Content andCommunicationsExecutiveDepartment:Department: Digital & Design

Job title:Job title: Content and Communications Executive

RReports teports to:o: Digital Manager

Based aBased at:t: Head Office, Leatherhead

Salary:Salary: £27,000

Job Summary

The key purpose of this role is to deliver content and communications to

increase supporter engagement, maximise conversions and generate

income.

The Content and Communications Executive will copywrite, create and

manage Rainbow Trust content for a variety of outputs and audiences,

and will manage communications with supporters across multiple

channels.

The postholder will be responsible for creating and scheduling content for

all Rainbow Trust social media channels and will manage day-to-day

online and offline content responsibilities including e-newsletters and

email campaigns to supporters, magazines, blogs, news articles and

appeals.

Family stories are at the heart of our content strategy, and the postholder

will work collaboratively to ensure the voice of the families and Family

Support Workers show the impact we have and the difference we make to

families’ lives. Working with a variety of people, including visiting Care

teams to spend time with Family Support Workers, they will source family

story content then create outputs in close collaboration with the Multi-

Channel Designer.

The post holder will live the Rainbow Trust Values and proactively

communicate with our suppliers and colleagues across all functions and

levels.

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Rainbow Trust Children’sCharity enables families whohave a child with a life-threatening or terminalillness to make the most oftime together, providingexpert, practical andemotional support, wherethey need it for as long as itis needed. For families livingwith childhood illness, timeis everything.

Areas of Responsibility

(Specific to role)

· Lead on copywriting, creating and commissioninga variety of compelling content

that inspires and engages current and potentialsupporters.

· Manage Rainbow Trust social media channels –creating, writing scheduling posts

to help increase awareness, engagement andfollowing, daily community

management and engaging with target audiences andaccounts.

· Take ownership of populating and managing thecross-channel content calendar

and delivering outputs.

· Write content for - and work alongside Multi-ChannelDesigner to create and

deliver - printed magazines, reports and other supporterrelated materials.

· Regularly write content for the website,including blogs and news stories.

· Manage the Rainbow Trust Family Stories resource- copywriting stories for

cross-channel usage, owning the family image libraryand ensuring recorded

consent is always up to date.

· Write and deliver email campaigns and e-newslettersfor supporters.

· Be the first point of call for all proofreadingneeds of the organisation.

· Co-ordinate content needs internally, ensuringwe maximise opportunities for

cross channel content delivery.

· Collaborate closely with Care teams to ensure areliable pipeline for content from

the Families we support.

· Work both independently and alongsideMulti-Channel Designer to commission

and create assets for Rainbow Trustchannels and campaigns.

· Align online and offline communications and beproactive in developing content

for cross-channel usage, with a digital-firstapproach.

· Ensure a consistent visual identity and tone ofvoice, acting as a brand champion

for the organisation.

· Support the Digital Manager and DigitalExecutive in assessing and improving

website structure, supporter journeys andother discrete digital projects.

Participate and present in team meetings andtrain and support colleagues.

· Ensure ongoing interest in learning about onlineand offline content and sector

trends.

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General Responsibilities

LLeadership and Seadership and Strtraattegyegy

• Contribute to the strategic planning and budgeting process for the digital anddesign team.

• Act as representative of the charity to a variety of external and internalaudiences and in diverse contexts.

• Operate in compliance with relevant legislation, best practice and organisationalpolicies

• Commit to Performance Management Process and develop learning objectivesto meet business plan.

• Commit to own professional development.• Live the Rainbow Trust values.• Provide guidance and direction for volunteers.

OperOperaational and Prtional and Project Planningoject Planning

• Take individual responsibility for agreed objectives, targets and budgets.• Develop project plans to support work programme activity, identifying key

milestones, success criteria, KPIs and resource requirements.• Monitor project and work programme progress and report any variance.• Organise own time and resources effectively and use initiative.• Contribute to team and department planning events and activity.

WWorking with Cusorking with Custtomers and Servicomers and Service Delive Deliveryery

• Maintain effective relationships with donors, supporters, media representativesand suppliers.

• Promote a culture of effective supporter care.• Ensure requests for information and action from supporters are responded to

promptly and their reasonable expectations are met.• Relay information and supporter contact via the required internal mechanisms.• Ensure that service delivery and contact with supporters is characterised by the

principles of good supporter care/donor stewardship.• Deliver direct services to both supporters and colleagues to acceptable

professional standards and supporter care policy.• Report any complaints received to the team from supporters, suppliers or any

other external or internal contacts

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DeDevveloping, Maintaining Seloping, Maintaining Syyssttems and Prems and Prococeduredureses

• Contribute to wider data collection and analysis exercises across the department• Ensure compliance with data protection guidelines and corporate policy• Report against monthly plans, identify variances and make appropriate

recommendations.• Ensure that data relevant to area of responsibility and activity is appropriately recorded

and stored in CRM database.• Ensure regular data cleansing is actioned and contacts are current.• Ensure consistency in digital and design team procedures, including briefing and

proofing processes.

PPeople Management and Deeople Management and Devvelopmentelopment

• Provide direction, guidance and support to volunteers• Support in the recruitment and retention of high calibre volunteers and interns through

effective supervision (following best practice guidelines for managing volunteers/interns).

TTeam Weam Working and Corking and Collaborollaboraationtion

• Champion digital across the organization• Act as a source of knowledge and expertise on digital activities• Collaborate effectively with other teams within the organisation to deliver digital

priorities and objectives.• Champion business improvement and people development initiatives.• Proactively participate in team meetings.• Contribute to team building initiatives and activities.

Special CSpecial Conditionsonditions

• All staff have a responsibility to maintain an up-to-date knowledge and awareness ofissues around the safeguarding of children, through the completion of the relevanttraining at a level commensurate with your role

• All staff must adhere to, Rainbow Trusts safeguarding policies and procedures.• The postholder will be required to visit regional care teams monthly in order to create

and fulfil regular content needs of the organisation. Some out of office hours may berequired to facilitate this.

• Some out of office hours may be required to facilitate the needs of the organisation.• A full driving license is desirable, but not essential.• The list of responsibilities outlined above are not intended to be exhaustive and the post

holder may be required to carry out other reasonable tasks or responsibilities under thedirection of a manager.

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PERSON SPECIFICATION Content & CommunicationsExecutive

ESSENTIAL DESIRABLE

ExperiencExperiencee(Previous roles,types of organisations)

• Professional experience a content or communications executive in amarketing or fundraising environment

• Professional experience producing compelling written content for a variety ofchannels, including social media

• A demonstrable portfolio of a variety of successful long form and short formcopywritten articles

• Managing social media communities, content schedules, social mediascheduling tools and cross-channel content calendars

• Involvement in producing supporting visual assets for written content (photo,infographics, video, etc.) for cross-channel use

• Worked/volunteered in a charity• Volunteer management

Special CSpecial Competompetenciesencies(Specific job-related skills knowledgeunderstanding)

• Strong reporting experience, using analytics tools such as FacebookAnalytics to assess performance

• Knowledge of essential principles that underpin online and offline marketing• Managing content management systems (CMS) and good understanding of

SEO principles• Excellent and clear written communicator for both online and offline• Proficient in Microsoft office 365, Word, Excel, Outlook

• Experience working on an EmailService Provider (ESP) eg.Mailchimp

• Experience creating and editingcross-channel assets, includingphoto and video, using Adobeediting software such as Spark orPhotoshop

DispositionDisposition(Influence over others, dependability,self-reliance)

• Stimulates and motivates others, engaging their commitment and buildingand maintaining strong working relationships

• Influential & persuasive communicator – ‘selling’ rather than “telling”• Socially-focused and friendly – with a helpful attitude• Adheres to established guidelines, structure and procedures to ensure

standards are being met• Effective working at a faster than average pace on multiple, simultaneous

projects• Strong friendly follow-up and monitoring of delegated tasks

PERSON SPECIFICATION Content & CommunicationsExecutive

ESSENTIAL DESIRABLE

TThinking Shinking Styletyle(Practical, conceptual, innovative,traditional, change orientated)

• Co-operative and collaborative decision making• Strong attention to detail, with high standards of quality,

efficiency and accuracy• Genuinely interested in the business, agenda and needs of

others

AAttainmentsttainments( Academic & prof qualifications &training )

• Educated to degree level (or equivalent)

MotivMotivaationtion(Ambition, money, security)

• Achieving results, working with and through people to deliver success• Building a motivated team• Every day is different

Circumstances(Mobility, special demands of job, unsocial hours)

• Commitment to continuing own professional development• Commitment to keeping updated on latest sector trends• Some flexible hours