1. WHAT IS AN ADVERTISEMENT?Retention is everythingThe advertisement sells the message, it isup to us whether we choose to retain itWhen we do we decide if its GOOD orBAD

2. Lets look at some localadvertisements 3. VideoCommercials 4. BAD COMMERCIALS 5. I-COOL CHEWY- It only caters to a market that is appealed by K-Pop, thus retention is limited in number. 6. HANSEL: SNOW WHITE COMMERCIAL- The graphics were bad and it looks like it wasonly meant for 4-7 year old kids 7. NESTLE NIDO- Using Kris Aquino for yet another commercial isnot too encouraging for most viewers given thatthe reputation surrounding her isnt too great. 8. GOOD COMMERCIALS 9. EMPERADOR LIGHT- Retention is effective, I hear people singing thejingle in a lot of places- The commercial used a well-known actor, RyanAgoncillo to endorse the product. 10. MCDONALDS: HOORAY FOR TODAY- Its encouraging, it makes a person who iswatching the commercial feel good.- The jingle, cheesy as the punch line may be, youstill remember it throughout the day. 11. COCA-COLA: WHERE WILL HAPPINESS STRIKENEXT- The heart-warming content immediately draws a personto the commercial. Its retention is strong- A company as big as Coca-Cola giving back to peoplewould also let you know what your money when yourebuying Coke can do.- The musical scoring set the mood well- And the commercial brought its premier wordHappiness to a whole new level. 12. PrintAdvertisements 13. BAD PRINT ADS 14. CHAMPION LAUNDRY DETERGENT- The brand was too small to see, if it were up on abillboard, you will only see Susan Roces than the productadvertised. 15. GLOBE TATOO- Its too much to look at, it is a bit difficult to findthe Tatoo branding. 16. MINUTE MAID ORANGE- Its too simple, there should be something a little more forme to think that this is more than just some fruit drink. 17. GOOD COMMERCIALS 18. SAN MIGUEL LIGHT- The catch phrase is good and the beach peoplemade it appropriate.- And the background colors and the water givesa hint that San Miguel Light beer is cool andgreat served cold. 19. SUN BROADBAND- The things you need to know about this ad isright on top.- Simple and easy to remember 20. COCA-COLA- No need for words, just plain objects doing the definingfor you..- The message is clear: if you want coke, its five pesosaway.