communication

Communication Method Evaluation

Jake greenwood

ASA CodesNumber Name Brief Description

1 Compliance The central principle for all marketing communications is that they should be legal, decent, honest and truthful

2 Recognition of marketing communications

Make sure the material is clearly identifiable as marketing communication/ advertisements/ advertorials.

3 Misleading Adverts The ASA may take the consumer protection from unfair trading regulations 2008 into account. Marketing communications that are alleged to be misleading.

4 Harm and Offence To ensure that ads do not cause harm or serious or widespread offence.

5 Children Rules that must be followed if directing ads at children or featuring them.

6 Privacy Marketers must not unfairly portray or refer to anyone in the adverse or offensive way unless that person has given permission

13 Food, food supplements and associated health or nutritional claims

Marketing communication must not condone or encourage poor nutritional habits.

Mind Map

Coca colaadd

logo

layout

In full view so everyone can see it

A coca cola can

someone drinking coca cola

A party with people drinking coca cola

On the product (cola can)

On a car or truck

Red background

Ice

Mind Map

• Strengths of using this method– It puts all your ideas on to one page.– Helps you decide what you want.– You can mix up your ideas to create something good.

• Weaknesses of using this method– You may not have any good ideas of your own.

• Did you like using this method? Why?• I do like using this method because it is very simple.

Mood Board

Mood Board

• Strengths of using this method– You can see everything you want to use.– Its describes what you want to do.

• Weaknesses of using this method– You might not be able to find the image you want.– You may not have a main style to your projected.

• Did you like using this method? Why?• I like this method as it is a great way to see all your ideas on

one page.

Style Sheet

Apple casualArial Narrow

Bernard MT CondensedBangla MNAmerican Typewriter

Font Colour

Red

black

blue

orange

Style Sheet

• Strengths of using this methodA good to make a decision on what font you want.

• Weaknesses of using this methodYou may not be able to find the font you want.

• Did you like using this method? Why? I don’t like it as I feel that it is not really needed, because you can chose the font you when your making it.

Layout Plan

Sip it or drink it just love it

Layout Plan

• Strengths of using this method– It’s good to see it all put together.– It helps you decide if that’s what you want it to look like.

• Weaknesses of using this method• it may end up looking different in the final design.

• Did you like using this method? Why?• I like it, because can get to see what it mite look like in the

end.

Brainstorm

Brainstorm

• Strengths of using this method– Makes it easier to decide what you want in your ad.– It makes it easy to mix some ideas together.

• Weaknesses of using this method– You may not have any ideas.– You may not like planning.

• Did you like using this method? Why?• No, because I don’t like to plan.

Informal Pitch

• Strengths of using this method– It’s a good way to build up and describe your idea.

• Weaknesses of using this method– You may not know what to put.

• Did you like using this method? Why?• Yes because it helps describe the product your

making.

Group Idea Generation

Group Idea Generation

• Strengths of using this method

• Weaknesses of using this method

• Did you like using this method? Why?

Formal Pitch




Initial Reaction

Sketches

Formal Proposal




communication

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