linkedin - turning blah, blah, blah into cha-ching
DESCRIPTION
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.TRANSCRIPT
presents
LinkedIn – A B2B Tool To Turn Blah, Blah, Blah Into Cha-Ching!
• Why LinkedIn is important • Homepage, your profile, company Page • Advertising • Cool features and apps • Growing your reach • Engagement – updates, sharing/likes • Groups/discussions • More tools for efficiency • Who viewed your profile? • Integrated strategy • Integrating LinkedIn into your daily activity – calls, shows,
meetings…
What We Will Cover
About LinkedIn
• 47% of B2B companies actively use LinkedIn
• 53% of users join 10 groups
• 2 new members every second
• 7160 searches per minute
• 4 out of 5 LinkedIn members drive business decisions
Home Personalized news based on – people, companies, interests…
Profile – Your Billboard
Profile – Your Billboard
Profile – Your Billboard
Profile – Your Billboard
Profile – Your Billboard
Company Page
Company Page
Company Page
Company Page
Company Page
Company Page
Company Page
http://linkd.in/Nr5stT
Company Page
http://linkd.in/Nr5stT
Company Page
http://linkd.in/Nr5stT
Company Page
http://linkd.in/Nr5stT
1. www à LI 2. Add LI share to site 3. Add LI follow to site
LinkedIn Ads Combination of both ads and sponsored stories""
LinkedIn Ads Use filters and bid competitively"
LinkedIn Ads Ensure stories direct users back to your website ""
"
Search
Search
Search
Search
Search
Cool Features
Cool Features – This is paid…
Cool Features
Cool Features
Cool Features
Premium Packages
Who should you connect with?
• Everyone in your address book • Everyone you meet in business –
meetings, tradeshows • Customers/Prospects • Employees of your customers and
prospects • People in your town, industry,
groups • People you went to school with • Friends and acquaintances
• … never stop expanding your reach
Our Process
New card (scanned Lists): tradeshows, prospects, customers, … • Enter into address book • Search, review & connect on
LinkedIn • Thanks for connecting note
“Thanks so much for connecting! I see that you went to… a good friend’s daughter just graduated in May. She loved it. I look forward to your updates. Brian”
Updates
Groups and Discussions
Tools For Efficiency – IFTTT.com
Tools For Efficiency - BUFFERAPP.com
Who Viewed Your Profile
Who Viewed Your Profile
Who Viewed Your Profile
Who Viewed…
107 – 1st
32 – 2nd
Who Viewed…
Since 3/4
LI Traffic To Our Site
Blogs Drive Traffic
Blogs Increase Brand Exposure
Editorial Calendar
ID Need
Evaluate
Post Buy Eval
Purchase
Search
Generate Lead
Propose
Win
Negotiate
Engage
Upsell/Resell
• Educate prospects • Repurpose & distribute content
• Position content search engines and social media
• Strengthen brand awareness • Engage prospects: social & website • Eliminate risk, demonstrate value, simplify decision
• Customers promote your brand • Generate referrals
Buying Process
Selling Process
Supporting Internet Marketing Strategy
B2B Buying And Selling Process
3 To 5 Times - Before We Believe It
Increase Your Visibility • Build a powerful profile • Update periodically – create a schedule. • Add connections • Show all affiliations in your profile – past employers, schools,
activities • Make your profile public, pick a custom URL, add URL to email
signature • Promote your blog/website - include links in your profile • Check references for a potential vendor, company… • Make LinkedIn part of your day-to-day activity • Use advanced search • Learn about people before meetings • Give before you ask • Research, don’t spam • Listen, share, provide value
Thank You! Questions? Eddie Bluff VP & Co-Founder Site-Seeker, Inc. [email protected] w: 315.732.9281 x 14 m: 315.525.1260
bit.ly/SSIWebAudits Code: MACNY
What’s Included? • Google analytics • Backlink analysis • Indexation • Canonical issues • SEO • URL structure • Content • Conversion • Keyword research • Pay per click • LinkedIn strategy review
Tom Armitage Internet Marketing/Content Specialist Site-Seeker, Inc. [email protected] 315.732.9281 x 15 Brian Bluff President & Co-Founder Site-Seeker, Inc. [email protected] w: 315.732.9281 x 11 m: 315.525.5416