COM 301

Business Major Proposal“Enhancing the Business Program”

Wisconsin Lutheran College

By James Eagle Jr.

Proposal Outline

Summary of why I am proposing.

Business Requirement overview

Proposed options for the Business Program

Proposal Explanation

Survey to Calc. Only offered in Spring

300 level finance courses prerequisite: Mat 210 Mat 210: Collateral course requirement Result: Cannot take simultaneously & changed

emphasis

Proposal plan to enhance the Business Major

Add a required 2 courses or 6 credits to each emphasis.

Require and IT or Web design class.

Require an internship for Seniors.

Business Administration Requirements

A. Core Courses: BUS 181, 182, 210, 220, 240, 250, 301, 303, and 480.B. At least 12 credits from one of six emphasis areas.C. Collateral Courses: COM 201, 211, 301, MAT 117 (or MAT 351 and MAT 352), MAT 210 (or MAT 221), PHI 102. - 19 classes = 58 credits

2 courses or 6 credits to each emphasis

Average # of credits required for Business Majors is 55-65 credits.

Explore and specialize in emphasis Opportunities Competitive advantage over other local schools Average # of credits to complete an emphasis

in Milwaukee area is 12 credits

2 courses or 6 credits to each emphasis cont.

Implementation Reduction of general education requirements. Possible areas: Theology, or Humanities

Average general education 32 credits WLC: 62 credits UWM: 21 credits

Digital marketing or Web design class

Current web design classes: Web design, computer design, Graphic

design, and a topics: social media Rapidly growing major Required in most Milwaukee schools UWM: Core curriculum - Information to

technology class

Digital marketing or Web design class cont.

Marketing majors have an advantage in advertising 30% have taken web design classes 260,000 jobs in web and graphic design Average pay 2013: $44,000

Digital marketing or Web design class cont.

Should Business Majors be required to take a type of web or graphic design class?

Digital marketing or Web design class cont.

Implementation

: Put in place as a collateral course

Make as a business program requirement

Move around some general education

requirements

Internship

#1 reason: experience - Of the workers who graduated from college in the past two years,

41 percent say they are underemployed and working in jobs that do not require their college degrees

- nearly 63 percent of recent graduates said they will need more training in order to get the job they want.

56.6% are hired

by the National Association of Colleges and Employers

Internships cont.

37.7 of students have or have held an internship

Advantages Experience WLC well reflected Earned credits Early entrance to a position

Internship cont.

Implementation Mandate in the core curriculum Senior standing Job description must match emphasis

Summary of Proposal Plan

Adding 2 classes or 6 credits to each emphasis will allow students to specialize in their major.

Requiring a web design course will be very beneficial to those with marketing emphases.

Requiring a Internship will benefit seniors seeking potential careers, and reflect the values of WLC.

Questions?