shine on linkedin - learn what the experts put on their linkedin profiles

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LEARN WHAT THE EXPERTS PUT ON THEIR LINKEDIN PROFILES MULTIPLYPROSPERITY.COM 1

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LEARN WHAT THE EXPERTS PUT ON THEIR LINKEDIN PROFILES

MULTIPLYPROSPERITY.COM 1

STEP 1: REVISIT YOUR LINKEDIN® PROFILE

Is your profile current?

Have you tweaked it for maximum effectiveness at getting new clients?

Did you skip any steps in the initial setup?

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LINKEDIN® PROFILE TIPS

•Make your profile visible to everyone

•Create your unique URL vanity

–Go to ‘Settings’ & ‘Edit your URL’

•Create a profile badge to put on your website

•Use a professional profile headshot photo

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DECIDE ON YOUR MAIN LINKEDIN GOAL

Who are you trying to attract?

What do you want them to notice?

What do you want them to do?

What do you want your profile to do for you?

What do they need to know about you?

What do you want it to say?

Why is this relevant to them?

Who do you want them to see?

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STEP 2: CONNECTING WITH THE RIGHT PEOPLE

•Treat your network connections as treasure

•Do not add connections that bear no relevance to your main goal

•Be ruthless when deciding whether to add people to your network

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CONNECTING WITH THE RIGHT PEOPLE

Start with ‘People You May Know’

Click on ‘See More’

This displays many ways to connect with people

Decide who you want to connect with before you search

Adding peers in related professions or experts / role models will help you meet prospective clients

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IMPORTANT TIP!

Do NOT hit the ‘Connect’ button!!

Hitting that link will send an impersonal invitation to connect

Instead, click on the person’s name

This opens up their profile for further reading

Allows you to personalize a form letter for a more professional introduction

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OTHER WAYS TO SEARCH FOR PEOPLE

•Alumni from your university

•Different category listings

–Search company names & look for their top executives’ profiles

–Find current employees & past employees

•Take notes of the top executive profiles• What bores you? What makes you want to click through & read more?

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OTHER WAYS TO SEARCH FOR PEOPLE

Search particular groups, to join but also for potential clients

Use keywords to search for people or groups

Notice those people who have the coveted ‘500+ Connections’ notation on their profile

Study experts & top executives profiles & actions on LinkedIn®

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WHAT THE EXPERTS PUT ON THEIR PROFILES

Mission statement or philosophy

A statement about what’s important to you

A summation of what they love about their job

Biography

What they do & how they do it

What they can help you achieve

Short summaries

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USE ADVANCED SEARCH TO FIND LEADS

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STEP 3: APPLY WHAT YOU’VE LEARNED

Update your profile (again)

Drop mind-numbing, repetitive or weak phrases

Start with an active statement

Avoid cliche phrases

Include best keywords in your description, tagline & summary first sentence

Avoid writing in the third person

Write short, concise paragraphs

Write summaries in the first person

Be creative

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LINKEDIN TIPS

Your profile is NOT for telling your life history

It’s to convince your new connections that you are the perfect person to connect with

After you add new connections, filter them by company, location or other personalized tags

Keep your Summaries & Specialties separate

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STEP 4: GENERATING CLIENT OPPORTUNITIES

Let people know landing clients is your main focus

Start your profile summary with your experience

Join relevant groups with a specific focus

When joining groups, start with an introduction

Listen, answer questions, give feedback, listen

Share resources, create resources when there’s a need, place strong calls to action on your landing pages

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GENERATING CLIENT OPPORTUNITIES

Let people know landing clients is your main focus

Look for better suggested keywords

Add different media types to your summary

Portfolio images, videos, slide shows

What best represents your work?

Use a custom background

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GENERATING CLIENT OPPORTUNITIES

•Let people know landing clients is your main focus

–Ask to be recommended

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GENERATING CLIENT OPPORTUNITIES

•Let people know landing clients is your main focus

–Share your profile

• Put badge on your website

• Add to relevant Facebook pages

• Share when you update with relevant content

• Share profile via .PDF

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GENERATING CLIENT OPPORTUNITIES

•Let people know landing clients is your main focus

–Check your network updates

• Visit home page daily

• Note who has viewed your profile in 90 days

• Check the People You May Know

• Ads that may be of interest to you

• Posts & updates that may be useful

• Check out LinkedIn® Pulse where you find top industry influencers

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STEP 5: SHOULD YOU GET THE PAID VERSION?

Analyze the cost

Will you get enough returns to justify the monthly cost?

Paid version does offer information not easily accessible in the free version

Paid version has a one month trial

Paid plans vary depending on what your business goal is

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IN CONCLUSION

Join LinkedIn® centered groups & other targeted groups

LinkedIn for Journalists, LinkedIn Mobile, etc

Check groups regularly

Keep profile updated & fresh

Respond to requests quickly

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IN CONCLUSION

Share your LinkedIn® posts on Twitter

Make your profile public so others find you easily when searching

Use relevant keywords in your titles & descriptions

Download my LinkedIn Template >> http://multiplyprosperity.com/revisit-linkedin-profile/

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