Nintendo new 3DS

game console with glasses-free three dimensional effect

picture from: http://www.flickeringmyth.com/2014/11/nintendo-run-us-mall-tour-exhibiting-wii-u-3ds-titles.html

CONTENT

❖ Introduction❖ Technological Affordances❖ Marketing and Branding

strategies❖ Users’ Experiences❖ Reference List

picture from: https://www.nintendo.co.jp/3ds/hardware/lineup/index.html#new3dsll_metallicblue

Introduction

❖ Three three-dimensional technology has been becoming increasingly focused since the shown of the famous 3D film-Avatar.

❖ However,the 3D films always needs specific 3D glasses to obtain the stereo vision,which brings many inconveniences to some people.

picture from: http://www.hjenglish.com/new/p280331/

picture from: http://avatarblog.typepad.com/avatar-blog/2010/04/do-avatar-3d-glasses-from-the-movies-work-at-home-.html

Introduction

❖ Therefore,glasses-free 3D technology becomes the new trend of 3D technology’s research and development.

❖ The Nintendo new 3DS,which is the new generation of Nintendo’s game console,could be considered as a successful sample of using glasses-free 3D technology.

Introduction❖ This picture shows the data about new

3DS’s first week sales(Polygon,2015).

picture from: http://www.polygon.com/2015/2/17/8051571/3ds-sales-earnings-nintendo

Technological Affordances❖ Parallax barriers

technology helps Nintendo new 3DS got outstanding 3D effect(Nintendo,2015).

❖ This technology uses the differences created by interlaced strips and light so that these differences can be caught by eyes and obtain ‘depth’,then gets stereo vision(Kim et al.,2015).

picture from: http://www.howtogeek.com/207549/will-glasses-free-3d-finally-put-3d-tvs-in-every-home/

Technological Affordances❖ Another main technology that used by Nintendo

new 3DS is face-tracking 3D technology.

picture from: http://kotaku.com/weve-had-the-new-3ds-xl-for-weeks-and-this-is-what-we-1685427867

Technological Affordances❖ Other new technologies that used by Nintendo

new 3DS can be seen from the video(YouTube,2014).

click the arrow on the picture to achieve the video ~

Marketing and Branding Strategies

❖ Using social medias like Twitter and Face book to communicate with its users and offer its newest information and activities.

screen captures from Twitter&Facebook- Nintendo UK

Marketing and Branding Strategies

❖ Cooperating with other brands like Mcdonald’s to advertise the brand.

picture from:http://i157.photobucket.com/albums/t61/jaceyng/Mcdonalds-Happy-Meal-Super-Mario-Toys_zps8e2fa101.jpg

Marketing and Branding Strategies

❖ Nintendo advertises its games more than its devices by using platforms like social medias and its official website.

screen captures from Twitter&Official website- Nintendo UK

Users’ experience

❖ Different platforms for users of Nintendo new 3DS to communicate with each other.

❖ Online forums like Polygon and Techrader.❖ Video website like YouTube.❖ Social medias like Twitter and Facebook.

Users’ experience

❖ One player named Hugh Langley(Techrader,2015) said,new 3DS has much better 3D effect than the old generation, and cost is affordable.

screen captures from Techrader(2015) http://www.techradar.com/reviews/gaming/games-consoles/new-nintendo-3ds-1281493/review

Users’ experience❖ Polygon staff also thought that new 3DS has a nice

3d effect(Polygon,2015),however, he thought that its ‘friend code system' does not improved,which is very inconvenient and outdated.

screen captures from Polygon(2015) http://www.polygon.com/2015/2/13/8032475/new-nintendo-3ds-xl-review

Users’ experience❖ Overall comments:Mostly better than fine.

screen captures from Techrader,Polygon,TrustedReview,CNET and Know Your Mobile

Reference List

Kim,D.,Lee,H., Kim,S. and Sohn,K.(2015) Parallax adjustment for visual comfort enhancement using the effect of parallax distribution and cross talk in parallax-barrier auto stereoscopic three-dimensional display. Optical Engineering,54(12).

Nintendo(2015) What is Nintendo 3DS? Available from: http://www.nintendo.com/3ds/what-is-nintendo-3ds [Accessed 03 January,2016]

Polygon (2015) New 3DS XL sales already buoying slumping 3DS performance. Available from: http://www.polygon.com/2015/2/17/8051571/3ds-sales-earnings-nintendo [Accessed 06 January,2016]

Polygon (2015) NEW NINTENDO 3DS XL REVIEW. Available from: http://www.polygon.com/2015/2/13/8032475/new-nintendo-3ds-xl-review [Accessed 06 January,2016]

Techrader (2015) New Nintendo 3DS review. Available from: http://www.techradar.com/reviews/gaming/games-consoles/new-nintendo-3ds-1281493/review [Accessed 06 January,2016]