comparitative study between pepsi & coke

8/8/2019 Comparitative Study Between Pepsi & Coke

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COMPARITATIVE STUDY BETWEEN PEPSI & COKE



MBA(H) 1st Semester



The Coca-cola Company is one of the largestcorporations of United States. Its flagship productCoca-cola, invented by pharmacist John StithPemberton in 1886, bought in 1889 by AsaCandler who incorporated the company in 1892.Currently it offer 400 brands in over 200 countriesand serves 1.5 billion servings each day.

Pepsi manufactured by PepsiCo was first made in1890s by pharmacist Caleb Bradham In New Bern

and the brand got trademark on June 16,1903.



Options available to Taste the Taste:

Various Brands«.Pepsi

Diet Pepsi

Crystal Pepsi

Pepsi Twist

Pepsi Max Pepsi Free

Pepsi AM

Pepsi Samba

Pepsi Blue

Pepsi Gold

Vanilla Pepsi Pepsi Ice Cucumber

Pepsi White In Japan &others

Coca-cola

New Coke

Coca-cola Cherry

Coca-cola with Lime

Coca-cola Sakto Kosher for Passover Coke

Coke Sango

Lemon Coke

Coke Citra

Coke M5

Coke Light, C2, Zero,others



This battle has been waging for a long time, and itis legendary, as ultimate, as the conflict betweenthe good and evil. The fight can be lime lighted as :

the new marketing company Crayon announced arevolutionary campaign on behalf of their client,

The Coco-cola Company. It·s the Virtual Thirst.Undoubtedly a creative campaign that is designedto spark user-generated ideas to make the Coke

brand come to life. But Pepsi wont lead back. Itsgiving a neck to neck competition with the help of LumiGraphics technology.



A Fight Among the Beverages

A Fight Between Pepsi And

Coke As Per Stock Price



Indian Market, Fights through Legal &

Illegal Weapons: Win By Hook Or Crook Among other things, Pepsi·s petition alleges that

Coke had ´entered into conspiracyµ to disrupt itsbusiness operations. ´rattled by huge success of

Pepsi in Indiaµ, goes the petition, µit has becomeclear from the sequence of events in past sixmonths that the defendants want to cause loss anddamage to Pepsi·s business by adopting unfair andillegal meansµ. This tight slap was replied by Coca-cola in competition ² almost 50% of all soft-drink

sales takes place between April and June- the focuswill shift from how many cases Coke sells to defendthe accuse.



Coke·s formulae stolen Coke·s formulae stolen y The Associated Press is reporting that three people

have been arrested after stealing trade secretsfrom Coca-Cola and attempted to sell them toPepsi for $1.5 million. The plot involved the theftof trade secrets and product samples (of an as yetunreleased Coke product) and one of the threealleged conspirators is a Coke employee.According to the article, after being contacted withan offer to buy the documents and samples, Pepsicontacted Coke and the FBI, which lead to a stingand the arrest of the three. The recipe for "Coca-Cola Classic" was not among the documents

stolen.



According to data from Indian Market Research Bureau,after buying out Parle·s popular brands, Thumps Up, Limcaand Gold Spot. Parle brands had enormous staying powerand fight back with Pepsi. Market share had dropped by

more than 10% by end of competition while Pepsi·s marketshare went up from 23% to 43% in same period. Pepsi didn·tpush hard till coke was about to reenter the market in India.When Coke bought Parle it inherited 56 bottlers. But manyof them needed huge investments in capital. Around thesame time, Pepsi began what it calls COBO-isation orCompany Owned Bottling Operations, because bottling was

its weakest point. It had 18 plants which were not uptomark. By the time Coke began to contemplate investing in itsinherited bottling units, in 1995, it ran into differences of opinion. Ahmedabad bottler and Goa Bottler of Cokeswitched to Pepsi.



The Test for the Taste: Pepsi or Coke

Which One Is Better«..Objectives To learn the characteristics of a well defined experiment.

To learn the difference between an experiment and anobservational study.

To learn to recognize instances of confounding. To learn to understand and recognize instances of

experimental control.

To learn that randomizing the assignment of treatmentsprotects against confounding and makes cause and effectstatements possible.

To build the underpinnings of inference. To understand the process of hypothesis testing by

comparing the observed results to the results obtainedunder chance conditions.



First, students are asked to consider how to design an experimentthat will allow them to determine if anyone can correctly identify twodifferent brands of cola in a blind taste test. After a discussion of various methods, a plan is introduced to use in conducting a tastetest.

Students are asked to self identify who can correctly identify Coke orPepsi in a blind taste test. Groups are then formed with one of thesestudents in each group to be the tester. Groups of four work best.Each group member has one of the following roles:

First, the tasters, the recorders, and the runners will leave the room.The pourers are produce random series of Coke or Pepsi using a cointo determine what the tasters would taste. The pourers will be the

only members of the group knowledgeable of the condition.



The pourers will pour the appropriate drinks into paper cups, andleave them in a row to be tasted at their table. These people mayswitch groups when the taste testing begins so they will not know theorder of colas to be tested.

The pourers will pour the appropriate drinks into paper cups, and

leave them in a row to be tasted at their table. These people mayswitch groups when the taste testing begins so they will not know theorder of colas to be tested.

Next, the runners will bring the first Dixie cups with cola to theirgroup taster. The tasters will taste the drink and make a decisionabout whether they think it is Coke or Pepsi that they are drinking.The recorder will keep track of the taster's decision. The tasters will

cleanse their palettes in between trials by taking a drink of water. Repeat the above process 4 more times for a total of 5 trials. At the

end. The results are reveled and the number of correctly identifiedcolas is tallied for each taster.



MARKET SHARED AND COVERED

BY PEPSI & COKE

This detail have been given in accordanceto the New York Times· Data Collection

from www.google.comThe next slide contain a vivid study and analysis

about the marketing success and consumer¶sinterests in the respective product.



Name of

Country

Market

Share

Litrers

per

capita

Who wins the market

Russia 56% 6.5 Coke leads the market.

China 45% 1.2 Intensive fight while Pepsi has

a slight edge

India 24% 0.1 Pepsi with 40% of Cola

Market, Beats Cola

Brazil 85% 20.2 Coke wins over Pepsi

United states 41% 31.3 Coke has 41% coverage while

Pepsi has only 33 %.

Canada 35% 18.1 Sales are equal as both Coke

and Pepsi has equal demand.



A Graphical Presentation

Showing The MarketCapture, Sale Volume And Trade & Change In Trade



This survey is a study case of 10 yearsfrom 1997 to 2006.

Market capture is much more higher in

case of Pepsi in comparison to that of Coca-cola. Even in comparison to Coke, Pepsi·s

history enlightens a higher trade of 62.55% while that of 48.25%.

With the advent and marketing of Pepsi,the overall trade of Coke has fallen downupto a remarkable extent.



Clarity - After reviewing both Coca Cola and Pepsi websites I havearrived at many conclusions. I viewed both sites as equallyunderstanding. They were very similar, and the information given oneach was greatly beneficial to each other's product.

Focus - Pepsi Company seemed to focus a lot on their advertisements.Ranging from March madness, to Pepsi One sweepstakes. They alsooffered music, games, and information about the product. Coca Cola'ssite appeared to focus more on the athletes and famous people thatthey sponsor. The page was filled with pictures of Lance Armstrongand the famous model Tyrese. In general the Pepsi web page seemedto have a better focus on the points they were attempting to achieve.

Efficiency - Both Pepsi and Coca Cola were extremely efficient ontheir web pages. They were very thorough in the sense of describingtheir products, merchandise and prizes offered. All were very

beneficial to the market



Promotional Activities: Punching Each Other

Hard To Capture the Market



Last but not the least««. Its like competition with or without fair

means. Coke has beated Pepsi in some

countries and viceversa. But if analysedworld-widely, Pepsi·s market share is

better than that of Coke. But Coke also

have a good fan following. With effort it

can beat Pepsi, while Pepsi need tomaintain its quality and if possible

enhance it.

comparitative study between pepsi & coke

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