commercial bank. company background the biggest commercial bank in the world the first financial...
Post on 22-Dec-2015
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Commercial Bank
Company background
• The biggest commercial bank in the world
• The first financial services company in the U.S.
• Have branches in more than 100 countries world-wide
• delivers a wide array of banking, lending and investment services
• Specific products and services include basic banking accounts, investment services, CitiTerm life insurance, CitiPhone banking, and CitiGold accounts
Citibank’s objective• Highest standards of moral and ethical conduct
• Leader in global financial services
• A company where the best people want to work • An organization with credibility on doing what they say and report results with accuracy and objectivity. • A company dedicated to community service, taking a leadership role in every local community around the world
Opportunities for Citibank
• China market especially after entering WTO
• Expected greatly growth in retirement products in Asian market
• Expected huge growth potential in new emerging countries.
Challenges for Citibank
• Constraints in entering China market
• Foreign and local Competitors in China market
Citibank Strategy
• Citibank Online
-- My Citi – personalized by customers’ fingertips
-- eg. Review non-Citi account
• CitiDirect Online
-- linked back office system in 90 countries
-- 19 different languages
-- allow MNEs connect with suppliers over the world
Citibank Strategy• In Germany
-- national language speech-recognition technology
-- Reduced from 17 to 4 second per phone • In Hong Kong
-- FundWatch service
-- email to customers alters the last movement of their mutual funds portfolio
Investment Bank
Credit Suisse
First Boston
Overview & VisionOverview
• a leading global investment bank
• advising clients in all aspects of finance
• Operates in over 77 locations across more than 36 countries
Vision
• Create and anticipate changes to meet any new challenges
• Delivering strong performance for clients, investing in core business and technology and maintaining strategic momentum
Business segments:
Investment banking, financial services and Securities
Investment Banking
• The largest merchant banking business of any investment banks
• The investment banking division is well positioned to meet the needs of their clients and to help them capitalize on change
Investment Banking
• Merger and acquisitions
– One of the world’s top advisors
– Consists of more than 250 experienced professionals
• Loan syndication
Operates globally with 80 professionals in different countries
Helping clients in acquisition-related, project finance and emerging markets transactions
Investment Banking
Industry expertise• CSFB provides advanced industry knowledge for the
clients in different industries.
E.g. Real Estate Industry
Technology Industry
Product expertise• Helps clients meet their strategic goals by providing
different kinds of investment banking product expertise
Regional expertise• Offers a broad array of services to the clients around
the world
Financial Services
Private Client Service (PCS)• Serve wealthy individuals and families with
highly personalized service
• Services such as securities research and underwriting
• Include traditional and managed services
Financial Services
Private Client Service (PCS)
• Traditional services:IPO related service, Investment advisory service and Corporate Programs
• Managed services: Preferred Advisors, Asset Allocation Planning
Securities
Equity Division– sales, trading, brokerage and market-making in
equity and related securities
– exchange-traded and over-the-counter traded securities e.g. ADR
– strategic platform strengthened by successful integration and organic growth
Securities
Fixed Income Division– organize an unified group to deliver product-
based solutions
– Fixed Income cash & derivative products and assets & liabilities management
– grouped the similar complementary activities together to enhance quality of services