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  • An ITP Business Publication October Vol.8 Issue 10

    CID LIFETIME ACHIEVEMENT AWARD WINNER

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  • Great workspaces for great work places.Come and experience the new unique office solutions just for you at your nearest Alshaya Office showroom.

    Office furniture I Partitions I Workstations I Conference I Seating I Storage units I Auditorium seating I School furniture I Lab furniture

    UAE: +971 4 6074200 | Kuwait: + 965 22242780 | Qatar: +974 44569229KSA (Riyadh): +966 1 2570920 | KSA (Jeddah): +966 2 2611914 | KSA (Dammam): +966 3 8984889

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  • CONTENTS

    www.designmena.com4 OCTOBER 2012 | Commercial Interior Design

    8 DESIGN UPDATEA round up of the latest design news in the MENA region and abroad, including Amjad Al-Hajj, designer, The Horologist

    PROFILEFit out contractor, turnkey provider and supplier of bespoke joinery works, Summertown Interiors reveals all

    CID AWARDS 2012A round-up on this years glamorous show which recognised the regions top designers

    INTERVIEWLars Waldenstrm, founder, LWDesign Group, tells his incredible story revealing just how he fell in love with Dubai

    FEATUREHigh-end retail design is experiencing a new trend that is set to radically shift designers with their latest concepts

    SUPPLIERS YOUSHOULD KNOWAn in-depth look at specialist fl ooring suppliers who explain why their products are essential

    INDEX 2012Read about this years Index wrap-up with some of the most interesting news to emerge from the event

    PRODUCTSWhats new in the market

    OPINIONJason Lewis, founder, Limah Design Consultants, discusses wayfi nding

    22 6724

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    October 2012VOLUME 8 ISSUE 10

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  • W H E R E T H E S T Y L I S H , I N N OVAT I V E D E S I G N

    I S B O R N O U T O F T H E C R A F T S M A N S H I P

    O F W H O L E G E N E R AT I O N S O F G L A SS M A K E R S

    PRECIOSA GULF, FZCO JAFZA View LB 19 Office 2407 Jebel Ali Free Zone P. O. Box 18185 Dubai, United Arab Emirates

    P + 971 4 884 8234, Ext. 202 F + 971 4 884 8235 M + 971 50 551 9086 E sales@gulf.preciosa.com

    www.preciosalighting.com

  • COMMENT

    www.designmena.com6 October 2012 | Commercial Interior Design

    Receive Commercial Interior Designevery month. To subscribe, pleasevisit: www.itp.com/subscriptions

    Registered at Dubai Media CityPO Box 500024, Dubai, UAETel: 00 971 4 444 3000 Fax: 00 971 4 444 3030Web: www.itp.comOffices in Dubai & London

    ITP BUSINESS PUBLISHING

    CEO Walid AkawiManaging Director Neil DaviesManaging Director ITP Business Karam AwadDeputy Managing Director Matthew SouthwellEditorial Director David Ingham

    EDITORIAL

    Senior Group Editor Stuart MatthewsEditor Mario HajiloizisTel: +971 4 444 3148 email: mario.hajiloizis@itp.comReporter Aidan ImanovaTel: +971 4 444 3497 email: aidan.imanova@itp.com

    ADVERTISING

    Sales Director, Construction Group Yazan RahmanTel: +971 4 444 3351 email: yazan.rahman@itp.comSales Manager Teri ClarkeTel: +971 4 444 3679 email: teri.clarke@itp.comBusiness Development Manager, Saudi ArabiaRabih NaderiTel: +966 1 2068697 email: rabih.naderi@itp.com

    STUDIO

    Group Art Editor Daniel PrescottPrincipal Creative Simon Cobon

    PHOTOGRAPHY

    Chief Photographer Jovana ObradovicSenior Photographers Isidora Bojovic, Efraim EvidorStaff Photographers Lester Ali, George Dipin, Juliet Dunne, Murrindie Frew, Verko Ignjatovic, Shruti Jagdeesh, Mosh Lafuente, Ruel Pableo, Rajesh Raghav

    PRODUCTION & DISTRIBUTION

    Group Production & Distribution Director Kyle Smith Deputy Production Manager Matthew GrantProduction Coordinator Nelly PereiraManaging Picture Editor Patrick LittlejohnDistribution Executive Nada Al Alami

    CIRCULATION

    Head of Circulation & Database Gaurav Gulati

    MARKETING

    Head of Marketing Daniel FewtrellMarketing Manager Michelle MeyrickITP DIGITAL

    Director Peter Conmy Internet Applications Manager Mohammed Affan Web Designer Meghna Rao

    ITP GROUP

    Chairman Andrew NeilManaging Director Robert SerafinFinance Director Toby Jay Spencer-DaviesBoard of Directors K M Jamieson, Mike Bayman,Walid Akawi, Neil Davies, Rob Corder, Mary Serafin

    Circulation Customer Service Tel: +971 4 444 3000Certain images in this issue are available for purchase.Please contact itpimages@itp.com for further details or visit www.itpimages.com

    Printed by Atlas Printing Press L.L.C. Dubai

    Subscribe online at www.itp.com/subscriptions

    Audited by: BPA WorldwideAverage Qualified Circulation7,097 (January June 2012)

    The publishers regret that they cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication which is provided for general use and may not be appropriate for the readers particular circumstances.

    The ownership of trademarks is acknowledged. No part of this publication or any part of the contents thereof may be reproduced, stored in a retrieval system or transmitted in any form without the permission of the publishers in writing. An exemption is hereby granted for extracts used for the purpose of fair review.

    Lars Waldenstrm

    Photo by Verko

    Ignjatovic

    Published by and 2012 ITP Business Publishing, a division of the ITP Publishing Group Ltd. Registered in the B.V.I. under Company number 1402846.

    An ITP Business Publication October Vol.8 Issue 10

    CID LIFETIME ACHIEVEMENT AWARD WINNER

    AnAnAnAn AnAnAnAnAn AnAnAnAnAnAnAnAnAAnAnAnAnnAAAn AnAnAnAnAAnAAnAnnAAnAAAAn nnnnnAnnnnnnnnnn ITTTTTTTPIITTTIIITITTTIIITTTIIITTIIITTITIITITTTIITITTIITITTTTITTTTTTTTTTTTTTITTTITITTTTTTIITTTTTIITTTTIITTTTTIITTTTIIITTTTITTTIITTT Business Publication October Vol.8 Issue 10

    At the time of writing this, exactly two weeks have passed since my rst day in the of ce as the new editor for CID. I have barely had a minute to stop, pause

    and prepare myself, not only for a relocation having previously been based in Cyprus, but to also famil-iarise myself with this incredible industry.

    My previous background was in travel and tour-ism which involved me visiting many destinations within the Middle East and North Africa staying in some of the regions best hospitality options. Walk-ing into many of these hotels, on more than one occasion, that wow factor kept popping up as I was impressed by the incredible interior design

    work and attention to detail. So, to cut the long story short, when the opportu-nity came for CID I didnt hesitate one bit.

    Many of you reading this have probably already met me as during these past few weeks there was the small matter of INDEX which, upon telling you it was my rst week at CID at the time, you all looked at me and said how it was a bap-tism of re! There was also the CID awards which were a great success and I have made it a mission of mine to attend as many meeting requests, cocktail events... you name it, I have been there!

    Im thoroughly looking forward to working with each of you as it is clear to me how much passion you have for this industry so please do get in touch and send across all your news and developments to me and lets continue this passion together.

    New beginnings

    MARIO HAJILOIZIS, EDITORmario.hajiloizis@itp.com

  • www.designmena.com8 OCTOBER 2012 | Commercial Interior Design

    DESIGN UPDATE

    UAE: J+A Gallery, a new space in Al Quoz, held its opening on Septem-ber 10, 2012 displaying an array of salvaged items from the industrial era in Germany as well as other countries in Central Europe.

    From rst glance, the European antique industrial goods seemed out of place in modern day Arabia. Still, keeping the content close to context was important as the two partners admitted there was no better place to exhibit items from German factories than in a place like Al Quoz.

    For us it was clear that the gal-lery should be in a warehouse or an industrial area because most of our items come from an industrial era, said Sebastian Jaroslawski, found-ing partner of the gallery.

    In addition to the objects t-ting the locale, the partners also acknowledged Al Quozs status as one of the main art hubs of Dubai.

    It was very convenient for us as we thought that Al Quoz is an artsy place already - we dont have to invent it as an artistic place, added Arne Augustini, partner at J+A gallery.

    The partners focus of displaying these items in Dubai was to reveal to the city the origin of industrial design, the evolution of the Bau-haus period as well as displaying the basis of the materials that we use in design today.

    We didnt come to Dubai because we were art dealers who though oh, we should go to Dubai because its a posh place to go to. We have been living here for many years doing different things but now we just want to do something else - something more for the mi