C.Panos2M.Maroun2

Dr. Deborah Robertson-Andersson;

Howdoconserva-onmessagestravel?

You Targetaudience Network Public

� ToengagepeopleonFacebookregardingyourmessage youneedtomakeitoneoftheirtop5likes.

� Thepowerofinfluenceviasocialmedia

Whydowecommunicate?

Whydowecommunicate?

Toraiseawareness

Tobringchange

Toshapeopinion

Who would you listen to?

A B C

Centralques-on

�  Conservationandsocialmedia� Howdowemarrythetwo?

SOCIAL MEDIA AND RESEARCH

Conserva)onandsocialmedia

Howdowecommunicateinamorerelevantwayaroundthecomplexitiesofconservationissuestodrive

action?

Opinionsaretheripplesonthesurfacesofthepublicsconsciousness,shallowandeasilychanged.

THINKAttitudesarethecurrentsbelowthesurface,deeper

andstronger.FEEL

Valuesarethedeeptidesofthepublicmood,slowtochangebutpowerful.

DO

SirRobertWorcesterFounderofMORI

3mainareastocommunica)on

Coherence: the ability to

clearly understand

Empathy: The ability ot

employ a wide range of

communication behaviours

Flexibility; the ability to

employ a wide range of

communication behaviours

Anaudiencejourney:Theemo-onaljourney

Indifferent

Motivated

Anaudiencejourney:Theemo-onaljourney

Indifferent

Unsettled

Scared Engaged

Depressed

Motivated

Anaudiencejourney:Theemo-onaljourney

Indifferent

Empowered

Amused Unsettled

Scared Engaged

Depressed

Motivated

Urged

Whatmakesconserva-onvideossuccessful?

Social media and peoples perceptions Surina Singh 2015 Honours

MACE LAB

Social media and peoples perceptions Kaveera Singh 2015 Honours

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Plastic kills lives!

MACE LAB

Thank you!