. He worked as a journeyman machinist before getting

into the graphic products business. Creative Graphic offers laser

engraving, rotary engraving, sandblasting, sublimation, image

transfers, vinyl signs, banners, screen printing, and promotional

products. Jeff routinely applies graphics to a wide variety of

materials. Contact him [email protected].

John McDanielis the co-owner of JHM Marketin

corel sept 10.pdf

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