competing in global environments

Upload: zenger-joonsian

Post on 17-Feb-2018

231 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/23/2019 Competing in Global Environments

    1/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 31

    1o2peting in Glo3al Environ2ents

    CHAPTER THREE

  • 7/23/2019 Competing in Global Environments

    2/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 32

    FUNDAMENTALS OF

    INTERNATIONAL TRADE

    International trade refers to transactions madebetween countries.

    Simply, it is the export of goods and servicesamong nations.

    Basis of international trade no single nation canproduce all the goods and services that are needed

    by the society.

  • 7/23/2019 Competing in Global Environments

    3/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 33

    ADVANTAGES OF

    INTERNATIONAL TRADE

    Increase in the countrys total output.

    ggressive competition among businesses results

    in lower prices of goods and services.

    !reater variety of goods and services forconsumers to choose.

    Increase efficiency in local production to matchwith the "uality of imported products.

  • 7/23/2019 Competing in Global Environments

    4/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 34

    It promotes businesses to speciali#e and reapeconomies of scale.

    It enables countries to produce what they canand buy the rest from trading partners in amutually beneficial exchange.

    ADVANTAGES OF

    INTERNATIONAL TRADE (cont.)

  • 7/23/2019 Competing in Global Environments

    5/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 35

    HOW DOES A NATION KNOW

    WHAT TO PRODUCE AND WHAT

    GOODS TO TRADE FOR?

    Understanding the theories o$:

    bsolute advantage

    $omparative advantage

  • 7/23/2019 Competing in Global Environments

    6/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 36

    ABSOLUTE ADVANTAGE

    nation is said to have an absolute advantage inthe production of a goodif it can produce moreefficiently than all other countries.

    It therefore has a pure monopoly in theproduction of a particular product.

  • 7/23/2019 Competing in Global Environments

    7/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 37

    Output per

    Unit of Input

    Diamond Production

    South Africa

    Other

    countries of

    the World

    Absolute= VirtualMonopoly

    ABSOLUTE ADVANTAGE (cont.)

  • 7/23/2019 Competing in Global Environments

    8/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 38

    THEORY OF COMPARATIVE

    ADVANTAGE

    %ropounded by &avid 'icardo in the late ()thcentury.

    *his theory supported the idea of free economicexchange and explains gains from speciali#ation.

  • 7/23/2019 Competing in Global Environments

    9/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 39

    country should sell to other countries those

    products that it produces most effectively and

    efficiently, and should buy from other countriesthose products that it cannot produce as

    effectively and efficiently.

    COMPARATIVE ADVANTAGE

  • 7/23/2019 Competing in Global Environments

    10/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 310

    lectrical !oods

    Output per

    Unit of Input

    Malaysia

    "apan Malaysia

    "apan

    #ars

    COMPARATIVE ADVANTAGE

    (cont.)

  • 7/23/2019 Competing in Global Environments

    11/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 311

    MEASURING INTERNATIONAL

    TRADE

    Balance of trade the ratio of total value ofexports to imports.

    If exports are more than imports, there isfavourable balance of trade or trade surplus.

    If imports are more than exports, the nation is saidto have unfavourable balance of trade or tradedeficit.

  • 7/23/2019 Competing in Global Environments

    12/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 312

    BALANCE OF TRADEMALAYSIA

    !AN"DEC #$$%

    +' billion-

    *otal exports .(

    *otal imports /0.12222222222222222222222222222222222222

    Balance of trade 4 5 *'0

    3 4avourable balance of trade

  • 7/23/2019 Competing in Global Environments

    13/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 313

    BALANCE OF TRADEMALAYSIA

    !AN"OCT #$&&

    +' billion-

    *otal exports 05.0

    *otal imports 1.52222222222222222222222222222222222222

    Balance of trade 4 5 06' 6

    3 4avourable balance of trade

  • 7/23/2019 Competing in Global Environments

    14/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 314

    MEASURING INTERNATIONAL

    TRADE (cont.)

    Balance of payments the difference betweenmoney flowing into the country and moneyflowing out of the country over a specifiedperiod of time.

    alaysias balance of payments divided intotwo ma6or accounts7 current or goods and services account capital and financial account.

  • 7/23/2019 Competing in Global Environments

    15/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 315

    LIMITATIONS OF INTERNATIONAL

    TRADE

    *he danger of economic speciali#ation

    8conomic and political interdependenceamong trading partners.

  • 7/23/2019 Competing in Global Environments

    16/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 316

    TRADE PROTECTIONISM

    !overnment policies implemented to restrictforeign competition from affecting local industriesapart from fulfilling other social interests.

    *hey may come in many forms, as follows7 *ariffs or taxes

    9uotas

    8mbargoes

    Subsidies and grants 'estrictive import standards and licenses

    %referential treatment

  • 7/23/2019 Competing in Global Environments

    17/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 317

    WHY DO NATIONS ADOPT

    PROTECTIONIST POLICIES?

    *o protect industries in infancy

    *o diversify the economy

    *o correct a temporary unfavourable balance ofpayment position

    *o protect declining industries

    *o prevent dumping +the export of goods in large"uantities at substantially lower prices compared

    with home2produced goods-

  • 7/23/2019 Competing in Global Environments

    18/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 318

    FREE TRADE

    *he movement of goods and services amongstnations without political or economic barriers.

    In simple terms, do away with protectionistpolicies.

  • 7/23/2019 Competing in Global Environments

    19/49

    All Rights Reserved

    THE CONCEPT OF GLOBALI'ATION

    *he global economic integration of many nationaleconomies into one global economy.

    *o globali#e means to develop business, society, etc soas to ma:e international influence or action possible.

    !lobal trade enables countries to produce what theycan and buy the rest in a mutually beneficial exchange

    relationship. *his happens through the process of free trade or trade

    liberali#ation.

    BUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 319

  • 7/23/2019 Competing in Global Environments

    20/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 320

    TRADE LIBERALI'ATION

    ;oosen or remove restrictions on trade.

    ar:et liberali#ation initiatives7

    4ree trade areas +4*s- Bilateral 'egional, e.g. S8< 4*

    ultilateral =*> + whole world-

    (5 member countries.

  • 7/23/2019 Competing in Global Environments

    21/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 321

    WHY DO WE NEED TO

    LIBERALI'E TRADE?

    *o support globali#ation, the global economicintegration of many economies into one global

    economy. *o globali#e means to develop business, society,

    etc. so as to ma:e international influence or actionpossible over the world.

  • 7/23/2019 Competing in Global Environments

    22/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 322

    !lobal trade enables countries to produce whatthey can and buy the rest in a mutually beneficial

    exchange relationship. *his happens through the process of free trade?

    trade without imposing restrictions.

    WHY DO WE NEED TO

    LIBERALI'E TRADE? (cont.)

  • 7/23/2019 Competing in Global Environments

    23/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 323

    WHY DO WE NEED TO GLOBALI'E

    IN THE FIRST PLACE?

    8conomists believe that the world will be ableto en6oy greater levels of output and higherstandards of living.

    4ree trade promotes competition.

  • 7/23/2019 Competing in Global Environments

    24/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 324

    WHY DO WE NEED TO GLOBALI'E

    IN THE FIRST PLACE? (cont.)

    $onse"uently, resources will be moreefficiently allocated and mobili#ed to the

    places which can best produce goods andservices at the lowest cost.

    $onsumers en6oy lower prices.

  • 7/23/2019 Competing in Global Environments

    25/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 325

    EMERGENCE OF TRADING BLOCKS

    IN THE GLOBAL ENVIRONMENT

    =hile free trade is promoted in the world oftoday, in reality nations group together to form

    trading bloc:s.

    *hey trade among themselves and regard theirtrading bloc: as one huge mar:et.

  • 7/23/2019 Competing in Global Environments

    26/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 326

    TRADING BLOCKS

    >rgani#ations of nations that remove tradebarriers among member nations to promote freetrade among them.

    *his limits foreign competition since membernations co2operate among themselves to promotemutual trading benefits.

  • 7/23/2019 Competing in Global Environments

    27/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 327

    FOUR MOST POWERFUL

    TRADING BLOCKS

    *he 8uropean @nion +8@-

    *he

  • 7/23/2019 Competing in Global Environments

    28/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 328

    WORLD TRADE ORGANI'ATION

    (WTO)

    4ormed on ( Aanuary ( to replace !** +(/C-with the following ob6ectives7

    *o reduce trade barriers.

    *o eliminate discrimination in international trade.

    *o prevent the establishment of further trade barriers.

    *o consult one another for unilateral benefits.

  • 7/23/2019 Competing in Global Environments

    29/49

    All Rights Reserved

    WORLD TRADE ORGANI'ATION

    (WTO) (cont.)

    n organi#ation consisting of member countries $urrently (5 members

    !oal help producers of goods and services,exporters, and importers conduct their business

    a:e rules on trade between nations greement is legally binding

    negotiated and agreed on by members ain function to ensure that trade flows as

    smoothly, predictably and freely as possible.

    BUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/

  • 7/23/2019 Competing in Global Environments

    30/49

    All Rights Reserved

    WORLD TRADE ORGANI'ATION

    (WTO) (cont.)

    *argets7

    ;iberali#ation schedule7

    &eveloped countriesDE1(1

    &eveloping countriesDE1E1

    BUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/

  • 7/23/2019 Competing in Global Environments

    31/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 331

    STRATEGIES TO PENETRATE

    THE GLOBAL MARKET

    Importing and

    exporting

    ;icensing

    4ranchising

    Strategic alliances

    Aoint ventures

    4oreign direct

    Investment

  • 7/23/2019 Competing in Global Environments

    32/49

    All Rights Reserved

    MALAYSIA AND ITS ETERNAL

    TRADE

    BUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/

  • 7/23/2019 Competing in Global Environments

    33/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 333

    MALAYSIA AND ITS ETERNAL

    TRADE (cont.)

    >ne of the worlds E1 largest trading nations.

    ccording to * FearneyG4oreign %olicy!lobali#ation index, alaysia is ran:ed the (th most

    globali#ed nation in the world. *he =orld Ban: has ran:ed alaysia as the E/th

    nation in terms of ease of doing business.

    alaysias open policy to international trade. Importance of international trade to the alaysianeconomy.

  • 7/23/2019 Competing in Global Environments

    34/49

    All Rights Reserved

    MALAYSIA BALANCE OF TRADE

    alaysia has continuously recorded acommendable or positive trade balance since E111

    +the beginning of the millennium- when global free

    trade was promoted through the =*>.

    *he 4ebruary E1(( alaysia 8xternal Statistics'eport stated that H it was the (01th consecutive

    month of trade surplus since

  • 7/23/2019 Competing in Global Environments

    35/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition

    ! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 335

    MALAYSIA BALANCE OF TRADE*

    #$$$"#$&& (RM BILLION)

  • 7/23/2019 Competing in Global Environments

    36/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 336

    MA!OR EPORTS OF MALAYSIA*

    #$$%

    8lectrical and electronic goods +//.(K of totalexports-.

    %alm oil and palm oil2based products +C./K-,crude petroleum +.5K-, li"uefied natural gas+/.5K-, timber and timber2based products +5.)K-and petroleum products +5.EK-.

  • 7/23/2019 Competing in Global Environments

    37/49

    All Rights Reserved

    MA!OR IMPORTS OF MALAYSIA*

    #$$%

    *hree main categories7

    Intermediate goods +C1.K of total

    imports-$apital goods +(5.K-

    $onsumption goods +.CK-

    BUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition

    ! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/

  • 7/23/2019 Competing in Global Environments

    38/49

    All Rights Reserved

    MA!OR EPORTS OF MALAYSIA*

    #$&&

    8lectrical and electronic goods +5C.K of totalexports-.

    %alm oil and palm oil2based products +(1.0K-,li"uefied natural gas +0.K-, petroleumproducts +.)K-, crude petroleum +/./K- and

    timber2based products +E.5K-.

    BUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition

    ! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 338

  • 7/23/2019 Competing in Global Environments

    39/49

    All Rights Reserved

    MA!OR IMPORTS OF MALAYSIA*

    #$&&

    8lectronics

    achinery

    %etroleum products %lastics

    Lehicles

    Iron and steel products $hemicals

    BUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition

    ! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 339

  • 7/23/2019 Competing in Global Environments

    40/49

    All Rights Reserved

    MALAYSIA EPORT PARTNERS*

    #$&&

    BUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition

    ! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 340

    M+,+-/+0 E12o3t P+3tn43

  • 7/23/2019 Competing in Global Environments

    41/49

    All Rights Reserved

    MALAYSIA IMPORT PARTNERS*

    #$&&

    BUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition

    ! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 341

    M+,+-/+0 I52o3t P+3tn43

  • 7/23/2019 Competing in Global Environments

    42/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition

    ! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 342

    MALAYSIA TRADING PARTNERS*

    #$$6

    8xport destinationsDS8

  • 7/23/2019 Competing in Global Environments

    43/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition

    ! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 343

    MALAYSIA0S TOP FIVE TRADING

    PARTNERS IN #$$%

    *he @nited States of merica

    *he 'epublic of Singapore

    *he 8uropean @nion Aapan

    *he %eoples 'epublic of $hina

  • 7/23/2019 Competing in Global Environments

    44/49

    All Rights Reserved

    MALAYSIA0S TOP TEN TRADING

    PARTNERS IN #$&&

    *he 'epublic ofSingapore

    *he %eoples 'epublicof $hina

    Aapan

    *he 8uropean @nion

    *he @nited States ofmerica

    BUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition

    ! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 344

    *hailand

    *he 'epublic ofIndonesia

    *he 'epublic ofForea

    *aiwan

    Mong Fong

    MALAYSIASTATUS OF MARKET

  • 7/23/2019 Competing in Global Environments

    45/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition

    ! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 345

    MALAYSIA STATUS OF MARKET

    LIBERALI'ATION AND

    GLOBALI'ATION

    Being a member of the =*>, alaysia has beensupportive in promoting global trade.

    Being a member of S8

  • 7/23/2019 Competing in Global Environments

    46/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition

    ! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 346

    Bilateral agreements are being negotiated withAapan, %a:istan, $hile and I$, %* among &) and !S*%.

    MALAYSIA STATUS OF MARKET

    LIBERALI'ATION AND

    GLOBALI'ATION (cont.)

    MALAYSIA STATUS OF MARKET

  • 7/23/2019 Competing in Global Environments

    47/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition

    ! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 347

    *hrough the S8< 8conomic $ommunity+8$-, there will be a single mar:et andproduction base with free flow of goods and

    services, investments, s:illed labour and free flowof capital.

    alaysia will be directly involved in this initiative,being a strong member of S8

  • 7/23/2019 Competing in Global Environments

    48/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition

    ! "#$ord %a&ar Sdn' Bhd' ()*+,-T. /0/ 348

    FINAL WORDS

    s a member of =*>, alaysia will continue toliberali#e its international trade in support of

    globali#ation.

    !lobal trade has so far benefited alaysia, as seenby the positive balance of trade and balance of

    payments.

  • 7/23/2019 Competing in Global Environments

    49/49

    All Rights ReservedBUSINESS MANAGEMENT: A Malaysian Perspective (Second Edition

    FINAL WORDS (cont.)

    any local companies are expanding theirbusiness in S8I$nations to tap the huge mar:et potential.

    !lobal trade will certainly continue to be amain feature in the alaysian economicscenario.