connecting on linkedin
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Connecting on Linked-In
Social Media Social media provides opportunities to engage and interact• Twitter• Facebook• LinkedIn
Professionals are signing up on LinkedIn at a rate of more than two new members per second.
Why Use LinkedIn?
World’s largest
professionalonline
network
Benefits of LinkedIn Increase awareness of your organization Develop strategic relationships Meet potential donors Recruit board members Find volunteers Connect with potential employees
Personal Profile Include professional photo• Use key words
Add information about your organization• Upload files, brochures, etc• Link to videos
Share Export Create in another language
Example
Personal Profile Link positions, volunteer work and board service to organizations that are on LinkedIn. Encourage your board members to
do the same.
Example
Your Company Page Your company page is your home on
LinkedIn. Make sure it looks professional. Describe your vision, mission, purpose,
programs and services. Optimize for search include words and
phrases that describe your business, expertise, and industry focus.
Example
Your Company Page
Website
Foursquare
Twitter LinkedIn
Make sure your company name on LinkedIn is consistent with your company name on
your website and other places.
InstagramPinterest
Your Company Page Attract followers. Engage others with company updates and
information to establish as a thought leader.
Employees can provide to the page in emails.
Announce your page to clients, donors, partners.
Add a “Follow” button to your website. (Your web team can pull code for a “Follow” button from developer.linkedin.com)
Making Connections1st-degree - Direct connection2nd-degree - Connected to your 1st degree3rd-degree - Connected to your 2nd degree
Note: If their full first and last names are displayed, you can send them an invitation by clicking Connect.If only the first letter of their last name is displayed, clicking Connect isn't an option but you can contact them through an InMail. Example
Making Connections Who do you want to connect with?• Community partners?• Potential board members?• Foundations? • Potential donors?
Search & Connect Using advanced search to get information and make connections. Exporting searches.
Example
Groups Look for groups that have something in
common. Post relevant topics. Get input and feedback. Have conversations. Not a great place for advertising. Remember, you are networking and
building relationships.
Example
Recommendations vs Endorsements
Make recommendations Get recommendations Take the time to write them for others &
they feel obligated to write them for you.
No credibility for endorsements.
Example
Engage Remember networking is all
about engagement.
