confectioneryconfectionery production has been the leading source of information for the...

Media information 2017Editorial directionCirculation/readershipEditorial features listDollar advertising rates: print and onlineProduction requirements

PRODUCTIONCONFECTIONERY

chocolate, sweets, snacks & bakery

www.confectioneryproduction.com

Editorial Direction

Editorial Advisory Board

Alex Turtle sector group executive, Food and Drink Federation’s (FDF) Biscuit, Cake, Chocolate and

Confectionery (BCCC) Andreas Bertram managing director, Central College of the

German Confectionery Industry (ZDS)Simon Godden chocolate consultant

Sara Jayne Stanes OBE chairman, Academy of Chocolate

Graham Godfrey confectionery consultant

Message from the Editor

www.sweetsandsavourysnacksworld.com

Confectionery Production has been the leading international monthly journal for the confectionery, chocolate, sweet bakery and snack sectors since 1934.

The magazine features the best in technical and business news, analysis, comment, interviews and product development and innovation. An editorially led journal, each issue includes technical content as well as regular features covering all aspects of the confectionery industry from ingredients and production to equipment and packaging.

Read world news, features, comments and interviews, discussing the latest technologies and trends in ingredients and end product news. With 100 per cent controlled circulation, Confectionery Production is read by decision makers in more than 70 countries.

Complementing the magazine is the Confectionery Production website – www.confectioneryproduction.com – a responsive website which features daily news updates and information on product innovations. There is also a free weekly e-newsletter as well as a digital membership with access to additional web content and downloads.

The Sweets & Savoury Snacks World section of the magazine has its own website – www.sweetsandsavourysnacksworld.com – and fortnightly e-newsletter for confectionery, chocolate and snack buyers, retailers and wholesalers.

We also ensure our growing number of LinkedIn group members and Twitter followers are kept regularly updated. For more information, please see the readership statistics.

Katie Smith, Editor, Confectionery [email protected]



Circulation/readership

EUROPEArmenia, Austria, Belarus, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Macedonia, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovenia, Spain, Sweden, Switzerland, Turkey, UK, Ukraine

AMERICASBrazil, Canada, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Peru, USA, Venezuela

AUSTRALASIAAustralia, New Zealand

AFRICA & MIDDLE EASTAlgeria, Bahrain, Cameroon, Egypt, Iran, Israel, Kuwait, Lebanon, Madagascar, Morocco, Nigeria, Oman, Saudi Arabia, South Africa, Sudan, Syria, Togo, Tunisia, UAE, Zambia

ASIAChina, Hong Kong, India, Indonesia, Japan, Malaysia, Pakistan, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Vietnam

Confectionery Production combines the print magazine published 10 times per year, with thriving online channels. Our websites www.confectioneryproduction.com and www.sweetsandsavourysnacksworld.com – are consistently growing. The weekly Confectionery Production and fortnightly Sweets & Savoury Snacks World e-newsletters combined have more than 6.800 registrations, up over 100% compared to last year. CP Newsletter: 3,371 registrations; Country reach 55 countries.CP LinkedIn group: 3,284 members (October 2016); up +14%.Twitter @ConfectionProd up +28%.

Statistics – www.confectioneryproduction.com*

Unique visitors per month – 1,980Returning visitors per month – 48% Pages per session – 1.97Page views – 7,212Top page views: News; Features; Events; Editor's Blog;Advertise Top geographic regions: UK, US, Germany, India, France, Netherlands[For SweetsandSavourySnacksWorld.com statistics,see separate Media Kit downloadable from the website.]*All figures from Google Analytics

Digital channels

Countries served – print magazines mailed to:

Confectionery Production has been the leading source of information for the confectionery, biscuit, sweet bakery and snack sectors since 1934. Our targeted circulation of named key personnel covers the decision makers in the global confectionery industry, with a readership of more than 15,000.

The magazine and websites are read in more than 100 countries by individuals ranging from board level management executives to those involved in production, plant engineering, R&D, quality control and sales/buying. Additional circulation is provided at all the major trade shows and events throughout the year.

The combination of targeted readership and high quality must-read editorial, provides a cost-effective medium for reaching decision makers across the entire industry.

Confectionery Production has expanded its coverage to include more news on end product innovation, buying trends, marketing, branding and distribution. The Sweets & Savoury Snacks World ‘pink’ pages are easily identified within the magazine, which offers an overview of the entire confectionery market all in one place.


Average print circulation – 4,100. Research shows a pass-on rate of 3.9, giving a readership of more than 15,990. Print magazine mailed to 80 countries globally.




Circulation analysis by job function %CEO/Director 31%VP/Senior Management 12%Production/Engineering 14%Middle Management 21%Executive/Assistant 8%Other (Consultants, Academia etc) 14%

Circulation by product sector %Chocolate / cocoa 26%Sugar confectionery 32%Bakery & snacks 22%

Circulation by production activity %Wholesale/retail 3.5%Proc/pack machinery 6%NPD, Research 5%Ingredients 3%Other 2.5%TOTAL 100%

Confectionery Production circulation by region, October 2016

Africa,Asia, Middle East 8%

America 9%

Australasia 1.5%

Europe 62.5%

UK 19%

Organic search 24%

Direct 66%

Referral 6%

Social 4%

Website acquisitions

www.confectioneryproduction.comwww.sweetsandsavourysnacksworld.com

Editorial Features List 2017February Equipment: Weighing and detection Ingredients: Cocoa, ethical sourcing Packaging: Pick and place, robotics Product focus: Jellies and gums Show issue: ISM/ProSweets (29 January-1 February)

March Equipment: Aeration and enrobing Ingredients: Gum Packaging: Packaging materials Product focus: Fudge, toffee, caramel Show issue: IFE/Pro2Pac/Waste-Works (19-22 March)

April Equipment: Chocolate processing, coating Ingredients: Dairy ingredients, emulsifiers Packaging: Sustainability Product focus: Aerated confectionery Show issue: Interpack (4-10 May) May Equipment: Gum processing Ingredients: Oils and fats, bakery ingredients Packaging: Turnkey packaging solutions Product focus: Healthy confectionery

June Equipment: Cooking and depositing Ingredients: Flavours and colours Packaging: Form, fill and seal Product focus: Hard/soft candy and lollipops Show review: Interpack

July/ Equipment: Forming and extrusionAugust Ingredients: Glazing, polishing and coating Packaging: Packaging technology Product focus: Snack products Show issue: IFT (10-13 July)

September Equipment: Bakery technology Ingredients: Gelling agents Packaging: Printing and branding Product focus: Artisan products Show issue: PPMA (26-28 September); Pack Expo

October Equipment: Process control and automation Ingredients: Inclusions, sugar and sweeteners Packaging: Wrapping technology/materials Product focus: Extruded confectionery Show issue: Gulfood Manufacturing (31 Oct-2 Nov) Supplier profiles

November Equipment: Cocoa processing Ingredients: Flavours and colours Packaging: Labelling and coding Product focus: Bakery products Show issue: Food ingredients Europe (28-30 November)

December/ Equipment: Conveyors and end of line packaging January Ingredients: Functional ingredients Packaging: Candy and lollipop packaging Product focus: Chocolate



Classified advertising rates 2017 1x 5x 10xFull page $2,541 $1,782 $1,270Half page $1,963 $1,375 $984Quarter page $1,479 $1,133 $770

Directory 12 month entry under heading of choice

Print standard box (plus online enhanced listing) $1,188Print double box (plus online enhanced listing) $1,606

$ Dollar display advertising rates 2017 Four colour 1x 5x 10xDPS $7,276 $7,062 $5,819Full Page $4,042 $3,531 $3,234Junior Page $3,146 $2,750 $2,519Half Page $2,475 $2,167 $1,980Single Column $1,881 $1,639 $1,501Quarter Page $1,618 $1,292 $1,182Cover positions 1x 5x 10xInside Front $4,730 $4,257 $3,740Inside Back $4,504 $4,054 $3,603Outside Back $4,730 $4,257 $3,784

Inserts, belly bands, gatefolds and reprints available – details on request

Packages Book five display or classified adverts at the same time and receive a 20% discount on any three or six month online advertising option.

Book 10 display or classified adverts at the same time and receive a 40% discount on any three or six month online advertising option.(E-shots excluded)


Research has proven that for advertising to be effective, a reader must be exposed to the advertisement several times before the message sticks.

“Repetition increases recall of both the ad and brand byincreasing the opportunity to process the ad (Krugman

1972) and encoding in memory (Cacioppo and Petty 1980).”Source: Lehnert et al, AMA Summer Educators’ Conference Proceedings 2011, Vol. 22, p42

Repetition breeds success


Advertising rates 2017 (print) PRODUCTIONCONFECTIONERY


Leaderboard banner (90 x 728 pixels)

1 month $1,155

3 months $2,596

6 months $4,213

Medium banner (60 x 468 pixels) 1 month $957

3 months $2,079

6 months $3,663

Letterbox button (120 x 250 pixels)1 month $660

3 months $1,441

6 months $2,255

White paper downloads1 month white paper $2,640

As well as the Confectionery Production print magazine audience, our websites tap into an additional and increasingly global readership

Our websites – www.confectioneryproduction.com and www.sweetsandsnacksworld.com Our newslettersConfectionery Production has a weekly subscription e-newsletter and subscribers to Sweets & Savoury Snacks World receive a targetted fortnightly e-newsletterOnline directory

Be one of more than 1,000 searchable suppliers in our Online Directory

Includes logo, hyperlink, company profile and full contact details

Online enhanced listing – $693

Online product profiles

Online product profile for 4 weeks – $187 Includes company profile (up to 300 words), contact details, email hyperlink, website hyperlink

E-shotsRent our full newsletter circulation list to reach key industry personnel.100% clean data, so no wastage1 x e-shot $2,656

3 x e-shot $2,277

Video rates 2 weeks $846

1 month $1,561

Advertising options

Advertising options Leaderboard banner (90 x 728 pixels) 1 month $1,050

Button (160 x 160 pixels) 1 month $660




Advertising rates 2017 (online)

Leaderboard Banner

Medium Banner

LetterboxButton

Production requirements

ADOBE ACROBAT PDF FILES (print)We support files generated by Adobe Acrobat Pro using the specific Distiller Job Options setting listed below.• A PDF should be generated from a high resolution Postscript file or printed to using high resolution settings.• All application files must be flattened before generating PDF files.1) GENERAL – Compatibility: Acrobat Pro – Optimize PDF – Resolution: 2400 dpi 2) FONTS – Check the Embed All Fonts box – Check the Subset All Embedded Fonts box and specify Below 100% - When Embedding Fails specify Cancel Job – for Embedding specify Base 14 Fonts – Always and Never Embed should remain empty.

ACCEPTABLE FORMATS (print)Adobe Acrobat PDF Files (PREFERRED)Adobe InDesign, Illustrator, Photoshop CS6Applications & formats must be indicated.All files should be CMYK and have a resolution of 300 DPI.

ACCEPTABLE FORMATS (online)All sizes in pixels, height x width. Artwork should besupplied as web safe JPG or GIF file formats. Files must be in RGB colour mode and at 72dpi. Leaderboard banner (90 x 728 pixels) Medium banner (60 x 468 pixels) Letterbox button (120 x 250 pixels)

TRANSMISSION E-mail ads should be sent to: [email protected]

REMOVABLE MEDIA CDs - Applications & formats must be indicated.

SEND DISCS AND PROOFS TOConfectionery Production, Bell Publishing Ltd 57 The Maltings, Bath Street, Gravesend, Kent DA11 ODF, UK.

PROOFS Confectionery Production is NOT liable for final output of your ad if it is NOT a PDF and you do not send a proof at 100% with your file.

STORAGE OF PRINTED PDFsAdvertisements running in Confectionery Production will remain on file one year.

PRODUCTION CHARGESThere will be a production charge to design/produceadverts if required.

PRINTING & BINDINGPrinting by sheet fed litho

FULL PAGEType Area 254 x 180Bleed Size 303 x 216Trim Size 297 x 210

HALF PAGE (HORIZONTAL)Type Area 125 x 180Bleed Size 154 x 216Trim Size 148 x 210

HALF PAGE (VERTICAL)Type Area 254 x 86Bleed Size 303 x 106Trim Size 297 x 100

SINGLE COLUMN Type area 254mm x 45 mm

QUARTER PAGE 125 x 86

JUNIOR PAGEType Area 180 x124Bleed Size 203 x 140Trim Size 200 x 137

DOUBLE PAGE SPREAD Type Area 254 x 399Bleed Size DPS 303 x 432Trim Size 297 x 420



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