‘control costs‘ campaign partner readiness
DESCRIPTION
‘Control Costs‘ Campaign Partner Readiness. Campaign Overview. What is ‘Control Costs’ Campaign?. Target Segment. Target Audience. Target Audience. A campaign that communicates the value proposition of Enterprise Solutions from Microsoft to Control Costs. Enterprise, Upper Mid Market. - PowerPoint PPT PresentationTRANSCRIPT
‘Control Costs‘ Campaign
Partner Readiness
Campaign OverviewWhat is ‘Control Costs’ Campaign?
A campaign that communicates the value proposition of Enterprise Solutions from Microsoft to Control Costs
Target Audience
Network support and managed services
CEOs, CFOs,CIOs (IT Pros & ITDMs)
Creative Approach :CFOs Business Dilemma - How can an investment in
IT in this time SAVE MONEY?
Target SegmentEnterprise,
Upper Mid Market
Target Audience
Network support and managed services
Partners
Ten Enterprise Solutions from Microsoft to Control Costs
Partner Benefits & Commitments
Partner Benefits• Campaign Readiness
• EDMs• MSPP Newsletters
• Partner Events• Marketing Collaterals
• Pitch cards• EDMs (Solution)
• Tele-calling Scripts• Brochures
• Customer Ready Deck• Lead Generation
• Print Advertising• TV• PR
• Digital/Online Advertising• BTL (3rd Party Events)
• Online Presence (Leads)• Customer–Partner interaction through
‘Locate a partner’ Application)
Partner Commitments
• PSP Sign Off for this campaign
• Single Point of Contact for this campaign
• 5 Qualified Leads/month/Solution
• Regular Leads status update- 48 hrs SLA
• Regular Reporting
LEAD GENERATION THROUGH MARKETING EFFORTS
PR coverage - Top Stories
Print Ads• Business Today• CIO• India Today• Economic Times• Outlook Business• Outlook• CFO Asia• CTO Forum• HBR• Economist• Dataquest• Northern Business
Review
Digital Advertising• BusinessWorld.in• Business Today• CIO• CXOToday• LiveMint• Economic Times• Linkedin• BBC• Outlook Business• Outlook Online• CFO Asia• Google• Bloomberg• Web 18 (Money Control)
TVC
MARKETING COLLATERALS
Pitch card-Partner Readiness
CIO BrochureFront
Back
CFO Tool Kit
ONLINE PRESENCE (LEADS)
Leads generated through Locate a Partner ApplicationHOW DOES IT WORK?
• Customer Selects competency• Selects Partner• Submits request• Customer fills in contact details in a Preformatted Outlook mail template (To- Partner email id, CC – [email protected])
