Coffee Bean International A closer look

We are Coffee Bean International,™ a visionary coffee company from the heart of the Pacific Northwest. Experienced. Trusted. Respected from coast to coast. We are passionate — fanatical, you could even say — about the coffee we roast and the service we deliver. From the farms to the roaster to the retailer to the cup, we strive for perfection every step of the way. Big enough to support your growth, small enough to give you the attention you deserve, we are your ideal partner. We’ll help you become a coffee destination.

partners in your successWe provide the coffee — and the support. All the way through to the cup ®.

At Coffee Bean International, we pride ourselves on our traditional artisan approach to roasting. In fact, we’re one of the country’s largest and most respected specialty roasters. But that’s only half our story. All the other things we do for you — that’s what really sets us apart.

Inside, we introduce you to our unique partnership approach, and how our entire company is set up to help you become a coffee destination. We think that once you get to know us, you won’t want to partner with anyone else.

Welcome to Coffee Bean International.

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Trailblazers of Specialty Coffee

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Develop a Coffee Culture

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Coffee That’s Uniquely Yours

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Partners for the Long Run

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Specialty Coffee Your Customers Love

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Communicate and Differentiate

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Build Trust with Your Customers

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Go Green

trailblazers of coffeeWe’re a company of firsts—and a company you can count on.

When Coffee Bean International first began roasting in 1972, most Americans had never seen whole bean coffee, let alone tasted a latté. Founded by two coffee fanatics living in a small Oregon town, the company has grown from a tiny storefront operation into one of the largest and most respected wholesale specialty coffee roasters in the country. We’re a founding member of the Specialty Coffee Association of America and one of the first roasters in the United States to promote dark roasts, develop flavored coffees, and offer certified organic and Certified Fair Trade™ coffees.

Patrick Criteser President and CEO

“We provide our customers the dedicated service expected from a national roaster in harmony with the hand-crafted quality coffees and market insight that only a true specialty roaster can achieve. Everything we do reflects this mission and the strong internal values that make it possible.”

2002 Became Kosher certified

2004 Named to Oregon Governor’s Employer Honor Roll for its support of employees with disabilities

2006 Named as one of the top three specialty coffee roasters in the country by Roast Magazine

1994 Won international Clio® award for its Panache coffee packaging

1990 Initiated partnership with Coffee Kids® in an on-going relationship as a corporate sponsor

1976 Company moved to Portland, Oregon to focus on developing wholesale specialty coffee business

2008 Designed and built a new state-of-the-art specialty coffee roastery in Portland

Roastmaster, Paul Thornton, elected to SCAA board

1996 Predating fair trade, began an ongoing financially supportive relationship with Haitian Bleu® CaféNatives coffee cooperative

Founding member of the Northwest Shade Coffee Campaign with Seattle Audubon Society

1995 Won international Clio® award for its Xanadu® Exotic Tea packaging

1991 Won the first Portland Cup for the best cup of coffee in our hometown

1982 Founding member of the Specialty Coffee Association of America (SCAA)

First specialty coffee roaster in U.S. to be organically certified

1972 Founded in Eugene, Oregon as one of nation’s first specialty coffee roaster-retailers

2000 One of the first Certified Fair Trade™ coffee roasters in United States

2003 Partnered with Mercy Corps® to benefit coffee growers in Central America

2005 Roastmaster, Paul Thornton, elevated to head of Roaster’s Guild in U.S.

2007 Acquired by Farmer Bros. Co. of California Named “Food Vendor of the Year” by Target®, an award never before given to a private-label supplier

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specialty coffee your customers loveToday, more than ever, your customers are looking for quality. A new “great cup” is what gets customers talking. It enables repeat business—day after day, year after year.

Coffee Bean International understands that quality is the cornerstone of your destination coffee program. We are passionate about handcrafting authentic specialty coffee. We believe every step has to be perfect: from selecting the best beans, to roasting, to packaging and distribution, presentation and brewing. It’s a high standard to reach, but we do it every day.

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PREMIUM COFFEE: Comprised of flavored coffees, some single-origins, and off-the- shelf blends.

MARKET: It is served at donut shops, popular fast food chains, and some mid-level coffee house chains. Drinkers typically add cream and sugar and move on with their day.

SPECIALTY COFFEE: High-grade single-origins and hand-crafted blends that command a higher price.

ACCREDITATION: Specialty coffee adheres to the strictest industry standards set forth by the Specialty Coffee Association of America. Specialty coffee is an ongoing shared passion for quality, from close relationships at origin to close relationships with your customers.

MARKET: Specialty coffee is served at the best coffeehouses. Its complex flavors and aromas are savored by coffee enthusiasts every day. It is the cornerstone of a coffee destination.

TRADITIONAL COFFEE

Cupping Score: Below standard grade

Beans: Robusta and low- grade Arabica

commodityflat flavorinconsistent

SPECIALTY COFFEE

Cupping Score: 80 – 100

Beans: 100% Arabica

highest qualitydistinct flavorconsistent

TRADITIONAL COFFEE: Flat coffee with no complexity. Limited distinction in flavor, body, acidity or aroma. Inconsistency and greater amount of bean defects allowed.

MARKET: Drinkers are migrating away from this category seeking a better cup.

PREMIUM COFFEE

valueneutral flavorsome inconsistency

Cupping Score: < 80

Beans: 100% Arabica, with some exceptions

Coffee Bean International buys coffee here – higher grade premium and specialty coffees.

Paul Thornton Roastmaster & Green Coffee Buyer

Chairperson for the Technical Standards Committee of the Specialty Coffee Association of America, co-founded the Northwest Regional Roasters Group, certified Q Grader, founding member of the SCAA Roasters Guild, Roasters Guild Executive Council member

Leader in thecoffee industry:

27 yearsYears at company:

Roastmaster, Green Coffee Buyer, Plant Manager, Roasting Manager, Roaster, Flavoring and Blending, Coffee Packer

Positions held at company:

“Sweet melon...dried fruit...

apricot...plum...” “All three of these coffees are consistent in aroma, flavor and body...

excellent!”

Rwandan

Guatemala San Guayaba

AROMA

SpicyBODY

Mild

FLAVOR

Sweetcitrus

coffee that’s uniquely yoursWe’ll help you customize your product offering so you stand out in your market.

Customers want quality and selection. Coffee Bean International delivers both. We offer a wide variety of truly unique coffeesfrom around the globe, all roasted by hand. We currently produce over 180 different coffees, including single-origins, blends, certified organic and Certified Fair Trade™, direct trade, flavors and espressos. We’ll help you build a custom product offering that meets your gross margin objectives and exceeds your customers’ expectations for quality.

2 Tablespoons Freshly roasted ground coffee

Silver Plated Spoon Tasting coffees

6-ounce Cup 55 g coffee per liter of water

Spitoon Funnel-shaped cup

Coffee Roasted light (Agtron 60)

Rinsing Cup Rinse spoon for each coffee

“Hoping for excellent body... for balance...”

“Cupping Score91.2.”

The tools forCUPPING COFFEE

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Flavor (9.1)

Balance (9.2)

Fragrance/ Aroma (9.4)

Acidity (9.5)

Uniformity (8.6)

Aftertaste (8.9)

Clean cup (9.2)

Sweetness (9.4)

Overall (9.1)

Body (8.8)

1Clean Heat: By cleaning smoke and recycling heat, our Regenerative Thermal Oxidizer (RTO) significantly lowers natural gas usage (by 70%), reducing our impact on the environment.

4Bean Integrity: Cablevey® conveyors transport coffee gently and directly, both vertically and horizontally. This increases freshness and reduces bean breakage. Our system eliminates the chance of flavor or non-organic comingling.

2Coffee in Hi-Def: Our new, green coffee cleaning system removes dust, dirt and other non-coffee materials prior to roasting, improving your coffee’s quality.

5Quality & Freshness: This dual-lane packaging line with automatic check weighing feedback guarantees precise package weights.

3Artisan Roasting: Five roasters of varying sizes allow us to match the scale required by any customer. This allows us to provide limited edition micro-lots and custom blends without compromising daily throughput.

6Capacity to Grow: Finished goods warehouse with 6,900 bin locations accessed by automated forklifts.

build trust through reliability and consistencyWe have the technology, artistry and efficiency to consistently deliver uncompromising coffee.

When it comes to keeping your customers happy, consistency is king. Your coffee must be fresh and delicious—always. Teaming up with a coffee company that you can trust to deliver nothing but the best—day in and day out—is key.

Our brand new, state-of-the-art, LEED-certified production facility integrates artisan roasting with the most current best practices in quality control and efficiency. Your coffee is delivered on time and fresh, packed in one-way structural valve packaging, and free of impurities.

Robert Reed Vice President Supply Chain

“We carefully built our new facility to practice World Class Manufacturing: delivering flawless execution for the most demanding customers. Coffee quality and freshness are at their best levels in our company’s history. We’ve more than doubled our capacity. And, we’ve reduced our carbon footprint significantly.”

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Coffee 101Coffee RoastingBlended CoffeesSustainable CoffeesCoffee Brewing

Espresso 101 History of CoffeeDark RoastsTea 101Coffee Tasting

ProductSelection

Equipment & Fixture Design

Product Presentation &

Consistency

Coffee Passion

New ProductDevelopment

Coffee Expertise

PROPRIETARY: Train-the-Trainer Modules

CoffeeCulture

Major Big Box RetailerSITUATIONThe client was relying too much on branded products to drive store traffic. There was a clear opportunity for a higher-quality line of private label coffees to steal share of the specialty coffee category. At the time, the client’s specialty “own brand” program was still in its infancy.

SOLUTIONWe concepted a “destination offering” for their coffee aisle. We consulted on merchandising, packaging, SKU assortment, signage, and how to strategically position their brand in the fast-changing coffee category.

We also introduced the “Reserve Roast” program: an aspirational, exclusive offering to lift up the brand: Coffees that were better than what customers could get at coffee shops; some of the best coffees in the world.

RESULTThe client’s own brand has achieved a share of the coffee aisle that is over twice the national average, adding credibility to their private label in other store categories. Additionally, their coffee offering has gained respect within the Specialty Coffee Association of America, as well as among the top growers in the world. Truly a destination coffee program.

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develop a coffee cultureThe Internal Brand

Developing, starting and maintaining a destination coffee program can be daunting. Coffee is complex—from the bean “All the way through to the cup®.” With Coffee Bean International, you don’t have to go it alone. We can help you and your team through every step of the process. We’ll share our passion and teach you everything you need to know through training sessions, program launches, employee education and coffee colleges, ongoing maintenance programs, corporate retreats at our roasting facility, newsletters and more.

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Bruce Mullins Vice President of Coffee Culture

Cup of Excellence® Cupping Judge, Coffee Quality Institute (CQI) Trustee

Involvement in the coffee industry:

26 yearsYears at company:

VP of Coffee Culture, VP of Product Development, Director of Training, Brand Director, Director of Customer Service

Positions held at company:

Major Luxury Department StoreSITUATIONThey were buying from Starbucks™ and not getting priority treatment. The buyer was looking for:• a service oriented partner that shared their values• coffee quality that was equal or better, and fresher The buyer did not want the transition to be perceived internally as a “value play.”

SOLUTIONUp front, we executed a perfect match on coffee and packaging by conducting live, unannounced rollouts to select regions with zero notice by customers or managers.

To grow the line, we introduced “Cause Coffees” with product rotation, including certified organic and Certified Fair Trade™ coffees. This increased the value of the coffee line, both internally and externally, and appealed to our customer’s discerning customer.

RESULTThey have eliminated any reliance on Starbucks™. In addition, their proprietary brand, internationally celebrated as #1 in customer service and quality, transitioned perfectly from fashion to coffee – without compromising any of its core values. They have created a destination coffee program.

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communicate and differentiateThe External Brand

The days of solely relying on national brands to drive traffic are over. Your own brand can win on quality and make a more personal connection with your customers. You can build a destination coffee program that is world-class.

Partner with the creativelab™ to design a brand that owns your customers’ perception of quality. Mix and match program elements like sustainability, interactivity, innovation and variety. Create an image with memorable appeal, one that stands out with clear differentiation. From packaging design to in-store signage and everything in between, we’ll create a brand strategy that combines our category expertise with your brand’s core values.

Whether you are looking for an extension to an existing brand, an upgrade or an entire new brand, we will work with you to meet your goals and connect you with your customers.

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BRAND AUDITA review of your current brand, how it communicates to your customers and measures up to the competition. During this process we help you envision the opportunities.

BRAND STRATEGYThe plan to position your brand with maximum personality and promise, increasing your customer’s loyalty and telling your story.

IDENTITYWhether a logo, an iconic image or a distinct color scheme, when your customers see it, they will think of your brand. This is why it is impor-tant that you communicate what you stand for and deliver it with clarity.

IN-STORE PROMOTIONSAn experience that invites your customer to engage and react while building brand presence and promise.

PACKAGING We create packaging that stands out, gets noticed. It is always fresh, smart and on target.

MANAGING ASSETS Create a strong brand presence by maintaining consistency and effectively implementing and managing the execution of the elements across all media.

ADDITIONAL SERVICES

Industry Market ResearchMarket TrendsFixturing and Display DesignMerchandising

BrandAudit

Brand Strategy

DesignConcepts

Analyze the Options

Refine /Produce

ManageAssets

CreativeProcess

Copy WritingName GenerationCollateralSignage

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COFFEE

COFFEE

COFFEE

COFFEE

partners for the long runWith non-stop innovation, we’ll help you achieve long-term growth.

The world of coffee never stops changing, which means you can’t either. You must innovate if you want to stay in stride with coffee drinkers’ ever-changing tastes. You must be willing to think fresh and try new things to generate excitement, attract new customers and win hearts.

Coffee Bean International knows all about innovation. Our entire organization is designed to support your needs in growing your category, with your dedicated account manager right by your side.

ON CALLYour National Account Team is on call 24/7. Need help with a presentation? How about a new store opening? Coffee Bean International is structured to help you execute your coffee program – with ease.

SUPPLY CHAIN CONSULTATIONNeed to re-route a shipment to your Florida distribution center? No problem. Our National Account Managers (NAMs) are supported by National Account Coordinators (NACs) that provide real-time info on the flow of products and services around the country.

PROMOTIONALS & MERCHANDISINGLooking to beat a tough comp? Need to hit a monthly number? Want to make a splash with a new product introduction? Our NAMs have tremendous experience in building in-store marketing programs that are proven to work.

MARKET INSIGHTSTo stay ahead of the market, you have to shift program strategy. Your NAM can deliver market insights that are relevant to your channel, so you can make informed decisions.

NEW PRODUCT DEVELOPMENTSeasonal offerings, limited editions, meeting regional preferences or new custom coffees. NAMs make category innovation easy for you.

PROGRAM EVOLUTIONNAMs are business consultants. They’ll periodically analyze your program with modeling frameworks so you can evolve and continue to manage your business with a fresh perspective.

Gourmet Specialty RetailerSITUATIONThe company’s offering was stale, lacking excitement and focus. The buyer wanted to increase coffee sales while continuing to appeal to the gift-buying nature of her business.

SOLUTIONAfter starting with exact matches across the line, we quickly noticed unique sales trends. We transitioned focus to flavored coffees and then executed an in-store sampling program to take advantage of the strong aromas of flavored coffee. We sent airpots and brewers to each store and followed up with new flavors each month.

RESULTThis specialty retailer has developed a long list of proprietary flavors that they showcase during seasonal promotion and for cross-marketing purposes. Their flavored coffee program is arguably the best in the world. They have experienced eight years of increased sales, strong gift concepts and better performance year-round. Their offering creates a coffee destination.

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Margaret Crow Sr. Vice President of Customer Development

Working with operators who truly invest in making an exceptional cup of coffee

What she likes about the industry:

17 yearsYears at Company:

Sr. VP Customer Development, President & CEO, VP National Accounts & Marketing, Director of National Accounts, Customer Service Manager, Purchasing Manager, Account Executive

Positions held at Company:

National Account Manager

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Customer

VP of Supply Chain Quality Assurance Manager

Traffic CoordinatorPlant Manager

VP of SalesDirector of Business DevelopmentBusiness Development Coordinator VP of Marketing

Product Innovation Manager creativelab™

VP of Product Coffee Culture

Roastmaster/Green Coffee Buyer

President/CEO

SVP of Customer DevelopmentProgram Implementation Manager

National Account Coordinator

FAIR TRADE & ORGANICDifferentiate your own brand with a strong focus on organic or fair trade coffees. Proudly the first roaster to market certified organic coffees and among the first roasters to offer Fair Trade Certified™ coffees, we can deliver off-the-shelf or new coffees that will broaden and elevate your offering.

DIRECT TRADEIt is the perfect blend of fair pricing, sustainability, personal relationships at origin, and high- quality coffee. Help support specific farms in developing countries by purchasing directly from farmers that we work with. Project Direct™ ensures that a premium is paid to farmers that produce high-quality coffees. Project Direct is the ultimate in social responsibility at origin.

COLLABORATIVE COFFEETie your brand to Mercy Corps® or Coffee Kids®, two organizations dedicated to community-based aid in coffee growing regions around the globe.

LEED CERTIFICATIONCoffee Bean International is the first roaster in the Northwest to achieve LEED Certification, a third- party verification that our facility meets the highest green building and performance measures, including reduced waste sent to landfills, energy and water conservation, reduced emissions, and overall environmental stewardship.

the power of greenWe’ll incorporate sustainability into your own brand for stronger sales and a stronger planet.

Green is good—for your planet and your bottom line. Today, customers don’t just expect your coffee and your business practices to be sustainable—they demand it.

Coffee Bean International has a strong heritage of supporting specialty coffee sustainability, both in countries of origin and in our domestic business practices. As your partner in sustainability, we’ll support your own brand and add a point of differentiation you can proudly leverage in the marketplace. Your own brand can be greener than the competition’s.

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Coffee Bean International™

9120 NE Alderwood Road, Portland, Oregon 97220tel (503) 227 4490 | toll free (800) 877 0474 x239 www.coffeebeanintl.com

Designed by

As your partner, we’ll provide you with the freshest hand-crafted specialty coffee that only a true artisan roaster can deliver. Of equal importance is our service—we’ll make it easier for you to run your coffee business. It doesn’t matter if you’re big or small. We are set up to give you the personal interaction and expertise you’ve been seeking. We look forward to learning more about your business and helping you become a coffee destination.