connecting with the 21st
DESCRIPTION
This presentation is intended for golf professionas and it deals with connecting with your golf membership/guests via the correct communication medium. It is valuable for anyone looking to learn more about social media and connecting with customers in the 21st century. Thanks.TRANSCRIPT
the 21st Century Golfer
Connecting With By Tyce Calvert
ASK YOURSELF Why is communication so important?
What kinds of media can golf professionals utilize?
What is social media and what value does it bring?
Which sectors of the golf industry can benefit?
I don’t have any experience, how can I learn?
VALUE IN COMMUNICATION
1. Engage members and guests online
2. Membership drive
3. Value added to current members or guests
4. Little to no cost
5. Convenience to the member/guest & professional staff
6. Allows faster, seamless communication
TIMELINE (PRE 2000)
"Mr. Watson--come here--I want to see you."
Telephone - 1890
Internet - 1969
ARPANET
Email - 1976
“Comet” became the first email serviceNow, 144.8 Billion Emails Are Sent Every Day
Postal Service – 50 BC
Augustus Caesar organized the first true
mail service.
Since then, the internet and its capabilities have
boomed
Television – 1927It wasn’t until 1964 that
1 million people had cable
TIMELINE (2000-2013)
*Plus so many more
*
SlideShare – 2006Has an estimated 58
million unique visitors a month
“Modern Smart Phone Era”-2007
56% of adults have smartphones, up from just
35% two years ago
Twitter – 2006200 million active users send 400 million tweets
per day
YouTube – 2005Has More than 1
billion unique visits each month
Facebook – 2004Facebook reached 1 billion users
in 9 years
TOPICS TO COME
Text Messaging SMS – Instantaneous
Email – A very common way to connect in the
21st centuryFacebook – King of social media with over a billion
membersYoutube – Use videos to connect with your
patrons
Slideshare – Convey information important to your
membership
Twitter – Short sweet and probably the most trendy of Social
Networks
TEXT MESSAGING (SMS)
TEXT MESSAGING (SMS)
•Pros• Instantaneous• Convenient• Promote shop sales• Alert to sudden changes• Free • 97% of all messages are opened
• (83 percent within one hour)
•Cons• It can be very invasive • People can opt out quickly
Twitter Texts
1. Setup a Twitter account at twitter.com2. Customize your twitter account 3. Advertise your SMS direct messaging
i. Encourage people through special deals
Management Side1. Text “follow @’yourtwitterhandlehere’”2. Send the text message to 404043. Reply with “yes” 4. Begin receiving promotions, alerts, and
reminders straight to your phone
Member/Guest Side
Send Reminders Promote SalesCommunicate Changes
EMAIL Pros
• Clubs• Promote
• Upcoming events• Merchandise sales
• Keep membership “up-to-date”• Send results from events• Less intrusive than SMS
• Resorts/Public• Grow your database• Marketing campaign• Return customers• Build relationships
Cons Your message may get sent to spam
• And no one likes spam
Thank Event Participants
Effectively Communicate Events
Build Your Following
Integrate Media
Engaging Emails
SOCIAL MEDIA: FACEBOOK
Clubs• Engage members online• Considered another service• Merchandise sales• Results from events• Membership drive• Receive feedback
Resorts• Marketing Campaign• Build Relationships• Facilitate raving fans
"Social media has taken the communication to our membership to another level!“ Todd Firestone, PGA
Share Photos
Create Raving Fans
5/6 comments are from
Members of the club
Post & Share Results
Facebook Features
SOCIAL MEDIA: YOUTUBE
Pros• Clubs
• Weekly Updates • Upcoming Events• Merchandise sales• Results from events• Wow your membership
• Resorts• Marketing Campaign• Return Customers• Build Relationships
Cons• Challenging to keep up with
“That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research.”
1.8 Million Words
“According to Forbes Insight, that’s the percentage of senior executives who’d rather watch a video than read text.”
59%
Communicate Progress
EntertainWeekly Updates
Utilizing YouTube
SOCIAL MEDIA: TWITTERPros
• Clubs• Engage members online• Considered another service• Medium to integrate other
media• Merchandise sales• Results from events
• Resorts• Marketing Campaign• Facilitate raving fans• Receive Feedback• Build a following
Cons• Message may get
overlooked
SLIDESHARE
• Pros• Clubs
• Share important information• Recap of the golf season
• Resorts• Marketing Campaign• Educate guests to your history
• Cons• The following is not as large as other social
networks• Needs to be integrated into other media
RECAP
RESOURCES TO USE
Resources are everywhere here are a few good ones
SOURCES
http://hnn.us/article/142824#sthash.WxiO3QSV.dpuf
Timeline information:
http://socialmediacertificate.net/wp-content/uploads/2010/12/socialMediaTL_05-11.pnghttp://www.youtube.com/yt/press/statistics.htmlhttp://www.forbes.com/sites/markrogowsky/2013/06/06/more-than-half-of-us-have-smartphones-giving-apple-and-google-much-to-smile-about/
Youtube statistics:http://www.videobrewery.com/blog/18-video-marketing-statistics
SMS statistics:http://www.nytimes.com/2009/09/24/business/smallbusiness/24texting.html?pagewanted=all
THANK YOU!
How do I create a following on our club’s social media??