VS

The History of Coca-cola1886 It was produced by

Dr.John.S.Penbarton.

1887 It was launched in America

by E.G.Candler

1961 It land in Japan

The history of PEPSI The originator of PEPSI is

Caleb D. Bradham 　 in 1898

Land in Japan in 1947

PEPSI challenge in 1975

Coca-cola vs. PEPSI

Why Pepsi lead

Coca-Cola

OBJECTIVES

32%

68%

68.5%

25%

7.5%

Most of the consumers tasted both Pepsi and Coke

32.5%

67.5%

Pepsi is preferred drink by most of the people

45%

55%• Pepsi is the

preferred one coz of its taste and availability in the market

17.5%

45%

25%

12.5%

55%

20%

15%

10%

62.5%

22.5%15%

52.5%

20%

15%

12.5%

52.5%

47.5%

75%

25%

Conclusion Pepsi seem stronger in all the contributed parts than Coke. Pepsi has more brands than Coke and covers higher media than

Coke. Pepsi cola advertise almost all brands while Coca cola mainly

advertise only one brand i.e. Coca cola. Pepsi market share is evidenced 70% which is the strongest

point of Pepsi.