ABOUT ME

LEARNING EXPERIENCES HAVE BECOME MORE COMPLEX

CHANGING NATURE OF LEARNING EXPERIENCES

TRANSCENDING THE MATERIAL

“Experience is not about good industrial design, multi-touch, or fancy interfaces. It is about transcending the material. It is about creating an experience through a device.”

MARC HASSENZAHL

Transfor mational

Meaningful

Convenient

Usable

Reliable Functional

LX PYRAMID The Learner Experience Pyramid describes different levels at which learning resources, services, solutions and systems can be experienced by learners & staff. Based on CX Pyramid by Aberdeen Research after Mark Scibelli and Stephen Anderson.

FOCUS ON EXPERIENCES

FOCUS ON TASKS

Many traditional LMS & learning resource experiences

Transformational learning experiences

Has personal significance

Memorable experience worth sharing

Easy to use, works as expected

Used without difficulty

Is available & accurate

Works with inconvenience

WHAT IS EXPERIENCE DESIGN?

LX DESIGN

Learning Design

User Experience

Design

Service Design

LX

METHODOLOGY

EMPATHY FOR THE USER

EMPATHY FOR THE USER

“Empathy is a noun. A thing. It is an understanding you develop about another person. Empathizing is the use of that understanding – an action.”

INDI YOUNG

EXPERIENCE DESIGNER IS A MISLEADING TERM

EXPERIENCES ARE CO-CREATED

ELEANOR CATTON: ON PURPOSE

Reading is a creative act: it cannot happen automatically, and it cannot happen passively. Any piece of writing is therefore as intimately shaped by the reader’s imagination, their memories, their intelligence, their disposition and their state of mind, as by the writer’s.

ELEANOR CATTON

DESIGN FOR EXPERIENCE

Participatory design makes everyday people, such as users, an integral part of the design process, especially at the early front end.

Experience design has emerged recently as a new discipline in response to the new information and communication technologies. But I will argue that there is no such thing as experience design. Experiencing is in people and you can’t

design it for someone else. You can, however, design for experiencing.

http://www.maketools.com/articles-papers/NewDesignSpace_Sanders_01.pdf

LIZ SANDERS

YOU’RE NOT THE DESIGNER

•  You lead the design process •  You bring on board everyone who can

contribute to the project from their own expertise and experience

•  You facilitate the collaboration to let design happen

LX DOUBLE DIAMOND

DISCOVER DEFINE DEVELOP DELIVER

USER EMPATHY Learner & stakeholder interviews Learner observation Learning analytics Persona

CHALLENGE DEFINITION Workshops Affinity diagramming Scenario mapping How might we…? Challenge statements

RESEARCH Technology research Competitor analysis Service design blueprint

Learner & stakeholder driven design research

Gain insights and define challenges

Develop possible learning solutions through iteration

Improve and optimize final learner experience

TESTING Usability testing A/B testing User observations & interviews

General challenge

Specific challenge

Specific solution

PROTOTYPING Paper prototyping Journey mapping User testing Service design blueprint Information architecture

IMPLEMENT Feedback loops A/B testing Learning analytics

IDEA GENERATION Sketching Storyboarding Scenario mapping

DISCOVERY

LEARNER OBSERVATION

CARD SORTING

USER INTERVIEWS

ONLINE INTERVIEWS

CODING CONVERSATIONS

REALTIME BOARD

DEVELOP

DISCOVER DEFINE DEVELOP DELIVER

USER EMPATHY Learner & stakeholder interviews Learner observation Learning analytics Persona

CHALLENGE DEFINITION Workshops Affinity diagramming Scenario mapping How might we…? Challenge statements

RESEARCH Technology research Competitor analysis Service design blueprint

Learner & stakeholder driven design research

Gain insights and define challenges

Develop possible learning solutions through iteration

Improve and optimize final learner experience

TESTING Usability testing A/B testing User observations & interviews

General challenge

Specific challenge

Specific solution

PROTOTYPING Paper prototyping Journey mapping User testing Service design blueprint Information architecture

IMPLEMENT Feedback loops A/B testing Learning analytics

IDEA GENERATION Sketching Storyboarding Scenario mapping

SIMILAR TECHNIQUES

•  Journey mapping (emotional) •  Scenario mapping (narrative) •  Service Design Blueprint (channels)

From https://sustainableservice.wordpress.com

Keeping Graduates Green

JOURNEY MAPPING

WHEN DO YOU USE JOURNEY MAPPING?

•  For an existing learning solution, object or service •  To get an overview of all the elements and

stakeholders •  To map all the touch points •  To identify emotions associated with interactions •  To identify pain points

For a new learning solution or service To map out projected elements and stakeholders To anticipate obstacles or barriers for learners or staff

USER RESEARCH IN INITIAL 3 HOUR MAPPING SESSION

FURTHER RESEARCH TO INFORM DIGITAL COLLABORATIVE MAP

FINAL LEARNER JOURNEY MAP

MAP DETAIL

ADDRESS THE PAIN POINTS: IMPROVED COMMUNICATION

CHANNELS

DELIVER

DISCOVER DEFINE DEVELOP DELIVER

USER EMPATHY Learner & stakeholder interviews Learner observation Learning analytics Persona

CHALLENGE DEFINITION Workshops Affinity diagramming Scenario mapping How might we…? Challenge statements

RESEARCH Technology research Competitor analysis Service design blueprint

Learner & stakeholder driven design research

Gain insights and define challenges

Develop possible learning solutions through iteration

Improve and optimize final learner experience

TESTING Usability testing A/B testing User observations & interviews

General challenge

Specific challenge

Specific solution

PROTOTYPING Paper prototyping Journey mapping User testing Service design blueprint Information architecture

IMPLEMENT Feedback loops A/B testing Learning analytics

IDEA GENERATION Sketching Storyboarding Scenario mapping

ON PROTOTYPING

“If a picture is worth a 1000 words, a prototype is worth a 1000 meetings.”

TOM & DAVID KELLEY

PROTOTYPING

•  What is the minimum you can rapidly create?

•  Get something in front of people •  Get feedback •  Create a new prototype

PROTOTYPING ON PAPER

ONLINE PROTOTYPE TESTING

ACCESS MINI LX DESIGN TOOLKIT

•  Poster of LX Double Diamond •  Handouts to get started on User Research:

User interviews, Empathy Maps and Persona,

•  Journey Maps •  Lean LX Cycle

http://tinyurl.com/ulearn-lxtoolkit

STAY IN TOUCH

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