company profile 2019 - intdealers · company profile 2019. campaign shoot, aw19 celebrate curiosity...

COMPANY PROFILE

2019

Campaign Shoot, AW19

C E L E B R A T E

C U R I O S I T Y

We celebrate curiosity. Because there are more places in the world than we can possibly

travel. Because there are more fantasies in our heads than we can imagine, and more

feelings in our hearts than can be felt. We celebrate everything and everyone that

keeps us curious – curious to find new materials, discover new craftsmanship,

and meet new people who become close friends.

We create and curate inspired pieces from all over the globe so you can experience

it in every corner of your life, live every day to the fullest, and continue chasing after

the things that keep you curious.

Nişantaşı Flagship Store, 1990’s

Nişantaşı Flagship Store, 2014

O V E R V I E W

Founded by Emir Yargıcı in 1978. Yargıcı is a retail,

wholesale and online lifestyle company based in Istanbul, Turkey.

For over 40 years, Yargıcı has secured it’s position as one of the major apparel and accessories

retailer in Turkish market with 60 stores in total. In addition, Yargıcı has 2 stores in Cyprus,

4 stores in Germany, 4 stores in KSA, 1 store in Lebanon, 2 stores in Georgia and 2 stores

in Azerbaijan. Yargıcı also serves numerous wholesale customers worldwide; in Japan,

Switzerland, Austria, Russia and the Middle East.

Nişantaşı Flagship Store, İstanbul

Nişantaşı Flagship Store, İstanbul

ONE STOP SHOPPING FOR

FASHION, HOME DECOR & GIFTS

Erenköy, İstanbul

Göktürk, İstanbul

Zorlu Shopping Center, İstanbul


ONE STOP SHOPPING FOR

FASHION, HOME DECOR & GIFTS

Avenue Dereboyu Shopping Center, Nicosia, Cyprus

Capitol Shopping Center, İstanbul


I N S I G H T

Yargıcı presents an essential look of sensibility; practical and relaxed shapes

embellished with inspirational details. The fresh and warm style of garments and

accessories embody the magi of simplicity and comfort. Color harmonies speak softly as

a reflection of a basic, chic look that is the signature of this young spirited,

timeless brand.

Yargıcı is a design-led brand and always tries to figure out what their customers want to

achieve and tailors to the experiences that they crave, along with the people, things,

and ideas that inspire them.

With confidence in its strong name and the brand’s extensive retail experience,

Yargıcı has been expanding its product line over the past several years to develop

accessories in line with its apparel product. Each season integrates an accessories line

to complement the garment collection, design themes and styles. In recent years, home

furnishing and accessories items have been added under Yargıcı Homeworks to present

an overall lifestyle brand.


P R O F I L E

Yargıcı’s customer profile consist of urban females and Yargıcı Homeworks profile consist

of urban men and females. Both groups’ age ranges between 21-55, from medium to high

income levels Yargıcı customers are well educated, culturally aware, fashion conscious, socially

active and dynamic. Belonging to the B, B+, A- and A+ socio-economic classes, they seek

high standards for their appearance. Yargıcı’s goal is to provide customers with high-quality

products at various price ranges.

At a glance

• AB SEC group

• 21-55 age group

• Basic business professional to comfortable urban wear

Apparel Team

The apparel design team is the primary creator of the

brand’ story boards which determine all product lines and visuals to create a coherent story among clothing,

accessories and communication materials.

Tech Department For Textiles

This department consists of garment teams and quality controllers. They are responsible for in house sample

quality prior to production as well as for managing, improving and updating the network of suppliers.

Accessories & Homeworks Buying Teams

Design & Purchasing Teams

The accessories and Homeworks buying teams carry the

seasonal stories of the apparel team into shoes & bags,

shawls, home products and beyond to unify collections

into a lifestyle brand. The teams travel the world and

collect unique items from key locations throughout Asia

and Europe to compliment together each collection.

Buying teams also develop signature styles for the brand

which then get designed in-house.

CREATIVE TEAMS

Graphics Team

The in-house team of graphic designers, photographers

and retouchers strive to create the brand’s visual language,

in corporate materials as well as seasonal campaigns.

The team is responsible for adding perceived value with

the effective translation of the brand’s three-dimensional

world to the two-dimensional scale. Patterns, illustrations

and unique artworks complementing each season’s story

are also incorporated to products.

Visual Merchandising Team

The Yargıcı visual merchandising team works to maintain

the highest standards of the very specific visual language

of the brand. In-store product placements play a vital

role in creating an appealing lifestyle which makes the

brand a lovemark with highly loyal customer base. Unique

outfit combinations which Yargıcı is known for, are also

created by the same VM team. They are then displayed

in windows, across the store and throughout catalogs and

provide style inspiration for customers.

DESIGN PROCESS

YEAR

Mid January -July

Spring AutumnSummer - Hot Summer

(May - July)

Winter - Festive Season

(November - December)

Mid July - January

COLOR STORIES

THE YARGICI SEASONS


C O L L E C T I O N S

Yargıcı’s success lies in having a young, experienced and dynamic team behind the

brand. The design and buying teams regularly travel around the world in order to find

inspiration, fabrics and products for the two main collctions produced each year. Great

care is taken in selecting color palettes, prints, textures, complementary accessories

and home products all of which come together to form the Yargıcı lifestyle. The design

arrangement is supported by a well-equipped team of pattern-makers and cutting units

who transform concepts into finely finished garments.

Yargıcı’s quintessential look meets timeless pieces of

the Season Edit line. Carefully selected facrics with

original textures and patterns embellish the season

with a unique sense. Products within this selection

are presented with an additional touch of quality and

craftsmanship. Luxury and elegance are emphasized

in the classic Yargıcı silhouette.

EXCLUSIVE PRODUCT LINES

THE SEASON EDIT


Our special products that are

produced by artisans either

completely by hand or with

the help of hand-tools. They

have distinctive aesthetic,

culturally attached, decorative,

or traditional features that make

them limited edition.

ARTISAN COLLECTION


YARGICI DENIM


Yargıcı’s denim collection feels as good as

they look and features most comfortable

jeans for many sizes. The Denim collection

uses the traditional indigo dye techniques.

The collection also includes recycled denim

which is made from recycled surplus fabrics.


BUSINESS LOOK



(OnlineOnly)

LOUNGEWEAR

This collection brings the casual-chic sensibility of Yargıcı

clothing into home and travel. Loungewear provides loose

fits, light tones and a relaxed style.


An embellished collection of sequins and metallics to

celebrate good times.


NEW YEARS

Campaign Shoot, SS18


BEACHWEAR

Yargıcı Beachwear brings the

carefree style of the brand

into the summer spirit. A first

for Yargıcı, a line of swimsuits,

beach towels, cover ups,

straw bags, espadrilles and

complementing accessories

were introduced to the Spring/

Summer 2016 Collection.

YARGICI HOMEWORKS

A CLOSER LOOK:

TABLEWARE

Homeworks Campaign Shoot, AW19

Yargıcı Homeworks products were initially introduced to the apparel locations to enhance

store displays. Upon receiving great interest from customers, these display elements were then

integrated into the product range. When they were subsequently placed into the seasonal

collections, their success led to the birth of the Yargıcı Homeworks brand, the first store of which

was opened in June 2015. The five branches are located at Göktürk, Dolapdere Showroom and

Capitol Mall in İstanbul, Next Level Mall in Ankara and Yalıkavak Marina in Bodrum.

YARGICI HOMEWORKS

ARTISANAL

DECORATIVE OBJECTS


YARGICI HOMEWORKS

BED & LINEN COLLECTION


Yargıcı Accessories Shoot, AW19

Yargıcı Accessories Shoot, AW19

Yargıcı Homeworks Shoot, AW19

Yargıcı Homeworks Shoot, AW19

PRODUCT RANGE

Furniture

VISUAL MATERIALS

COLLABORATIONS | BRANDS

Since 2016, Yargıcı has been collaborating with

COLLABORATIONS | CELEBRITIES

COLLABORATIONS | INFLUENCERS

influencers(209K followers)

(156K followers)

HOT SUMMER - Influencers Project

BEACHWEAR & Sale - Influencers Project

COLLABORATIONS | INFLUENCERS SPONSORSHIPS

Instagram Turkey Instagram Europe Youtube


NOTES

www.yargici.com

Headquarter DLP NO.1 Hacıahmet Mh. Irmak Cd. No: 1-9 PK. 34440 Beyoğlu-İstanbul-Turkey

Phone +90 212 234 34 00 E-Mail [email protected]

company profile 2019 - intdealers · company profile 2019. campaign shoot, aw19 celebrate curiosity...

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