Connecting with your customers are more challenging than ever

Traditional marketing methods are obsolete. New (digital) marketing is not yielding results. Something

new is needed to establish fruitful interactions between businesses and consumers.

OPINATOR, the Solution

So there is a NEED from both companies and consumers, something new is needed to establish

relevant, fruitful, and balanced interactions between them.

OPINATOR is a cloud based service that can fulfill this need by allowing companies to build profitable

interactions with their existing or potential customers.

WHAT OPINATOR CAN DO FOR YOU:

On the other hand, new digital marketing is not yet yielding the desired results (McKinsey and its report from the interviews with 200 top companies in Germany). Companies are investing in social communication, but they are not getting a return.

Experts (Harvard Business

Review) agree that traditional

marketing methods and

channels are obsolete.

People no longer feel attracted

by the rigid, one-way

communication from companies

to consumers (advertising, PR,

telemarketing, etc.).

Turn Interactions

into Value

Maximize

Interactions

Control

Interactions

HOW WILL OPINATOR DO THIS?

1. Maximize interactions across multiple channels.

OPINATOR will maximize the number of interactions between you and your customers. Experts agree

this is key in the new, digital world we live in, as the more interactions you create, the greater the

value you will be able to extract.

In order to achieve that, we made OPINATOR multichannel, so that interactions can be established

across a multitude of channels: social networks, mail, QR codes, SMS, dedicated hardware, etc.

Why will OPINATOR maximize interactions?

Social

Networks

Apps

SMS

Web

Mail QR Code

Tablets

It is FAST

MULTIMEDIA INCENTIVES

PLATFORM It is FUN

2. OPINATOR lets YOU Build and CONTROL the interactions.

With OPINATOR you are able to build and guide dialogues, in order to find the things that are more

relevant to your customers, your weak and strong points, etc.

This capacity also allows you to create vast amounts of positive feedback, as you can proactively guide

conversations with your customers. This will prove to be of immense value for digital marketing.

How does OPINATOR allow you to control interactions?

1. It is Dynamic

- OPINATOR lets you change every element of the communication with your customers in

seconds: qualifiers, messages, thank you screen, pictures, etc.

- This allows you to optimize your interactions without having to invest in changing the

communication materials: the URL link or QR-code, or any access method is the same no

matter how many times you change the content.

- We have customers that change the elements during real-time events, so that

communication is adapted to what the audience is saying.

2. Quantitative and Qualitative - OPINATOR captures, processes, and presents both quantitative and qualitative data

graphically. This allows a company to be able to measure feedback from different aspects of

the business, to compare entities of analysis (such as different stores, different employees,

etc.), and to extract meaningful and valuable information about customer needs,

requirements, trends, intentions, etc.

3. Two-way - A striking advantage of OPINATOR over other methods of purely feedback collection, is that

it is bidirectional.

- When someone sends feedback, a two-way connection is opened between your company

and that person. That of course allows you to act immediately (whether automatically or

manually) on feedback and get the most out of every interaction extracting value every

time.

3. Converts interactions into value.

This is the most important aspect. OPINATOR does not just collect feedback, it turns interactions into

value by:

- Increasing sales (both by letting you capture new customers and by selling more to your

current ones).

- Generating online and offline visibility and positive reputation.

- Allowing you to identify new business opportunities.

What are the elements of OPINATOR that are fundamental to achieve this conversion of feedback into

value:

- Real-Time Natural Language Processing

- Integration with Social Networks.

- Its capacity to gather meaninful customer intelligence and data.

Experience OPINATOR:

Our experience is that OPINATOR provides you with a permanent, two-way, smart connection, with

your customers (and potential customers).

And this connection can be used for much more than just collecting opinions and saying thank you...

It can be used primarily to capture, delight and retain customers, which all lead to more sales,

OPINATOR can also be used as an application for:

• Quality control.

• Customer knowledge.

• Activity control (franchises, dealers, stores, etc).

• Internal communication (employee satisfaction, suggestions, etc.; store managers-

corporate office communications, etc.).

• External communication (PR, corporate image, etc).

SUMMARY

Maximizes interactions with your customers.

Instant access to consumers’ feedback over multiple channels.

Creates dynamic & relevant dialogues.

Allows you to build and control interactions to extract value from them.

Converts interactions into value.

Increases sales, generates visibility, and creates new opportunities.

Some of our top customers

OpinionSA (Pty) Ltd, distributors of OPINATOR in Africa can be contacted at info@opinionsa.co.za or go to

www.opinionsa.co.za for more contact details.