concept brochure - retailer of the year retailers · media attention for retailers and to give more...
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CONCEPT BROCHURE‘RETAILER OF THE YEAR 2018 - 2019’
EXECUTIVE SUMMARYIn this brochure, we provide you with information about
Q&A and our consumer elections ‘Retailer of the Year’.
We organize these elections in several countries across
Europe, by ourselves and by extending licenses to
partners who run the campaigns.
The main purpose of the elections is to generate positive
media attention for retailers and to give more insight into
the consumer’s opinion about a (web)shop. The result is
the valuable combination of knowledge and marketing,
through reliable customer data.
Elections are rewarding for retailers, motivational for their
employees and empowering consumers. The ultimate
way to encourage improving customer satisfaction.
More information: www.retaileroftheyear.eu
ABOUT Q&A
OUR GLOBAL NETWORK
Q&A is member firm of the Ebeltoftgroup,
a global network of independent leading
retail consulting firms in their territories.
With over 600 professionals employed by 26 member firms
Ebeltoftgroup is one of the leading global retail consulting
practices.
We work with 33 of the Top 50 retailers worldwide,
28 of the Top 50 retailers in Europe;
24 of the Top 50 retailers in the US;
21 of the Top 50 manufacturers worldwide.
RETAILER OF THE YEAR
2018 – 2019The retail platform of Europe
ORIGIN ELECTION
The ‘Retailer of the Year’ elections are the largest consumer elections in Europe. The elections originated from the Netherlands,
where the first edition took place in 2003. Three years later the elections were also organized in Belgium. Today, the 'Retailer of the
Year' elections are organized in nine European countries. Every year, retailers in Germany, Italy, Switzerland, Austria, Russia,
Luxembourg, Belgium and the Netherlands compete for the prestigious title ‘Retailer of the Year’ in their respective countries. New
this year is the election in Portugal.
More than two million consumers gave their opinion about their favorite retailers in the most recent edition of the elections. They
rate the retailers on their performance on ten aspects, e.g. price level, quality of products and service. The retailer with the highest
score will be crowned as the best retailer of that year in their category and country. All the winners of each country also compete for
the greatest title of all: 'Retailer of the Year Europe'.
FACTS & FIGURES
48%of the Dutch consumers would
rather enter a store with a winner
logo than one without a logo.
42%of the Dutch consumers finds a
store with a winner logo more
reliable than a store without one.
The winner logo gives a positive
contribution to the store according
to
55%of the Dutch consumers.
75%of the Dutch consumers are
familiar with the logo.
48%of the Dutch consumers finds that
the winner logo gives added value
when orienting for a store
70%of the Dutch consumers are
familiar with the ‘Retailer of the
Year’ elections.
50%of the Dutch consumers see the
winner logo as a quality mark.
37%of the Dutch consumers finds a
store with a winner logo of higher
quality than a store without one.
* Data was obtained by research in a random sample in 2018
THE ELECTIONWhat does the ‘Retailer of the Year’-concept offer you?
Increase the brand awareness and promotion of your (web)shop
Insight into customer needs
Insight into the competitor performance
As a winner, you may claim the title ‘Retailer of the Year’ for one year.
How does the election
work? Watch the video
HOW TO WINIn every edition you can participate in one or more categories. For example; Supermarket, bookstores, drugstore or giftshops.
Besides these categories you will also have a chance to win the overall titles. How can you win? By getting the highest (corrected
and weighed) final score and a minimal of 380 votes per category.
Ten aspecten
The consumer will review your (web)shop on ten aspects:
Price
Offers and promotions
Product quality
Composition assortment
Expertise
Customer friendliness
Service
Appearance and experience
Convenience store
Reliability
HOW TO GET YOUR
VOTES
WEAR THE CROWN
PARTICIPANTS
WHAT WINNERS SAY ABOUT THE ELECTION
"If customers call you ‘Retailer of the Year', it is the biggest valuation you can get as a store. Therefore we
are very proud to been named 'Retailer of the Year Europe' in addition to be the winner in various categories. "
"We attach great value to public prices and the associated appreciation of our customers."
"The elections are an ideal opportunity to discover what our customers think of us. They speak out about price, quality, friendliness and service. These are things we are putting effort in within Torfs. "
"We find it extremely important to know the unseen opinion of our customer. The customer evolves and Bel&Bo
evolves with them. We can continue to meet the wishes of the customer through this election. "
AWARD CEREMONIES
www.retaileroftheyear.eu
More information
JOIN THE ELECTIONDo you want to have a chance at winning the title
‘Retailer of the Year’?
Please contact us.