commercialization of ip - national perspective 1 © 2009 nikola radovanovic intellectual property...
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Commercialization of IP - National Perspective
1© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
Intellectual capital Beyond intellectual property The significance How to identify it?
IC pillars: Knowledge generation and sharing Innovation Transfer of technology Human capital Intellectual property
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Identifying intellectual capital of Serbia
© 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia
Knowledge generation and sharing Assess existing knowledge Knowledge base development to be decentralized
Centre for improvement of competitiveness (in the development phase)
Clusters development (planned 10 operative clusters by 2010)
Consultancy role of the IPO
Importance of knowledge interface between universities and companies (TTOs)
Institutionalize learning and expand absorptive capacity
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Identifying intellectual capital of Serbia
© 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia
Absorptive Capacity (ACAP) ACAP – Identify, Assimilate, Exploit
knowledge Absorptive capacity development
Open innovation orientationRebuild R&D capacityDevelop knowledge channelsVertical integrationBehavioral aspects
Knowledge adaptation
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Identifying intellectual capital of Serbia
© 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia
Universities in Serbia
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Identifying intellectual capital of Serbia
© 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia
Innovation capacity R&D personnel:
• Universities - more than 50%• Industry - less than 10%
Legal framework:
1) The law on innovation related activities
2) The law on scientific research related activities
World Economic Forum / Serbia ranking for 2008:• Innovation and sophistication factors – 91st place• Adoption of modern technology in enterprises – 126th place
Investments in R&D from GDP - 0,35% in 2008 No venture capital funds and business angels in Serbia
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Identifying intellectual capital of Serbia
Scientific and research institutes:• Funded by Serbia – 18• Not funded by Serbia – 20
© 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia
Investments in R&D from GDP
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% of GDP invested into R&D; data for 2006
Identifying intellectual capital of Serbia
© 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia
Innovation orientation
Set of strategies adopted Key players identified:
• Ministry of economy and regional development
• Ministry of science and technological development
• Intellectual property office• Chambers of commerce• Commercial courts• Scientific and research institutes
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Identifying intellectual capital of Serbia
© 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia
Technology Transfer Technology Transfer Offices (TTOs)
• Commercialization of innovations and researches• Intellectual property management • Informational and educational activities• Consulting services• Spin-off generation
FDI and technology transfer FDI spillovers
International cooperation
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Identifying intellectual capital of Serbia
© 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia
Serbia: 65 innovation organizations 4 incubators 4 clusters 7 technological and science parks 3 TTOs
Goal (by 2010):• 15 business incubators• Serbian Association of Business Incubators• Innovation Relay Centre in Serbia• 10 clusters
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Technology TransferIdentifying intellectual capital of Serbia
© 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia
Human Capital in Serbia
Main issues: Improve social and economic rights of employees in Serbia Philosophy of foreign vs. domestic entrepreneurs Encourage experimentation Brain drain Disproportion in supply/demand ratio
Education:
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Identifying intellectual capital of Serbia
© 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia
Intellectual Property in Serbia Good legal framework Issue with the enforcement Harmonization with EU standards is ongoing
The strategic role of the IPO Strategy for sustainable development identifies
IPO as the institution which should define national strategy for IP
National IPA project and IPA Regional Programme
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Identifying intellectual capital of Serbia
© 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia
IPO of the Republic of Serbia
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Identifying intellectual capital of Serbia
Intellectual Property Office (IPO) is a public institution whose activities are specified by the Law on Ministries
IPO is in charge of handling applications for patents, trademarks, industrial designs, topography of integrated circuits, indications of geographical origin, and copyright and related rights
Current staff: 115
© 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia
International involvement of the IPO of Serbia
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Identifying intellectual capital of Serbia
IPO represents Serbia in specialized international bodies for intellectual property rights
Cooperation with WIPO Cooperation with EPO WTO negotiations
© 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia
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Activity of the IPO of Serbia in 2008
Identifying intellectual capital of Serbia Applications:
• 623 for patents (402 domestic)• 3178 for trademarks• 153 for industrial design• 741 for copyrights• 8 for geographic origin
5625 European patent applications in Serbia
© 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia
Patent applications in 2006 – Serbia and selected countries
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Identifying intellectual capital of Serbia
© 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia
Raising global awareness and professional skills in the field of intellectual and industrial property rights
Provide quality IP information to stakeholders coming from all areas of society:• Administrative bodies• Economic operators• Scientific and research development institutions• Courts• General public
Other goals: enhancement of knowledge and skills in the IP area, building competitiveness of the economy in terms of IP, stimulating FDI
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Establishment of the Education and Information Centre at the IPO
Identifying intellectual capital of Serbia
© 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia
Protection and more… IP strategies for commercialization:
• licensing, franchising, crosslicensing, patent pools…
Defensive IP strategies
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Identifying intellectual capital of Serbia
Patent wall strategy Design around strategy Mapping strategy
IP of competitionOur IP © 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia
IP value assessment – patent documentation of competition, reverse engineering of competitor’s products, market predictions, etc.
IP portfolio scan Patents on the shells
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Protection and more…Identifying intellectual capital of Serbia
© 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia
IP National Strategy and the IPO
STRATEGY
PROMOTION COOPERATION
20© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
Identifying intellectual capital of Serbia
Obstacles No specialized courts Institutional framework needs to be strengthened Inadequate social awareness of the IP benefits Behavioral aspects of HC development Behavioral aspects of university-economy interface Economic crisis, obligations towards international financial
institutions Lack of financial support to further R&D Dislocation of R&D facilities Big percent of micro enterprises
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Identifying intellectual capital of Serbia
© 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia
Opportunities Adopted strategies by the Government Continuous increase of GDP investments into R&D Strategic approach to education Solid legislative Behavioral aspects of HC development Behavioral aspects of university-economy interface Support from international institutions Development of incubators and techno parks Development of EIC and Centre for competitiveness Programmes and instruments: AII, BAS, ENTRANSE,
IFC/PEP SE, IPA, Vojvodina Investment Promotion Fund, Incubators in Vojvodina, USAID/MEGA (Municipal Economic Growth Activity), FP7, etc.
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Identifying intellectual capital of Serbia
© 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia
Desired outcomes Institutionalized learning Improved law enforcement Efficient knowledge management Enhanced ACAP Strengthened of the culture of patenting Increased awareness in the IP area Increased innovation-related activities Increased technology transfer Available institutionalized consultancy in the IC area More FDI Motivated and innovative workforce
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Identifying intellectual capital of Serbia
© 2009 Nikola RadovanovicIntellectual Property Office of the Republic of Serbia
Building a competitive economy
© 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia 24
Ultimate goalIdentifying intellectual capital of Serbia
Thank you for your attention.
Nikola Radovanovic
E-mail: [email protected]
Intellectual Property Office
Republic of Serbia
Website: www.zis.gov.rs
25© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia