CONNECTING WITH TOP INFLUENCERS BECOMING A SUPER NETWORKER

STEP ONEFINDING YOUR INFLUENCERS

BY ANSWERING 3 QUESTIONS

HOW TO FIND THEM?

• Is the influencer’s audience relevant for what I’m offering?

• What’s the influencer’s reach?

• What can I do to create value for the influencer?

• Now select 10-20 influencers.

HOW TO FIND INFLUENCER TO CONNECT WITH

NOW YOU NEED TO NARROW DOWN YOUR LIST

RECON

• Using https://klout.com/(name) of the influncer you can then see if they are worth connecting with. 50+ or more is a green light as for connecting with them.

• Now use Followerwonk and take both scores and add them up and divide by 2. If it's 50+ then you have a winner. Anything less remove from list.

• Now check out their post and see if they are getting a lot of traffic and engagement. Also the type of content they are sharing.

STEP TWOHOW DO YOU ADD VALUE TO THE INFLUENCER

READ THEIR ARTICLE - IMPLEMENT - TAKE ACTION

DISCOVERY

• Will article or video actually help anyone?

• Will article or video make people say "Wow!"?

• Be the influencer's case study! Craft something up that shows they have had some profound impact on your life. This will make it easy to guest post on their blog.

• Try writing about any influencer in a post and share it with them so they can share it with their following.

• Make introductions to two large influencers

STEP THREEHOW CONNECT WITH A INFLUENCER

THE INFLUENCER MARKETING

INFOGRAPHIC

THINK LONG-TERM... YEARS.

CELEBRITIES

It's going to take months and even years of emailing, calling and leveraging your network.

This is one of the hardest people to get their attention!

THE EXPERTS OF THE INDUSTRIES

AUTHORITIES

You will often see them speaking at conferences, writing books, and blogging. Figure out what they are involved with and what you can do to move the needle. While you will have a challenge truly connecting with Neil, you may find his cousin Sujan

easier to connect with.

FEED THEM EXCLUSIVE CONTENT

JOURNALISTS

When reaching out to a journalist thing about offering up these things:

• Exclusive Information and Content

• Traffic to their blog

• Helping them achieve their goals

• Show excitement in your messages!

• Show social proof of traffic! 10,000 retweets. Etc

THEY LIKE CONNECTING PEOPLE TOGETHER

CONNECTORS

How to find these types of people:

• Podcast personalities

• LinkedIn Power Users with the Gold IN

• Try helping these types of connectors with what project they are working on.

• And try connecting them with other people in your network as well!

THE EASIEST TO CONNECT WITH BUT LIMITED REACH

BLOGGERS

How to win them over:

• Guest posting

• Linking out to their site

• Driving traffic to their site

• Use their advice and do a case study and present it to them that it worked and share the results. (They love to hear what they are writing is working)

• "I read your article and implemented the advice you shared. These are the results that I achieved.”

HOW TO CONNECT WITH INFLUENCERS

WITHOUT INCLUDING THEM

HOW TO GET AN INFLUENCER TO PROMOTE AN ARTICLE

1. Use BuzzSumo to find relevant articles to your topic

2. View everyone who shared those articles on Twitter

3. Use ContentMarketer.io to find their email addresses (you may find success with Buzzstream and NinjaOutreach too, however I have not used these tools in this manner)

4. Reach out to the influencers and ask for their feedback

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