C O N C E P T S F O R S U C C E S S D R I V E N B Y I N N O V A T I O N B A S E D O N P E O P L E

B A S E D O N P E O P L E

Incorporated in 1999 during the technology boom, Posera has achieved constant growth thanks to a sound

business model based on R&D investment, quality software applications and excellent customer relations.

Posera is dedicated to offering the hospitality industry affordable and scalable solutions that

truly respond to current needs. We continuously develop applications that will continue to benefit our

customers as they grow with us. New technologies can so often be perceived as the latest trend, but

Posera goes beyond to offer forward thinking solutions that deliver immediate financial and operational

benefits, and a high return on investment.

Our commitment to delivering quality solutions is evident

in our line of software solutions.

In order to remain competitive in the hospitality technology industry, it is important to invest significantly

in R&D to be able to persistently enhance our software. As a result, our main product line, Maitre’D,

includes seamlessly integrated POS, Back-Office, Corporate solutions and ASP solutions that are among

the most innovative and reliable in the industry.

F O R W A R D T H I N K I N G S O L U T I O N S C R E A T E C U S T O M E R V A L U E

The parent company, Posera Inc., is based in the USA and boasts sales offices across Canada and the

USA. Posera Software Inc. is a 100% owned subsidiary company based in Canada, where all Research and

Development, Technical Support and Administrative operations are undertaken. Recently, Posera also

inaugurated offices in the UK and France to seize immense growth opportunities in Europe.

Building the future

The hospitality industry is in its 13th consecutive year of growth with a 4% average growth each year. In

this highly competitive industry, businesses must use new marketing strategies to keep their customers

coming back for more, including rotating specials, frequently evolving menus, combo options and

coupons. This new business approach is extremely complex and today more than ever, the hospitality

industry needs new technologies that will improve operational efficiency, increase customer satisfaction

and boost generally low profit margins.

Our software solutions offer unparalleled flexibility that has helped to successfully meet the needs of

many different hospitality concepts like restaurants, bars and nightclubs, hotels, ski resorts and golf

courses. Although we mainly target foodservice establishments, including quick service and table service

restaurants on both a national and local level, our customizable software can be adapted for any aspect

of the hospitality industry.

Posera’s software solutions are

customized to better

meet each customer’s needs with

flexibility and efficiency

As technology evolves, our goal is to offer solutions that will help our clients overcome everyday

challenges such as improving customer service, increasing sales and profitability, and reaping an excellent

return on investment by exerting greater costs control.

While continuously exceeding market trends and improving product

quality, we prioritize our R&D investment.

R&D is our fastest growing department, with 60% of our staff dedicated to R&D and technical support

services, and 100% of profits reinvested in our company and products every year. Posera’s R&D team is

composed of engineers and computer scientists whose diverse backgrounds are comprised of both local

and international training. The department’s strength is rooted in the fact that each team member has

different expertise that dovetails perfectly into the team dynamic. As such, our technology is never

stagnant, with ongoing research and development activities that ensure we will continue to set the

bar in hospitality industry technology.

Integrity and Growth

Posera’s revenues have grown by a compound annual growth rate of 35% throughout the past 5 years.

The company has been consistently profitable and has self-funded its growth from operating cash flow,

rather than relying on external sources of funding. Therefore, Posera remains a closely held private

corporation at this time, with no venture capital financing and no operating or term debt. Over the

past 5 years, the company has grown exceptionally, and as a result has acquired new office space to

better accommodate this growth in a more conducive and comfortable environment.

We are moving deliberately to assure that our business is strategically positioned to seize growth

opportunities. This is complimented by a healthy balance sheet, non-negotiable standards of corporate

integrity, and the proven capacity to generate positive cash flow. These funds will be utilized to support

acquisitions that complement our core expertise. In 2004, we completed our first of a series of

acquisitions planned over the next few years, which will enhance our ability to move quickly and

seize new opportunities worldwide.

M E E T I N G O U R C U S T O M E R S ’ N E E D S W I T H F L E X I B I L I T Y A N D E F F I C I E N C Y

Before entering the international market, Posera established strategic partnerships with well-known resellers

to better understand and respond to the challenges and needs of these markets. Our main distribution

channel of over 150 resellers worldwide guarantees excellent customer service and a wide geographical

coverage. In addition to exceptional customer service skills, every distributor is fully trained so that they

possess the knowledge required to effectively answer questions about any aspect of our software solutions.

Integrations with industry leading hardware and software companies have also helped Posera achieve

considerable recognition and have contributed to the company’s growth over the past years. These

partners include key players such as Sharp Electronics Corporation, IBM, Epson, NCR, and many more.

A strong business relationship with stakeholders

is the key to success.

Offering flexible solutions with an open architecture is a priority to us, because the current climate

requires that solutions comply with industry standards and that customers have the opportunity to

customize their entire system to best fit their needs. Consequently, these alliances have helped Posera

enhance its offerings to the industry by continuously testing and certifying equipment, and working

with complementary solutions to better respond to demand. These alliances have also opened new

avenues of distribution and growth for Posera.

S T R O N G P A R T N E R S H I P S L E A D T O S T R O N G P E R F O R M A N C E

Our team members are passionate

about their work, which is

what distinguishes us from other

software providers.

As the implementation of our businesses’ strategic direction is at the top of our agenda, we have

engaged key administrative partners such as TD Bank, Stikeman & Elliott, and Deloitte & Touche, to

assist us both in identifying opportunities and providing the expertise to finance them, when necessary.

This community of expertise offers the inspiration and support that Posera will continue to rely on as

the company works towards even greater future growth.

Acquired Expertise

Our success is due in large part to the efforts of a capable, dedicated and professional group of personnel.

The Posera staff is highly competent and has a considerable amount of experience in the hospitality

industry. Moreover, Posera’s four principal shareholders each have 15-25 years of experience in hospi-

tality, as well as great knowledge of the market’s needs and challenges.

The entire Posera team works in tandem, creatively combining their individual expertise to provide a

sales and after-sales support service that is second to none. Directors, officers, and employees all

respond quickly and effectively to customer concerns and requirements, treating inquiries with all due

respect and diligence.

Our customer service department is fully staffed with trained professionals who prioritize customer

satisfaction. Every minute is critical for our customers so we are dedicated to providing timely and

professional support.

Furthermore, our corporate vision has created an environment that increases the added values of

employment and fosters the personal and professional evolution of our highly trained team. This has

helped us to successfully maintain a very low internal turnover rate, which reassures our clients that

they will not have to be shuffled from one department to another. Internal stability provides

consistency for our clients and assurance that we will always keep their priorities at the forefront.

Each member of our team is critical to the implementation

of our strategic direction.

Posera is highly involved in the community. The company generously donates to diverse charities, and

supports education by supplying the latest technologies at an exceptionally low cost to colleges

and universities specialized in the foodservice industry. These programs help better prepare students

for their future careers as technology is more often present, and even becoming a requirement to remain

competitive in the industry. Partnerships with national and regional restaurant associations also allow

Posera to contribute to the industry’s growth, education and success.

S T R A T E G I C P A R T N E R S H I P S H E L P C R E A T E C U S T O M E R S E R V I C E E X C E L L E N C E

Posera’s high quality, fully integrated software solutions are designed to help its end users in an increasingly

competitive industry.

In addition to supplying the latest technologies at market competitive prices for any size business, we

believe that in order to maintain market leadership, we must remain client-focused. We assume the

responsibility to continuously monitor new technologies, evaluate them and integrate them into our

software solutions to help develop applications that offer real benefits to our customers.

Emerging needs and trends help us plan for the future

and progress in the industry.

Our success relies primarily on working with and for our customers, who help us to fully understand

their challenges and needs. Developing long-term relationships with customers and learning from their

insight is what inspires us to create innovative solutions that will continue to meet their needs as their

businesses grow and change.

As customer service is the key to successful business development, it is increasingly important to facilitate

communication and make it easier to access data remotely. Posera’s creative use of technology allows

to constantly develop new ways for clients to address this new trend and enhance customer service.

F U N D A M E N T A L V A L U E S A R E T H E S P R I N G B O A R D F O R S U C C E S S

Posera trusts that achieving success is

dependent on being a strong and fair

business partner with all of its employees,

resellers, partners and customers.

People you can trust

Posera’s management team has faith in a balance between the “ever changing” and “never changing”

principles of the technology industry. Although the industry and business are constantly changing and

evolving, the company’s foundation, core values and business practices remain constant. We intend to

preserve this balance, which is the key to creating a mutually beneficial corporate approach for our

clients, our employees, and the future of our company.

Posera Worldwide

• Over 15,000 customers around the globe

• Network of over 150 active distributors internationally

• Over 75 partnering manufacturers and software integrators

• Maitre’D Software solutions available in several languages

• Exceptionally high customer retention rate of 85%

Posera Corporate Offices

Canada

2020 University, Suite 1900

Montreal, QC H3A 2A5

USA

11057 8th Avenue N.E.

Seattle, WA 98125

Europe

2 Lynedoch Place

Glasgow, Scotland

G3 6AB

United Kingdom

info@posera.com

www.posera.com