content reimagined - sarah davanzo

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Post on 09-May-2015

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Cultural Content Connection: Emerging channels, culture shifts and changing consumers demand new ways to source, produce, distribute and measure content. Sarah DaVanzo, Chief Cultural Strategy Officer of Sparks & Honey, Ad Ages agency to watch in 2014, will highlight trends in culture, technology, media, aesthetics and consumer behavior shaping content, with a special deep dive on communicating with Gen Z (under 18s).

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  • 1.Opening'Keynote' Sarah'DaVanzo' Chief&Cultural&Strategy& Ocer& sparks'&'honey' ' @culturecartog& #Content14 @ContentCouncil

2. CULTURAL CONTENT CONNECTION The Future of Content 3. Society has entered a period of accelerated change... 4. Weve gone from this... 5. to this ...to this. 6. Todays changes are exponential. Exponential Linear 7. 47% of the world's currently existing jobs are likely to be automatedover the next 20 years ! !- Wired Magazine 8. VUCA - volatile, uncertain, chaotic, ambiguous 9. TECHNOLOGY IS DRIVING CHANGE Vatican City 2013 Vatican City 2005 10. Google Maps launched in 2005 11. In 2005 Facebook didnt exist for most people, Twitter was still a sound, 4G was a parking space, and Skype was a typo - Thomas Friedman, The World is Flat 12. 3D printing in 2005: clunky! 13. Today, nano 3D printing 14. Modular manufacturing 15. 3D printed customization 16. 3D printed beating heart 17. 4D printed living objects 18. 3D printing is mainstream. Sky Mall for heavens sake! ] 19. Now, drones on Sky Mall ! 20. Drone videography 21. Drone photography 22. TECHNOLOGY IS DRIVING CHANGE Drones + autonomous cars 23. Autonomous cars + oculus rift 24. TECHNOLOGY IS DRIVING CHANGE Oculus rift vicarious experiences 25. Oculus rift mixed reality 26. Hyper-reality 360 ball camera 27. Immersive camera 28. 28 Circular camera 29. Deep focus (innite focus) 30. HD slow mo: sensory amplication 31. HD slow mo story telling 32. Braingasms (autonomous sensory meridian response i.e., asmr) 33. Extrasensorial 34. Synesthesia: semsory amplication 35. Sensory deprivation 36. syncing with culture 37. youthfulness 38. SCORING ENERGY PREDICTION LANGUAGE INFLUENCERS MEDIA signals from noise 39. Burst1 Roll3 Arc 2 Swell4 Time (Prediction) CulturalEnergy 1 2 3 4 4 types of trends 40. 9 cultural newsroom 41. Seize opportunity. Plan for the future. ! Design for the future. 42. CONTENT OF THE FUTURE 43. Crowd Funding as Content 44. Research as Content 45. 46 Meta Content as Content 46. 47 Emojis as Content 47. 48 Picto-Narratives as Content 48. 49 Pranks as Content 49. Biometrics as Content 50. Computational Creativity as Content 51. 52 Data Viz as Content 52. 53 Live Streaming Gameplay as Content 53. NEW NATION OF CONTENT CREATORS & CONSUMERS 54. A population tsunami is approaching 55 Millennials ( 20-37 ) 24.5% Gen Z (