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Trend Press Information. AW19/20

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Page 1: Trend Press Information. AW19/20€¦ · intertwined silver threads, while other times she lets fragile-looking rings hang from delicate chains. Always with an understated, fashion

Trend PressInformation.AW19/20

Page 2: Trend Press Information. AW19/20€¦ · intertwined silver threads, while other times she lets fragile-looking rings hang from delicate chains. Always with an understated, fashion

A Symbiosis of Contrasts.

The environment is his constant

companion. Sometimes unspoiled

in its breathtaking beauty, sometimes

threatened by human intervention.

Contrasts are merging together in the AW19/20 collections by the Neonyt

Trade Fair’s exhibitors. Waste is being turned into fashion, fashion is being

turned into added value. New technologies are paving the way for sustainable

innovations, such as revolutionary recycling methods in keeping with the

slogan “Trash is the good news”. People’s emotional bond with the ocean

plays a central role in the collections. High-tech fabrics made of recycled

fishing nets are a nod to the ambivalent use of water as a resource. Even

the colour schemes are contrasting. Sand, earthenware, clay – earthy tones

are forming the basis of the autumn/winter collections. Mustard-yellow

tones, dark mocha and rich Bordeaux are adding warm highlights while ink

blue from the seabed is adding depth. Mindfulness without sacrifice – the

sustainable fashion brands exhibiting at Neonyt during Berlin Fashion Week

are showing just how innovative sustainable fashion is looking in the here

and now.

Water and desert. Prosperity and pover-

ty. Technology and nature. On his travels,

the modern nomad moves between the

worlds and climatic extremes.

Tech Nature:Ecoalf

Sporty performance looks have long since

grown out of the outdoor segment and well

and truly arrived in the realm of urban street

style. Casual quilted jackets, oversized knit-

wear and clean sneakers are key pieces of the

collections by Ecoalf. Based on the motto

“Upcycling the Oceans”, sneakers made of

ocean waste reduce the wearer’s CO2 foot-

print with every step. The upper material of the

shoes is made from plastic bottles, while the

sole is made from a type of algae. Ecoalf has

already developed over 300 fabrics from waste. And as if all

that weren’t enough: the urban and activewear brand has

made it its mission to become down-free by 2020 and is

using vegan synthetic filling for its AW19/20 collection.

A sustainable lifestyle using the latest high-tech materials –

the future is within reach.

Taking advantage of new technol-

ogies, protecting resources. Spanish brand

Ecoalf is a pioneer when it comes to recycling

and synonymous with modern athleisure.

Page 3: Trend Press Information. AW19/20€¦ · intertwined silver threads, while other times she lets fragile-looking rings hang from delicate chains. Always with an understated, fashion

Modern Vintage:Cossac

Designed in London and made in Europe, designer Agatka Kozak

reimagines classic materials and patterns and puts them in a mod-

ern context. Vintage-inspired jacquards and recycled tweed meet

on-trend check patterns and chunky knitwear made of organic

yarns. Flowing micro-modal and woven Tencel fabrics round off the

look, adding feminine shapeliness and modern sleekness. Black is

back and being complemented by retro neutrals – from Smokey

Grey to Cashew Cream down to Dusky Sage. For Cossac, timeless yet

modern is not a contradiction in terms.

Cossac’s AW19/20

collection oscillates

between yesterday and tomorrow, the

past and the future.

Reflection of our Time: Rhumaa

The fact that a highly fashionable spin can be

put on this is being proven by the Dutch label

with modern silhouettes, luxurious fabrics and

abstract prints. The latter are the result of a

collaboration with South African artist Fernando

Badiali, who photographed plastic waste on

beaches and in harbours throughout the Rain-

bow Nation: “I spend so much time shooting

South Africa’s beaches and harbour areas, but I often find

myself standing in trash while shooting a beautiful scene. It’s

a reflection of our time and people need to see what I see”,

says Badiali. Curvy cuts are reminiscent of waves, while sand

tones and ocean blue form the basis of the colour concept.

A tribute to our oceans.

Waste, polluted oceans, melting polar ice

caps – the message behind Rhumaa’s new collection

is a political one.

Fine Line:Wild Fawn

Sometimes she creates purist earrings from

intertwined silver threads, while other times

she lets fragile-looking rings hang from delicate

chains. Always with an understated, fashion-

able and timeless style. For AW19/20, Barnes

has drawn inspiration from jewellery from the

days of Ancient Rome and experimented with

new shapes and materials. Pearls shimmer

on golden hoops; hammered rings evoke

associations with Roman coins. The pieces of

jewellery are lovingly made by hand in London, exclusively

from recycled silver and Fairtrade gold.

As filigree as a pencil stroke on paper.

With her jewellery label Wild Fawn, Emma

Barnes translates her passion for drawing

into silver and gold.

Page 4: Trend Press Information. AW19/20€¦ · intertwined silver threads, while other times she lets fragile-looking rings hang from delicate chains. Always with an understated, fashion

Modern Minimalist:Jan ’n June

In addition to certified organic cotton, the

designers use Tencel and recycled fabrics

– such as polyamide made of ocean waste

from so-called ‘ghost nets’, commercial fish-

ing nets that have been lost, abandoned or

discarded at sea. The label produces fairly in a

family-run sewing factory in Poland. A particu-

lar hallmark of Jan ’n June are the hangtags

with QR codes, which customers can scan to

receive information about materials, certifi-

cations and the origin of the products. In

addition to the AW19/20 ladies’ collection, the

designers will also be debuting their line for

men at Neonyt. Their minimalistic casualwear in muted colours like navy and

grey is made of comfortable sweat and jersey fabrics. A key piece from the

new line is the casual shirt made of marine-blue cord with a slight shine.

Two women from Hamburg, two glasses

of wine, one idea. That’s pretty much what

the birthing hour of label Jan ’n June looked

like, which Anna Bronowski and Juliana

Holtzheimer established in 2014 with the

help of crowdfunding.

Easy to Wear – Everywhere:StudioElsienGringhuis

Their new collection has layering looks and thermal vests ready for

when the temperatures start to drop. Sporty-chic silhouettes like

oversized sweaters and modern trench coats are giving the looks

a modern twist. Powerful red tones, yellow highlights and a dark

ink blue exude charisma and appeal. One new addition is a white

shirt fabric made of cotton, which is insensitive to stains and

perspiration thanks to the special spinning of the yarns, the type

of weave and a sustainable finish. Even red wine doesn’t leave

any stains on it. Less washing, less water consumption.

So beautiful, so sustainable.

The designs by Dutch studio

Elsien Gringhuis combine func-

tionality and beautiful design.

Play on Tradition:Peregrine These days the knitwear collections are

designed in Bristol and produced in close

cooperation with the team at their factory in

Manchester. Peregrine only uses natural fibres,

thereby focusing on the performance qualities

of nature: their pullovers are made from

high-quality, heat-regulating merino wool and

the quintessentially British outdoor jackets made

of cotton are weatherproof thanks to a wax

coating – yet still remain absolutely breathable.

For the upcoming collection, Peregrine has breathed new life into English

fashion classics with colour-blocking and patchwork. The result is contemporary

essentials for modern English gentlemen who don’t want to choose between

the city and the countryside.

Made in England – from the very

first design to the finishing stitch.

The history of British family-run

company Peregrine dates back to

the 18th century.

Page 5: Trend Press Information. AW19/20€¦ · intertwined silver threads, while other times she lets fragile-looking rings hang from delicate chains. Always with an understated, fashion

Neonyt, the global hub for fashion, sustainability and innovation (from 15-17 January

2019), is made up of the Neonyt Trade Fair, the conferences Fashionsustain by Messe

Frankfurt and #Fashiontech by Premium Group as well as the design-thinking format

Thinkathon, the Neonyt Fashion Show, showcases, the influencer and blogger event

Prepeek, networking events and last but not least, the Neonyt Party. The hub is taking

over from the former trade fair duo Ethical Fashion Show Berlin and Greenshowroom.

The organiser of Neonyt is Messe Frankfurt, which, hosting around 50 textile fairs in Eu-

rope, Asia, Africa and America, is the global market leader for textile industry trade fairs.

www.neonyt.com

PRESS CONTACT:

KERN.

Katharina Koch

Tel: +49 69 65 00 88 65

E-Mail: [email protected]

TEXTS AND IMAGES TO DOWNLOAD:

m-es.se/Zn26

For more information: www.messefrankfurt.com | www.congressfrankfurt.de | www.festhalle.de

The change of fashion is now.

BACKGROUND INFORMATION

ON MESSE FRANKFURT:

Messe Frankfurt is the world’s largest

trade fair, congress and event organ-

iser with its own exhibition grounds.

With more than 2,400 employees at

30 locations, the company generates

annual sales of around € 669 million.

Thanks to its far-reaching ties with

the relevant sectors and to its international sales network,

the Group looks after the business interests of its customers

effectively. A comprehensive range of services – both onsite

and online – ensures that customers worldwide enjoy con-

sistently high quality and flexibility when planning, organising

and running their events. The wide range of services includes

renting exhibition grounds, trade fair construction and mar-

keting, personnel and food services. With its headquarters

in Frankfurt am Main, the company is owned by the City of

Frankfurt (60 percent) and the State of Hesse (40 percent).